Design as a search, not a pipeline. How tools carry opinions, and how those opinions shape what feels “reasonable” to attempt.

Adopting Apple’s new APIs wouldn’t give the team the control they needed to build their new navigation.

Foundational principles and practices for designing agent interactions that integrate more naturally into human workflows.

So many things feel unfinished, broken, or forgettable – why?

For decades, interfaces have guided users along predefined roads. Think files, folders, buttons, menus, screens, flows. That changes with AI and LLMs.

For years, startups have been taught to prioritize growth over everything else. But that thinking was always flawed.

We have redefined the foundational layers of Linear’s application with a full redesign.

Today’s startup MVP is about iterating early to build the highest quality competitor to an existing idea, not validating a novel one.

It’s time to push back against the forces of stagnation. It’s time for a change.

The systematic thinking in our industry is that settings are the result of design failure.