Great work on releasing the demo! I was really impressed with the game, and it made me want the full version right away.
I was about to purchase it, but I was disappointed to see it locked behind a monthly subscription. The reality is that games like this tend to lose player interest after a few weeks, so committing to a recurring payment model isn't ideal for many players. A one-time payment of £15-£25 would be a much more attractive option, and I'd personally even pay £30.
From a business perspective, a one-time purchase model could actually boost revenue—more players would be willing to buy in, which means a larger active community. That, in turn, would improve word-of-mouth marketing, keep forums and Discord groups active, and ultimately lead to more long-term sales. On top of that, it would likely increase purchases from the in-game cosmetic shop.
I completely understand that a subscription helps sustain ongoing development and that some people want to support the dev team (or simply forget to cancel). But with the game's current player base being under 100 online at a time, a different payment structure might help it grow.
Just my two cents! Regardless, I appreciate the work you guys put into this.