Organization / Workplace

Location

Occupation

Industry

Technology / Software / Internet

About

I make inspired connections combining qualitative and quantitative data points to deliver business value through human centered design. Understanding the customer more than ‘doing the right thing’. it is a business imperative to preserve customer loyalty and market differentiation. ~ Proficient in user research practice, product strategy and management, design thinking principles, customer experience frameworks, decision enabling KPIs and metrics. ~ Solid experience in journey mapping experiences and blueprinting across customer touch points to institute a robust delivery ecosystem Generative/Qualitative Research : Field studies, immersive research, contextual inquiry, guerrilla met...