Best Government eCommerce Personalization Software
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Compare the Top Government eCommerce Personalization Software as of February 2026
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What is Government eCommerce Personalization Software?
Ecommerce personalization software helps online businesses tailor the shopping experience to individual customers based on their behavior, preferences, and past interactions. These platforms provide tools for customizing product recommendations, website content, and marketing messages in real-time to enhance user engagement and drive conversions. Ecommerce personalization software often uses data analytics, machine learning, and customer segmentation to create personalized experiences across multiple channels, such as websites, email campaigns, and mobile apps. By leveraging this software, businesses can increase customer satisfaction, improve retention rates, and boost sales by offering a more relevant and targeted shopping experience. Compare and read user reviews of the best Government eCommerce Personalization software currently available using the table below. This list is updated regularly.
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1
Hightouch
Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.Starting Price: $350 per month -
2
Luigi's Box
Luigi's Box
Luigi's Box is a search and discovery solution designed specifically for e-commerce websites to improve the customer experience and achieve desired revenue. Search Recommender Product Listing Shopping Assistant Analytics Through years of operation, Luigi's Box earned several awards. Our advanced features helped companies such as Under Armour, Nespresso and Notino to successfully increase search usage and conversions. Luigi's Box is easy to use and has a user-friendly interface, making it suitable for businesses of all sizes and kinds. We understand that e-commerce businesses have unique needs, and a good product discovery solution should offer a range of advanced features to allow them to tailor the search experience to their specific needs. Luigi's Box offers a quick and easy integration that doesn’t require deep technical knowledge. You need to just paste the tracking script into the header of your web. We also offer various types of implementation to choose from.Starting Price: See our Pricing -
3
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
4
AiTrillion
AiTrillion
AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.Starting Price: $29 per month -
5
Emarsys
SAP
Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail. -
6
SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
7
AB Tasty
AB Tasty
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.Starting Price: $42.00/month -
8
Poltio
Poltio
We help the world's top brands access, engage with and learn from their users with interactive content and declared data. Build a mutually beneficial relationship with your users, engaging them with interesting and useful interactive content. Generate leads delivering customized offers and incentives based on user personas created on the fly. Direct user engagement, develop real-time insights, and analyze results with our dashboard and reports or the help of our experts! Easily create and share fun, engaging, non-intrusive interactive content embedded in and across your own digital channels. Create a highly engaged user base. Understand your users on a deeper level with every interaction with declared, first-party data collected with transparency and in compliance with GDPR and CCPA. Launch a powerful ongoing engagement and declared data strategy with our turnkey SaaS solution. Our SaaS platform was developed based on five years of experience processing over 10 million engagements.Starting Price: $40 per month -
9
Insider One
Insider One
Insider One is an AI-native customer engagement platform that brings data, personalization, and journey orchestration together in one unified solution. It helps marketing and customer experience teams create consistent, personalized interactions across every channel. The platform combines customer data management, advanced analytics, and real-time decisioning to power smarter engagement. Insider One supports web, email, SMS, WhatsApp, mobile apps, and conversational experiences from a single interface. Its Sirius AI™ engine uses predictive, generative, and agentic AI to optimize targeting and campaign performance. Teams gain a complete 360-degree view of customers to improve segmentation and activation. Insider One is built to help brands move faster, reduce complexity, and drive measurable growth. -
10
AddShoppers
AddShoppers
We make sure your best offers get in front of the right shoppers at the right time to keep them coming back for more. Schedule a 20 minute demo with our team to see sample campaigns from leading brands. Automagically receive verified offers in your inbox and while you shop online at the brands you love. Just sign up once and receive verified offers directly from brands, works for all web browsers and devices! Get transparency and control over how brands in our network are using your data. Claim your data and manage subscription preferences from thousands of brands all from one place. Our system allows for participating brands to contact you by email after you have engaged on their website without revealing your email to them unless you separately provide your email address to the brand directly through their channels (e.g., on their website when you shop or sign up to receive emails from them). -
11
Related Marketing Cloud
Related Digital
Related Marketing Cloud (RMC) is a personalization and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager. Related Digital serves more than 1500 clients of all sizes across various industries - including brands like Estee Lauder, Delivery Hero, Ebay, Wolksvagen, Victoria's Secret, Carter's, Aviva, IKEA, Marks&Spencer, Turkcell, Starbucks, Beymen, Audi, Gap, BBVA, Turkish Airlines, Siemens. We are proud to support our clients internationally from our offices in London, Hamburg, Berlin, Dubai and Istanbul. -
12
Bloomreach
Bloomreach
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer. -
13
Algonomy
Algonomy
Algonomy’s real-time CDP helps marketers provide consistent personalized customer engagement in the moment. It enables real-time activation of audiences by unifying customer identities across online and offline channels for a single view. It is built for retail with the ability to track customer behavior using 1,200+ measures and dimensions out of the box. It uses ML algorithms to create micro-segments, throw up deep insights and uncover marketing opportunities throughout the customer lifecycle. -
14
Clerk.io
Clerk.io
Convert more with intelligent search. Personalize the search experience and always show the most relevant products with a revolutionary intelligent search engine built just for e-commerce. A single engine built for ecommerce. Automatically recognize customer search intent and context with special characters, measurements, attributes, modifiers, and categories with faceted search, just like a real sales clerk. Deliver the correct search result every time even when searchers misspell or create innocent typos with intelligent autocorrect. Built-in synonym detection across multiple languages enables you to provide relevant search results that otherwise would not have been shown. Create the best user experience and simply by adding custom UX-blocks with any product attribute you would like for easy filtering to narrow down search (or category) results. Include highly relevant content from your blog, categories, and CMS pages.Starting Price: $89 per month -
15
Apteo
Apteo
Apteo uses A.I. to learn about your customers, helping you target them with the products they're most likely to buy using the messaging they're most likely to listen to. With a click of a button, you can integrate your ecommerce store or backend payments system. When your data's integrated, our A.I. will learn about your customers' behavior. Use our segments and product recommendations to send highly-optimized retargeting emails and ads. Our A.I. will automatically segment your customers based on their behavior. You'll see your customers broken down by segments related to recency, frequency, and monetization. Don't like our segments? Create your own using rules and conditions, or upload your own list of customers and track them over time. Once your segments are set up, we'll automatically keep them in sync with your email marketing tools.Starting Price: $57 per month -
16
Intempt GrowthOS
Intempt
Intempt GrowthOS unifies personalization, AI-driven insights, experimentation, and cross-channel journeys in a way that no other platform does - delivering enterprise-grade power at SMB-friendly pricing.Starting Price: $22/month -
17
Dynamic Yield
Dynamic Yield
Maximize user engagement, conversions, and overall revenue with Dynamic Yield, an automated conversion optimization platform. Dynamic Yield enables users to personalize, check recommendations, monitor behavioral messaging, and make tests. Dynamic Field allows users to transform their audience data into actionable user segments. Dynamic Field also improves marketing ROI with contextualized campaigns. -
18
Salesforce Marketing Cloud Personalization
Salesforce
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs. Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine. Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds. Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences. -
19
Econda
Econda
econda provides you with the most innovative SaaS solutions to fire up your data-driven business. Valid, readily available web data acquisitions and high performance data analyses are among our core skills, along with automatic data calculation, data mining and machine learning procedures. And let’s not forget our ingenious management of product recommendations and our customization of web offers through personalization. econda is the technology company for people who love data and who are “nerdy” enough to love dealing with it day in, day out. Our passion is our expertise. With the econda SaaS solutions we can help you and your company create the perfect foundations for increased, sustainable success in e-commerce and e-business. Things we take for granted in one-to-one communication can be applied to all other channels of communication too. Obviously you would never point gentlemen in the direction of the ladies department. -
20
Raptor Services
Raptor Services
Unify your customer´s touchpoints across all platforms and channels and make a personal impression no matter where you meet your customer. Unify your customer´s touchpoints across all platforms and channels and make a personal impression no matter where you meet your customer. In Raptor’s Merchandising Center you are able to use your recommendation modules as advertising space on the channels you choose. Create extra exposure around specific products and place them right in the customer’s line of sight, combining customer relevance and product promotion. Empower real-time personalized product recommendations that can help you create a unique shopping experience. This will increase your basket size, order value, revenue per visit and significantly improve the customer experience. Highly personalized e-mails with product recommendations tailored to the individual subscriber. -
21
Releva
Releva
Releva is the ultimate customer data platform for B2B and B2C eCommerce. It combines a powerful product demand and cash flow forecasting engine with state-of-the-art product positioning and recommendations engine for the omnichannel to deliver more than 2x growth year-over-year. In a world of ever-increasing awareness of customers’ personal data collection and usage, Releva uses a data-driven approach to automate your growth and increase your revenues. You can bring back unique personalization and product experiences to your customers across all channels in return for sharing their data only with the brand they love. Store and analyse eCommerce customer’s data, based on events. Predict their intent and recommend products that your visitors will love. Deeply embedded in the system artificial intelligence is serving best-in-the industry personalization and recommendation layer for every step of the customer journey. -
22
Shopping Minds
Shopping Minds
With the Shopping Minds platform, you identify the visitor profiles as a person during every session, on every device, at any time. In this way we provide insight into the valuable visitors for your marketing activities. Within Shopping Minds' platform you can make selections of people you want to reach, possibly combined with the customer lifetime value. This selection will be forwarded to the search, social, display, e-mail and/or direct mail channel of your choice. For example, you can exclude a group that does not need to see your ads, for example customers who have already bought the product in the past few days or who have a low purchase intent, so that you save on your media spend. The Shopping Minds platform analyzes all the behavior of the website visitors in real-time. You can give weighting to important product features in a unique way so that the offer matches the personal interests of the visitor and your marketing objectives. -
23
Revotas
Revotas
Orchestrate campaigns triggered by real-time consumer behavior using Revotas marketing automation platform. Our platform lets you run more effective, efficient campaigns across mobile, email, social, and paid search channels. Create unparalleled customer journey experience and take personalization to a whole new level by leveraging the power of Revotas platform. Using data-driven insights gained from each consumer’s behavioral data, you can improve customer experience and increase conversion. Identify your highest-value subscribers and active consumers, then deliver targeted messages to increase lifetime value. Take a consumer-centric, data-driven approach that automatically personalizes messages at the individual level to increase engagement and loyalty. Predict likely purchase behavior and use AI to adjust results in real-time based on individual behaviors. -
24
Panorama AI
Panorama AI
Panorama AI is the only Retail and Ecommerce Customer Intelligence Platform designed to give brands the power of an advanced enterprise data science team at a fraction of the cost while consistently generating millions in revenue lift. With Panorama AI, brands have a single platform for predictive intelligence instead of disparate tools scattered across departments. Panorama AI predictive intelligence is proprietary AI prediction models custom trained on customers' own data bringing together disparate systems to gain in depth insights from the unknown, unstructured and untapped customer data. Your customers interact with your brand through service calls, chats, product reviews, quizzes, photo sharing, and more. Panorama Ai enables customers to launch hyper-personalization, optimize marketing spend, improve inventory management, forecast demand, enrich product catalogs, and more with the only solution designed to embed AI-powered insights throughout your organization. -
25
Wyng
Wyng
Wyng is the world’s leading Privacy-First Marketing platform. Built on a zero-party data API and privacy by design principles, Wyng makes it easy for brands to deliver customer experiences that are always welcome, relevant, and compliant. More than 250 brands and enterprises use Wyng to build deep, trusted relationships with their customers. Build from dozens of Wyng templates or create your own custom interaction to engage customers, earn data, and build trust. More engaging, relevant experiences drive conversion, earn data, grow loyalty, and increase purchases. Build world-class, branded experiences in minutes. Use accurate, obvious zero-party data instantly for personalization and insights. Consent-driven zero-party data delivers better results without any privacy concerns. Accelerate your team with Wyng services and leverage flexible, enterprise-grade tools to move with the speed of the market. -
26
Monetate
Monetate
Monetate is an all-in-one personalization solution that empowers companies to get smarter about their customers and deliver engaging experiences across all digital touchpoints. Monetate has been recognized across the industry, achieving recognition as the #1 Personalization Provider to the Top 1000 E-Retailers. Our customers also agree, as Monetate is also the winner of 3 TrustRadius Top Rated Awards. With over 14 years of personalization experience, Monetate has a proven track record of delivering ROI. Create and deliver compelling experiences with the supported of experienced experts, proven playbooks, and actionable insights. From sophisticated A/B testing to AI-driven personalization, harness patented technology to delight your customers with impactful individualized experiences, resulting in increased engagement, conversions, and lifetime value. Monetate provides business users a simple, WYSIWYG interface that delivers personalized experiences at the speed of thought. -
27
Qubit
Qubit
Hundreds of brands use Qubit CommerceAI to power the next generation of product recommendations, badging and insights to build exceptional customer experiences. Learn which products drive performance and which don't, through automated insights you can action. Qubit CommerceAI generates a model per shopper to make every customer interaction more relevant. Qubit fuses data, intent, and design tools to enable your team to create more effective customer experiences. By collaborating with real eCommerce teams we've built the next-gen personalization tool. No code. No clunkiness. The world's first customer-to-product recommendations engine, made possible with deep learning technology. Harness the power of our model-per-shopper technology and layer on business rules to create the most relevant product recommendations to date. Access the same recommendations technology that drives the unrivaled success of YouTube and Google. -
28
Sitecore
Sitecore
Take charge of your entire content lifecycle. Sitecore Content Hub helps you manage every aspect of your marketing content for all your channels with a single, integrated solution. Enjoy one home for all your digital assets, media, product, and other content. Capitalize on personalization and manage the content that feeds it. Leverage artificial intelligence (AI) and machine learning for content tagging. Integrate seamlessly with Sitecore CMS and commerce solutions. Plan, schedule, and organize content production via a structured process. Stop searching through multiple sources and systems to find what you need. Centralize all your marketing assets with a digital asset management (DAM) solution that integrates seamlessly with your CMS. A powerful content management system (CMS) is just the start. Sitecore® Experience Platform™ (XP) also combines customer data, analytics, and marketing automation capabilities to nurture customers throughout their journey with personalized content. -
29
Voyado
Voyado
To give your customers the best, most relevant experience, you need to get to know them. And there is only one way to do it – through customer data. Voyado gives you the data, the insights, and the tools you need to communicate with pure preciseness. Want to know more about why Voyado is the best platform for retailers looking to grow their business? You won’t find a better platform to increase customer loyalty in retail. And we say that with confidence because we’ve been focusing solely on building Voyado for the retailer. And where attention goes, energy flows – so to speak. It’s important for us that Voyado is used by our customers – without you having to pay for consultants. That’s why we made this powerful platform super easy to use and implement. Plus, our customers say it’s really fun to use! The reason we’re mentioning the true care and support we will give you as our customer – is because of the simple fact that it’s 100 % true. -
30
D&B Rev.Up ABX
Dun & Bradstreet
D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more.
