Best Lead Generation Software in Africa
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Compare the Top Lead Generation Software in Africa as of January 2026
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What is Lead Generation Software in Africa?
Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Lead Generation software in Africa currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
Visual Visitor
Visual Visitor
The most powerful, most targeted, easiest-to-use email acquisition tool available. Grow your email subscriber base 30x or more. Leverage machine learning and artificial intelligence to grow your email list with consent-based subscribers. Who better to add to your email list than the current visitors on your website? We will add 40% of your recent U.S.-based website visitors to your email list without you lifting a finger! Engage your audience through email within a few minutes of visiting your site. Drive results and measure impact with personalized outreach to each customer, sent when visitors are most likely to engage. Add Your DSP, Social Media, Custom Audience, or Direct Mail to drive engagement further. Keep your brand front-of-mind until point-of-purchase. Email Validation is a method of verifying if an email address is valid and deliverable. We help you land your emails in the inbox and connect with your customers. Drive up your open rates and ROI.Starting Price: $299.00/month -
3
D&B Hoovers
Dun & Bradstreet
Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. -
4
Referral Factory
Referral Factory
Looking to boost your customer base and increase revenue? Referral Factory makes lead generation simple and effective by leveraging the power of word-of-mouth marketing. With our platform, you can create fully automated referral programs that turn your existing customers into brand advocates—generating high-quality leads on autopilot!Starting Price: $95 per month -
5
Asana
Asana
Asana is a collaborative work management platform that brings teams, projects, and goals together in one centralized workspace. It helps organizations plan, track, and deliver work more efficiently by connecting daily tasks to strategic objectives. With built-in AI capabilities, Asana reduces manual effort by automating updates, surfacing insights, and keeping work on track. The platform supports teams of any size, from small businesses to large enterprises, across a wide range of use cases. Asana integrates with over 300 popular business tools, making it easy to fit into existing workflows. Strong security, compliance options, and Asana Gov make it suitable for regulated industries and government agencies. Trusted by a majority of Fortune 100 companies, Asana is designed to scale as organizations grow.Starting Price: Free -
6
InTouch Tool
InTouch Tool
Get a steady flow of highly targeted B2B leads warm them up on autopilot and close more deals. Get 10x more leads and skyrocket your ROI. Set your invitation message as well as follow up messages with personalization like first name, last name, company etc. and the sending delays in days. Click the "start campaign" button and InTouch Tool will start sending the invites as well as it will check for new connections and replies. It will automatically send the personalized follow up messages based on your schedule and it will stop once they've replied. During this stage the tool will detect any new connections and check if they've replied. It will send auto followups to those who connected but haven't replied. If replied, the tool will stop messaging them.Starting Price: Free -
7
Nimbler
Nimbler
Nimbler is the ultimate B2B contact data and enrichment platform. We make it easy for salespeople and marketers to access verified lead data and enrich their existing CRM data in real time. Nimbler offers the best coverage, real-time validation, no charge for bad data, unlimited users at no extra cost, and no annual contracts. Easily Find Prospects based on numerous filters like job title, company, seniority level, department, industry, location, interests, skills, education, and more. Our data is validated in real-time so your outbound emails can reach the inbox of your ideal customers. You can easily enrich your contact data and 50+ additional data points including social profiles, phone numbers, emails, and work and personal information. Try Nimbler for free and get access to high-quality lead data and unlimited user seats.Starting Price: $250 -
8
Driftrock
Driftrock
Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!Starting Price: $49 -
9
Lead411
Lead411
Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our growth intent triggers are an easy way for you to filter for companies that make the most sense to reach out to. These companies are growing and have growth indicators such as: recently funded, IPO release, revenue growth, hiring growth, new locations, hiring plans, new executive hires and more. Fueled with this information, customers can reach out directly from the platform with the built-in sales engagement tool Reach, which allows sales to send email and SMS messaging cadences and keep track of the hottest prospects. Includes a search as you go Chrome extensionStarting Price: $99.00/month -
10
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
11
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
12
Lime Connect
Lime Connect (formerly Userlike)
Lime Connect (formerly Userlike) is Germany’s leading platform for AI-powered customer messaging and support automation. All messages from your website, WhatsApp, or any preferred messaging channel are centralized in the Message Center, where professional features such as live translations, file sharing, and video calls enhance customer interactions. Connect AI allows you to deploy autonomous AI Agents that handle up to 70% of customer requests independently, while the AI Copilot assists your service team by summarizing conversations, suggesting answers, and providing relevant knowledge in real time. Automate workflows, update integrated systems, and deliver seamless support across all channels. Lime Connect is developed and hosted in Germany, making it a GDPR-compliant softwareStarting Price: $90.00 per month -
13
PeopleLinx
PeopleLinx
PeopleLinx helps national brands orchestrate sales activities and revenue growth across distributed teams and territories. Our fully managed system aligns strategy with field execution. We combine go-to-market strategy, AI-powered targeting, expert messaging, and campaign execution to help teams identify buyers, activate relationships, and measure performance. With PeopleLinx, organizations move beyond disconnected outreach to achieve true revenue orchestration. Driving consistent, data-driven engagement across every territory, channel, and rep. What We Do: We provide a complete system, delivered as a service, that helps national brands turn scattered outreach into a scalable, coordinated marketing engine. How We Deliver: Powered by AI, run by experts, and built for national brands. What Sets Us Apart: Fully managed execution: no software learning curve Built-in creative support, brand compliance and personalization Proven to save time, scale outreach, and boostStarting Price: $2500 -
14
Woorise
Woorise
Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps small businesses connect with an audience, collect leads, and close sales. It's an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.Starting Price: $29/month -
15
Microsoft Dynamics 365
Microsoft
Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.Starting Price: $190 per user per month -
16
FireDrum Email Marketing
FireDrum Email Marketing
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.Starting Price: $4.00/month -
17
Agolix by Assessment Generator
Agolix® by Assessment Generator
Agolix® by Assessment Generator offers software for creating customized online quizzes, assessments, and surveys. Choose from automated or custom scoring and provide respondent feedback via on-screen, email, and PDF. The software supports eight question formats: binary, drop-down, narrative, numeric, options, ranking, scale, and validation. With conditional logic, you can create dynamic assessments by showing or hiding questions based on set criteria. Add your logo and brand colors to personalize your assessments and feedback. Creating assessments is quick and easy with the help of a comprehensive user guide and excellent customer support, all provided free of charge. Engage potential clients by starting conversations with assessments, ideal for lead generation, client and employee onboarding, and coaching. By utilizing assessments, you establish credibility, build trust, identify high-quality clients, and generate revenue automatically.Starting Price: $34 per month -
18
Veridion
Veridion
Veridion (formerly Soleadify) is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Veridion you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 43M+ companies in 100+ countries. From dentists to e-commerce stores, find businesses in hundreds of categories, and put your sales on autopilot. Veridion is super easy to use: - Define your target niche more granularly than with any other tool - Limit searches to the specific City, Region, State or Country you're interested in - Choose local businesses, or multi-location companies. - Make sure you talk to the right contact person in your target market, by using the "job title" filter .. and tens of other filters to automate your prospecting! Leverage a database of 43M businesses, and grow your business.Starting Price: $49/month -
19
UpLead
UpLead
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.Starting Price: $99 per month -
20
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
21
Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
22
Apollo.io
Apollo.io
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.Starting Price: $49 per user per month -
23
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
24
Landbot.io
Landbot
Landbot.io is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end-to-end. Turning conversations into profitable outcomes, Landbot helps Marketing, Operations, and Customer Service teams triple their efficiency and cut operating costs by 30% or more. Whether it's for WhatsApp, Web, or Messenger, anyone can create automated chatbot flows to better engage customers and increase conversion rates. Landbot is also leveraging recent advancements in AI and ChatGPT to help make the chatbot building experience even more accessible, combining the no-code capabilities of Landbot with other Large Language Models.Starting Price: $45 per month -
25
Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
26
Snov.io
Snov.io
Launch your business to new heights with Snov.io sales engagement. More positive replies, more meetings, and more closed deals – with no extra manual work. Growing revenue for everyone from solopreneurs to enterprises!Starting Price: $39.00/month -
27
Chatfuel
Chatfuel
Chatfuel is the leading messaging automation solution for Facebook and Instagram. Generate more leads, personalize marketing, and automate customer service, all with Chatfuel. Get started for free today.Starting Price: $15.00/month -
28
Charm.io
Charm
Use Charm to find and analyze 5 million ecommerce brands worldwide. Get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. With Charm you can: -Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more. Reach out to them using Charm's verified contact information. -Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions. -Get in-depth data to source and diligence your next investment. Charm Growth Score helped us identify rising brands like Allbirds, Caraway, and others before they became household names -
29
Wingmate
Wingmate
Intuitive solutions earning powerful results to help commercial service businesses dominate their competition. From large enterprises to small & medium-sized businesses, our 3 solutions help our clients unite their troops to save time and sell more. Our 3 (à-la-carte) solutions include; 1. Mobile Reporting App - Quick & easy tool for your field staff on the move. Capitalize on what they see & hear every day with our Reporting App. 2. Simple CRM - A simple yet powerful CRM for field service businesses. Perfect for users that hate overbuilt CRMs & need to leave the messy spreadsheets. 3. Inside Sales Support - Need inside salespeople? We provide top talent to qualify your leads, set meetings & tee-up deals.Starting Price: $17 -
30
Webduh
Webduh
Our platform offers you a suite of products for your marketing in order to grow your company, find leads, send emails, create chatbots, use our CRM and much more!Starting Price: $99.99
