Best Lead Generation Software for Startups
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Compare the Top Lead Generation Software for Startups as of January 2026
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What is Lead Generation Software for Startups?
Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Lead Generation software for Startups currently available using the table below. This list is updated regularly.
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1
Podium
Podium
Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales.Starting Price: $399 per month -
2
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
3
Driftrock
Driftrock
Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!Starting Price: $49 -
4
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
5
Outgrow
Outgrow
Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.Starting Price: $14/month -
6
Pointerpro
Pointerpro
Pointerpro (formerly Survey Anyplace) is a software platform to create your own online assessments questionnaires with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale. Discover why companies like Capgemini, Eneco, EDF, and Bare International, and expert advisors, including consultants, coaches, HR professionals, and marketers worldwide use Pointerpro to automate the delivery of personalized advice. Whether your goal is to scale your advisory business, generate leads, or simply save time through automation, Pointerpro makes it easy. Seeing is believing. Start your 7-day free trial with all functionality enabled to experience how you can automate your advice delivery with Pointerpro.Starting Price: $33 per month -
7
Woorise
Woorise
Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps small businesses connect with an audience, collect leads, and close sales. It's an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.Starting Price: $29/month -
8
Poptin
Poptin
Poptin is a user-friendly popup builder that lets you customize beautiful and high-converting pop up and inline forms in just less than 2 minutes! This platform is designed specifically to help your business get more leads and boost sales in no time, even without prior skills in coding. By using Poptin, you can win your visitors and turn them into paying customers or email subscribers through pop ups especially with its smart triggers and advanced targeting tools. Another awesome feature of Poptin is its exit-intent technology. Through this advancement, you can now automatically track and monitor your website visitors’ behavior when they’re about to exit your page. That triggers your page to show your message on a pop up at the right place, at the right time. It helps you reduce cart abandonment and improve your overall sales conversion rate.Starting Price: FREE -
9
Agolix by Assessment Generator
Agolix® by Assessment Generator
Agolix® by Assessment Generator offers software for creating customized online quizzes, assessments, and surveys. Choose from automated or custom scoring and provide respondent feedback via on-screen, email, and PDF. The software supports eight question formats: binary, drop-down, narrative, numeric, options, ranking, scale, and validation. With conditional logic, you can create dynamic assessments by showing or hiding questions based on set criteria. Add your logo and brand colors to personalize your assessments and feedback. Creating assessments is quick and easy with the help of a comprehensive user guide and excellent customer support, all provided free of charge. Engage potential clients by starting conversations with assessments, ideal for lead generation, client and employee onboarding, and coaching. By utilizing assessments, you establish credibility, build trust, identify high-quality clients, and generate revenue automatically.Starting Price: $34 per month -
10
Elementor
Elementor
The world's leading WordPress page builder. Control every aspect of your web design workflow from one place. Simple. Powerful. Flexible. Experience the power of 100% visual design. Build websites that load faster, and speed up the process of building them. The only complete design platform to offer pixel perfect design, yet produces 100% clean code. Take your design vision and turn it into a stunning custom-made website. Design forms visually, integrate them with your favorite marketing tools, and generate more traffic, leads & conversions. Thousands of developers have contributed to the Elementor open source project, building themes, add-ons, and products, further extending the functionality. Elementor was built for you. Designers, developers, marketers, and entrepreneurs. Create stunning landing pages, design a blog, customize your online store – everything is within reach!Starting Price: $49.00 per user per year -
11
LanderLab
LanderLab
No coding, no server skills needed! With LanderLab, you can create, edit, and publish beautiful and responsive landing pages that convert more in a matter of clicks. Chose from a rich collection of ready to use templates or import your existing landing page as .zip or directly from an URL. Customise images, headlines, call to actions or any other part, with our built in easy to use Visual Editor. Convert every visit into a lead! Create beautiful lead capturing forms or popups that you can embed on your landing page. Integrate your preferred lead management CRM (Mailchimp, Getresponse, etc) and automatically push leads to your campaigns/lists Advanced Visitor Analytics Do not miss important insights about your visitors anymore. With LanderLab’s built in analytics solution your landing pages’s performance is being updated in real time. Track performance (visits, clicks, leads, etc) by Country, City, Device Type, OS, Connection Type, Browser, etc.Starting Price: $49 per month -
12
DemandScience
DemandScience
Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush -
13
Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
14
involve.me
involve.me
involve.me is a funnel builder that helps businesses engage website visitors and convert them into qualified leads through multi-step flows. Users can combine form, quiz, survey, and calculator elements to guide each visitor through a personalized journey while collecting data and scoring leads. Funnels can be built from scratch, generated by AI, or customized from over 300 templates, including Product Finders, ROI Calculators, and Lead Magnets. Every funnel is fully brandable and can dynamically adapt to user inputs, using features like conditional logic, answer piping, and logic jumps. Once published, funnels can be embedded on websites, triggered as popups, or shared as standalone pages, and they can integrate natively with 60+ tools, including CRMs and automation platforms. Finally, real-time analytics and AI-powered reporting provide all the insights needed to track performance and optimize results.Starting Price: $29.00 per month -
15
Loyalty Reward Stamp
Loyalty Reward Stamp
We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media. Grow your subscriber text list to continually promote your business to customers at any time. Business's can increase exposure by letting customers promote their deals for them on their social media profiles. Customers are able to receive rewards texted to them 24/7 right through the Businesses app. The mobile and tablet app are completely customized and branded with the business's logo.Starting Price: $49.00/month -
16
Qualified
Qualified.com
Qualified helps companies generate pipeline, faster. Tap into your greatest asset - your website - to identify your most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. Qualified helps leading B2B companies tap into their greatest asset - their website - to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers and offers two core products: Qualified Conversations and Qualified Signals. Piper is an AI SDR that automates your inbound pipeline generation motion to help you scale. The AI SDR you’ve been waiting for, Piper is ready to join your team today.Starting Price: $3,000 -
17
PathFactory
PathFactory
Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history. -
18
BeeKonnected
BeeKonnected
The Konnection Generator A.I. technology connects you to the best, most aligned, potential clients, partners, vendors & more fast. The Konnection Generator – a highly sophisticated powerful search engine algorithm combined with artificial intelligence that will completely revolutionize the way you network and accelerate your business relationships and bottom line results. The Konnection Generator is like having your own personal assistant. Using artificial intelligence and a powerful and highly sophisticated search engine algorithm, the Konnection Generator uses the information from your profile to automatically connect you with the people you are actually looking for. By consistently using your smart Konnection Generator you are automatically teaching the artificial intelligence your networking and search patterns. Therefore, the technology learns and picks up what kind of business people you are connecting to and continues to select even higher quality connection prospects. -
19
Instapage
Instapage
Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. As the most advanced landing page solution on the market, Instapage provides a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics. It's everything you need to drive growth from digital ad campaigns.Starting Price: $149.00/month -
20
Mirabel's Marketing Manager
Mirabel Technologies
Mirabel's Marketing Manager offers the CRM and marketing automation tools you need to grow your business at a price you can afford. This all-in-one software includes helpful features such as reporting and analytics, competitor analysis, and email marketing (with email address verification and list segmentation). Mirabel’s Marketing Manager also offers a full suite of marketing automation creation and analyzation tools, including the Landing Page Builder, Form Builder, and Workflows, that help to optimize business processes, reduce manual error and boost productivity. We currently have over 80 workflow automations and notifications for sales, billing, production, and lead management functions. There’s even the ability to create custom workflow automation triggers that will send reminders and notification emails based on the criteria you choose.Starting Price: $149 per month -
21
Headlessforms
Headlessforms
Headlessforms provides a simple and intuitive form solution that is powerful and comprehensive, offering an array of features to construct and customize your forms with speed and ease. Customize your notifications and email templates to reflect your brand identity. Then, let Headlessforms send them to respondents automatically. It’s form submission magic for your business. We validate your data server-side and use machine learning in order to protect you from spam. In addition, we offer easy-to-integrate HoneyPot Fields, to make sure we stop bots at the beginning. With our intelligent direct integrations, we will get your data to where it needs to go. Make form data analysis a seamless process with Headlessforms. Headlessforms gives you one of the most unique, cutting-edge form tools available. With its intuitive technology, its capability far exceeds all other online form builders on the market today. Consider it your ultimate form submission partner.Starting Price: $19 per month -
22
ConvertFlow
ConvertFlow
ConvertFlow is the all-in-one funnel builder for ecommerce. Create, test, and personalize popups, forms, quizzes, product recommendations, landing pages, and more - no coding or developers needed. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. It's not personalized. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor.Starting Price: $99.00 per month -
23
LeadDoubler
LeadDoubler
With a lead generator, your company can grow fast and efficiently. An automated lead generator increases your inquiries, og delivers the customer's contact information directly to your inbox. The customer delivers their contact information and in return, they get a result or reward - this creates value for both you and the customer. With a sales generator, you can close more sales orders faster og save time every day. Calculate og introduce offers directly from a tablet, so you can close sales faster and efficient. The sales generator can calculate an offer in less than a second, and generates a complete order note and a contract as PDF. The offer is made directly on the go with the customer, which means that the customer has an option to fill in their wants and information.Starting Price: $99 per month -
24
Serendipify.Me
Serendipify.Me
Serendipify.Me is an acquisition, activation, engagement and retention solution for academic, commercial and non-profit organizations. Our customizable matching algorithms help your users to find actionable connections within multiple, ad-hoc groups defined by your organization. These strong connections can lead to meaningful collaborations and profitable long term partnerships.Starting Price: Free -
25
Sinorbis
Sinorbis
Sinorbis is a multi-award-winning software company helping Education, B2B & Technology clients engage with consumers from Asia. We provide Western businesses with the world’s first integrated marketing platform to create, measure and optimise their Asia digital presence, all the while offering: · Accelerated speed to market - launch your digital presence within weeks without having to jump the usual administrative hurdles · Reduced cost - set up and manage digital marketing initiatives at a fraction of the investment previously required · Increased control - get an integrated view of all digital initiatives in AsiaStarting Price: $760.00 per month -
26
Web Forms by NetHunt
Web Forms by NetHunt
Web Forms by NetHunt CRM captures inbound leads automatically, with users able to analyse results in just a few clicks. With no registration required, you can build and share beautiful, free web forms in an intuitive builder. Share via link, embed, or have it pop up; red, blue, dark or light - you choose! Web Forms by NetHunt CRM provides an intuitive form-building experience and a friction-free form rollout process. The beauty lies in the simplicity of Web Forms by NetHunt CRM: - No registration required. Your web form submissions are stored within the web form builder and accessed by following your own unique link. - No coding required. Web Forms by NetHunt CRM is ready-to-go, out of the box. - Forms look fantastic. The visually appealing interface, library of free templates, fresh design, and customizable aspects increase form completion and submission rates. - Multiple sharing options. Share with a direct link, embed it into your website, or have it pop up.Starting Price: Free -
27
Youengage
Youengage
Use personality tests and knowledge quizzes to generate and profile your leads. Create and share conversational surveys and forms and get +35% higher completion rates. Provide value to your users using business calculators or interactive product recommendations. Ask the right questions and boost your data collection with a simple but powerful format. Activate your audience using live polls, quizzes, and Q&A both in-person and in virtual meetings. Generate and profile higher-quality leads. Boost your content with interactive tools and engage users. Drive traffic to your website. Use customer feedback and unique insight. Intuitive and effortless panel with unbelievable possibilities. Create smart quizzes, polls, and surveys in a minute. Easily embed and share your interactive content. No coding skills and additional features are required. Interact with your audience during live events. Allow them to be participants and future leads. Build the crowdsourcing platform.Starting Price: $ 19 per month -
28
Quizzes4Leads
Quizzes4Leads
Drive more sales, fuel engagement, and capture the valuable first-party data your brand needs, all in one platform. Create customer experiences without requiring an experienced coder or graphic designer. Launch quizzes, polls and in-moment feedback within 10 minutes. The easier your lead generation, the better. Use 50+ templates to create mobile and desktop-friendly quizzes, polls, and in-moment feedback. With these quizzes and polls, you have a great way to engage your user. Launch it anywhere, on social media, website, and by email. Either WordPress website, Wix, Shopify, or a custom website. All our quizzes can be used for lead generation, audience segmentation, or gathering marketing insights. Turn your website, social media accounts, & emails into a powerful lead-generation machine. Learn easily with our easy reporting. View analytics and reporting that will help you understand how your customers and audience interact with your quizzes and experiences.Starting Price: $20 per month -
29
DemandJump
DemandJump
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.Starting Price: $99 per month -
30
ConvertCalculator
ConvertCalculator
Turn your spreadsheet into a website calculator form and boost your business! Let your website visitors turn the knobs and calculate their price, ROI, or savings. Create custom calculator forms and pages entirely by yourself, that would take a team of developers weeks to build. Calculators simplify complex numbers. And help you explain your pricing, features or return-on-investment to your audience. Increase your online conversion with a website calculator form, and instantly capture more leads, sales and customers. Easily create a page or embed your form on your website. Your calculator can be embedded on any website and we have custom embed methods for popular platforms. A DIY drag and drop calculator form builder that includes all the question types you need. Create advanced formulas in a simple way with our formula builder. All Excel formulas are available out of the box. And create variables to reuse formulas or create datasheets to calculate with large tables of data.Starting Price: $18.00/month
