Best Lead Generation Software in Africa
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Compare the Top Lead Generation Software in Africa as of January 2026
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What is Lead Generation Software in Africa?
Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Lead Generation software in Africa currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
Visual Visitor
Visual Visitor
The most powerful, most targeted, easiest-to-use email acquisition tool available. Grow your email subscriber base 30x or more. Leverage machine learning and artificial intelligence to grow your email list with consent-based subscribers. Who better to add to your email list than the current visitors on your website? We will add 40% of your recent U.S.-based website visitors to your email list without you lifting a finger! Engage your audience through email within a few minutes of visiting your site. Drive results and measure impact with personalized outreach to each customer, sent when visitors are most likely to engage. Add Your DSP, Social Media, Custom Audience, or Direct Mail to drive engagement further. Keep your brand front-of-mind until point-of-purchase. Email Validation is a method of verifying if an email address is valid and deliverable. We help you land your emails in the inbox and connect with your customers. Drive up your open rates and ROI.Starting Price: $299.00/month -
3
D&B Hoovers
Dun & Bradstreet
Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. -
4
Referral Factory
Referral Factory
Looking to boost your customer base and increase revenue? Referral Factory makes lead generation simple and effective by leveraging the power of word-of-mouth marketing. With our platform, you can create fully automated referral programs that turn your existing customers into brand advocates—generating high-quality leads on autopilot!Starting Price: $95 per month -
5
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
6
FireDrum Email Marketing
FireDrum Email Marketing
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.Starting Price: $4.00/month -
7
InTouch Tool
InTouch Tool
Get a steady flow of highly targeted B2B leads warm them up on autopilot and close more deals. Get 10x more leads and skyrocket your ROI. Set your invitation message as well as follow up messages with personalization like first name, last name, company etc. and the sending delays in days. Click the "start campaign" button and InTouch Tool will start sending the invites as well as it will check for new connections and replies. It will automatically send the personalized follow up messages based on your schedule and it will stop once they've replied. During this stage the tool will detect any new connections and check if they've replied. It will send auto followups to those who connected but haven't replied. If replied, the tool will stop messaging them.Starting Price: Free -
8
Driftrock
Driftrock
Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!Starting Price: $49 -
9
LeadsBridge
LeadsBridge
LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy by orchestrating their business data. LeadsBridge fulfills your integration needs, focusing on bridging gaps between advertising platforms and sales funnels, and delivering tailor-made integrations made upon your business needs. The LeadsBridge platform is suited for companies that want to streamline their advertising activities by integrating the marketing technology stack with Facebook & Instagram Ads, Google Ads, and LinkedIn Ads. With more than +370 out-of-the-box integrations available at the moment, you can easily connect your chosen software with your advertising platform, seamlessly synchronizing data for your marketing workflows. LeadsBridge main features include: - Lead Sync - Audience Targeting - Online to Offline Tracking - Platform to Platform - eCommerce Synchronization - Tailor-Made integrationStarting Price: $29 -
10
B-Linked Marketing
B-Linked Marketing
SaaS-based automation, supported with human Integration! Finally, a solution that offers optimal automated output, backed by agency intelligence. Establish your brand, grow organically and generate targeted B2B leads with an effective and affordable campaign from B-Linked. Our clients have found our approach to be extremely effective and much quicker in comparison to traditional digital marketing approaches.Starting Price: $150 -
11
Lead411
Lead411
Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our growth intent triggers are an easy way for you to filter for companies that make the most sense to reach out to. These companies are growing and have growth indicators such as: recently funded, IPO release, revenue growth, hiring growth, new locations, hiring plans, new executive hires and more. Fueled with this information, customers can reach out directly from the platform with the built-in sales engagement tool Reach, which allows sales to send email and SMS messaging cadences and keep track of the hottest prospects. Includes a search as you go Chrome extensionStarting Price: $99.00/month -
12
RocketReach
RocketReach.co
RocketReach is the ultimate solution for connecting professionals to new opportunities. Powered by the world's largest and most accurate contact database of emails and direct dials, you will be able to connect directly with your ideal prospects. Prospect, connect and converse with your leads at scale with RocketReach. With RocketReach, you have access to real-time verified data for over 700 million professionals across 35 million companies worldwide at your fingertips. Thanks to proprietary crawlers and data-mining algorithms, users get information that is 4x more accurate and complete. Trusted by millions of users — powering sales, recruiting, and marketing to work efficiently, effectively, and immediately.Starting Price: $49 per month -
13
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
14
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
15
Outgrow
Outgrow
Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.Starting Price: $14/month -
16
Lime Connect
Lime Connect (formerly Userlike)
Lime Connect (formerly Userlike) is Germany’s leading platform for AI-powered customer messaging and support automation. All messages from your website, WhatsApp, or any preferred messaging channel are centralized in the Message Center, where professional features such as live translations, file sharing, and video calls enhance customer interactions. Connect AI allows you to deploy autonomous AI Agents that handle up to 70% of customer requests independently, while the AI Copilot assists your service team by summarizing conversations, suggesting answers, and providing relevant knowledge in real time. Automate workflows, update integrated systems, and deliver seamless support across all channels. Lime Connect is developed and hosted in Germany, making it a GDPR-compliant softwareStarting Price: $90.00 per month -
17
Pointerpro
Pointerpro
Pointerpro (formerly Survey Anyplace) is a software platform to create your own online assessments questionnaires with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale. Discover why companies like Capgemini, Eneco, EDF, and Bare International, and expert advisors, including consultants, coaches, HR professionals, and marketers worldwide use Pointerpro to automate the delivery of personalized advice. Whether your goal is to scale your advisory business, generate leads, or simply save time through automation, Pointerpro makes it easy. Seeing is believing. Start your 7-day free trial with all functionality enabled to experience how you can automate your advice delivery with Pointerpro.Starting Price: $33 per month -
18
Woorise
Woorise
Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps small businesses connect with an audience, collect leads, and close sales. It's an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.Starting Price: $29/month -
19
BotPenguin
BotPenguin
BotPenguin is a generative no-code AI agent platform that automates customer engagement across 6+ channels like WhatsApp, Instagram, Telegram, Facebook, websites, and SMS. It offers multilingual AI agents, chatbots, and voice bots, with live-agent handoff and a unified inbox to manage real-time conversations. Designed to understand intent, BotPenguin triggers business actions automatically, helping teams reduce manual work and improve response times. With 80+ integrations across CRMs, calendars, payment systems, and AI tools, it fits easily into existing workflows. Certified for GDPR, HIPAA, CCPA, and ISO, BotPenguin ensures strong compliance and enterprise-grade security across all customer touchpoints. BotPenguin supports scalable, AI-driven communication for businesses of all sizes and also offers whitelabel opportunities for agencies and partners worldwide. Socially responsible, every subscription supports global animal welfare.Starting Price: $0 -
20
Hublead
Hublead
🌐 Hublead is the simplest way to manage B2B contacts and company information across LinkedIn and HubSpot. 💻 With Hublead, you can discover top leads, import LinkedIn contacts & conversations to HubSpot in bulk, and automatically enrich your CRM to engage with decision-makers—armed with the right contact details. 💡 With Hublead, you can: 1. **Import LinkedIn Contacts to HubSpot**: With just one click, you can import any LinkedIn contact directly into HubSpot. 2. **Import LinkedIn Messages to HubSpot**: Keep all your conversations in one place! Import your LinkedIn conversations directly into HubSpot. 3. **Find Email & Phone Numbers on LinkedIn**: Reach decision makers quickly with Hublead. 4. **Manage HubSpot Directly from LinkedIn**: No more tab switching! Hublead brings your CRM information right to your fingertips. View and edit HubSpot fields directly from LinkedIn profiles.Starting Price: $30/month/user -
21
Rocketseed
Rocketseed
With Rocketseed professional business email signature software you can create and manage company email signatures simply, securely and at scale. Centrally control your corporate email signatures to ensure a consistent brand image on every business email. Transform every email into an engaging marketing channel with targeted interactive banner campaigns delivering a 99% open rate and 20%+ engagement. Drive traffic to your website, social profiles and sales platform and track and analyze every recipient click using Rocketseed’s reporting dashboard. Rocketseed is compatible with all email clients so you can create and manage email signatures for Microsoft 365, Google Workspace and Exchange and your business email signatures will display perfectly on every device. SME and enterprise businesses worldwide trust Rocketseed email signature management software. To get started, book a 15-minute personalized demo.Starting Price: $1 sender/month -
22
Poptin
Poptin
Poptin is a user-friendly popup builder that lets you customize beautiful and high-converting pop up and inline forms in just less than 2 minutes! This platform is designed specifically to help your business get more leads and boost sales in no time, even without prior skills in coding. By using Poptin, you can win your visitors and turn them into paying customers or email subscribers through pop ups especially with its smart triggers and advanced targeting tools. Another awesome feature of Poptin is its exit-intent technology. Through this advancement, you can now automatically track and monitor your website visitors’ behavior when they’re about to exit your page. That triggers your page to show your message on a pop up at the right place, at the right time. It helps you reduce cart abandonment and improve your overall sales conversion rate.Starting Price: FREE -
23
Agolix by Assessment Generator
Agolix® by Assessment Generator
Agolix® by Assessment Generator offers software for creating customized online quizzes, assessments, and surveys. Choose from automated or custom scoring and provide respondent feedback via on-screen, email, and PDF. The software supports eight question formats: binary, drop-down, narrative, numeric, options, ranking, scale, and validation. With conditional logic, you can create dynamic assessments by showing or hiding questions based on set criteria. Add your logo and brand colors to personalize your assessments and feedback. Creating assessments is quick and easy with the help of a comprehensive user guide and excellent customer support, all provided free of charge. Engage potential clients by starting conversations with assessments, ideal for lead generation, client and employee onboarding, and coaching. By utilizing assessments, you establish credibility, build trust, identify high-quality clients, and generate revenue automatically.Starting Price: $34 per month -
24
Leadpages
Leadpages
Leadpages® is a best-in-class digital lead generation platform that enables entrepreneurs and marketers to easily publish web pages, confidently generate leads, and consistently transform clicks into customers. From landing pages to online checkouts, Leadpages helps you get in business and stay in business online. Trusted by more than 45,000 users, Leadpages is powered by a Minneapolis-based team of conversion-marketing masterminds as well as the friendliest tech support team on the planet. Why choose Leadpages to build your online business? Because you need a website that works for your business and hustles as hard as you do. With Leadpages, every page you publish is rigorously optimized to collect leads and close sales. No tech skills required. No limits on how many pages you publish, or how many leads you capture. No doubt you’re going to love being a part of the Leadpages Tribe. Start building for free! https://www.leadpages.net/free-trialStarting Price: $37.00/month -
25
Veridion
Veridion
Veridion (formerly Soleadify) is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Veridion you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 43M+ companies in 100+ countries. From dentists to e-commerce stores, find businesses in hundreds of categories, and put your sales on autopilot. Veridion is super easy to use: - Define your target niche more granularly than with any other tool - Limit searches to the specific City, Region, State or Country you're interested in - Choose local businesses, or multi-location companies. - Make sure you talk to the right contact person in your target market, by using the "job title" filter .. and tens of other filters to automate your prospecting! Leverage a database of 43M businesses, and grow your business.Starting Price: $49/month -
26
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
27
UpLead
UpLead
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.Starting Price: $99 per month -
28
Identity Matrix
Identity Matrix
Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.Starting Price: $149 per month -
29
ClickFunnels
ClickFunnels
ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs. Yes, ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online! This is how it works. Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave) Point your customer straight to the ONE product or service they need most to help solve their problem. Follow-up with your visitors, even after they leave your page! Yes, ClickFunnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online. When you upgrade to ClickFunnels Platinum, you can also connect or reconnect with your audience anytime, anywhere using multi-dimensional marketing.(That means, your messages can get delivered straight to your customer, no matter where they’re at, or what they’re doing!)Starting Price: $97.00 per month -
30
LanderLab
LanderLab
No coding, no server skills needed! With LanderLab, you can create, edit, and publish beautiful and responsive landing pages that convert more in a matter of clicks. Chose from a rich collection of ready to use templates or import your existing landing page as .zip or directly from an URL. Customise images, headlines, call to actions or any other part, with our built in easy to use Visual Editor. Convert every visit into a lead! Create beautiful lead capturing forms or popups that you can embed on your landing page. Integrate your preferred lead management CRM (Mailchimp, Getresponse, etc) and automatically push leads to your campaigns/lists Advanced Visitor Analytics Do not miss important insights about your visitors anymore. With LanderLab’s built in analytics solution your landing pages’s performance is being updated in real time. Track performance (visits, clicks, leads, etc) by Country, City, Device Type, OS, Connection Type, Browser, etc.Starting Price: $49 per month
