Subscribe to BFM+

A subscription for designers who want to continue learning, even in a world of AI.

Compare plans

Free

Individual

Teams

Free

Individual

Teams

Unlock the library

Case Studies

Impactful UX principles, woven into 87 digestible stories that can transform your entire business.

UX Bites

Discover UX ideas and specific solutions. Including those that are usually hidden by paywalls, account creation and other country’s app stores.

Cheatsheets

A collection of cheatsheets designed to fast-track progress when you run into your next bottleneck.

Product Psychology

A glossary of product psychology, packed with examples, that you can easily reference in any project or task

Learn better

Weekly UX Bite emails

Never miss a new UX trick—get them straight to your inbox every Monday

5-week UX Bootcamp

A self-paced bootcamp, set over 5 weekly emails. Including resources and exercises to help you grow in five key areas of design.

Custom Pathways

Create custom learning pathways, for almost anything

Learn with Collections

If you don’t know where to start, quickly upskill in the most impactful areas for your business

Track your progress

Track what you’ve seen, and make sure you’re always finding new and relevant ideas

Interactive exercises

Retain the key learnings, and challenge yourself that you’ve understood the core concepts

Competitive alerts

Follow your competitors and receive alerts whenever they ship UX magic

Build better

AI credits (monthly)

Get instant analysis of your designs, all baked with sources

Figma plugin

Unlock your AI sidekick from directly inside Figma

Build a library of ideas

It’s like a Pinterest board of UX ideas that can improve your business

Save ideas directly from your inbox

A habitual way of building your Pinterest-for-UX board, without thinking

Collaborative libraries

Get an insight into what UX ideas everyone else in your team wants to try

Share content without paywall

Perfect for posting ideas or solutions into Slack or as references in Jira tasks

Limited

Learn what great looks like, then copy it

1,100+ bitesized ideas, all categorised and contextualised with product psychology. You can even receive alerts when your competitors next ship some UX magic.

Nir Eyal (Hooked)

An exceptional resource for learning how to build habit-forming products that people love.

DHH (Hey! & Basecamp)

What a nice idea! Christopher Alexander would be proud to see patterns collected like this.

Structured learning, without the pressure

Enroll in our 5-week UX Bootcamp, and then create custom Pathways to contextualise the entire library to your own goals.

The UX Bootcamp

Kick off with our 5-week course, which you can take at your own pace

Onboarding
Churn
Checkouts and purchases
Product psychology
Growth strategies

Create custom Pathways

Find the most relevant content, across our whole library

Work towards any goal, industry or problem
Uses BFM AI to create a custom course

AI-powered learning

We'll contextualise every piece of content to your goal

See why something will help you
Discover content that you didn't realise would be helpful
Pinpoint the best UX Bites to help you

Includes an AI tool built for designers who want to continue thinking

Upload your designs and get instant UX feedback.

Notice problems, suggest ideas

A design sidekick to bounce ideas off and spot problems that you might have overlooked

Identify potential issues
Generate ideas and draw inspiration from specific UX Bites
Trained on the entire BFM+ library
Follow-up the responses with more context

With sources you can trust

Every suggestion is linked to specific Built for Mars content

Ideas grounded in real examples, from reputable companies
No vague or generic LLM responses
Discover the content that will actually help you in that moment

Download the Figma plugin

Connect your account to our free Figma plugin

Get instant feedback from inside Figma
Create post-it notes to drop into your board
Tested against the entire library of ideas

It's WD:40 for your product team

Your team needs ideas, solutions and principles that can be understood, communicated, turned into tasks, and then actually shipped.

Streamline projects

Effortlessly share contextualised ideas, background information and design principles to your whole team

Quickly upskill in a specific topic
Effortless competitive research
Experience richer product planning sessions

Better feedback

Use your library to provide rich and actionable feedback

Share specific ideas or references
Challenge your designs by linking specific psychology and principles
Iterate more effectively on designs

Clearer tasks

Provide key context to create more detailed tasks and ship better features

Explain nuanced design decisions
Offer clear reference points
Improve communication throughout your team

Yeah, they hadn't considered a UX subscription before either

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

- Carlos Viciana

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

- Daniel

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

- Kyleen S

Entertaining and informative

Entertaining and informative. More memes please.

- Anonymous

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

- Alex

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

- Fichte42

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

- Anonymous

Stayed for the memes

Came for the UX research, stayed for the memes.

- Matt B

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

- Marc Schmitt

The best UX case studies

The best UX case studies on internet.

- Vadim

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for those just starting in UX to understand basics; also helpful for experienced designers to stay in the loop.

- Anna Zelenskaya

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

- Li-Lian

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

- Anonymous

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

- Niko Xydakis

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

- Mark Buskbjerg

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

- Matija

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

- Diego Gallovich

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

- Adilson Santos

*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

- Richard Boyd

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

- Miha Su

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

- Diogo

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

- Irina C

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

- Sevgi

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

- Catherine

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

- Kyleen S

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

- Diego Gallovich

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

- Niko Xydakis

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

- Adilson Santos

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for those just starting in UX to understand basics; also helpful for experienced designers to stay in the loop.

- Anna Zelenskaya

Stayed for the memes

Came for the UX research, stayed for the memes.

- Matt B

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

- Catherine

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

- Alex

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

- Sevgi

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

- Matija

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

- Anonymous

The best UX case studies

The best UX case studies on internet.

- Vadim

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

- Carlos Viciana

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

- Irina C

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

- Diogo

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

- Anonymous

Entertaining and informative

Entertaining and informative. More memes please.

- Anonymous

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

- Mark Buskbjerg

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

- Li-Lian

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

- Daniel

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

- Miha Su

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

- Marc Schmitt

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

- Fichte42

*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

- Richard Boyd

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

- Kyleen S

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

- Diego Gallovich

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

- Niko Xydakis

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

- Adilson Santos

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for those just starting in UX to understand basics; also helpful for experienced designers to stay in the loop.

- Anna Zelenskaya

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

- Catherine

Stayed for the memes

Came for the UX research, stayed for the memes.

- Matt B

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

- Alex

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

- Matija

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

- Carlos Viciana

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

- Irina C

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

- Anonymous

The best UX case studies

The best UX case studies on internet.

- Vadim

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

- Sevgi

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

- Anonymous

Entertaining and informative

Entertaining and informative. More memes please.

- Anonymous

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

- Mark Buskbjerg

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

- Li-Lian

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

- Diogo

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

- Miha Su

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

- Daniel

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

- Marc Schmitt

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

- Fichte42

*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

- Richard Boyd

FAQs

How does the Bootcamp work?

After subscribing, you'll be automatically enrolled in the Bootcamp.

In it, I've curated a series of things to read, exercises to try, ideas to explore and Cheatsheets to copy.

You'll need about 1/2 hours each week.

Is this a UX course?

No, it's categorically not a course.

There are no boring Figma exercises. You won't find yourself spamming "next" to complete random modules.

Instead, it's a structured library of content—but you can dive straight into whatever problems you're facing.

Do you have content on my industry?

Maybe, but that's not how Built for Mars is designed to be used.

You probably already know your industry quite well—this is your chance to look at new references.

Instead of thinking "I'm a bank, so I must do bank things", try approaching problems or topics, such as churn, retention, activation, conversions or user delight.

How often is the library updated

Most days, but you wouldn't notice anyway.

There's already more content here than you'll ever need.

Why don't I just ChatGPT it?

You're here because you already know that although ChatGPT will say 80% of the right things, knowing when / how to use the other 20% is what's important.

Besides, if AI replaces design, taste and human insight is what's left.