Best Lead Management Software

Compare the Top Lead Management Software as of January 2026

What is Lead Management Software?

Lead management software is a tool designed to help businesses capture, track, and nurture leads throughout the sales process. These platforms provide features for organizing and prioritizing leads, automating follow-up tasks, and tracking lead interactions across multiple channels, such as email, phone calls, social media, and website visits. Lead management software typically integrates with customer relationship management (CRM) systems to streamline lead data and sales pipeline management. Key capabilities often include lead scoring, segmentation, and reporting to help sales teams identify high-potential prospects and optimize their outreach efforts. By automating and centralizing lead management, these tools improve conversion rates and overall sales efficiency. Compare and read user reviews of the best Lead Management software currently available using the table below. This list is updated regularly.

  • 1
    Driftrock

    Driftrock

    Driftrock

    Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!
    Starting Price: $49
  • 2
    Constant Contact

    Constant Contact

    Constant Contact

    We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.
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    Starting Price: $12 per month
  • 3
    DemandScience

    DemandScience

    DemandScience

    Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush
  • 4
    Constant Contact Lead Gen & CRM
    At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
    Starting Price: $199 per month
  • 5
    Adobe Campaign
    With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want, through email, mobile, offline channels, and more. Improve the speed and scale of every aspect of your marketing campaigns, from creating segments and preparing messages to delivery. Communicating with your customers through multiple marketing channels can work for you or against you. When the different channels aren’t working together, there’s only noise and confusion. When they’re synchronized, they combine to give your customers a powerful and complementary experience with your brand. Today, your brand experience matters more than ever. Your customers are aware of when a business is catering directly to them, or simply throwing some generic experience at them. To add to this challenge, you need to show this understanding of your customer across multiple channels, both online and offline.
  • 6
    Clearbit

    Clearbit

    HubSpot

    Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams.
  • 7
    Ortto

    Ortto

    Ortto

    Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.
    Starting Price: $199 per month
  • 8
    WordStream

    WordStream

    WordStream

    Online advertising made easy. Turn 60% more leads into customers while spending 10% less. WordStream can help make it happen for your small business. Our software and services are built for small and mid-sized businesses to help drive big results from online advertising. Scale your agency, train up your team, and drive dynamic online advertising growth for your clients with our software and services. How does your Google Ads account stack up against your competitors? See what WordStream's award-winning software and team of experts can do for you. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. LocaliQ offers technology-backed marketing solutions built to help you find, convert, and keep more customers.
  • 9
    Thryv

    Thryv

    Thryv

    The end-to-end client experience software for growing small businesses. Get the job, manage the job, get paid and get credit online with Thryv. Thryv is a secure, easy to use small business management platform that automates tasks and puts your customers at the center of your business. ThryvPay can help services businesses save thousands when you accept and process credit card and ACH payments. Take advantage of next day funding, automated recurring payments, client-side convenience fees, QuickBooks integration, automatically scheduled payments and more. Desktop, tablet, or app on the go, Thryv puts the complete business management and exceptional customer service at your fingertips. Thryv works with the digital tools you’re already using to run your small business, streamlining the way you work.
  • 10
    Plat

    Plat

    Plat

    Plat provides lead distribution and ad tracking services. The platform is fully customizable and offers turnkey solutions for end-to-end performance marketing. Our tools provide: deep insights, helping you increase your revenue-per-lead or goal conversion. Plat’s ad management tools allow you to monitor visits, clicks, and conversion with real-time reporting that shows dozens of metrics. Our real-time ad tracking capabilities help you stay organized with an all-in-one dashboard. You can consolidate Plat with other platforms to seamlessly oversee and manage all your campaign metrics. In addition, you can download detailed data from various sources. Seamlessly monitor and manage all your campaign metrics and traffic through one software. Manually optimize your campaigns and traffic distribution or allow our software to auto-optimize based on your rules, ROI, and profit. With the help of AI, Plat offers advertising tracking software that enhances, optimizes, and automates your campaigns.
    Starting Price: Free
  • 11
    LeadPost

    LeadPost

    LeadPost

    Find out exactly who's visiting your website with LeadPost. Discover the untapped potential of your website traffic with LeadPost, a premier Website Visitor Identification Software. LeadPost goes beyond conventional analytics by revealing the identities of your anonymous website visitors, providing names, contact information, and more to create an extensive database of potential customers with minimal effort. The platform also includes an innovative retargeting system that enables you to reach out to the identified leads with personalized marketing messages, improving engagement and conversion rates. Customers from various sectors, including Health & Wellness, Advertising, and E-Learning, have praised LeadPost for its accuracy, cost-effectiveness, and a significant boost in conversion rates. One customer noted, "This technology combined with a compelling offer significantly boosted our overall conversion rate compared to past campaigns without LeadPost."
    Starting Price: $99/month
  • 12
    PX

    PX

    PX

    PX is the world’s first transparent customer acquisition platform, providing a single marketplace for companies to acquire customers from hundreds of vetted and sought-after sources. The company provides solutions for marketers to grow and efficiently scale their customer base, and is active in the Home Services, Financial Services, and Insurance industries. PX is a lead exchange marketplace – a platform used to connect thousands of advertisers and publishers in an open exchange. We process millions of consumer inquiries each month across industries including Financial Services, Insurance, Home Security, Solar, Windows, HVAC, Roofing, Flooring, and Automotive. PX was originally established as part of ReviMedia in 2010 and launched in 2016. Its headquarters are in New York City, with offices in Los Angeles, Amsterdam, Panama City, and Odessa, Ukraine.
  • 13
    Jebbit

    Jebbit

    Jebbit

    Experiences consumers love. The data you need. Create beautiful engagements that launch anywhere. No code required. Our experiences are designed to convert traffic on any device, driving more purchases while capturing declared data. Customers actively give you declared data. Capture intentions, preferences, motivations, and interests from your entire customer base. Power meaningful 1-to-1 marketing that delivers a personalized experience. Ask customers to actively give you declared data. Know exactly what their motivations, intentions, interests, and preferences are. Show them only content, products, and offers directly relevant to them... because they’ve told you so. View analytics and reporting that will help you understand how your customers and audience interact with your quizzes and experiences, as well as where to optimize for more engagement, lead capture, and better overall performance.
  • 14
    ZoomInfo Marketing
    Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.
  • 15
    Plauti

    Plauti

    Plauti

    A complete data management platform native to Salesforce and Microsoft Dynamics. Verify, deduplicate, and unify siloed data. Execute smart single-click actions and intelligently assign any record, all within your CRM. Plauti is a Salesforce-native data management platform designed to ensure your customer data is accurate, complete, and actionable. It offers a seamless integration with Salesforce to verify, deduplicate, manipulate, and assign records automatically, empowering your teams to make faster, smarter decisions. Plauti’s end-to-end data orchestration ensures that your records are validated and routed correctly, enabling businesses to trust their CRM data at every stage of the record’s lifecycle. With Plauti, you can automate processes, maintain data integrity, and deliver better results without relying on external tools.
  • 16
    Marketing 360
    Deliver amazing results for your sales and marketing campaigns with Marketing 360. An award-winning platform built for small to medium-sized businesses, Marketing 360 combines digital marketing software and dedicated marketing services to help SMBs grow. The platform's top features include a powerful marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, On-Demand Marketing Services, and more.
  • 17
    Leadspace

    Leadspace

    Leadspace

    Connect the dots between companies and people with the leading B2B Customer Data Platform. Drive true Customer Obsession with Leadspace CDP. All the data you need to understand your customers - accurate & in real-time, in a single place. Artificial Intelligence (AI) that transforms data into clear next-step recommendations, including who to target, how & when. Turnkey integrations into Sales, Marketing & Digital Ad platforms to ensure omni-channel execution & alignment. Leadspace CDP lets you focus on driving effective Marketing & Sales, instead of spending your time managing data.
  • 18
    Sparkroom Marketing Software
    Sparkroom performance marketing technology offers centralized PPL media planning + PPL vendor management, including FPIs, forms, vendor invoicing, call tracking + more. Leads that come through the system face real-time validation, verification, de-duping, data matching, rejection + scoring (if desired) via proprietary solutions and third-party plug-ins. Focus less on logistics and more on strategic decision making by centralizing + simplifying campaign management operations. Acting as the central hub between every integration, Sparkroom stores all campaign data, including delivery, routing + result details, to serve as a transactional-level point of reference.
  • 19
    Metadata.io

    Metadata.io

    Metadata

    Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts. Identify demand, optimize to revenue and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more. Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and solution for companies.
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