User satisfaction and technology acceptance
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The document summarizes key concepts related to user satisfaction and technology acceptance. It discusses the Technology Acceptance Model (TAM), which identifies perceived usefulness and perceived ease-of-use as factors influencing whether users will accept and use new technologies. It also defines technology diffusion as the spread of technology throughout an organization, and technology infusion as the extent to which technology is embedded within departments.
User satisfaction and technology acceptance
- 1. Royal University of Phnom Pen Subject: Management Information System Porf: Khean Tak Slide number:26-27 Group:06 -Yi sok ya -Suon Bunkheng -Sreng Socheat -Veng Ratha -Yoem Nga -Vann Thavorn -Yin Dara -Thoeurn Bunthon -Un Honglyheang
- 2. User Satisfaction and Technology Acceptance 1. Technology acceptance Model(TAM): is an information system theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably: • Perceived usefulness (PU) - This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance". • Perceived ease-of-use (PEOU) - Davis defined this as "the degree to which a person believes that using a particular system would be free from effort"
- 3. User Satisfaction and Technology Acceptance 1. Technology acceptance Model(TAM):
- 4. User Satisfaction and Technology Acceptance 2. Technology diffusion: • Is a measure of how widely technology is spread thought-out an organization. • And organization in which computers and information system are located in most department and areas has a high level of technology diffusion. • Some online Machine, such as Amazon.com have a high diffusion and use computer systems to perform most of their business function, including Marketing, purchasing, and billing.
- 5. User Satisfaction and Technology Acceptance 3. Technology infusion: • Extent to which technology permeates a department. • It is measure of how deeply embedded technology is in an area of the organization.
- 6. Technology infusion and Diffusion Technology infusion Technology Diffusion
- 7. Thank you & Question