Veg Power has expanded its mission to include fruit for the first time in its Attack the Snack campaign.
The not-for-profit alliance has partnered with British Apples & Pears to highlight the benefit of seasonal apples and pears as the “ultimate grab-and-go snack” as they are affordable, widely available, naturally sweet and packed with fibre and nutrients.
The campaign is designed to tackle the issue of unhealthy snacking habits, with research showing children in the UK eat an average of three unhealthy snacks and sugary drinks a day.
The partnership with British Apples & Pears will deliver fresh content for parents, families and schools with strategies for ‘steps to better’ without stress, and a focus on practical, balanced ideas that champion healthy snacking.
“There is a reason why we all know the saying ‘an apple a day’ – apples and pears are a very healthy choice for a snack or as part of a lunchbox at school,” said Ali Capper, chairman of British Apples & Pears. “They are full of fibre, naturally hydrating, and a great source of antioxidants, vitamins and nutrition.
“Apples and pears are super affordable, and you can take them anywhere – they are one of the most convenient snacks.”
It is the latest stage in the Attack the Snack campaign, which has also involved partnerships with British Berry Growers, G’s and the Cucumber & Pepper Growers Association.
The final phase launched on 7 October with a social media campaign supported by resources for parents and schools, with activities designed for children aged four to seven.
“Eight years ago Veg Power was started to improve the dietary health of children in the UK by increasing their vegetable consumption,” said Veg Power CEO Dan Parker. “We are seeing real progress and it feels like the right time to bring our skills, experience and expertise to a broader mission that includes fruit and beans.
“A key part of this is the power of collaboration, bringing together different fresh produce under engaging themes that capture the imagination of parents, families and schools, and inspire them to act.”
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