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YouTube and Beyone 2013
- 1. In 2013 andBeyond Monday, 15 April 2013
- 2. YouTube - Whattup (1): What are People Watching? (2): Case Studies: Bloggers (3): Subscribers vs Video Views (4): CMS (5): Case Studies: Brands (6): Monetising on YouTube (7): Other Media Clients Monday, 15 April 2013
- 3. Online Talent isnot Cats and Dogs anymore Low Quality Video is not good enough. Monday, 15 April 2013
- 4. What are peoplewatching... -New generation of YouTube Superstars -YouTube is a hub of raw untethered talent -800 million visitors to YouTube each month -13-17 year old girls are the most active audience. They have the power to make or break. -Broadcasters can’t ignore online viewing figures. Opportunities for the talented. Today they are on YouTube. Tomorrow they are.... Monday, 15 April 2013
- 5. Case Study: MattEdmondson -YouTube Channel -Holy Moly YouTube 2006 - 2009 -XFactor 2009 YouTube Blog -Apprentice 2010 YouTube Blog -Joined Radio 1 in 2010 -T4 in 2011-2012 -ITV 2 - Fake Reaction 2013 Monday, 15 April 2013
- 6. Case Study: BenjaminCook -Writer and Contributor to Radio Times and other publications. -Posted his first YouTube video in December last year. -106,000 subscribers -1.7m video views -Named as Guardian’s Number 1 most influential online blogger. Monday, 15 April 2013
- 7. Case Study: DanHowell -Launched YouTube Channel in 2010 -1,442,595 subscribers -85,323,685 video views -Became writer for Huffington post -Joined Radio 1 in 2013 Monday, 15 April 2013
- 8. Case Study: SamPepper -Starred on Big Brother in 2010 -Launched YouTube channel in 2011 -750,937 Subscribers -34,483,384 Video Views Source: Google Trends Monday, 15 April 2013
- 9. Google Searches Source: Google Trends -Sam Pepper and Dan Howell made the strongest improvements through the last year. How often are these artists being searched for? Monday, 15 April 2013
- 10. What are theydoing... Produce high quality Content Encourage Engagement Build a Community/fan-base Monday, 15 April 2013
- 11. YouTube: Subscribers vsVideo Views Name Subscribers Video Views Adam Buxton 39,687 14,344,006 Ball Street (Ian Wright) 884 73,257 Dan Howell 1,443,302 85,323,685 David Mitchell's Soapbox 108,013 16,941,879 James May's Head Squeeze 63,219 1,317,932 Jamie Oliver's Food Tube 198,247 11,377,222 Sam Pepper 751,201 34,483,384 Source: YouTube Channel Pages Dan Howell has the largest subscribers and video views whilst Ball Street has the lowest. Monday, 15 April 2013
- 12. YouTube: Subscribers vsVideo Views - Brand Plot YouTube Subscribers YouTube Video Views Monday, 15 April 2013
- 13. The Channel HomePage •Channel Trailers for non- subscribers •Featured Video for subscribers •Channel Art •Linking to other platforms and sites •Bulk Edit Videos •(Privacy, Tags and monetization) •Paid YouTube channels? Monday, 15 April 2013
- 14. YouTube CMS Data-Driven Approach to Video Analytics Monday, 15 April 2013
- 15. Manage Policies Own your content. Reduce copyright. Monday, 15 April 2013
- 16. Bulk Updates Own your content. Reduce copyright. Monday, 15 April 2013
- 17. Burberry Burberry released a trailer for their #LFW events Monday, 15 April 2013
- 18. Abercrombie and Fitch- Call Me Maybe When in doubt....take your shirt off. Monday, 15 April 2013
- 19. TopShop - HarlemShake Cara Delvigne and Rosie Tapner never fail Monday, 15 April 2013
- 20. Reserva Creative Content is King Monday, 15 April 2013
- 21. How do YouTubersMonetise? -YouTube Partner Program (Adverts) -Merchandising -Brand Marketing Deals -YouTube Paywall (Future) ‣Jamal Edwards from SB.TV made the Sunday Times Rich List at £6m. SB.TV revenues in 2011 were £110,000 ‣Tom Ridgewell claims to be making anything between £3,500 and £7,000 a month. ‣Google claims more than 1,000 people worldwide earn at least £63,000 per year through just YouTube advertising. Source: Wired Magazine - January 2013 Bedroom Webcams to Lucrative Artists Monday, 15 April 2013
- 22. Is it toolate? Monday, 15 April 2013
- 23. Is online mediaovertaking traditional media? The future of entertainment is coming from online. Monday, 15 April 2013
- 24. Shoppable Video Will this ever happen? Monday, 15 April 2013
- 25. Model Bloggers Are these the next people on the catwalk? Monday, 15 April 2013
- 26. Trends: Connected /Internet TV •Connected TV ads •Long Form content online growing •Paid online video content to be accessible on all platforms •Shoppable Video to change Monday, 15 April 2013
- 27. Thank You Monday, 15April 2013