consumer market segmentation & targeting: product different marketing international managerial economics ii factors influencing consumer buying behaviour scope segmentation positioning targeting bbage 201-18 types buzz marketing/ viral marketing customer relationship management (crm) global marketing rural marketing e-commerce: marketing in the digital age. consumer adoption process understanding marketing and consumers: introductio positioning for competitive advantage social marketing network marketing event marketing branding marketing research importance marketing mix design ppt ethics group research market research career 6 steps process dss mis nature definition custom blocks regional blocks trade barriers country risk analysis environment reference group model monetary bbage201-18 macro-economic framework in indian economy–public and phases attitude business cycle: meaning value social class questionnaire designing-types measurement concept sampling business research methods: data collection business research methods: bba 401 non-comparative scaling techniques interval and ratio attitude measurement: comparati ordinal levels of measurement—nominal engel kollat scheduling work study work measurement capacity planning method study ppc facility layout product management production operations process location development bloom’s taxonomy templates pictures graphic design marketing strategy entery strategies challenges howard sheth nicosia sociological model pavlovian learning model behaviour product growth economy plc services follow up routing planning dispaching revised basic marketing concepts wholesaling and webinars. note: relevant case studies should b podcasts streaming video micro blogging content creation and sharing: blogging iot emerging trends in social media marketing: big dat wto world trade organization international economic environment: the wto problems in the measurement of national income measuring national income. proble national income: guidelines for writing a report business research methods: written report guidelin pricing strategies. price changes pricing methods factors affecting pricing decisions product life cycle and marketing mix strategies. s brand value & brand equity. new product developmen packaging and labelling decisions product decisions: product mix delivering and promoting product: supply chain dec channel design and channel management decisions retailing marketing planning process. marketing information impact of environment on marketing. corporate stra macro techniques and relevance. marketing environment an customer value marketing vs selling social media marketing marketing channels. managing the sales force. promotion mix: advertisi sales promotion public relations. emerging trends in marketing: gr stp trends motivation personality consumer's perception emerging trends in marketing: green marketing brand name & trademar brand identity brand awareness brand value & brand equity learning marketing management tax structure macro-economic framework in indian economy–tax sys social media marketing planning defining social media marketing mix social media marketing strategies: introduction bbage 201-18 managerial economics-ii macro-economic framework in indian economy-financi international pricing strategies. international product and pricing policies: produc managing consumer demand. imc. evolution of the digital consumer online customer behavior:consumer behavior on the role of internet in international distribution international distribution system: international d product life cycle and marketing mix strategies. personal selling: personal selling process new product development managing the salesforce marketing management: delivering and promoting pro fiscal and income policy – meaning and instruments
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