yutongo in your innovation process
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Yutongo is a web-based application that helps structure the development and generation of ideas for creative challenges. It uses a 5-step creativity process: 1) breaking down challenges into sub-questions, 2) assembling an innovator team, 3) collecting idea fragments and combinations, 4) rating ideas, and 5) exporting and editing ideas. Yutongo is designed to focus on the ideation process rather than idea management. It offers Basic and Business versions that vary in customization, hosting, and support options.
yutongo in your innovation process
- 1. Give your innovation process a creativity boost.
- 2. Index • About us • yutongo as part of your innovation management • What is yutongo? • yutongo‘s creativity process & methodology • Technical specs • Our products www.yutongo.com
- 3. About us • In 2006, Walid & Sandro met while working for BrainStore, a pioneer in systematic ideation. • 2009 to 2012: Several experimental prototypes of yutongo, a new breed of web based ideation applications, iterating and developing of business and community model. • 2013: Series A round • 2013 – 2014: Development of current yutongo version based on a freemium busines model • 2014: Soft launch of the application Walid Ahmed, CTO & Co-Founder Sandro Morghen, CEO & Co-Founder www.yutongo.com
- 4. yutongo as part of your innovation management Innovation strategy, strategic innovation projects & challenges Classic innovation & stage gate models Product development LaunchIdea finding process Fuzzy Frontend of Innovation … www.yutongo.com
- 5. yutongo as part of your innovation management Idea finding process Fuzzy Frontend of Innovation … www.yutongo.com Innovation strategy, strategic innovation projects & challenges Classic innovation & stage gate models Product development Launch
- 6. yutongo as part of your innovation management yutongo Ideation with www.yutongo.com Innovation strategy, strategic innovation projects & challenges Classic innovation & stage gate models Product development Launch
- 7. yutongo as part of your innovation management yutongo www.yutongo.com Innovation strategy, strategic innovation projects & challenges Classic innovation & stage gate models Product development Launch What is yutongo? Browser based application for the strcutured development and generation of ideas for any creative challenge, using an unique approach which is fun – and works.
- 8. Creativity process with yutongo www.yutongo.com
- 9. Creativity process with yutongo – 1/Break down your project Step 1: Break down your creative task With the help of the application, a complexe ideation brief will be split down in easy-to-answer sub-questions. Example: «New beverage ideas for the youth market» Sample sub-questions • What are creative ways to open an close any container? • What makes a teen product a teen product from your point of view? • How would you name a beverage product which won‘t attract teens at all? • Etc.
- 10. Creativity process with yutongo – 2/Define community Step 2: Assemble innovator team Spread the yutongo Idea challenge on your channels (intranet, social media etc.). Handle applications and define the participating team.
- 11. Creativity process with yutongo – 3/Collect ideas Step 3b: Innovators create idea combinations Based on the creative material/idea fragments collected in the previous step, innovators will create idea combinations based on the original briefing. Step 3a: Innovators collect idea fragments The participating innovators run through the different sub-questions and answer them in a fun and engaging way. The result from this step is what we call «Idea Fragments».
- 12. Creativity process with yutongo – 4/Rate ideas Step 4: Idea rating The most promising ideas from the idea collection process (defined by the project owner) will rated against several rating criteria (1 – 5 star rating) by a selected team. During this process step, idea raters are also asked to comment ideas.
- 13. Creativity process with yutongo – 5/Manage ideas Step 5: Export and edit ideas At the end of the process, projet owners have several export options of the content collected at their disposal (pdf, .csv/Excel). The report includes all ideas with idea title, description, average ratings and comments. Now, the ideas can be made ready for further processing within your regular innovation management proceedings.
- 14. Kreativitätsprozess mit yutongo – 5/Ideenmanagement Schritt 5: Ideen exportieren und weiterbearbeiten Dem Projektowner stehen Exportoptionen der Ideen als PDF oder .csv bzw. Excel inkl. Ideenbeschreibung, Ratingwerte und Kommentare zur weiterer Bearbeitung des Materials im Rahmen des Innovations- managmementprozesses des Unternehmens zur Verfügung.
- 15. Kreativitätsprozess mit yutongo – 5/Ideenmanagement Schritt 5: Ideen exportieren und weiterbearbeiten Dem Projektowner stehen Exportoptionen der Ideen als PDF oder .csv bzw. Excel inkl. Ideenbeschreibung, Ratingwerte und Kommentare zur weiterer Bearbeitung des Materials im Rahmen des Innovations- managmementprozesses des Unternehmens zur Verfügung. Specs Ruby on Rails 3.2 PostgreSQL 9.2 Responsive Design Hosting on AWS
- 16. Put the ideation process in the focus, not the idea management process. Approach creative tasks from several different view angles. Glass clear iterations in the process enabling a super-productive form of creative collaboration. An user interface that inspires and stimulates people while brainstorming. No more boring web forms. What makes yutongo different from competitors?
- 17. Products
- 18. Our products yutongo Basic • Subdomain *.yutongo.com • No individual community • Hosting Amazon Web Services (USA) • No modifications yutongo Business • Run yutongo on your own domain (e.g. innovation.yourcompany.com) or in your intranet environment • Work with your private community • Host it wherever you want • Individual, customized functions if required Business Basic USD 9‘500.00 Basic license (yearly) Unlimited users Unlimited updates Support No custom functions No branding Prices excl. Setup & Hosting Business Premium USD 18‘500.00 Basic license (yearly) Unlimited users Unlimited updates Support Cusom modifications possible (billed separately) Incl. training 2 days Custom branding & colours Business Lifetime USD ? Let‘s talk. Use yutongo forever and change it as you wish (excl. Re-selling) Unlimitierte User Unlimitierte Updates Support Individuelle Funktionen included (2 weekns, 1 team of 4) Incl. Training 5 days Custom branding & colours www.yutongo.com
- 19. Write to: [email protected] Questions? Want to start tomorrow? Want to become a sales partner?