From the blog

Stay ahead with the latest analytics trends, tools, and best practices.

google-analytics
seo

Tracking Google AI Overviews in Google Analytics

This beginner-friendly guide explains how to track Google AI Overviews in Google Analytics 4 using Google Tag Manager and text fragment detection. It walks non-technical SEO practitioners through a simple setup to identify when Google’s AI-generated summaries use their content, which text is highlighted, and how this impacts organic visibility. The guide helps marketers and site owners better understand and optimize for AI-driven search results.

Backona Team

Publisher

marketing-analytics

Backona AI vs AgencyAnalytics: Complete Platform Comparison Guide 2025

When evaluating marketing analytics platforms, agencies and businesses face a critical decision between specialized AI-driven solutions and traditional reporting tools. This comprehensive comparison explores Backona AI vs AgencyAnalytics, examining their unique approaches to marketing analytics.

Backona Team

Publisher

self-service-analytics
tools

Backona AI vs DataChat: Complete Platform Comparison Guide 2025

The analytics landscape has transformed dramatically with the rise of AI-powered platforms and conversational data interfaces. This detailed comparison examines Backona AI vs DataChat, exploring their unique capabilities and practical applications for modern analytics.

Backona Team

Publisher

marketing-analytics
tools

Backona AI vs Gong AI: Complete Platform Comparison Guide 2025

The landscape of AI-powered business platforms continues to evolve rapidly, with specialized solutions emerging for different organizational needs. This comprehensive comparison examines Backona AI vs Gong AI, exploring their distinct approaches to AI-driven business intelligence.

Backona Team

Publisher

marketing-analytics
tools

Backona AI vs Optimo Analytics: Complete Comparison Guide 2025

The analytics technology landscape continues to evolve with AI-powered solutions challenging traditional analytics platforms. This comprehensive comparison examines Backona AI vs Optimo Analytics, exploring their distinct approaches to marketing data analysis and business intelligence.

Backona Team

Publisher

marketing-analytics
tools

Backona AI vs Whatagraph: Complete Platform Comparison Guide 2025

Choosing the right marketing analytics platform can determine whether your team thrives with automated insights or struggles with complex data visualization tools. This detailed comparison explores Backona AI vs Whatagraph, examining their approaches to marketing analytics and automation capabilities.

Backona Team

Publisher

marketing-analytics
tools

Backona AI vs Supermetrics: Complete Platform Comparison Guide 2025

The marketing data integration landscape has evolved dramatically, with businesses seeking platforms that combine powerful data connectivity with intuitive user experiences. This detailed comparison examines Backona AI vs Supermetrics to help you understand which platform delivers better value.

Backona Team

Publisher

marketing-analytics
tools

Backona vs Adverity: Complete Platform Comparison Guide 2025

The modern data integration landscape presents businesses with sophisticated platforms that promise to unify complex multi-channel marketing data. This thorough comparison examines Backona vs Adverity, exploring which platform delivers better value for your data integration and analytics needs.

Backona Team

Publisher

analytics-news-newsletter

From AI traffic to rally cars, here's what's new!

In this edition, you'll learn how to spot traffic from LLMs, customise Looker Studio charts with real background colours, and find out what Google's changing in Trends and Ads. Plus a peek at our BEFA programme and a goodbye to our CTO's rally car.

David from Backona Team

Publisher

analytics-news-newsletter

This week in analytics - through David's lens

This week's episode is all about: Importing costs to GA4 is on the way, Gemini arrives in Looker Pro, and Safari tightens up on tracking. Fresh updates from the world of Google Analytics, Google Ads, Looker Studio, and web analytics.

David from Backona Team

Analytics Expert

marketing-strategy

10 Steps to Build Your Perfect Marketing Budget for 2025

Creating the best marketing budget that suits the company's goals is a nightmare for marketing departments. We have developed 10 steps to build the perfect marketing budget for your company in 2025 that can help you cut down marketing costs.

Backona Team

Publisher

tools

10 Best AI Tools for E-commerce marketing (with prices)

With countless AI software available on the market, it can be overwhelming to choose the right one. We've done the heavy lifting and conducted thorough research to bring you our comprehensive list of the top 10 AI tools you need to know about in 2024!

Backona Team

Publisher

gtm

5 Essential Tips to Master Google Tag Manager!

Google Tag Manager (GTM) is a powerful tool that can revolutionise your website's marketing capabilities, but it comes with its own set of challenges. Let's explore the common mistakes users make and how to avoid them!

Backona Team

Publisher

google-analytics

Why Does GA4 Display Average Engagement Time as 0m 00s?

Seeing '0m 00s' for Average Engagement Time in Google Analytics 4 can be alarming for website owners and marketers. This comprehensive guide explains why this metric appears as zero and provides actionable solutions to fix this common GA4 problem.

Backona Team

Publisher

google-analytics
marketing-strategy

Why You're Not Getting Leads Despite High Marketing Spend

Pouring significant budget into marketing campaigns only to see minimal lead generation can be frustrating. This comprehensive guide explores common pitfalls that prevent high marketing investments from generating expected leads and provides proven solutions.

Backona Team

Publisher

cookie-consent

European Commission Adopts EU-U.S. Data Privacy Framework

The European Commission's adoption of the EU-U.S. Data Privacy Framework marks a pivotal moment for businesses using Google Analytics 4 and Google Tag Manager. This comprehensive guide explores how this framework addresses data protection concerns and enables secure data transfers.

Backona Team

Publisher

google-analytics

Google Analytics 4 – Essential Tool for Business Improvement

Google Analytics 4 (GA4) is a powerful analytics platform that provides valuable insights into your website or app's performance. This comprehensive guide explores the key benefits of GA4 and provides practical tips on how to leverage its data to gain more customers and improve business performance.

Backona Team

Publisher

cookie-consent

Guide to Cookie Laws (UK and EU)

Navigating cookie laws in the UK and EU can be complex for businesses operating online. This comprehensive guide breaks down the essential requirements of GDPR and PECR regulations, explains what cookies are, and provides practical strategies for compliance.

Backona Team

Publisher