The Up&Up Group (affiliated to the global M&C Saatchi Group)

Our clients Gun Free SA and Mr D have won at the 2025 Effie Awards South Africa! Gun Free SA | Firing A Silver Bullet That Turned Apathy into Policy Action * Small Budgets - Non-Profit, Products, Services - SILVER Mr D | How Mr D got South Africa’s vote of approval during elections * Current Events - BRONZE * Timely Opportunity - BRONZE Winning an Effie is a big achievement, so congratulations to everyone who touched this bold work. #WeBoldlyGo

Congratulations to our clients for achieving a total of 33 finalists across 22 categories at the 2025 The Loeries! ADvTECH Group Gun Free South Africa MTN South Africa Standard Bank South Africa The Up&Up Group (affiliated to the global M&C Saatchi Group) Trinco We're counting down to Awards Night! #WeBoldlyGo

This evening Razor was awarded two Global Platinum Awards by the PRCA for its work on "Bullet Proof Park" with M+C Saatchi Abel for GunFree SouthAfrica. Congratulations to all the remarkable entries in this year's awards. “Creativity has become business critical in modern PR. What’s important is that it’s not just ideas for the sake of ideas, but more a focus on using well considered strategic insights to trigger bold thinking that cuts through the noise, establishes a new debate and elevates thought leadership” - Razor PR Executive Creative Director, Christopher Lazley. PRCA, PRCA Africa, The Up&Up Group (affiliated to the global M&C Saatchi Group) #PowerfulConversations

Congratulations to our clients for achieving a total of 33 finalists across 22 categories at the 2025 The Loeries! ADvTECH Group Gun Free South Africa MTN South Africa Standard Bank South Africa The Up&Up Group (affiliated to the global M&C Saatchi Group) Trinco We're counting down to Awards Night! #WeBoldlyGo

We’re thrilled to announce that 2Stories has won Silver at the 2025 WesBank The New Generation Social & Digital Media Awards (New Gen Awards) in the category ‘Most Innovative Social & Digital Media Campaign by a Small Agency’ for our work on the Shyft app’s ‘Squadcation’ campaign. The challenge: showcase Shyft’s many powerful use cases, from buying forex and shares to virtual cards, international transfers, and global payments, in a way that was engaging, relatable, and memorable. Our solution: create an episodic travel adventure series that felt like a real WhatsApp group chat, using selfies, GIFs, polls, and reactions to bring the app’s features to life. The impact was undeniable: 📈 5.3M reach 🔥 51% increase in audience 📲 159K+ app downloads (44% YoY growth) ▶️ 4.3M+ video plays This award is a testament to the power of creative storytelling, client collaboration, and the incredible Shyft team, who trusted us to bring their vision to life. Here’s to pushing boundaries and crafting digital work that makes a real impact! 🚀 #WesBankNewGen #NewGen2025 #Shyft 

Today we celebrate a few important things. It’s our #IndependenceDay 🧡 The first anniversary of being 100% independent and locally owned. At a time when many companies were disinvesting in South Africa, we doubled-down behind our company and country (Madiba’s vision for us), and bought out our global partners. Over the past year over 120 people have joined our Group as we’ve grown (to over 540 talented individuals) and also celebrated wonderful, blue-chip clients for choosing us as their agency in our group 🧡 Thank you to all our our fantastic clients who have entrusted us with their amazing brands. And to these talented people who have entrusted us with their careers 🧡 Today we also saw that our new Up&Up corporate identity, logo and website each have a #LoerieFinalist so we are incredibly proud the industry loves our new threads 🧡 I hope we bring home some birdies next week 🙏 And we have confirmed that our Street Stores are running on 6 December 2025 with a strong “Back To School” them to help those in need acquire essential clothing for their children for 2026. If anyone reads this and is inspired to host one, please visit www.thestreetstore.org (well over 1 million people clothed globally so far). And last, but certainly not least, to celebrate the 15 year anniversary today, of Jacques Burger our Group CEO, returning from Sydney, Australia to launch M&C SAATCHI ABEL, Johannesburg. He and I have worked together for going on 27 years, and he took over from me 3 years ago as Group CEO, as I moved into the Executive Chairman role. Congratulations on your magnificent achievements JB, and thank you for you great leadership, partnership and friendship. Here’s to the years ahead, and all they hold - for all of us 🧡