WPBeginner's WordPress News keep you updated with what's hot in the WordPress industry. Stay updated with WordPress releases, major announcements, exclusive WordPress deals, and much more.
WordPress 6.8 is finally here 🥳, and we’ve been testing it since the early beta. It’s the first major release of 2025 with several important changes. You’ll notice speed improvements after the update, thanks to the new speculative loading feature that makes pages feel like… Read More »
Today, I’m extremely excited to share that aThemes is joining the Awesome Motive network, and they’re now part of the WPBeginner family of products. aThemes is a popular WordPress theme company known for building beautiful website templates that are optimized for speed and performance. Over… Read More »
March has been a busy month across the WordPress ecosystem. We’re excited that WordPress 6.8’s first release candidate (RC1) is now available for testing, and we’ve also seen innovative new features roll out for popular plugins. AI continues to be a recurring theme — from… Read More »
We’ve recently been testing WordPress 6.8 and are excited to share the upcoming changes with this release. Small tweaks make WordPress feel much smoother, while new features improve its performance and customization. For example, this upcoming release comes with a major security update, including new… Read More »
Are you risking hefty fines because of outdated cookie consent management? Here’s a shocking fact: Many WordPress websites are non-compliant with current privacy regulations, and the fine for violating GDPR, for example, can be up to €20 million. That’s not a typo – millions! If… Read More »
There has been a lot happening in the WordPress world this month, and we’re here to break it all down for you! There are plenty of new developments, including WPForms’ new instant SMS/WhatsApp notifications. We also cover the exciting launch of WPConsent, a plugin for… Read More »
The WordPress ecosystem is off to a strong start in 2025. WordPress.com is updating its interface, bringing it closer to the core WordPress experience. Automattic is also making waves with its decision to reduce sponsored contributions, while OptinMonster has added new browser targeting and event… Read More »
The December 2024 edition of WPBeginner Spotlight is here, bringing you all the important updates from the WordPress ecosystem. This month, we’re diving into highlights from the State of the Word 2024, exciting acquisitions, and new tools designed to make WordPress even better. This issue… Read More »
Each year, Black Friday and Cyber Monday bring some of the best opportunities to save on premium WordPress tools. Whether you’re looking to build a stronger website or expand your toolkit, this is the time to invest and get the best value for your money.… Read More »
November has been a busy month for the WordPress community! It brings groundbreaking AI tools like the new WPForms AI Form Builder and WordPress.com’s AI Assistant for Studio. Plus, there have been major updates like the release of WordPress 6.7, new plugins, and exclusive Black… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.