Yoho pitch deck

Yoho pitch deck

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  More Smiles PerStep India’s Most Recommended Footcare Brand
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  2 We are anintelligent footcare D2C brand ! India’s first footcare brand offering incredibly comfortable, distinctly stylish and long-lasting footwear Recommended shoes and slippers for men & women for preventing and managing foot problems Customised shoes based on foot profile for maximum comfort “We Envision To Become The Most Evolved Footcare Brand through Intervention Of Science & Technology” About Us
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  3 Executive Summary: Why Investors Should Invest HugeUnderlying Market Potential Experienced Team Indian Footwear industry is set to be a $16 Billion Market by 2024 growing at 15% CAGR | Broad target audience: HHI 50k to 2L pm Impeccable understanding of footwear industry and experience in building e-commerce business | Operating at scale Trusted by eminent Angels White Space 1st locally tailored brand competing with global comfort brands like Skechers, Dr Scholl etc. | Disrupting ‘One size fits all’ philosophy Technology driven - AI, Foot scanning, iOT | Functionally inspired for audiences such as pregnant women, sweaty feet etc. Right time Ripe D2C ecosystem | Recent fund raises by D2C footwear brands : Neeman’s ($4M), Elevar ($2.5M), Flatheads ($1M)
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  Ahmad Hushsham Founder Ex-Jabong (FoundingTeam) & Ex-Paytm mall ▪ 12+ year of experience in building private label businesses in footwear space ▪ Built first footwear e-commerce startup of India - bigshoebazaar.com ▪ Offline, E-commerce and Omni-channel experience in scaling up distribution for brands ▪ Extensive experience in designing and manufacturing of footwear ▪ Advisor to key brands on latest trends, consumer insights, and product launches ▪ Over 13+ years of experience in Startups, Entrepreneurship and Consulting ▪ Led the Diagnostics business at Tata 1mg ▪ Built Online Ordering business at Zomato as Associate Vice President ▪ Technical experience in shipping AI products ▪ Extensive knowledge and understanding of D2C and e-commerce business Prateek Singhal Founder Ex-Tata 1mg, Ex-Zomato & Ex-ZS | IIT Delhi (2007) Team of Go-Getters
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  5 Positioning: Comfort andAffordable Expensive Affordable Performance Comfort / Functional
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  6 Source : 1) https://www.investindia.gov.in/siru/non-leather-footwear-industry-india 2)https://www.grandviewresearch.com/industry-analysis/medical-footwear-market 3) * USD/INR = 0.01375 3) Number estimated based on the growth rate from (2010-2018) 4) ** Production assumed at 13% CAGR with a base year as 2018 (Production & Imports – 2868 Mn Pairs) Total No. of Shoes Produced Globally (Billion Pairs) 42 Bn 2022E 24 Bn 2018 CAGR: 15% Indian Footwear Market (2022E)** Production & Import Consumption Exports Mn Pairs 4,676 4,249 427 Footwear Market Growth in India ($ Billion)* 2017 2018 2019 2020E 2021E 2022E 2023E 2024E 16 15 14 13 12 11 10 9 24 Bn 2018 42 Bn 2022E Footwear Market
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  7 Footwear – Morethan a Style Statement 20% (1) of Indians suffering from flat foot 150 Mn (2 Indians suffering from knee problems ~77Mn (3 Indians are suffering from Diabetes ~15% (4) of all foot problems in India are attributed to plantar fasciitis(heel pain) ~$2 Bn Market size of Indian health footwear market considering 25% of population has foot problems Global Health Footwear Market (2019) (2) CAGR (2020-2027) : 5.7% North America US$ 3.0 Billion US$ 8.3 Billion Wrong Footwear leads to a fatigue foot presenting a higher risk of potential foot problems. It is imperative for people to buy shoes of right size with optimum comfort to prevent foot pain and problems 1) https://www.tribuneindia.com/news/features/go-flat-out-against-flat-foot-31012 2) https://timesofindia.indiatimes.com/readersblog/arthritis-care-foundation/why-the-incidence-of-arthritis-is-on-the-rise-in-india-5191/ 3) idf.org 4) https://www.indianjpain.org/downloadpdf.asp?issn=0970-5333;year=2018;volume=32;issue=1;spage=24;epage=29;aulast=Menon;type=2 5) Indian Health Footwear Industry: % of global health footwear market to Global footwear market - 2.27%. The % is applied to Indian footwear market size (2019) 1 in 4 person in India face some or the other foot problem | 100% population deserve comfort US$ 0.24 Billion (5) With Indian footwear market projected to grow at 11%, the health footwear market is poised to grow
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  8 Addressing The Pain Points Lackof Knowledge One size fits all mindset Comfort is expensive Minimal technology Creating Awareness Educating people about the importance of footwear for well being of overall health Thoughtful design Lifestyle and performance footwear custom made as per the custom size, and lifestyle foot problems Pocket Friendly Introducing an affordable range of footwear Tech-Savvy customization Leveraging smart AI & Foot scanning technology through in house R&D and data driven approach YOHO Solution
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  9 Magic is createdwhen industries converge Footwear Healthcare AI & iOT
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  10 Readymade Products CustomizedProducts IOT Enabled Footwear Products ▪ Develop app to scan foot and purchase perfectly sized footwear ▪ Expand SKU range ▪ Expand Doctor referral network ▪ Doorstep Delivery ▪ Developing IOT enabled smart running shoe ▪ Visual and auditory real-time biometric feedback ▪ Measure contact time on ground, impact forces, pace, distance, time and calories burned ▪ Build state of the art showrooms to demonstrate this technology and strengthen the brand ▪ Launch pre-designed footwear for unique segments - large feet, sweaty feet, diabetic feet, plantar fasciitis. ▪ Scandinavia inspired minimalistic styles ▪ Establish a product market fit, and a running SKU base | Online first Phase 1 Phase 2 Phase 3
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  11 Technology - Oneof its kind Shoe Scanning Technology ▪ Disruptive foot scanning tech ▪ 3D images of feet ▪ Measure length, width, girth, instep height and arc height ▪ AI & ML algorithms to track the dimensions of the foot and best sizing for comfort Smart Shoe Technology Smart shoes will help in analyzing health, fatigue, posture, steps, and calories and create precise data for improving health and preventing injuries through Inbuilt sensors Footwear design specialists Building future footwear technology through extensive in-house R&D and inputs from: Orthopedic doctor and podiatrists Voice of Customers Data gathered from foot scanning machines Future Footwear
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  12 Key Features Extra Comfort Accupressure basedsole Shock absorber Relaxes muscles Zero Fatigue Extensive R&D IOT enabled footwear Podiatrics Certified Focus on Arch shape, Heel cup and Toe width
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  13 Target Customers Orthotic Wearers People lookingto purchase comfortable footwear for daily lifestyle People suffering from foot deformities, pain, injury etc looking for specific footwear SOM** 300 Millon SAM* 1.38 Billion SOM** 50 Millon SAM* 500 Million SOM i0.2% of SAM Everyday Wearers *Serviceable Available Market ** Serviceable Obtainable Market
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  14 Business Model E-commerce retailmodel earning margins on the Gross Merchandise Value (GMV) Direct to Customers Omni- Channel B2B2C Medical network Aggregators Customers can directly buy pre-designed and customized products from company’s website Selling Pre-designed products via platforms like Amazon, Flipkart, 1mg, Meesho, Sim Sim etc Tie-ups with: • Medical practitioners • Foot and ankle clinics/ hospitals • Gymnasiums • Sports clubs and academies
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  15 Go-To-Market ▪ Ads inMagazines and Media ▪ Promotions at e-commerce platforms, foot & ankle clinics PR Marketing Blogs Online Marketing Identifying individuals having influence over potential customers, and orienting marketing activities around them Influencer Marketing ▪ Writing blogs to educate people about foot problems ▪ Partnering with foot and ankle clinics, hospitals and medical practitioners for brand building ▪ Partnerships with sporting clubs, sports academy, gyms for creating brand awareness Strategic Partnerships ▪ Company’s website - a one point of information about foot, listing of doctors et ▪ Surveys on website asking customers a b o u t t h e i r f o o t c o n c e r n s a n d recommending best fit shoes for them One stop source ▪ SEO: Increase visibility of the website ▪ SMM: Generate publicity and increase the awareness of a product ▪ PPC: Direct traffic to the website STRATEGY
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  Our Angels Shanti Mohan Founder- Let’s Venture & Playbook Rajeev Mishra CEO - Softbank group Kunal Shah Founder, CRED Sudhanshu Gupta SVP & COO Paytm Firstgames Saurabh Vashishtha Founder - Simsim Abhinav Sinha COO & CPO - OYO
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  17 Funding 15% 25% 30% 30% Technology Sales &Marketing Working Capital Product Development Angel Capital Raised : INR 4 Crores Raising $2mn as convertible notes Use of Proceeds
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  Thank You!