Yes Lifecycle Marketing Overview

Yes Lifecycle Marketing
A Holistic Approach to Marketing
In the age of the customer-managed relationship, marketers
must deliver relevant, targeted communication strategies
to their customers at scale regardless of offer, channel, or
segment, and they must do so in a coordinated fashion.
However, delivering on these strategies is increasingly difficult
with the constant change in data, technology, and marketing
channels.
Enter Yes Lifecycle Marketing.
Yes Lifecycle Marketing is an innovative, holistic approach to
lifecycle marketing. It was formed to integrate what has been
traditionally delivered in a disparate, un-integrated fashion
– data, technology, analytics and insights, communication
strategies and creative. Through the combination of three
supporting disciplines, Yes Agency Services, Yesmail
Interactive, and Yes Data and Technology, Yes Lifecycle
Marketing gives today’s marketer a single service and
technology solution provider delivered in a unified, complete
services model.
pg. 21.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com

Three Disciplines
One Approach
Agency Services
Aligning world-class creative services with insights and
strategies for our clients, Agency Services works across all
communication touch-points to help our clients craft the
right message for the right audience.
Email Marketing
Top-notch email platforms, innovative technology, and a solid
group of client service teams come together to help manage
and operate campaigns across all digital channels.
Data and Database Marketing
Comprehensive data assets, data management services and
database technology provide the foundation marketers rely on
to build their marketing programs.

From Diagnosis to Deployment
We deliver results
Our disciplines subscribe to the Diagnose to Deploy
framework. This approach allows us to fully understand
opportunities, develop communication strategies, and bring
them to life for the optimal multichannel customer experience.
By leveraging these 5 practice areas, we can help our clients
power intelligent interactions and build lasting relationships
with their customers.

“From diagnosis to deployment,
Yes Lifecycle Marketing provides
comprehensive service solutions
that support the drive to relevant
communications.”

Agency Services
Our agency services discipline integrates analysis and insights,
strategy, and creative services across all customer touch-points.
Agency services is transformative and disruptive to traditional
siloed marketing. Most companies (and their agencies) do a
poor job of connecting the power of these services to work
together to create relevant marketing communications.
With agency services, we offer powerful go-to-market
solutions in one coordinated approach. This gives clients an
“agency value-add” that enables us to respond to client needs
and eliminate the confusion in the market that often comes
with similar, but non-integrated service offerings. This drives
more business, deepens existing relationships, and brings
greater value to clients.
Yes Agency Services delivers the marketing
results that clients require using a broad range
of capabilities in data, analytics, research, and
communications and creative strategies with a
collaborative client-focused culture.

Centers Of Excellence
Analytics and Insights
Our analytics team does the heavy lifting to identify marketing
opportunities and link marketing spend and performance with
in-depth analytics in order to provide the insight necessary to
improve the effectiveness of marketing.
Strategies
Our strategists draw on their wealth of marketing experience
to develop and integrate multichannel initiatives and
communication strategies tailored to your business and
designed to exceed goals, boost ROI and provide the optimal
customer experience.
Creative
With a unique perspective in enterprise email marketing, our
creative services optimize campaigns for mobile viewership,
social integration, and maximum conversion.

Email Marketing
Yes Lifecycle Marketing’s email marketing discipline delivers
technology-led, insights-driven, and services-supported email
marketing solutions that seamlessly integrate mobile, web, and
social channels. We boast unmatched deliverability services
and exceptional client services teams that seamlessly set up,
manage and operate campaigns.
We provide the insights that enable you to identify and
understand your customer in order to create lasting
connections through relevant communications, driven by
email and synchronized across all digital channels, while
respecting your customers’ unique preferences and privacy.
As the email discipline of Yes Lifecycle
Marketing, Yesmail positively stands apart in
excellence in email marketing, with planning
and delivery capabilities unrivaled in our
industry. We define ourselves by a better
caliber of technology, insights, and service that
help our clients get to ‘yes’ sooner with their
customers. We boast a complete portfolio of
multi-channel marketing solutions and tools,
including interactive marketing applications,
data management, intelligence, lead generation
and best practices consulting.

Developing multichannel marketing campaigns takes more
than a creative mind. We help marketers make smart decisions
by providing the information and tools necessary to execute
campaigns that succeed. Our data and database marketing
solutions will give you the power to do what you do best – drive
revenue.
The data and database marketing discipline combines business
and consumer data assets and multichannel marketing database
platforms to enable marketers to acquire, retain and grow
customers with long-term value. Inform business strategy by
using data and technology that provide insight into the key
drivers of your business and translate into revenue.
Our customer engagement platforms provide industry-
leading campaign management software within a data-driven
environment. Our solutions are efficient, customizable tools
delivering powerful insights about your marketing campaigns.

Email Marketing
Email Deliverability:
Monitoring email deliverability is the ﬁrst and most critical
step to ensuring every campaign makes it to the inbox of its
intended recipient. With deliverability intelligence, marketers can
accurately measure email performance and implement proactive
deliverability strategies through a partnership with a dedicated
deliverability expert.
Data Hygiene:
With data hygiene, marketers can identify faulty email addresses
in their existing subscriber base and remove them before
campaign deployment, thus protecting their sender reputation
and deliverability rates. In addition, marketers can use the real-
time verification component of the solution at the subscriber
acquisition stage to ensure new subscribers input accurate data
when opting into an email list.
Market Intelligence:
Provides an unparalleled opportunity for marketers to outperform
their competition across major digital channels. The tool enables
marketers to identify successful campaign themes and offers
from top-performing competitors, track historic campaign
performance, measure daily growth of competitors’ social
followings and much more. Those metrics can play an integral
role in the development of new email, social, web, and display ad
strategies, successfully adopted by competitors.

Data
Beyond our best-in-class data, we’ll work with you to create
an effective data strategy that provides a holistic view of your
customer throughout their marketing lifecycle. From data, to
data processing, we realize that your records are the lifeblood
of your marketing and integral to your success.
Technology
Our suite of multichannel marketing database solutions allows
marketers of all sizes to manage data and shift seamlessly
between customer analytics, business intelligence, and
multichannel campaign management. We work with our
clients to identify the ideal database solution to effectively
interact with your customers.
Service
Our people work in your business, so you can work on your
business. The longevity and experience of our development
and client services teams means that you can count on us to
deliver.
As the data and database marketing discipline of
Yes Lifecycle Marketing, Yes Data and Technology
Services brings together comprehensive data assets,
data management, and customer engagement
platforms that give our clients the insight and
tools needed to deploy multichannel marketing
campaigns effortlessly across all facets of customer
lifecycle marketing.

The Customer Lifecycle
Framework
The framework, the disciplines, all come together to provide
you a view into the customer lifecycle. That’s what we’re all
about. Providing you with a closed-loop process that helps
you engage, acquire, retain and grow the long-term value of
your customers.
Inputs
We work with your data regardless of where it comes from and
how it is captured.
ETL
We’ll transform and process your data so that it supports your
business needs.
ODS
We’ll store your data in a relational repository with unique ID’s
where it will be accessible to user tools.
User Access
We’ll give you the tools needed to make fast decisions that help
you engage, acquire, and retain customers.
Campaign Management
We’ll help you figure out the best channels to reach your
customers and manage those campaigns for you.
Customers
Once a customer is realized, we can help you grow the LTV
throughout the customer lifecycle.

Why Yes Lifecycle Marketing?
Bottom-Line Results
With the fully aligned practices of Yes Lifecycle Marketing,
marketers have the ability to leverage best-of-breed technology
and creative and strategy services from a single vendor at a
cost-effective price point, which exceeds desired outcomes.
Enhanced speed and accuracy to market, as well as reduced
manual execution directly effects bottom line results, thus
allowing the marketer to focus on program strategy and get ahead
in the intensely competitive race to convert and retain the ever-
elusive customer.

Our People
Are our greatest asset
More than anything, our people provide you with the greatest
value. The experience, expertise, and innovation our people
will deliver is unmatched. Our engineers are experts in
marketing technology. Our agency team members have
worked for both the service provider and client-side. And, our
Client Services teams have helped build the marketing industry
into what it is today.

sales@yeslifecyclemarketing.com1.877.937.6245 yeslifecyclemarketing.com

Yes Lifecycle Marketing Overview

More Related Content

What's hot

Viewers also liked

Similar to Yes Lifecycle Marketing Overview

Recently uploaded

Yes Lifecycle Marketing Overview