Download as PDF, PPTX
Uploaded byChristophe Pinquier
Wtf of ad
The document discusses the changing nature of advertising over time from 1950 to the present and into the future. It notes that in the past, consumers had limited choices and brands, but that consumers now have more options and are harder to convince. Advertising is now everywhere across many media. Going forward, advertising will focus more on creating engaging content that consumers want to share virally through social networks. Marketers will rely more on community management, guerrilla marketing, and subtle product placements. The future consumer will be both a consumer and a producer/sharer of content.
More Related Content
Wtf of ad
- 1. What The F uture Of Advertisi ng ?
- 2. What The F uture Of Advertisi ng ?
- 4. 1950 Population needs to consume Demand > offers
- 5. 1950 Population needs to consume Demand > offers
- 6. 1970 demand = offer Choice between 2 or 3 brands Consumer likes advertising
- 7. 1970 demand = offer Choice between 2 or 3 brands Consumer likes advertising
- 8. 1980 Consumer begin to change No more brand loyalty Consumers want something new / Creative
- 9. 1980 Consumer begin to change No more brand loyalty Consumers want something new / Creative
- 10. 1990 Consumer is difficult to convince many offers & many advertising Radio, newspapers, billboard, TV Every media are colonialized The Market is saturated
- 11. 1990 golden age Of advertising The Market is saturated
- 12. 2000 Marketers Create the Customer Relationship Managament Internet born But a new way of life is born too
- 13.
- 14. In 2010: A Guardian survey shows: 86% of the population switch channel when it s advertising. Vandsken survey shows: A growth of 100% of advertising budget Will impact by 2% the sales.
- 15.
- 16. This person talkWith other persons
- 17. diff erent is There per sons grou p of
- 18. And companies didadverstising
- 20.
- 21. ect ed conn ea ll We ar
- 23.
- 24. We Share In thefuture everyone will be world-famous for 15 minutes
- 25. We Share In thefuture everyone will be world-famous for 15 minutes ON
- 26. We looking for SOMETHING Useful Intertainement Informations Humours Shock
- 27. Create a topic VIRAL a video a picture
- 28. Create a topic VIRAL a video a picture Which will be shared : 10 100 1 000 10 000 100 000 1 000 000 10 000 000
- 30.
- 31. Community Management PR 2.0
- 32. Community Management Createcontent, information
- 33. Community Management & Shareit Via social network
- 34. Community Management & Shareit Via social network
- 35.
- 36. Guerilla Marketing Tampon Buzz
- 37. Product placement Currently Clips Reality Show Interview Novel Video Games
- 38. Product placement The future
- 39. Product placement The future is Limited TV stations lobbying
- 40. Consumer Use to be Only Aconsumer
- 41.