Best Lead Generation Software

Compare the Top Lead Generation Software as of January 2026

What is Lead Generation Software?

Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Lead Generation software currently available using the table below. This list is updated regularly.

  • 1
    GetResponse

    GetResponse

    GetResponse

    GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.
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    Starting Price: $0
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  • 2
    CANDDi

    CANDDi

    Campaign and Digital Intelligence

    CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.
    Starting Price: £149/month
  • 3
    Landbot.io

    Landbot.io

    Landbot

    Landbot.io is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end-to-end. Turning conversations into profitable outcomes, Landbot helps Marketing, Operations, and Customer Service teams triple their efficiency and cut operating costs by 30% or more. Whether it's for WhatsApp, Web, or Messenger, anyone can create automated chatbot flows to better engage customers and increase conversion rates. Landbot is also leveraging recent advancements in AI and ChatGPT to help make the chatbot building experience even more accessible, combining the no-code capabilities of Landbot with other Large Language Models.
    Starting Price: $45 per month
  • 4
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 5
    Convertful

    Convertful

    Convertful

    The all-in-one tool to convert your visitors into leads and sales. Any data you needed and automatically collect data. The part of the screen where the form should appear. Boost conversion by adding the eye-catching form animation effects. Adding classes and styling it with custom CSS, adding Retargeting Pixels JavaScript and others. Apart from Surveys and Quizzes, create any sequences you can imagine! Offer 3-4 up-sells in a row? Easily! Learn more about your visitors by showing on-site surveys. Make personalized on-site/email offers based on the answers. Create a sequence of screens, that asks questions and provides different results based on the answers. Offer a personalized, most relevant solution or Case Study for your visitors to skyrocket the sales. Break the standard 'show a form' pattern and increase conversion rates by prepending the form with an introductory yes/no question.
    Starting Price: $9.00 per month
  • 6
    Instapage

    Instapage

    Instapage

    Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. As the most advanced landing page solution on the market, Instapage provides a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics. It's everything you need to drive growth from digital ad campaigns.
    Starting Price: $149.00/month
  • 7
    CartStack

    CartStack

    CartStack

    90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase. CartStack's cart abandonment & customer recovery software helps you convert more visitors to customers — automatically! Targeted recovery campaigns like cart abandonment emails, browse abandonment emails, SMS text reminders, and browser push notifications are perfectly timed & personalized to bring lost visitors back to your website — Helping you recover around 20% of lost sales. Meanwhile, on-site conversion tools use exit intent technology and real-time form field tracking to display on-site messages, capture leads and boost your conversion rate in real-time. Integrating CartStack takes only minutes and recovery campaigns are pre-built for plug & play ease. Sign up for a free 14 day trial and recover your first $1k in lost sales free!
    Starting Price: $29.00/month
  • 8
    Bouncezap

    Bouncezap

    Bouncezap

    Show the right message at the right time to your website visitors. Bouncezap is the most powerful conversion optimization & lead generation software in the world. Here’s why smart Marketers and Business owners love Bouncezap, and you will too! Identify usability issues by watching recordings of real visitors on your site as they click, tap, move their cursor and navigate across pages. Choose from hundreds of templates or design your own to easily collect contact details from your visitors. Try our Exit-Intent technology to grab their attention at the right moment. Use our cart abandonment technology to re-engage your visitors if they leave items behind in their cart. Or maybe show stock alerts as a persuasive notification before they exit. Display special promotions, new products or personalized messages, all at the right time in the buying cycle to improve conversion rates and supercharge your bottom line.
    Starting Price: $9 per month
  • 9
    Popconvert

    Popconvert

    Popconvert

    Get Subscribers and Increase Conversion Rates. Transform your website visitors into subscribers with the most effective conversion strategy on the market. Place our tag in your Website's HTML, setup your first campaign and start collecting leads today. Personalize it for each visitor, choose the appropriate Social Media Opt-in Button and start collecting opt-ins or just invite them to play a fun game. Static and boring pop-ups are a thing of the past, offer a fun experience and watch your database grow dramatically with UTM Advanced Targeting or Gamification Pop-up or Landing URL solutions. Generate more leads and increase your sales by capturing your site visitors' opt-in in just one click through our Facebook and Google integrations. Popconvert's on-site elements have been developed with great attention given to mobile device operation and performance.
    Starting Price: $29 per month
  • 10
    Infer

    Infer

    IgniteTech

    Infer is artificial intelligence (AI) SaaS platform integrated with multiple MarTech solutions for predictive lead and account scoring and managing hyper-segmented profiles. Identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale to significantly increased conversion rates. Predictive lead scoring & profile management to optimize and expand your sales and marketing operations. Score large amounts of inbound leads, contacts, and accounts in real-time. Increase ROI by improving MQLs & prioritizing sales efforts on the leads/accounts that will drive the most revenue. Segment and distribute leads appropriately and fairly across sales teams. Identify the effectiveness of campaigns by market segment, to inform ongoing improvement in targeting and segmentation. Identify your most promising prospects, build hyper-targeted segments and personalize outreach at scale to significantly increase conversion rates.
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