What Is a Landing Page?

A landing page is a standalone page created for a specific advertising, email, social media, or marketing campaign. Users coming from these sources will land on this page first, which is why it is called a landing page. Landing pages are designed to get conversions, which just means the visitor performs the desired action on your website. That might be buying a particular product from your online store, subscribing to your email list, filling in a form, or any other action that benefits your site.

What Is the Difference Between a Homepage and a Landing Page?

A homepage is the page that visitors see when they type your domain name into their browser. You can think of it as your website’s front page or store window. A good homepage will encourage visitors to engage with your WordPress website, explore other pages, browse products, or sign up for your email newsletter. With that in mind, a homepage typically has lots of links and gives visitors many different choices. On the other hand, a landing page is built to convert visitors. It has fewer links and typically has a single goal, called the call to action (CTA). You can use any CTA you like, but many landing pages encourage visitors to buy something or share information as part of a lead generation strategy. Your website will only ever have one homepage, but you can create as many landing pages as you want. For more on this topic, please see our guide on the differences between landing pages and a website.

WordPressでランディングページを作る方法（3つの簡単な方法）

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