
Organization / Workplace
marketingbytesLocation
Sydney, Australia, New South Wales AustraliaOccupation
Marketing & digital consultant. Blogger. Mentor.Industry
Advertising / Marketing / PR
Website
www.marketingbytes.com.auAbout
I am a marketer with 20+ years experience in B2C and B2B advertising, direct, loyalty & digital. My approach to marketing strategy is based around three core competencies: being technology-savvy, customer-centric, and a brand custodian. My senior roles in agencies and client-side enables me to provide a 360 degree approach to marcoms, particularly integrating digital and traditional marketing tactics to support a company/brand market position. My specialist expertise is influencing how consumers use digital channels in their journey to purchase. I have lead teams in the planning & delivery of eCommerce, web content management, website development, online advertising, social media, emai...