Your Atlanta Chapter Re-ignition Board Serving You …
Welcomes You to 4/20 Program 2!
Steve Cook
President
Harris Fogel
Program 1
Co-leader
David Grocer Michael Lanning
Program 1 Co-leader
Bill Schultz Darlene Tobin
MarCom Officer
& CFO
Program 1 Co-leader
Joe DeLapp
Program 2
Leader
Brian Hankin
Thank you for being part of the 2nd re-ignition program!
Have you been to a previous ATL Chapter meeting?
Facts & Figures
Purpose & Goals
Mission & Vision
Who We Serve
Appendix
ATL Alumni Survey Toplines
Who was at the 1/12 Chapter Kick-off? What did you think?
1/12 ATL Chapter Re-ignition Kick-off Survey Results
100% - event overall was very good/excellent
100% - were very/extremely likely to attend a future event
82% - were very/extremely likely to invite a colleague to a future event
Thank you Darlene & Michael for your leadership!
Thank you
Rob, Jim, Stacy, Janne & Arby’s
for the delicious food & great space
a 2nd time!
On 1/12/16, the ATL Chapter members contributed
$505 that will feed 5,000 deserving kids.
Thank you Harris Fogel, Board member,
for SAP’s 2nd refreshment sponsorship!
Next exciting program planned for Sept. 7 with
Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen, Inc.
And for Q4 - an exciting program planned with
Jamie Turner
Internationally Recognized Author, Speaker & CNN Contributor
CEO of SIXTY Marketing & 60 Second Marketer
Producer of Mobile X Festival
Are you interested in Q3 social event?
P&G Alumni Network Atlanta Chapter
www.linkedin.com/groups/8341948
www.pgalums.com primary site for networking & info
www.pgnetworker.com second site used to facilitate networking among alumni -will
be integrated with primary site this year
P&G Alumni Network Official Global www.linkedin.com/groups/2884
www.facebook.com/groups/pgalums
www.twitter.com/pgalums Use #PGAlumsATL
Stay Connected
4 Ways You Can Be Part Of Re-igniting ATL Chapter
Post selfie & comments about tonight
Use @PGAlumsATL #PGAlumsATL
Get involved – programming, sponsorship, recruiting, Board.
Tonight’s presentation will be posted in ATL Chapter Linkedin Group.
Share it with your ATL & Global P&G friends.
Share feedback on survey you will receive – continuous improvement.
Let’s donate BIG again tonight!
Jim Taylor, please share Arby’s match announcement.
Joe’s chosen deserving cause that we support.
www.cmo.com/articles/2016/2/23/the-cmocom-interview-emily-
callahan-cmo-alsacst-jude-childrens-research-hospital.html
P&G Alums will try at each event to
raise money for a selected charity
ST. JUDE IS LEADING THE WAY THE
WORLD UNDERSTANDS, TREATS AND
DEFEATS CHILDHOOD CANCER AND
OTHER LIFE-THREATENING DISEASES.
TREATMENTS INVENTED AT ST. JUDE HAVE HELPED PUSH
THE OVERALL CHILDHOOD CANCER SURVIVAL RATE FROM
WE ARE WORKING TO DRIVE THE OVERALL SURVIVAL
RATE TO 90% IN THE NEXT DECADE. WE WON’T STOP
UNTIL NO CHILD DIES FROM CANCER.
NO FAMILY EVER PAYS ST.
JUDE FOR ANYTHING—NOT
FOR TREATMENT, TRAVEL,
HOUSING, OR FOOD.
$25
• Child-size rehabilitation
weights
• Meals for one day for a
patient family
$50
Donations – big and small – help
St. Jude families:
$100
• A “No Mo’ Chemo” party
• Necessities and toiletry items
for parents during in-patient
stays
• A red wagon
• Pair of pediatric crutches
When you give a
donation, you're helping
St. Jude give patients
and their families what
they need, when they
need it.
THANK YOU!
St. Jude Clinical & Research Innovation
 Two Novel, Life-Saving Technologies
 St. Jude Red Frog Events Proton Therapy Center
 Focusing radiation on cancer cells, avoiding damage to healthy tissue
 A detailed mapping process required for each patient
 System’s beam of radiation only millimeters wide
 Minimizes collateral damage to the brain
 Allows tumor elimination where excising not possible
 St. Jude Children’s Research Hospital-Washington University Pediatric Cancer Genome Project
 In 2010, St. Jude took the lead in increasing knowledge about childhood cancer with Washington
University
 Goal was to sequence complete cancerous & healthy genomes of 600 patients in 3 years
 Resulted in 800+ sequenced genomes
 Largest-ever release of comprehensive cancer genome data--free access to global scientific
community
 named as one of TIME magazine's annual Top 10 Medical Breakthroughs
St. Jude & Atlanta
• St. Jude Walk/Run to End Childhood Cancer
Communities across the country join together to participate in the St. Jude Run/Walk to End Childhood
Cancer, an exciting family-friendly 5K to raise money for the kids of St. Jude. Join us in Atlanta at Lenox
Mall on September 24. www.stjude.org/walkrun
• St. Jude Southern Evening of Hope, A Legends for Charity Event
This is a part of a national event which annually presents The Pat Summerall Award during Super Bowl
Weekend. Last year, the event honored Chuck Dowdle, and it will honor another Atlanta legend this
year. Join us at the InterContinental Buckhead on May 14. www.stjude.org/southernevening
• St. Jude Magic Carpet Ride
Enjoy a wonderful evening with dinner, drinks, and dancing while supporting St. Jude. We will have a
wonderful live and silent auction where you can win fabulous items. Join us on October 1 at the Georgia
Tech Conference Center & Hotel.
• St. Jude Golf Tournament
Golf is a great way to raise money for the kids of St. Jude. Golf tournaments take place across the
country for St. Jude. Enjoy raising money for the kids while playing a great sport as well!
THANK YOU!
FROM THE
KIDS OF
ST. JUDE
P&G Alumni Network Atlanta Chapter April 20 Program
P&G Alumni Network Atlanta Chapter April 20 Program
P&G Alumni Network Atlanta Chapter April 20 Program
P&G Alumni Network Atlanta Chapter April 20 Program
P&G Alumni Network Atlanta Chapter April 20 Program
‘Every company is a tech company.
If you don’t believe this, you will soon be disrupted
and out of business’.
‘When I got here, I told the team, “I want you to bring me things that are going to make
me very uncomfortable.” I challenged the team to push me as far as I can go. We’re not
always going to move forward with those things, but I truly believe that if you step way
outside your comfort zone, it forces you to end up outside of the norm’.
‘This is marketing warfare. Very few great things have ever been done without taking risks’.
www.cmo.com/articles/2016/2/26/the-cmocom-interview-rob-lynch-cmo-arbys.html
Rob Lynch
on Innovation
Proven Best Practices
From Entrepreneurs & Innovators
That You Can Apply To Your Business
Joe DeLapp Steve Cook Brian Hankin Lee Herron Samantha Hodgkins Udaiyan Jatar
(UJ)
6 “Pilots” enlisted to navigate our diverse trip
to innovation “best practices”
Tonight’s Journey
Tonight’s Journey
• Tonight’s flight path:
• Taxi: Joe DeLapp
• Take off:
• Pilot UJ—a strategic framework
• 2-3 minutes per panelist--innovation
• Cruising with panel and YOU:
• Q&A by me, but …
• By YOU—ask questions anytime
• Setting a goal of uncovering 20 Best Practices
Innovation
So how would YOU define innovation?
• CEO A. G. Laffley indicated in 2010 the world caught up and passed P&G
• Our alma mater “Procter & God” :
• Did not keep up
• Lacked agility
• Moved too slowly
• Change so prevalent, few can sustain growth without continuous
innovation that offers value
• “Incremental” or evolution as well as
• Transformational, “disruptive” or revolution
Innovation
Tonight’s Journey
• So…what is the innovation we need?
• Where does innovation come from?
• Who is responsible for doing that?
• When can I get some?
• How do I find the people who can think/manage it?
• Can I bring innovation to my company?
• What are some best practices that I can use?
Tonight’s Event
• These will be the questions we will try and answer tonight
• What is innovation
• How bring innovation into your company
• What are the “best practices”
Again, burden not just on me, everyone tonight is a panel member.
Tonight’s Event
Pilot Joe DeLapp
• A somewhat “Traditional” Career
• Paper-2 years
• Consumer—12 years—Dir. of Marketing
• Prof. and Cons.—5 years VP of Mktg & Sales
• I had entrepreneurial mindset---more openness with two of these
companies
• Prepared me for more of a “non-traditional” life:
• Briot/ABB—10 years—CEO—Complete turnaround
• VTI eye care technology start up—8 years CEO with disruptive technology
for presbyopia and myopia progression (creep)
• MarkNet, Inc. Consulting—3 years—10 companies—point companies
toward greater prosperity in innovative ways
Pilot Joe DeLapp
•Key in my career:
• Always looking to improve or reinvent the business (be better)
• Innovation (better) can be a:
• Product
• Service
• Package
• Cost Improvement
• Everything that involves what you offer
• Agile/flexible
• Seek to be disruptive
• And a few other very helpful tools…
Pilot Joe DeLapp
• How Can You Create a Culture of Innovation?
• 4 suggested tools:
1. Communicate the need…constantly
• More likely for an organization to find the courage to try, fail, redo, and try again.
• Use clear examples/prototypes to demonstrate your innovation
2. We all have more resources than we think--Agency/Suppliers (Give 3
business-building ideas a year)
3. Define jobs around innovation— make a job prerequisite (3M--15% of
employee time on projects of their choosing)
4. Reward people who bring innovation (3 levels of awards at JNJ)
Innovation
• What if you are not in an environment that does not encourage
or defines jobs around innovation?
• Well, let’s bring the panel in for some missing pieces.
Innovation
Transcende
nt
Innovation©
Sustainable Growth &
Competitive Advantage
@TeamBlueEarth
@UdaiyanJatar
P&G Alumni Network Atlanta Chapter April 20 Program
+10%
-10%1st quartile 2nd quartile 3rd quartile 4th quartile
Anjan Thakor: 1985-1995 Study
4%
1%
-1%
-4%
10 yr Average of S&P 500. Return on Net Assets minus Cost of Capital
COMMODITIZATION
© BLUE EARTH NETWORK 2015
BLUE EARTH TRANSCENDENCE INDEX©
© BLUE EARTH NETWORK 2015
$K
$50K
$100K
$150K
$200K
$250K
$300K
1985 1995 2005
BETI
®
OUTSHINES S&P 500
TRANSCENDENT
BRAND
INDEX
S&P 500
JIM COLLINS’
GOOD2GREAT
© BLUE EARTH NETWORK 2015
TRANSCENDENCE
Transcendent Innovations©
scale
across:
1. Religions
2. Political ideologies
3. Economic models
4. Cultures
5. Socio-economic classes
6. Age groups
7. Races
8. Etc.
© BLUE EARTH NETWORK 2015
WHAT IS INNOVATION?
NEW STUFF? BETTER OUTCOMES?
• New processes
• New business models
• New products
• New organization design
• Old stuff put together in a new way
• Etc.
TRANSFORMED BEHAVIOR
• Old outcomes – but easier,
better, faster, cheaper etc.
• New outcomes
• Transformative growth
• Sustainable Competitive
advantage
• Etc.
© BLUE EARTH NETWORK 2015
CURRENT
BEHAVIOR
SOLUTION
IQ
TRANSFORMED
BEHAVIOR
© BLUE EARTH NETWORK 2015
David has to
change the
game to beat
Goliath
© BLUE EARTH NETWORK 2015
BLUE EARTH PURPOSE: FLOURISHING ORGANIZATIONS
Fully integrated research, innovation, marketing and operations with a singular
focus on crafting and scaling transformative innovation.
UNFILTERED DISCOVERY
1. Aspirations that drive
behavior change
2. Re-framing problems
3. Identifying emotional
barriers to change
4. Clarifying Purpose©
CRAFTING
TRANSFORMATION
1. Holistic Value
Proposition©
2. Innovation Brief & Design
Thinking
3. Lean Prototyping
4. Designed Experiments
SCALING AUTHENTICALLY
1. Purposeful business model
innovation
2. In-market testing and
evolution
3. Decision Lens, Branding &
Communication
4. Organizational Design for
Growth
© BLUE EARTH NETWORK 2015
CLARIFYING OUR PURPOSE
© BLUE EARTH NETWORK 2015
What is the box?
ORGANIZATIONCATEGORY
SOLUTION USER
competencies
widgets
competitors
users
© BLUE EARTH NETWORK 2015
The Blue Earth
Framework© Human
Aspirations
Holistic Value
Proposition
Disruptive
invention
1
UNFILTERED
DISCOVERYORGANIZATIONCATEGORY
SOLUTION USER
SOCIETY
HUMAN
P&G Alumni Network Atlanta Chapter April 20 Program
The Blue Earth
Framework© Human
Aspirations
Holistic Value
Proposition
Disruptive
invention
1
UNFILTERED
DISCOVERYORGANIZATIONCATEGORY
SOLUTION USER
SOCIETY
HUMAN
© BLUE EARTH NETWORK 2015
HIGHER ASPIRATIONS DRIVE UNIVERSAL BEHAVIOR CHANGE
Trusted Everywhere.
Soft, Delicious, Nutritious
Choosy Moms Choose Jif
Because You’re Worth It.
Follow your dreams
Enjoy the moment
Express yourself
Be the healthiest you can beSelf-Actualization
Esteem
Love/Belonging
Safety
Physiological
Maslow’s Hierarchy Of Needs Brand Purpose
DISCOVERY INNOVATION ADOPTION
The Fountain
of
Self-
Expression!
1
UNFILTERED
DISCOVERY
…this soda dispenser is no more
just another soda dispenser than
the iPhone is just another phone.
Coolest products of the decadeGold, New retail frontiers, 2011
…one of the highest accolades
a company can receive in the
name of innovation and
business success.
© BLUE EARTH NETWORK 2015
THE HUMAN BRAIN
ReptilianSurvival instincts
NeocortexSpeech, learning, creativity
Limbic systemEmotions, memory
© BLUE EARTH NETWORK 2015
Limbic vs. Neocortex
processes / second
5
10
15
20
25
30
35
40
45
Neocortex
© BLUE EARTH NETWORK 2015
Limbic vs. Neocortex
processes / second
5
10
15
20
25
30
35
40
45
NeocortexLimbic
40/sec
© BLUE EARTH NETWORK 2015
Limbic vs. Neocortex
processes / second
40
NeocortexLimbic
40/sec 20,000,000/sec
© BLUE EARTH NETWORK 2015
@TeamBlueEarth
20001998 200019991998
2001
INNOVATION EQ > TECHNOLOGY IQ
INNOVATION EQ > TECHNOLOGY IQ©
© BLUE EARTH NETWORK 2015
PURPOSE, PASSION & CRAFTSMANSHIP
© BLUE EARTH NETWORK 2015
idea people
scientists
planners
finance
sales &
operations
customer
BUILDING A TRANSCENDENT ORGANIZATION©
Source: Gifford Pinchot III
Intrapreneurs
1 2 3
Unfilter
ed
Discov
ery
Disrupti
ve
Inventio
n
Transcen
dent
Adoption
Stage-Gate
Committee
Yoda Advisory
Board
“Did the test succeed?” What learn, did you?
Selects best ideas
Start tiny, you should
“We decide!” Perspective another, you need
Maintains systems
Experiment, you mustAfraid of failure
Kill the opportunity, you should not
GOVERNING TRANSCENDENT INNOVATION©
© BLUE EARTH NETWORK 2015
© BLUE EARTH NETWORK 2015
UNFILTEREDDISCOVERY CRAFTINGTRANSFORMATION SCALINGWISELY
1. Specializedstakeholder
research
2. Re-framingproblems
3. Identifyingauthenticpassion
4. ClarifyingPurpose©
1. HolisticValueProposition©
2. InnovationBrief & DesignThinking
3. Iteratingevery businessstrategy
4. DesignedExperimentstovalidate
scalability
1. DecisionRubric
2. Purposeful businessmodel innovation
3. In-market testingandevolution
4. Branding& Communication
5. Organizational Designfor Scale
Transformation Team: Singular focus on crafting and scaling
transformative innovation.
1. System Thinking
2. Lean Design Thinking
3. Scientific Method
BLUE EARTH MODEL©
TO SCALE PURPOSEFUL ORGANIZATIONS
© BLUE EARTH NETWORK 2015
TEAM BLUE EARTH
NTEGRATED RESEARCH, INNOVATION, BRANDING, LEADERSHIP, OPS
Startups & Nonprofits Corporations
BLUE EARTH INSTITUTE
TRAINING & ORG DEVELOPMENT
Intrapreneurs &
Entrepreneurs
BLUE EARTH PROJECTS: CROSS-SECTOR CHALLENGES
CPI
Program
Master
Class
BlueEarthNetwork.com
Dream Massive.
Start Tiny.
Scale Conscientiously.
@TeamBlueEarth info@BlueEarthNetwork
The War for Talent grows increasingly
difficult, particularly as those associated with
innovation and entrepreneurial expertise shift
away from “fixed locations” like corporations to
a freelance economy
In a 2015 BCG study, 79% of Fortune 1000
senior executives said “innovation is a top
3 priority” for their companies
According to studies by Forbes and
Fortune, 50% of new businesses fail
within the first year of launch, and 80-
90% fail within five years
Corporate Strategy Board finds that
mature companies attempting to enter
new businesses fail as often as 99%
of the time
What The Marketplace Says About Launching Businesses
5
Proprietary and Confidential
© 2015 Launch Alchemists
A “Total Innovation System” incorporates all three types
of innovation and is managed as a portfolio
6
Proprietary and Confidential
© 2015 Launch Alchemists
Innovation Portfolio Management
The “Golden Ratio” for Innovation investment is 70%
on core, 20% on adjacent and 10% on transformational
Yet the long-term return is the reverse; that is, 70% of
the value creation comes from transformational
efforts
The more transformational the innovation, the more
important that is is removed from the core business
People
Apply the right skills and experiences at the right time for a specific concept
Process
Deploy agile processes and methods to develop, test, launch and refine all
aspects of the business
Perspective
Embrace risk, quick learning and tenacity to maintain a launch-focus. Do not
adhere to internal norms and biases.
Place
Create a space outside the four walls that fosters innovation, divergent thinking
and experimentation
Path to Profit
Focus efforts on a clear plan, adjusting as necessary to create value. Align
incentives around measurable success.
We Call This “The 5 Ps™” of a Launch
P
P
P
P
P
10
Proprietary and Confidential
© 2015 Launch Alchemists
Innovation Process
Innovation Process
Idea
Scoping
Preliminary
Business
Case
Full
Development
Launch
Preparation
Market
Execution
1. Proof of
Consumer
Interest
2. Alignment with
Strategy
3. Volume & Value
Range es ma on
1. Develop
preliminary
business case
2. Confirm Lead
Market
commitment
3. Concept
development and
Valida on
Alpha: Validate &
op mize solu on
(Looks like/Works
like)
Beta: Validate
solu on
commercially (Looks
like/Works like/
Made like)
Detailed marke ng
Plan developed
1. Finalize the
Prepara on for
Launch
2. Assess Produc on
and Distribu on
Capabili es
3. Business Case
finaliza on
1. Assess learnings
from launch
2. Iden fy
reapplica on
target markets
3. Capture best
prac ces for re-
launch
Build Project
Team to
Develop
Business Case
Decision to
Charter
Alloca on of Full
Project Team
and Funding
Decision to
Develop
Commit to
Launch. Allocate
funds &
resources for
Launch
Decision to
Launch
Commit to
Execu on
Decision to
Produce
Commit to
Expansion
Decision to
Expand
Regular rou nes to review and access Key Projects
GATE
STAGES
Conventional Innovation Management Best Practice
✗Linear
✗Lack of continuity/hand-offs
✗Lack of dedication
✗People game the system
✗Square peg/round hole
✗Rigid check-ins
✗Overpowering oversight
Discipline & Control
Predictability
Portfolio View
Resource Management
Visibility
Any kind of toll-gate process has Pros AND Cons
Get involved. Spread the word. See you at our next program.
Thank you for joining us!
Facts & Figures
P&G Alumni Global Network started in 2001 by 6 Founding Members following an
informal annual alumni get-together in Chicago with AG Lafley, CEO.
Today, there are 37,000 global members across 50 chapters in 37 countries.
One of the Top 10 largest company alumni communities in the world.
There have been bi-annual global conferences, first in 2003 in Cincinnati and most
recently 2015 in Miami. Next one will be Fall 2017 in Cincinnati.
The Alumni Network has raised & donated $700,000 to causes around the world.
Metro Atlanta Chapter started 2006 - last meeting 2010. 350 ATL Alums in DB.
Facilitating the connections between and among alumni for
either professional/ business reasons or solely personal reasons.
Giving back to the communities and organizations in which our members are
meaningfully involved.
The Network is intended to be a confederation of independent chapters
rather than a centralized association that defines the activities of the
individual chapters.
Purpose & Goals
Mission & Vision
Mission
We are a group of business professionals with the shared experience of having
worked for Procter & Gamble. We have come together to serve our alumni
around the world both personally and professionally and give back to society.
Vision
To harness the skills and talents of this remarkable group of people for both
their personal growth and to the benefit of the communities in which we live and
work and to become the most respected and most highly regarded business
alumni organization in the world.
Our Members
The underlying intention is to build an organization of individuals with shared experiences that
are the result of being employed by P&G. We do not differentiate between individuals who
retired from the Company or those who left to join another organization.
Our Chapters
Our primary vehicle for serving the membership on a regular basis is the confederation of
chapters around the world. We anticipate that the needs of the chapter network will be different
from the needs of the individual members themselves and we believe that to serve the
members, we will need to understand the particular needs of the chapters.
Our Philanthropic Beneficiaries
Our philanthropy is driven by the interests of our members and chapters. We have defined
philanthropy as contributing our expertise, time, and financial resources to activities which focus
on economic empowerment through business education, entrepreneurship, economic
development and inclusion, and free enterprise.
Who We Serve
ATL Member Profile
- 62% were in Brand or CBD/Sales
- 55% were 4-15 yrs … 29% were >15 yrs
- Roles/industries today:
45% GM
24% Marketing/Sales
50% B2C … 43% B2B
29% CPG
What ATL Alums Want
Professional Development from Alums & other experts
- leadership
- business growth strategies
- building agile decision making capabilities
- recruiting, developing, retaining great talent
- managing org politics, cultural change, restructuring
- partnering to expand business into adjacent space
- cost-effective biz dev & customer acquisition
- entrepreneurship, start-ups, innovation
- digital marketing, social media
- implications of the ‘cloud’
- B2B & B2C branding
- networking
ATL Survey Toplines
ATL Chapter … built by us … for us
1 member-centric program per quarter

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P&G Alumni Network Atlanta Chapter April 20 Program

  • 1. Your Atlanta Chapter Re-ignition Board Serving You … Welcomes You to 4/20 Program 2! Steve Cook President Harris Fogel Program 1 Co-leader David Grocer Michael Lanning Program 1 Co-leader Bill Schultz Darlene Tobin MarCom Officer & CFO Program 1 Co-leader Joe DeLapp Program 2 Leader Brian Hankin
  • 2. Thank you for being part of the 2nd re-ignition program! Have you been to a previous ATL Chapter meeting?
  • 3. Facts & Figures Purpose & Goals Mission & Vision Who We Serve Appendix ATL Alumni Survey Toplines
  • 4. Who was at the 1/12 Chapter Kick-off? What did you think?
  • 5. 1/12 ATL Chapter Re-ignition Kick-off Survey Results 100% - event overall was very good/excellent 100% - were very/extremely likely to attend a future event 82% - were very/extremely likely to invite a colleague to a future event Thank you Darlene & Michael for your leadership!
  • 6. Thank you Rob, Jim, Stacy, Janne & Arby’s for the delicious food & great space a 2nd time! On 1/12/16, the ATL Chapter members contributed $505 that will feed 5,000 deserving kids.
  • 7. Thank you Harris Fogel, Board member, for SAP’s 2nd refreshment sponsorship!
  • 8. Next exciting program planned for Sept. 7 with Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen, Inc.
  • 9. And for Q4 - an exciting program planned with Jamie Turner Internationally Recognized Author, Speaker & CNN Contributor CEO of SIXTY Marketing & 60 Second Marketer Producer of Mobile X Festival
  • 10. Are you interested in Q3 social event?
  • 11. P&G Alumni Network Atlanta Chapter www.linkedin.com/groups/8341948 www.pgalums.com primary site for networking & info www.pgnetworker.com second site used to facilitate networking among alumni -will be integrated with primary site this year P&G Alumni Network Official Global www.linkedin.com/groups/2884 www.facebook.com/groups/pgalums www.twitter.com/pgalums Use #PGAlumsATL Stay Connected
  • 12. 4 Ways You Can Be Part Of Re-igniting ATL Chapter Post selfie & comments about tonight Use @PGAlumsATL #PGAlumsATL Get involved – programming, sponsorship, recruiting, Board. Tonight’s presentation will be posted in ATL Chapter Linkedin Group. Share it with your ATL & Global P&G friends. Share feedback on survey you will receive – continuous improvement.
  • 13. Let’s donate BIG again tonight! Jim Taylor, please share Arby’s match announcement. Joe’s chosen deserving cause that we support. www.cmo.com/articles/2016/2/23/the-cmocom-interview-emily- callahan-cmo-alsacst-jude-childrens-research-hospital.html
  • 14. P&G Alums will try at each event to raise money for a selected charity
  • 15. ST. JUDE IS LEADING THE WAY THE WORLD UNDERSTANDS, TREATS AND DEFEATS CHILDHOOD CANCER AND OTHER LIFE-THREATENING DISEASES.
  • 16. TREATMENTS INVENTED AT ST. JUDE HAVE HELPED PUSH THE OVERALL CHILDHOOD CANCER SURVIVAL RATE FROM WE ARE WORKING TO DRIVE THE OVERALL SURVIVAL RATE TO 90% IN THE NEXT DECADE. WE WON’T STOP UNTIL NO CHILD DIES FROM CANCER.
  • 17. NO FAMILY EVER PAYS ST. JUDE FOR ANYTHING—NOT FOR TREATMENT, TRAVEL, HOUSING, OR FOOD.
  • 18. $25 • Child-size rehabilitation weights • Meals for one day for a patient family $50 Donations – big and small – help St. Jude families: $100 • A “No Mo’ Chemo” party • Necessities and toiletry items for parents during in-patient stays • A red wagon • Pair of pediatric crutches
  • 19. When you give a donation, you're helping St. Jude give patients and their families what they need, when they need it. THANK YOU!
  • 20. St. Jude Clinical & Research Innovation  Two Novel, Life-Saving Technologies  St. Jude Red Frog Events Proton Therapy Center  Focusing radiation on cancer cells, avoiding damage to healthy tissue  A detailed mapping process required for each patient  System’s beam of radiation only millimeters wide  Minimizes collateral damage to the brain  Allows tumor elimination where excising not possible  St. Jude Children’s Research Hospital-Washington University Pediatric Cancer Genome Project  In 2010, St. Jude took the lead in increasing knowledge about childhood cancer with Washington University  Goal was to sequence complete cancerous & healthy genomes of 600 patients in 3 years  Resulted in 800+ sequenced genomes  Largest-ever release of comprehensive cancer genome data--free access to global scientific community  named as one of TIME magazine's annual Top 10 Medical Breakthroughs
  • 21. St. Jude & Atlanta • St. Jude Walk/Run to End Childhood Cancer Communities across the country join together to participate in the St. Jude Run/Walk to End Childhood Cancer, an exciting family-friendly 5K to raise money for the kids of St. Jude. Join us in Atlanta at Lenox Mall on September 24. www.stjude.org/walkrun • St. Jude Southern Evening of Hope, A Legends for Charity Event This is a part of a national event which annually presents The Pat Summerall Award during Super Bowl Weekend. Last year, the event honored Chuck Dowdle, and it will honor another Atlanta legend this year. Join us at the InterContinental Buckhead on May 14. www.stjude.org/southernevening • St. Jude Magic Carpet Ride Enjoy a wonderful evening with dinner, drinks, and dancing while supporting St. Jude. We will have a wonderful live and silent auction where you can win fabulous items. Join us on October 1 at the Georgia Tech Conference Center & Hotel. • St. Jude Golf Tournament Golf is a great way to raise money for the kids of St. Jude. Golf tournaments take place across the country for St. Jude. Enjoy raising money for the kids while playing a great sport as well!
  • 28. ‘Every company is a tech company. If you don’t believe this, you will soon be disrupted and out of business’.
  • 29. ‘When I got here, I told the team, “I want you to bring me things that are going to make me very uncomfortable.” I challenged the team to push me as far as I can go. We’re not always going to move forward with those things, but I truly believe that if you step way outside your comfort zone, it forces you to end up outside of the norm’. ‘This is marketing warfare. Very few great things have ever been done without taking risks’. www.cmo.com/articles/2016/2/26/the-cmocom-interview-rob-lynch-cmo-arbys.html Rob Lynch on Innovation
  • 30. Proven Best Practices From Entrepreneurs & Innovators That You Can Apply To Your Business Joe DeLapp Steve Cook Brian Hankin Lee Herron Samantha Hodgkins Udaiyan Jatar (UJ)
  • 31. 6 “Pilots” enlisted to navigate our diverse trip to innovation “best practices” Tonight’s Journey
  • 32. Tonight’s Journey • Tonight’s flight path: • Taxi: Joe DeLapp • Take off: • Pilot UJ—a strategic framework • 2-3 minutes per panelist--innovation • Cruising with panel and YOU: • Q&A by me, but … • By YOU—ask questions anytime • Setting a goal of uncovering 20 Best Practices
  • 33. Innovation So how would YOU define innovation?
  • 34. • CEO A. G. Laffley indicated in 2010 the world caught up and passed P&G • Our alma mater “Procter & God” : • Did not keep up • Lacked agility • Moved too slowly • Change so prevalent, few can sustain growth without continuous innovation that offers value • “Incremental” or evolution as well as • Transformational, “disruptive” or revolution Innovation
  • 36. • So…what is the innovation we need? • Where does innovation come from? • Who is responsible for doing that? • When can I get some? • How do I find the people who can think/manage it? • Can I bring innovation to my company? • What are some best practices that I can use? Tonight’s Event
  • 37. • These will be the questions we will try and answer tonight • What is innovation • How bring innovation into your company • What are the “best practices” Again, burden not just on me, everyone tonight is a panel member. Tonight’s Event
  • 38. Pilot Joe DeLapp • A somewhat “Traditional” Career • Paper-2 years • Consumer—12 years—Dir. of Marketing • Prof. and Cons.—5 years VP of Mktg & Sales • I had entrepreneurial mindset---more openness with two of these companies
  • 39. • Prepared me for more of a “non-traditional” life: • Briot/ABB—10 years—CEO—Complete turnaround • VTI eye care technology start up—8 years CEO with disruptive technology for presbyopia and myopia progression (creep) • MarkNet, Inc. Consulting—3 years—10 companies—point companies toward greater prosperity in innovative ways Pilot Joe DeLapp
  • 40. •Key in my career: • Always looking to improve or reinvent the business (be better) • Innovation (better) can be a: • Product • Service • Package • Cost Improvement • Everything that involves what you offer • Agile/flexible • Seek to be disruptive • And a few other very helpful tools… Pilot Joe DeLapp
  • 41. • How Can You Create a Culture of Innovation? • 4 suggested tools: 1. Communicate the need…constantly • More likely for an organization to find the courage to try, fail, redo, and try again. • Use clear examples/prototypes to demonstrate your innovation 2. We all have more resources than we think--Agency/Suppliers (Give 3 business-building ideas a year) 3. Define jobs around innovation— make a job prerequisite (3M--15% of employee time on projects of their choosing) 4. Reward people who bring innovation (3 levels of awards at JNJ) Innovation
  • 42. • What if you are not in an environment that does not encourage or defines jobs around innovation? • Well, let’s bring the panel in for some missing pieces. Innovation
  • 43. Transcende nt Innovation© Sustainable Growth & Competitive Advantage @TeamBlueEarth @UdaiyanJatar
  • 45. +10% -10%1st quartile 2nd quartile 3rd quartile 4th quartile Anjan Thakor: 1985-1995 Study 4% 1% -1% -4% 10 yr Average of S&P 500. Return on Net Assets minus Cost of Capital COMMODITIZATION
  • 46. © BLUE EARTH NETWORK 2015 BLUE EARTH TRANSCENDENCE INDEX©
  • 47. © BLUE EARTH NETWORK 2015 $K $50K $100K $150K $200K $250K $300K 1985 1995 2005 BETI ® OUTSHINES S&P 500 TRANSCENDENT BRAND INDEX S&P 500 JIM COLLINS’ GOOD2GREAT
  • 48. © BLUE EARTH NETWORK 2015 TRANSCENDENCE Transcendent Innovations© scale across: 1. Religions 2. Political ideologies 3. Economic models 4. Cultures 5. Socio-economic classes 6. Age groups 7. Races 8. Etc.
  • 49. © BLUE EARTH NETWORK 2015 WHAT IS INNOVATION? NEW STUFF? BETTER OUTCOMES? • New processes • New business models • New products • New organization design • Old stuff put together in a new way • Etc. TRANSFORMED BEHAVIOR • Old outcomes – but easier, better, faster, cheaper etc. • New outcomes • Transformative growth • Sustainable Competitive advantage • Etc.
  • 50. © BLUE EARTH NETWORK 2015 CURRENT BEHAVIOR SOLUTION IQ TRANSFORMED BEHAVIOR
  • 51. © BLUE EARTH NETWORK 2015 David has to change the game to beat Goliath
  • 52. © BLUE EARTH NETWORK 2015 BLUE EARTH PURPOSE: FLOURISHING ORGANIZATIONS Fully integrated research, innovation, marketing and operations with a singular focus on crafting and scaling transformative innovation. UNFILTERED DISCOVERY 1. Aspirations that drive behavior change 2. Re-framing problems 3. Identifying emotional barriers to change 4. Clarifying Purpose© CRAFTING TRANSFORMATION 1. Holistic Value Proposition© 2. Innovation Brief & Design Thinking 3. Lean Prototyping 4. Designed Experiments SCALING AUTHENTICALLY 1. Purposeful business model innovation 2. In-market testing and evolution 3. Decision Lens, Branding & Communication 4. Organizational Design for Growth
  • 53. © BLUE EARTH NETWORK 2015 CLARIFYING OUR PURPOSE
  • 54. © BLUE EARTH NETWORK 2015 What is the box? ORGANIZATIONCATEGORY SOLUTION USER competencies widgets competitors users
  • 55. © BLUE EARTH NETWORK 2015 The Blue Earth Framework© Human Aspirations Holistic Value Proposition Disruptive invention 1 UNFILTERED DISCOVERYORGANIZATIONCATEGORY SOLUTION USER SOCIETY HUMAN
  • 57. The Blue Earth Framework© Human Aspirations Holistic Value Proposition Disruptive invention 1 UNFILTERED DISCOVERYORGANIZATIONCATEGORY SOLUTION USER SOCIETY HUMAN
  • 58. © BLUE EARTH NETWORK 2015 HIGHER ASPIRATIONS DRIVE UNIVERSAL BEHAVIOR CHANGE Trusted Everywhere. Soft, Delicious, Nutritious Choosy Moms Choose Jif Because You’re Worth It. Follow your dreams Enjoy the moment Express yourself Be the healthiest you can beSelf-Actualization Esteem Love/Belonging Safety Physiological Maslow’s Hierarchy Of Needs Brand Purpose DISCOVERY INNOVATION ADOPTION
  • 60. …this soda dispenser is no more just another soda dispenser than the iPhone is just another phone. Coolest products of the decadeGold, New retail frontiers, 2011 …one of the highest accolades a company can receive in the name of innovation and business success.
  • 61. © BLUE EARTH NETWORK 2015 THE HUMAN BRAIN ReptilianSurvival instincts NeocortexSpeech, learning, creativity Limbic systemEmotions, memory
  • 62. © BLUE EARTH NETWORK 2015 Limbic vs. Neocortex processes / second 5 10 15 20 25 30 35 40 45 Neocortex
  • 63. © BLUE EARTH NETWORK 2015 Limbic vs. Neocortex processes / second 5 10 15 20 25 30 35 40 45 NeocortexLimbic 40/sec
  • 64. © BLUE EARTH NETWORK 2015 Limbic vs. Neocortex processes / second 40 NeocortexLimbic 40/sec 20,000,000/sec
  • 65. © BLUE EARTH NETWORK 2015 @TeamBlueEarth 20001998 200019991998 2001 INNOVATION EQ > TECHNOLOGY IQ INNOVATION EQ > TECHNOLOGY IQ©
  • 66. © BLUE EARTH NETWORK 2015 PURPOSE, PASSION & CRAFTSMANSHIP
  • 67. © BLUE EARTH NETWORK 2015 idea people scientists planners finance sales & operations customer BUILDING A TRANSCENDENT ORGANIZATION© Source: Gifford Pinchot III Intrapreneurs 1 2 3 Unfilter ed Discov ery Disrupti ve Inventio n Transcen dent Adoption
  • 68. Stage-Gate Committee Yoda Advisory Board “Did the test succeed?” What learn, did you? Selects best ideas Start tiny, you should “We decide!” Perspective another, you need Maintains systems Experiment, you mustAfraid of failure Kill the opportunity, you should not GOVERNING TRANSCENDENT INNOVATION©
  • 69. © BLUE EARTH NETWORK 2015
  • 70. © BLUE EARTH NETWORK 2015 UNFILTEREDDISCOVERY CRAFTINGTRANSFORMATION SCALINGWISELY 1. Specializedstakeholder research 2. Re-framingproblems 3. Identifyingauthenticpassion 4. ClarifyingPurpose© 1. HolisticValueProposition© 2. InnovationBrief & DesignThinking 3. Iteratingevery businessstrategy 4. DesignedExperimentstovalidate scalability 1. DecisionRubric 2. Purposeful businessmodel innovation 3. In-market testingandevolution 4. Branding& Communication 5. Organizational Designfor Scale Transformation Team: Singular focus on crafting and scaling transformative innovation. 1. System Thinking 2. Lean Design Thinking 3. Scientific Method BLUE EARTH MODEL© TO SCALE PURPOSEFUL ORGANIZATIONS
  • 71. © BLUE EARTH NETWORK 2015 TEAM BLUE EARTH NTEGRATED RESEARCH, INNOVATION, BRANDING, LEADERSHIP, OPS Startups & Nonprofits Corporations BLUE EARTH INSTITUTE TRAINING & ORG DEVELOPMENT Intrapreneurs & Entrepreneurs BLUE EARTH PROJECTS: CROSS-SECTOR CHALLENGES CPI Program Master Class
  • 72. BlueEarthNetwork.com Dream Massive. Start Tiny. Scale Conscientiously. @TeamBlueEarth info@BlueEarthNetwork
  • 73. The War for Talent grows increasingly difficult, particularly as those associated with innovation and entrepreneurial expertise shift away from “fixed locations” like corporations to a freelance economy In a 2015 BCG study, 79% of Fortune 1000 senior executives said “innovation is a top 3 priority” for their companies According to studies by Forbes and Fortune, 50% of new businesses fail within the first year of launch, and 80- 90% fail within five years Corporate Strategy Board finds that mature companies attempting to enter new businesses fail as often as 99% of the time What The Marketplace Says About Launching Businesses 5 Proprietary and Confidential © 2015 Launch Alchemists
  • 74. A “Total Innovation System” incorporates all three types of innovation and is managed as a portfolio 6 Proprietary and Confidential © 2015 Launch Alchemists Innovation Portfolio Management The “Golden Ratio” for Innovation investment is 70% on core, 20% on adjacent and 10% on transformational Yet the long-term return is the reverse; that is, 70% of the value creation comes from transformational efforts The more transformational the innovation, the more important that is is removed from the core business
  • 75. People Apply the right skills and experiences at the right time for a specific concept Process Deploy agile processes and methods to develop, test, launch and refine all aspects of the business Perspective Embrace risk, quick learning and tenacity to maintain a launch-focus. Do not adhere to internal norms and biases. Place Create a space outside the four walls that fosters innovation, divergent thinking and experimentation Path to Profit Focus efforts on a clear plan, adjusting as necessary to create value. Align incentives around measurable success. We Call This “The 5 Ps™” of a Launch P P P P P 10 Proprietary and Confidential © 2015 Launch Alchemists
  • 78. Idea Scoping Preliminary Business Case Full Development Launch Preparation Market Execution 1. Proof of Consumer Interest 2. Alignment with Strategy 3. Volume & Value Range es ma on 1. Develop preliminary business case 2. Confirm Lead Market commitment 3. Concept development and Valida on Alpha: Validate & op mize solu on (Looks like/Works like) Beta: Validate solu on commercially (Looks like/Works like/ Made like) Detailed marke ng Plan developed 1. Finalize the Prepara on for Launch 2. Assess Produc on and Distribu on Capabili es 3. Business Case finaliza on 1. Assess learnings from launch 2. Iden fy reapplica on target markets 3. Capture best prac ces for re- launch Build Project Team to Develop Business Case Decision to Charter Alloca on of Full Project Team and Funding Decision to Develop Commit to Launch. Allocate funds & resources for Launch Decision to Launch Commit to Execu on Decision to Produce Commit to Expansion Decision to Expand Regular rou nes to review and access Key Projects GATE STAGES Conventional Innovation Management Best Practice
  • 79. ✗Linear ✗Lack of continuity/hand-offs ✗Lack of dedication ✗People game the system ✗Square peg/round hole ✗Rigid check-ins ✗Overpowering oversight Discipline & Control Predictability Portfolio View Resource Management Visibility Any kind of toll-gate process has Pros AND Cons
  • 80. Get involved. Spread the word. See you at our next program. Thank you for joining us!
  • 81. Facts & Figures P&G Alumni Global Network started in 2001 by 6 Founding Members following an informal annual alumni get-together in Chicago with AG Lafley, CEO. Today, there are 37,000 global members across 50 chapters in 37 countries. One of the Top 10 largest company alumni communities in the world. There have been bi-annual global conferences, first in 2003 in Cincinnati and most recently 2015 in Miami. Next one will be Fall 2017 in Cincinnati. The Alumni Network has raised & donated $700,000 to causes around the world. Metro Atlanta Chapter started 2006 - last meeting 2010. 350 ATL Alums in DB.
  • 82. Facilitating the connections between and among alumni for either professional/ business reasons or solely personal reasons. Giving back to the communities and organizations in which our members are meaningfully involved. The Network is intended to be a confederation of independent chapters rather than a centralized association that defines the activities of the individual chapters. Purpose & Goals
  • 83. Mission & Vision Mission We are a group of business professionals with the shared experience of having worked for Procter & Gamble. We have come together to serve our alumni around the world both personally and professionally and give back to society. Vision To harness the skills and talents of this remarkable group of people for both their personal growth and to the benefit of the communities in which we live and work and to become the most respected and most highly regarded business alumni organization in the world.
  • 84. Our Members The underlying intention is to build an organization of individuals with shared experiences that are the result of being employed by P&G. We do not differentiate between individuals who retired from the Company or those who left to join another organization. Our Chapters Our primary vehicle for serving the membership on a regular basis is the confederation of chapters around the world. We anticipate that the needs of the chapter network will be different from the needs of the individual members themselves and we believe that to serve the members, we will need to understand the particular needs of the chapters. Our Philanthropic Beneficiaries Our philanthropy is driven by the interests of our members and chapters. We have defined philanthropy as contributing our expertise, time, and financial resources to activities which focus on economic empowerment through business education, entrepreneurship, economic development and inclusion, and free enterprise. Who We Serve
  • 85. ATL Member Profile - 62% were in Brand or CBD/Sales - 55% were 4-15 yrs … 29% were >15 yrs - Roles/industries today: 45% GM 24% Marketing/Sales 50% B2C … 43% B2B 29% CPG What ATL Alums Want Professional Development from Alums & other experts - leadership - business growth strategies - building agile decision making capabilities - recruiting, developing, retaining great talent - managing org politics, cultural change, restructuring - partnering to expand business into adjacent space - cost-effective biz dev & customer acquisition - entrepreneurship, start-ups, innovation - digital marketing, social media - implications of the ‘cloud’ - B2B & B2C branding - networking ATL Survey Toplines ATL Chapter … built by us … for us 1 member-centric program per quarter

Editor's Notes

  • #16: St. Jude is a hospital unlike any other. It’s where cutting-edge research into childhood cancer is combined with extraordinary patient care and unparalleled family support. And laboratory breakthroughs become lifesaving treatments for children everywhere.
  • #18: Because the majority of St. Jude funding comes from individual contributors, St. Jude has the freedom to focus on what matters most – saving kids regardless of their financial situation. Now let’s hear from a patient family about what St. Jude means to them.
  • #21: Proton Beam By the numbers: $85M project--One of a kind device from Hitachi Tower Center 1.5 million construction hours to complete; “Proton” occupies 25,000+ sq ft 1 Proton accelerator to create the beams 7’ foot thick walls and ceiling to contain protons Gantry, which rotates 185 degrees around patient to direct the beam (3), Three stories high Weighs more than 100 tons Size of school bus 100 patients during first year of operation 80 percent receiving radiation therapy will receive proton beam therapy by 2018 Genome Find clues to causes, potential new treatments and cures. Before project, not even one whole pediatric cancer genome sequenced. The $65 million project Produced new insights into underlying high-risk leukemia, brain and solid tumors Developed new computational methods for analyzing genomic data; methods now freely available to researchers worldwide
  • #31: Thanks Steve Thanks for everyone that came tonight (second largest P&G alum session) And thanks to our panel who will take us on a flight towards bringing innovation to your workplace.
  • #33: Want you to walk away with questions you may have about bringing innovation and the best practice toward getting innovation
  • #34: So let’s start with what you think innovation is… Ask 3-4 people Note that innovation can mean many things. It is diverse…I think you will even see that coming form our panel.
  • #35: Ironically, as you all know, most of us are alums of P&G which had been a very innovative company…And yet even while I was there in the late seventies, there were signs then of what CEO Laffley said in the 2010 Said at the alum meeting here—P&G just not moving quick enough. We were stifling innovation. All those memos that went back and forth—we stopped most of that The change became so prevalent, they could not sustain their growth…. The company was lacking in both inremental growth often refereed to evolution—small, incremental changes that can make your offer better—as will as transformational or disruptive or revolutionary changes which can change entire categories
  • #36: So let’s talk about innovation and the best practices that can bring an org innovation Innovation can take many forms… Now, Two things what may come to mind when looking at this visual –the first we are not going to talk about…. the second has to do with great ideas that can look and sound unpalatable or unformed—they can even look and sound preposterous or stupid…but these crazy ideas can lead to new products and services that become better or transformative...that is allways the challenge with taking something out of nothing and making into something creative and appealing—something innovative.
  • #37: From the view of the company head, manager, team member
  • #39: Now a little about me…
  • #40: I will share some of my experiences with you along with the panel’s
  • #41: Always be better…a P&G mindset that I have had all my life
  • #42: What I learned in an org…to bring and nuture innovation... Coomunicate it until you are bored saying it Legend of the Tooth Fairy—one that failed People’s objectives—a certain per cent—new packaging idea that did what ???? 9 of 12 years received supplemetal bonus 5% of salary—was not to uncommon to get one or two—I got 8 in 12 years 15% of salary—only person in my JNJ company—but others in oter JNJ companies 100% of salary—knew of only one person at JNJ Consider 3M's move to become one of the first companies to tell professionals that they could spend 15 percent of their time on projects of their own choosing. Now many high-tech companies know that they can't get the best talent without providing this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it was the Post-it note. Recognize innovation in every part of the company. To build a culture of agility, creativity, and innovation, Gillette developed an innovation fair in which every unit could show off its most promising new concepts. I was privileged to judge the first one with the then CEO, where we gave an award to the legal department for its ethics program, featuring a takeoff on "get out of jail free" cards from the board game Monopoly. This wasn't a blockbuster like the new shaving systems for women, but it showed that everyone has a role to play in a culture of innovation.
  • #75: Remove shadows Slide is very busy. I know that’s how we had it. Maybe the points on the right can be talking points?
  • #79: Stage-gate debunking