GenAI Acceptable Use Guidelines

Purpose & Applicability

Pinterest is thoughtfully deploying Generative AI (GenAI) technology to further our mission to drive innovation and creativity. 

These guidelines apply to your use (inputs and outputs) of any Pinterest GenAI products, features, or capabilities ("GenAI tools") made available through our platform.

Use (inputs and outputs) is subject to all applicable terms and guidelines including our Terms of Service, Privacy Policy and Community Guidelines. Where relevant, the Business AI, Merchant, Advertising, Commercial & Branded Content, and Developer Guidelines also apply.

Quality & Safety

While our GenAI tools aim to provide helpful and inspiring results, they may sometimes be imperfect, which is why we're continually improving them. To enhance our services, human agents may review user content (including inputs and outputs) and other information related to GenAI product use.

Use of our GenAI tools is subject to safety restrictions, just like other products, features and content on Pinterest.

GenAI Usage Dos

  • Do use our GenAI Products for actionable inspiration like:
    • Exploring ideas that are right for you
    • Finding your style
    • Bringing your creative visions to life

GenAI Usage Don’ts

  • Don’t engage in dangerous or illegal use, including:
    • Violating anyone’s intellectual property (“IP”) rights or privacy, or otherwise violating any and other applicable laws or regulations
    • Compromising systems, networks, or otherwise bypassing safety and security measures (e.g. jailbreaking)
    • Reverse engineering or data scraping
    • Collecting, sharing or storing personal, sensitive or confidential information unless you have the right to do so
    • Encouraging self-harm or harm against others
    • Engaging in activities risking imminent and serious physical/ emotional harm
    • Engaging in human or wildlife or human trafficking
    • Promoting or manufacturing dangerous substances and weapons.

See our Guidelines covering areas like Site security & access, Intellectual property and other rights, Harmful behavior & Prohibited products for more details.

  • Don’t engage in misleading or deceptive use, including:
    • Impersonating or misrepresenting affiliation with any person or organization
    • Creating or spreading harmful misinformation, disinformation, or prohibited campaigns
    • Engaging in spam, scams, or other deceptive practices (e.g., malware, phishing).

See our Guidelines covering areas like Impersonation, Misinformation, Prohibited & Regulated Products or Practices, Spam, and Advertising for more details.

  • Don’t engage in explicit, hateful or violent use, including:
    • Creating sexual content or visible intimate body parts
    • Perpetuating intimate image abuse (e.g., non-consensual intimate images, sextortion)
    • Compromising the safety of minors
    • Engaging in hateful, attacking, shaming, or threatening activities
    • Encouraging acts or threats of harm and violence
    • Supporting violent actors.

See our Guidelines covering areas like Sexual Content & Nudity, Hateful Activities & Violence for more details.