Compare the Top Creative Management Software in China as of January 2026

What is Creative Management Software in China?

Creative management software helps marketing teams and creative professionals plan, produce, collaborate on, and distribute digital content efficiently. It provides tools for asset management, version control, workflow automation, and approval processes to streamline the entire creative lifecycle. The software often includes customizable templates, project tracking, and integration with design tools to enhance productivity and maintain brand consistency. By centralizing creative assets and communication, it improves collaboration among designers, marketers, and stakeholders. Creative management software is essential for agencies and enterprises aiming to deliver high-quality, on-brand content faster. Compare and read user reviews of the best Creative Management software in China currently available using the table below. This list is updated regularly.

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    Papirfly

    Papirfly

    Papirfly

    Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Our suite of solutions empowers global brands to organize, showcase, create, and integrate digital assets across every channel—from video and social to print. Serving over 1 million users across more than 1,500 of the world’s most recognized brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps organizations achieve brand consistency and creative efficiency at scale. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group has expanded to include Papirfly, Keepeek, Brandpad, and Adgistics—uniting decades of innovation under one vision: enabling every team to bring their brand to life, everywhere.
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  • 2
    Adctv

    Adctv

    Adctv

    Whether for a brand or an advertising agency, connected TV advertising has become crucial for any comprehensive, cross-channel ad campaign. Reach an all-new audience base to optimize your returns on digital ad spend with creative and engaging OTT and CTV ads. Send in your details to schedule a demo of our services. Our representatives will get in touch with you to guide you through what Adctv has to offer. The representative will understand your requirements and help you tailor a plan that suits your needs. Get complete support in setting up your Adctv account. Begin your journey to enhanced ROI and reach as you create, deliver, and measure the performance of dynamic ads across the CTV and OTT ecosystem.
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    Marq

    Marq

    Marq

    Marq (formerly Lucidpress) is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own (without going off brand). Lockable templates protect your brand while allowing colleagues to make small design tweaks and customizations, easing the workload off your creative team. Say goodbye to rogue branding forever with Marq -- the brand templating platform trusted by over 7 million users worldwide. Get high-quality printed materials shipped straight to your location with our web-to-print features. Or, reach your audience even quicker with Marq's direct mail delivery. Whether its social media posts or printed brochures, our cloud-based platform helps your business manage the brand experience from start to finish.
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    Starting Price: $10 per user per month
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    Airtory

    Airtory

    Airtory

    Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. Last but not least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.
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    Abyssale

    Abyssale

    Abyssale

    Abyssale streamlines marketing design to publish faster and increase ROI. It's the end of repetitive design work, endless back-and-forth, and inevitable human errors. Don't choose between creativity, personalization, and scaling production. You now have them all in one platform. Abyssale helps you generate thousands of banners, from a single template, in multiple formats at a time. All that in just a few minutes! Save hours of your time on banner creation. Simply choose or create a template, pick the formats you want to export in, connect your data, generate your banner, and you're done! Multiply your AB tests, customize every visual, save time and convert more by taking your visual marketing to the next level!
    Starting Price: $49 per month
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    Screendragon

    Screendragon

    Screendragon

    Screendragon is a leading cloud-based project, resource & workflow management solution designed for the needs of mid-large sized (50+ employees) marketing, agency & professional services teams. We help organizations to streamline their operations, improve speed-to-market and reduce costs. Our software is proven to scale for the needs of global Fortune 100 companies, helping them to solve big complex operational challenges. Longstanding customers of Screendragon include Kellogg's, BP, Sky, JWT & McCann World Group. Screendragon marries powerful functionality with a simple-to-use UX. We empower teams and management with smart digital briefs, custom workflows, visual work-in-progress dashboards, online proofing, resource scheduling, planning and forecasting, time-tracking, budget tracking, reporting and more.
    Starting Price: $26.00/month/user
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    Otterfish

    Otterfish

    Otterfish

    Otterfish is the easiest way to create and run Facebook Ads and Instagram Ads. We have built it especially for SMEs that struggle to find time or skills for Digital Marketing, Otterfish makes it so easy anyone in your team can run high performing Ads! The software offers features such as ad creation, publishing, audience testing, performance tracking and more. Free plan available, try it today. Finally – a place to store all your content and the data attached to it. Creative Brain™ means every image, creative, ad and product is tagged so when you need a high performing image of a certain product, it’s at your fingertips. Gone are the days of guessing who your audience is or what creative inspires them. With Audience tests you simply pick an image. Otterfish will do the rest serving each real audience the image and caption, allowing you to quickly compare multiple audience sets in no time.
    Starting Price: $19.99 per user per month
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    Bannerwise

    Bannerwise

    Bannerwise

    Our creative management platform increases the ROI of your campaigns. Effortlessly create more, relevant and thus better performing ads, while decreasing set-up and production time. Powerful, intuitive and easy-to-use ad builder, without loss of functionality. Simply drag-and-drop assets from your brand library into your ads and add professional animations without the required technical know-how. Create a full ad set in a matter of minutes. Design one size and our adaptive algorithm will generate the entire ad set for you – as easy as pie. From here you can edit your entire ad set simultaneously with just one click or even create new versions. Ideal for A/B testing, translations , market-moments or seasons. Ads are compatible for all major ad exchanges, ad networks, affiliate platforms, DSPs and social networks.
    Starting Price: €275 per month
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    Hightail

    Hightail

    OpenText

    Hightail by OpenText is a cloud-based collaboration platform designed to simplify creative workflows. It allows users to securely share large files and track exactly when recipients access them. Teams can collect feedback in one place, ensuring everyone works from the latest version and reducing unnecessary review rounds. With built-in project management features, creative assets, approvals, and decisions can be organized in a single workspace. Hightail also integrates seamlessly with tools like Microsoft OneDrive, Dropbox, and Adobe Creative Cloud to keep teams working smoothly. The platform ultimately helps creative professionals move from first draft to final approval faster and with greater clarity.
    Starting Price: $12 per user per month
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    Flexitive

    Flexitive

    Neuranet

    Using advanced responsive design technology, Flexitive empowers design and marketing teams to create, manage, and deliver amazing design communications efficiently and effectively for every channel. Each Flexitive master design can adapt to an unlimited number of sizes for any channel. Any changes to animations or assets such as text, images or video can be applied to all sizes at once. Then, easily create design variations or demographic and geographic variations with speed and ease. You can even automate the creation of design variations from a data feed, or connect elements to a live data source. Any Flexitive master design can be exported as HTML5, Video, Animated GIF or static image. Every designer and marketing team needs Flexitive Design Cloud in their toolbox. Connect with us now, we love helping to streamline design production workflow!
    Starting Price: $24 per user per month
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    Bannerflow

    Bannerflow

    Bannerflow

    Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.
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    Workamajig

    Workamajig

    Workamajig

    All-in-one creative collaboration platform. Workamajig is a fully-integrated workflow management solution for advertising agencies of all sizes. Tackle scheduling, budgeting, and every other aspect of project management. Workamajig's responsive web design works seamlessly on your phone, tablet and computer. It's that easy. Collaborate with your team, clients and vendors. Our approval process means no communications are missed. Organize project details, calendars, schedules, and anything else you need into one easy-to-use dashboard. Project requestors can use the client portal to easily submit new requests. Requests are automatically routed to the appropriate approvers. Requests can be re-routed to request additional information or clarification. Upon approval, one simple click creates a project that's ready to go. See which member with the right skill set has availability for your project. Team members update their tasks which dynamically updates the project schedule and budget.
    Starting Price: $38.00 per user per month
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    XMP

    XMP

    Mobvista

    XMP by Mobvista, is a cross-channel media buying platform designed to simplify campaign management in one place. Tailored for app marketers, XMP provides a comprehensive solution for managing campaigns across global media platforms, such as Facebook, TikTok and Google, as well as SDK ad networks like Mintegral, AppLovin, Unity, and Vungle. As a part of Mobvista, XMP enhances its commitment to providing brands and marketers with the highest quality cross-channel marketing solutions. A free demo is available at the website.
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    Adzymic

    Adzymic

    Adzymic

    We help advertisers, agencies and publishers simplify creative management process, and transform their display advertising into content and performance marketing engine. Welcome to the future of Display Advertising. Adzymic’s next generation dynamic creative management platform transforms display advertising into high performing content ads and performance marketing engine. Adzymic make banners work harder for you. Everyone hates banners so we have re-invented how they look like. In fact, we don't call them banners anymore. We call them content ad units! Create content ad units just by adding a title and URL! As simple as sharing your social posts. Adzymic integrate seamlessly with industry leading Ad Servers and major Demand Side Platforms (DSPs). Using Machine Learning Algorithm, Adzymic's proprietary optimization engine takes away the guess work, analyze each impression and select the best ads to be served.
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    Thunder Experience Cloud

    Thunder Experience Cloud

    Thunder Industries

    The first open, people-based ad server, Thunder Experience Cloud enables brands to achieve the right consistency, relevancy, and frequency for their ad experiences across screens. Our best-in-class campaign management suite gives brands complete control from creative build to strategy to ad serve to reporting. Thunder helps brands, like you, solve for bad customer ad experiences with consistency, relevancy, and frequency. We create a good ad experience with our four pillars of People-Based advertising: Identity. Creative. Personalization. Measurement. With a cross-device graph for identity, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) solution for strategic creative personalization, and experience measurement for tracking ad delivery and total experience, we deliver enterprise-level ad serving all from one convenient platform, the Thunder Experience Cloud.
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    CHILI GraFx

    CHILI GraFx

    CHILI publish

    CHILI GraFx is the Creative Automation platform that boosts creativity, scalability and output in graphical production. Experience versatility, brand governance, and any volume of personalized media creation. Pro-level tools enable stunning design for all your self-serve or data-driven content creation. MarTech is an ecosystem not a monolith. CHILI GraFx is built to interface easily and securely with any tech stack, enabling the free flow of data and creative output between systems in any direction. CHILI GraFx’s open architecture, SDKs and APIs enable the creation of bespoke graphical production solutions to meet all your in-house needs or create productized solutions for the market. Operational inefficiency gains and increased campaign personalization enable the delivery of any volume of impactful content at lower costs. See reduced waste of resources and time as you deliver incredibly effective campaigns.
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    Netsertive

    Netsertive

    Netsertive

    Netsertive puts the power of ad creation at your fingertips. We provide the tools and templates for designers and non-designers alike to easily produce video and rich media ads that run seamlessly across any screen, all without writing code. The Netsertive platform is more than a creative tool. Our campaign management interface allows users to quickly determine the status of campaigns, create placements, and review delivery, pacing, and performance details - all within a single, centralized workflow. Impressions and clicks are only part of the story. With Netsertive, you can easily view and report on performance metrics and KPIs that tell a comprehensive story. Netsertive seeks to automate and accelerate ad production for everyone. Simply upload assets, choose capabilities, and input CTA to produce an ad on the spot without the need for design.
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    Pyxis Marketing Cloud
    Identify user behavior with pinpoint targeting. Generate outperforming creatives. Optimize with peak efficiency. Our next-generation marketing cloud- Pyxis enables brands to use data creatively and produce iconic marketing campaigns for greater performance. Pyxis Marketing Cloud offers a full stack of marketing APIs to deliver an end-to-end digital marketing experience. Our robust modular approach is designed to fuel up your business goals by delivering actionable outputs. Raise the bar higher with our Creative AI tools that redefine the way you connect with your audience that adapts to changing trends to move as fast as your consumers. Leverage artificial intelligence to target the most relevant segments to get a clear picture of what each sub-group within the scope of your larger audience needs, what they value and how they behave. Enhance your marketing objectives across platforms with Optimization AI stack to ensure peak efficiency in performance.
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    Flashtalking

    Flashtalking

    Flashtalking

    Flashtalking is the leading independent global ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement. Flashtalking’s creative management tools enable advertisers to personalize at scale by activating feeds and data with Decision Trees, our creative decisioning interface. Our native identity solutions and integrations with leading identity partners allow advertisers to reach their customers with true one-to-one messaging. Flashtalking’s reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights.
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    Sizmek Ad Suite
    At Sizmek by Amazon, we believe creating impressions that inspire is vital to building meaningful, long-lasting relationships with all your audiences. We provide you with powerful solutions so your creative and data work together in all new ways, optimizing campaigns across all media. Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more than 1.5 trillion impressions a year. Sizmek Dynamic Creative Optimization (DCO) provides you with the ability to create hundreds—even thousands—of ads, all personalized to your specific audiences. Enhance your messaging’s relevance and boost your campaign performance with Sizmek Ad Suite.
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    VidMob

    VidMob

    VidMob

    Creative is the #1 driver of campaign performance. Our all-in-one creative marketing platform empowers you to make the hardest part of advertising easy. The smallest details can have a profound impact on performance. Learn which ones matter most in your ads. Get side-by-side analysis on how your creative performs across different ad types, audiences, objectives, and ad placements. Instantly detect which ads are mobile- and platform-ready. Cropping a TV commercial for Instagram Stories? The model knows that’s no bueno.Know the moment your ad dips below your KPI benchmarks, so you can quickly refresh the creative for a performance boost. See how details like logos, copy, text treatment, objects, animals, people, hair styles, emotions, and facial expressions impact ad viewership. Work with data analysts to assemble fully-customized performance reports and recommendations for past, present, and future campaigns.
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    Spirable

    Spirable

    Spirable

    Achieve your best performance using data driven creative to capture attention—better, faster and more cost effectively than ever. Spirable's self-serve platform makes it simple for creative and marketing teams to build dynamic, personalised and highly engaging creative and video. Adapt a pre-built template or easily build your own from scratch, giving you full creative freedom. Creative is built in layers using modular assets that can be adapted dynamically to create multiple iterations. Easily resize & adjust a single template into multiple formats in a matter of minutes. Get the most out of your existing creative. Re-use and adapt it into new campaigns using data. Easily tailor your creative to your audience using live, contextual and first-party data to dynamically adapt your creative in real-time. All in a privacy compliant way.From a single platform, media and marketing teams can execute dynamic, data-driven creative across channels, placements, and formats.
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    Ad-Lib.io

    Ad-Lib.io

    Ad-Lib.io

    Produce and optimize the most relevant creative in one platform. Ad-Lib.io has built the next generation Creative Management Platform, using intelligent automation to bring creative and media teams closer together. Our AI and collaboration tools marry your creative assets and storytelling with dynamic templates that output an incredulous number of formats. Customize your approved creative at scale, using first and third party audience data to present the best combination of assets for each target. Our algorithms tag and score elements to give you key insights into which creative is likely to perform and make adjustments while live. Map your departments, geographies and agencies in Ad-Lib.io, and assign permissions to each person so they can do their part to bring campaigns live. Recommended brand guidelines, fonts, and other reusable assets and resources are all available at the start of the creative briefing process.
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    Pattern89

    Pattern89

    Pattern89

    Creative AI means that you'll never have to guess again. Show up to your next meeting with proof that your idea will work. Creative intelligence will help you make the right decisions - down to colors, copy, and even emojis - and prove that those decisions will pay off. Have the flexibility to pull results on a variety of metrics - including ad placements, formats, audiences, dates, and more. Make the most of the ads you’re already running. Pattern89 finds creative updates to extend ad life cycles. Continuous monitoring means your ads are always at peak performance, so your whole team meets their metrics.
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    SYMSYS9

    SYMSYS9

    Mediaocean

    The comprehensive solution daily used by hundreds of creative and media agencies. From large global to compact local. For all your projects, CRM, financial administration and media handling as needed. The comprehensive solution daily used by hundreds of creative and media agencies. From large global to compact local. For all their projects, CRM, financials and media handling if needed. All in just one business application that comes with a full, lite and mobile version. SaaS of course. Project management following your own work processes. Always real-time access to data. The entire operational organization from quote to invoice. Symsys9 handles the entire work process from planning and buying to complaints. Including the Symsys Mediabase that contain actual data of thousands of online, offline and broadcast media. Always ready, real-time available information.
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    Celtra

    Celtra

    Celtra

    Celtra is redefining digital advertising by making it faster, smarter, and more effective. Our software solutions automate creative production, optimize performance with AI-driven insights, and simplify media activation. Marketers can personalize ads at scale, adapt them for any channel, and leverage real-time data to drive better results. Top brands like Spotify, Adidas, Unilever, Hearst, and Bloomberg trust Celtra to boost engagement, streamline workflows, and maximize ad impact.
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    Extreme Reach

    Extreme Reach

    Extreme Reach

    Extreme Reach, now together with Adstream, is the first and only global advertising, analytics and rights management platform built for all forms of TV and streaming video. We are over 1,100 team members operating in 140 countries and 45 languages with deep and diverse expertise — connected by ground-breaking technology and a shared passion to super serve each and every customer across every product line. Extreme Reach provides AdBridge: The only global end-to-end activation platform for omnichannel campaigns. Marketing and content creation are team sports. The ER platform is the stadium that gives every team a competitive advantage and every team member all they need to be their best. From highly specific functional solutions for platform users to the ground-breaking insights revealed by the connected workflow itself, Extreme Reach serves every individual while driving collective success.
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    Pencil

    Pencil

    Pencil Technologies

    Marketers, creators and innovators are exploring AI creativity. Use AI to generate enough creative, targeted language for the personalization and lifecycle campaigns that deliver ROI. Use AI that understands advertising to guess what'll work today. Add your own results data to build competitive advantage. Use AI to empower teams with the raw materials and guiderails they need to create. All while capturing the data needed to optimize your marketing. Work with algorithms to generate language and automate visuals that scale up the creativity. Optimize CPAs by beautifully merchandising your product feeds and adding flair to your retargeting. Adapt and extend your creative teams' assets without breaking guidelines. Build brand and improve ROI by personalizing your digital marketing, all at a fraction of the time and cost of typical campaign workflows. Improve account margins and bring clients joy by delivering high quality assets, at high volume, without pissing off your creative teams.
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