Management 101
DIRECTING
Professor:
Mrs. Elizabeth Aragon
Group
2
Aizell
Bernal
Paolo
Sunga
Christian
Cruz
Paula
Sunga
OUTLINE
I. Directing
• Definition of Directing
II. Importance of Directing
III. Characteristics of Directing
•Pervasive Function
•Continuous Activity
•Human Factor
•Creative Activity
•Executive Function
•Delegate Function
IV. Elements of Direction
•Communication
•Supervision
•Motivation
•Leadership
V. Maslow’s Theory of Motivation - Hierarchy of Needs
•Self-Actualization
•Esteem
•Social
•Safety
•Physiological
VI. Power and Influence in Organization
•Classification of Power
1. Legitimate Power
2. Expert Power
3. Referent Power
4. Reward Power
5. Punishment Power
6. Relationship Power
VII. Directing and Leadership
VIII. Case Study
Directing
•Directing- is the process through which a
manager communicates with and influences
other members of the organization in the pursuit
of company objectives.
•Directing is said to be the heart of
management process.
•Importance of Directing
•It guides and helps the subordinates to complete
the given task properly and as per schedule.
•It provides the necessary motivation to
subordinates to complete the work satisfactorily
and strive to do the best.
•It helps in maintaining discipline and
rewarding those who do well.
•Directing involves supervision.
•Directing involves leadership that
essentially helps in creating appropriate
work environment and build up team spirit.
•Different people perform different
activities in the organization.
•Characteristics of Directing
Elements
of
Direction
1.
Communication
2.
Supervision
4. Leadership
3. Motivation
Communication-
is a basic organizational
function, which refers to the process
by which a person (known as
sender) transmits information or
messages to another person
(known as receiver).
Importance of Communication
Communication helps employees to understand their
role clearly and perform effectively
•It helps in achieving co-ordination and mutual
understanding which in turn, leads to industrial
harmony and increased productivity.
•Communication improves managerial efficiency
and ensures cooperation of the staff.
•Effective communication helps in molding
attitudes and building up employees’ morale
•Communication is the means through which
delegation and decentralization of authority is
successfully accomplished in an organization.
Types of Communication
1. Formal and Informal Communication
2. Verbal and Non-verbal Communication
oral written
non-verbal
communicat
ion
gestural
communicati
on
•Supervision
After the employees have been
instructed regarding what they have to do
and how to do, it is the duty of the manager
to see that they perform the work as per
instructions.
•Clarifies orders and instructions issued to
subordinates and ensures that they have
understood and follow these fully.
•Ensures that subordinates have the
required facilities to perform their jobs.
•Keeps a watch and guides the activities of
subordinates in performing their jobs.
Functions of Supervisor
•Broadens the horizon of his subordinates by
making them aware of the wider aspects of
their day-to-day work
•Coordinates the work of different
subordinates under him.
•Detects errors and omissions and ensures
their rectification.
•Motivation
Motivation is one of the important
elements of directing.
 It requires manager to inspire or induce
the employees to act and get the expected
result.
Importance of Motivation
•With proper motivation there can be maximum
utilization of the factors of production like men,
money, material etc.;
•If employees are motivated it will reduce
employee turnover and absenteeism.
•Motivation helps in reducing the number
of complaints and grievances.
•Leadership
-is the ability to persuade and motivate
others to work in a desired way for achieving
the goal.
-is the process, which influences the people
and inspires them to willingly accomplish
the organizational objectives.
Importance of Leadership
•Leadership improves the performance of the
employees.
•With continuous support and guidance,
•With friendly and cooperative efforts
•Maslow’s Theory of Motivation –
Hierarchy of Needs
•Self-Actualization
-It is about the quest of reaching one's full
potential as a person.
•Esteem Needs
Internally motivating esteem needs are
those such as self-esteem, accomplishment,
and self respect.
External esteem needs are those such as
reputation and recognition
•Recognition (external motivator)
•Attention (external motivator)
•Social Status (external motivator)
•Accomplishment (internal motivator)
•Self-respect (internal motivator)
•Social Needs
-are those related to
interaction with others and may
include:
•Safety Needs
-in order to be free from the threat of
physical and emotional harm.
Such needs might be fulfilled by:
•Living in a safe area
•Medical insurance
•Job security
•Financial reserves
•Physiological Needs
-are those required to sustain
life, such as:
Physiological Needs
Sleep
Food &
Water
Air
Applying Maslow's Needs Hierarchy -
Business Management Implications
•,
•Physiological Motivation: Provide ample breaks
for lunch and recuperation and pay salaries that
allow workers to buy life's essentials.
•Safety Needs: Provide a working
environment which is safe, relative job security,
and freedom from threats.
•Social Needs: Generate a feeling of acceptance,
belonging, and community by reinforcing team
dynamics.
•Esteem Motivators: Recognize achievements,
assign important projects, and provide status to make
employees feel valued and appreciated.
•Self-Actualization: Offer challenging and
meaningful work assignments which enable
innovation, creativity, and progress according to
long-term goals.
Power and Influence in Organization
Power has been defined as the potential to influence the
actions of another person in the direction desired by the
influencer.
1. Legitimate Power – This power comes by virtue
of a person’s occupying a position in an organization
2. Expert Power – This is capacity to influence which
arises from expert knowledge that the influencer has.
3. Referent Power – This is power that comes by
virtue of some personal characteristic (“Charisma”)
of the person which others identify with.
4. Reward Power – This is power that comes by
virtue of a person’s ability to give or withhold
resources which are valued by others.
5. Punishment Power – this is power which
comes from the capacity to deprive a person of
something of value.
6. Relationship Power – This is power which
comes from a system of informal personal
obligations which has been built up between
people.
•Directing and Leadership
The discussion of position and non-position
based influence in an organization opens
the way to a discussion of manager’s
leadership function and style.
•Case Study
METRO MANILA
UNIVERSITY
On April 2, 1990, Mr. Rene Roces, Vice President for
Finance of Metro Manila University (MMU), was
reading the Balance Sheet of March 1990. This was
the first time that quarterly financial statements were
prepared for MMU- a handiwork of Mr. Aragon,
recently appointed Vice President for Administration.
While reviewing the financial statements, however,
Mr. Roces noticed that the cash balance was about
50 million so he immediately called Mr. Aragon to a
meeting. “Why should the University hold such a
large amount of cash? Shouldn’t we invest more in
Treasury bills that yield at least 5% more than
savings accounts, Mr. Roces asked. Mr. Aragon
was surprised by this question and being relatively
new on the job, requested some time to study the
matter
MR. ARAGON
Roy Aragon, 32 years old, was a graduate of
MMU. He had been teaching in the College of
Engineering for ten years until he was appointed
VP for Administration upon the retirement of the
previous incumbent in December, 1989.
Being somewhat young to be Vice President at
MMU, he took his new duties seriously. Among the
innovations he had pushed for was the preparation
of quarterly financial statements of MMU.
Previously, the financial statements of the
university were prepared only at the end of the
year.
MEETING WITH CHIEF ACCOUNTANT AND
CASHIER
Mr. Aragon decided to hold a meeting with
the Chief Accountant and the Cashier concerning
the cash problem. The two officers were older
than Mr. Aragon and had served MMU longer.
During his first months on the job, Mr. Aragon was
impressed by his two subordinates whom he
found to be independent minded, professional,
and very knowledgeable about the financial affairs
of MMU.
During the meeting, the Cashier explained that
funds were kept in savings accounts and not in
higher yielding securities like Treasury Bills
because the latter felt that he needed to keep
cash for unforeseen payments. According to the
Cashier, the academic units are allocated their
budgets at the start of the year. “Once they get
their budgets, they assume that we have the cash
to be spent by them anytime,” the Cashier
continued.
The Chief Accountant, however, informed Mr.
Aragon that cash disbursements for certain
accounts had a more or less regular pattern. “For
example, Trust funds for Scholarships and
Professorial Chairs should be invested in higher
yielding securities because these funds have
definite schedules for payment,” the Chief
Accountant said.
The Cashier did not argue with the Chief
Accountant’s statement, yet the former insisted
that cash disbursements are impossible to predict
so that funds should not be “locked-in”
investments in securities even for 30-day period.
“The practice of keeping our funds in a savings
account is a long standing practice and Mr. Tirona
(Aragon’s predecessor) had never complained
about it,” the Cashier said.
Since it was getting late and no agreement
appeared in sight, Mr. Aragon decided to adjourn
the meeting and continue discussion on the matter
at another meeting the following week.
After the Cashier and the Chief Accountant had left
the room, Mr. Aragon wondered why the Cashier
was objecting to the idea of investing part of the
University’s funds in higher yielding securities, an
idea which he personally considered to be
meritorious.
Mr. Aragon realized that as Vice President for
Administration, he had the authority to make
changes in the cash management practices of
MMU. At the same time, he realized that the
Cashier was one of the most senior and highly
respected members of management at MMU. He
was not sure what he would do if the Cashier
continued to object to the proposed change in the
coming second meeting.
Solution to the problem:
THANK
YOU!

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Directing 131030004900-phpapp02 (2)

  • 1. Management 101 DIRECTING Professor: Mrs. Elizabeth Aragon Group 2 Aizell Bernal Paolo Sunga Christian Cruz Paula Sunga
  • 2. OUTLINE I. Directing • Definition of Directing II. Importance of Directing III. Characteristics of Directing •Pervasive Function •Continuous Activity •Human Factor •Creative Activity •Executive Function •Delegate Function IV. Elements of Direction •Communication •Supervision •Motivation •Leadership
  • 3. V. Maslow’s Theory of Motivation - Hierarchy of Needs •Self-Actualization •Esteem •Social •Safety •Physiological VI. Power and Influence in Organization •Classification of Power 1. Legitimate Power 2. Expert Power 3. Referent Power 4. Reward Power 5. Punishment Power 6. Relationship Power VII. Directing and Leadership VIII. Case Study
  • 4. Directing •Directing- is the process through which a manager communicates with and influences other members of the organization in the pursuit of company objectives. •Directing is said to be the heart of management process.
  • 5. •Importance of Directing •It guides and helps the subordinates to complete the given task properly and as per schedule. •It provides the necessary motivation to subordinates to complete the work satisfactorily and strive to do the best. •It helps in maintaining discipline and rewarding those who do well. •Directing involves supervision.
  • 6. •Directing involves leadership that essentially helps in creating appropriate work environment and build up team spirit. •Different people perform different activities in the organization.
  • 9. Communication- is a basic organizational function, which refers to the process by which a person (known as sender) transmits information or messages to another person (known as receiver).
  • 10. Importance of Communication Communication helps employees to understand their role clearly and perform effectively •It helps in achieving co-ordination and mutual understanding which in turn, leads to industrial harmony and increased productivity. •Communication improves managerial efficiency and ensures cooperation of the staff.
  • 11. •Effective communication helps in molding attitudes and building up employees’ morale •Communication is the means through which delegation and decentralization of authority is successfully accomplished in an organization.
  • 12. Types of Communication 1. Formal and Informal Communication 2. Verbal and Non-verbal Communication oral written non-verbal communicat ion gestural communicati on
  • 13. •Supervision After the employees have been instructed regarding what they have to do and how to do, it is the duty of the manager to see that they perform the work as per instructions.
  • 14. •Clarifies orders and instructions issued to subordinates and ensures that they have understood and follow these fully. •Ensures that subordinates have the required facilities to perform their jobs. •Keeps a watch and guides the activities of subordinates in performing their jobs. Functions of Supervisor
  • 15. •Broadens the horizon of his subordinates by making them aware of the wider aspects of their day-to-day work •Coordinates the work of different subordinates under him. •Detects errors and omissions and ensures their rectification.
  • 16. •Motivation Motivation is one of the important elements of directing.  It requires manager to inspire or induce the employees to act and get the expected result.
  • 17. Importance of Motivation •With proper motivation there can be maximum utilization of the factors of production like men, money, material etc.; •If employees are motivated it will reduce employee turnover and absenteeism. •Motivation helps in reducing the number of complaints and grievances.
  • 18. •Leadership -is the ability to persuade and motivate others to work in a desired way for achieving the goal. -is the process, which influences the people and inspires them to willingly accomplish the organizational objectives.
  • 19. Importance of Leadership •Leadership improves the performance of the employees. •With continuous support and guidance, •With friendly and cooperative efforts
  • 20. •Maslow’s Theory of Motivation – Hierarchy of Needs
  • 21. •Self-Actualization -It is about the quest of reaching one's full potential as a person.
  • 22. •Esteem Needs Internally motivating esteem needs are those such as self-esteem, accomplishment, and self respect. External esteem needs are those such as reputation and recognition •Recognition (external motivator) •Attention (external motivator) •Social Status (external motivator) •Accomplishment (internal motivator) •Self-respect (internal motivator)
  • 23. •Social Needs -are those related to interaction with others and may include:
  • 24. •Safety Needs -in order to be free from the threat of physical and emotional harm. Such needs might be fulfilled by: •Living in a safe area •Medical insurance •Job security •Financial reserves
  • 25. •Physiological Needs -are those required to sustain life, such as: Physiological Needs Sleep Food & Water Air
  • 26. Applying Maslow's Needs Hierarchy - Business Management Implications •, •Physiological Motivation: Provide ample breaks for lunch and recuperation and pay salaries that allow workers to buy life's essentials. •Safety Needs: Provide a working environment which is safe, relative job security, and freedom from threats.
  • 27. •Social Needs: Generate a feeling of acceptance, belonging, and community by reinforcing team dynamics. •Esteem Motivators: Recognize achievements, assign important projects, and provide status to make employees feel valued and appreciated. •Self-Actualization: Offer challenging and meaningful work assignments which enable innovation, creativity, and progress according to long-term goals.
  • 28. Power and Influence in Organization Power has been defined as the potential to influence the actions of another person in the direction desired by the influencer. 1. Legitimate Power – This power comes by virtue of a person’s occupying a position in an organization 2. Expert Power – This is capacity to influence which arises from expert knowledge that the influencer has.
  • 29. 3. Referent Power – This is power that comes by virtue of some personal characteristic (“Charisma”) of the person which others identify with. 4. Reward Power – This is power that comes by virtue of a person’s ability to give or withhold resources which are valued by others. 5. Punishment Power – this is power which comes from the capacity to deprive a person of something of value.
  • 30. 6. Relationship Power – This is power which comes from a system of informal personal obligations which has been built up between people.
  • 31. •Directing and Leadership The discussion of position and non-position based influence in an organization opens the way to a discussion of manager’s leadership function and style.
  • 33. On April 2, 1990, Mr. Rene Roces, Vice President for Finance of Metro Manila University (MMU), was reading the Balance Sheet of March 1990. This was the first time that quarterly financial statements were prepared for MMU- a handiwork of Mr. Aragon, recently appointed Vice President for Administration.
  • 34. While reviewing the financial statements, however, Mr. Roces noticed that the cash balance was about 50 million so he immediately called Mr. Aragon to a meeting. “Why should the University hold such a large amount of cash? Shouldn’t we invest more in Treasury bills that yield at least 5% more than savings accounts, Mr. Roces asked. Mr. Aragon was surprised by this question and being relatively new on the job, requested some time to study the matter
  • 35. MR. ARAGON Roy Aragon, 32 years old, was a graduate of MMU. He had been teaching in the College of Engineering for ten years until he was appointed VP for Administration upon the retirement of the previous incumbent in December, 1989.
  • 36. Being somewhat young to be Vice President at MMU, he took his new duties seriously. Among the innovations he had pushed for was the preparation of quarterly financial statements of MMU. Previously, the financial statements of the university were prepared only at the end of the year.
  • 37. MEETING WITH CHIEF ACCOUNTANT AND CASHIER Mr. Aragon decided to hold a meeting with the Chief Accountant and the Cashier concerning the cash problem. The two officers were older than Mr. Aragon and had served MMU longer. During his first months on the job, Mr. Aragon was impressed by his two subordinates whom he found to be independent minded, professional, and very knowledgeable about the financial affairs of MMU.
  • 38. During the meeting, the Cashier explained that funds were kept in savings accounts and not in higher yielding securities like Treasury Bills because the latter felt that he needed to keep cash for unforeseen payments. According to the Cashier, the academic units are allocated their budgets at the start of the year. “Once they get their budgets, they assume that we have the cash to be spent by them anytime,” the Cashier continued.
  • 39. The Chief Accountant, however, informed Mr. Aragon that cash disbursements for certain accounts had a more or less regular pattern. “For example, Trust funds for Scholarships and Professorial Chairs should be invested in higher yielding securities because these funds have definite schedules for payment,” the Chief Accountant said.
  • 40. The Cashier did not argue with the Chief Accountant’s statement, yet the former insisted that cash disbursements are impossible to predict so that funds should not be “locked-in” investments in securities even for 30-day period. “The practice of keeping our funds in a savings account is a long standing practice and Mr. Tirona (Aragon’s predecessor) had never complained about it,” the Cashier said.
  • 41. Since it was getting late and no agreement appeared in sight, Mr. Aragon decided to adjourn the meeting and continue discussion on the matter at another meeting the following week.
  • 42. After the Cashier and the Chief Accountant had left the room, Mr. Aragon wondered why the Cashier was objecting to the idea of investing part of the University’s funds in higher yielding securities, an idea which he personally considered to be meritorious.
  • 43. Mr. Aragon realized that as Vice President for Administration, he had the authority to make changes in the cash management practices of MMU. At the same time, he realized that the Cashier was one of the most senior and highly respected members of management at MMU. He was not sure what he would do if the Cashier continued to object to the proposed change in the coming second meeting.
  • 44. Solution to the problem: