Using Social Media to Build Your Professional Brand
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This document discusses why professional social media use is important and provides considerations for both professional and personal social media use. It notes that professional social media can help define yourself, hang with industry leaders, play, and make the professional personal. However, it also cautions that professional social media use could take away time from family and volunteering or be too risky if one were to mess up or offend someone. The document advocates meeting both online and offline to build more trustworthy connections.
Using Social Media to Build Your Professional Brand
- 1. Dave Wieneke @UsefulArts | @ConnectiveDX December 8, 2017 Why Professional Social Media?
- 2. Lots of great people have never used social media, while others use it way too much. The media isn’t the message. What you do, and how you share it is.
- 3. Okay, what is it that makes some media social?
- 4. “Style is not neutral, it gives moral directions.” - Martin Amis
- 5. I’m not the paragon of social media anything. Decide if its work or play, remember what you’re up to. - Web dev / designer - Copy editor - Blog and status - Professional network - Hootsuite / Tweetdeck - Just Unfollow - Narrow IO - My speaking (on others channels) - Debris on my channel - High school friends - Political arguments - Family who live far away Professional audience Personal audience
- 7. The things that made you weird as a kid, make you great as an adult. But only if you pay attention to them. First, be yours
- 8. Do what excites you 150 pages 600 pages 250,000 pages 500,000 pages 10,000 pages (4 languages) 30,000 pages (140 sites) $12m digital / $20m broadcast
- 10. Hang with industry leaders “You can’t luck out if you’re not there.” - @UsefulArts
- 11. Play “I’d rather be nine peoples’ favorite thing, than 100 peoples ninth favorite thing.” - Jeff Bowen
- 12. Work
- 13. Make the professional personal
- 15. Instead of Klout, measure time spent: • With family, friends and neighbors • Volunteering those skills for others • Playing with dogs • Making out with someone you dig Better things to do
- 16. Without the magic there is no art. Without art there is no idealism. Without idealism there is no integrity. Without integrity there is nothing but production. - Raymond Chandler Being personal
- 17. Just not narcissistic enough
- 18. Nothing to say
- 19. You could mess up, quit or tick someone off. Too risky
- 20. Make social media go offline to be more trustworthy
- 21. Meet Cain Monroy “Art is a sort of experimental station in which one tries out living.” - John Cage
- 24. “We live in a digitally hybrid world, and expect brands to be authentic and connected across channels.” - Dave Wieneke
- 26. Workshop client Social media in commercial realestate @JetmiraAL Jetmira Allushi