Best Market Research Software for Windows
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Compare the Top Market Research Software for Windows as of January 2026
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What is Market Research Software for Windows?
Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Market Research software for Windows currently available using the table below. This list is updated regularly.
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1
QuestionPro
QuestionPro
QuestionPro is a powerful survey and research platform that helps individuals, startups, non-profits, small and medium businesses, and enterprises gather actionable insights. The platform supports over 40 question types, advanced survey logic, and fully customizable surveys for any audience. AI-powered survey creation speeds up survey design, while QuestionPro BI and PathosAI provide deep analytics and sentiment analysis for data-driven decisions. Surveys can be deployed via email, social media, website pop-ups, or offline, making it easy to reach respondents anywhere. Integrations with tools like Tableau and Zapier allow seamless data management and reporting. QuestionPro transforms raw data into meaningful insights, enabling organizations to improve products, research markets, and make confident business decisions.Starting Price: $99/month for 1 year -
2
Cronycle
Cronycle
All-in-one market intelligence platform for harvesting, sharing, and publishing insights. Cronycle empowers enterprises to discover and produce more high-value insights in less time and with fewer resources. Market research, content marketing, product innovation, and sales enablement teams can lead the market with Cronycle's discovery engine that combines the powers of AI and human expertise to monitor content from top experts and sources across 80,000+ topics every day, surfacing the most relevant 2% of information from websites and blogs, Google and Bing alerts, Medium publications, RSS feeds, podcasts, Twitter and Facebook pages, newsletters, and more. -
3
Giftbit
Giftbit
Giftbit is a user-friendly software platform that allows you to buy, send & track digital gift cards for your rewards and incentives programs. We offer a web application and an API, dedicated customer support, stats on user behavior and delivery. Deliver your offers via email, text or by offering an in-app marketplace. Automate gift card sending with our Gift Card API integration or connect via Zapier. Use Giftbit for your marketing incentives, employee rewards, customer loyalty and referral programs, and research disbursements and incentives. Sign up for free today! No minimums, no subscriptions. Pay face-value of the cards you send and get 50% back on unclaimed offers.Starting Price: Free -
4
ATLAS.ti
ATLAS.ti Scientific Software Development GmbH
Import from any source and manage all of your data and files in one software package. Then, start discovering valuable insights using intelligent automation to make more informed decisions – in hours, not days. Generate deep insights automatically, leveraging the latest AI and machine learning algorithms for faster results. Simply use codes to tag qualitative insights, and embrace auto coding plus team collaboration for lightning-speed outcomes. With ATLAS.ti, you can share your insights through clear visualizations that turn dull numbers into eye-opening results – presenting your conclusions with confidence.Starting Price: $10/£8/€9 per month -
5
Chartrics
Margasoft Corp.
Chartrics, developed by Margasoft Corp., is a data analysis and reporting software that automates PowerPoint, turning live data into always up-to-date presentations. It is the all-in-one PowerPoint add-in that automates reporting workflows for Research, Finance, Strategy, and Competitive Intelligence teams. From earnings summaries and QBR decks tomarket research and KPI dashboards, Chartrics (formerly DataPlay) eliminates repetitive tasks, reduces errors, and links your Excel data to PowerPoint – all in a single click. Chartrics is the only AI-powered Excel-PowerPoint add-in purpose-built to automate recurring reporting workflows. Unlike BI platforms or static plugins, Chartrics keeps analysts, strategists, and researchers working directly inside Microsoft Excel and PowerPoint - the tools they already know and rely on - while removing the manual, error-prone steps that slow reporting cycles.Starting Price: $99/month/user -
6
Userlytics
Userlytics
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.Starting Price: $34 -
7
KPI6
KPI6.com
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.Starting Price: $15,000 based on usage -
8
Prelaunch
Prelaunch
Prelaunch is an all-in-one product-validation platform that helps creators, startups, and brands measure real purchase intent and market demand before full-scale launch. Instead of relying on traditional survey panels, it uses a “reservation-deposit” funnel where prospective buyers place a small real deposit for a future product, helping validate interest more reliably. The platform supports use cases such as concept testing, pricing optimization, positioning, and business-model validation, and integrates tools like a performance dashboard tracking 35+ data points, AI-powered market-research assistants, on-site landing pages, deposit-funnels, focus groups, and interviews. Users can target real audiences through ads, show their product in a simulated ecommerce experience, capture insights via post-reservation surveys, and build an early engaged community of ready-to-buy customers.Starting Price: $250 per month -
9
Voxco Survey Platform
Voxco
Voxco Survey Platform is a comprehensive, omnichannel solution designed to facilitate sophisticated data collection and analysis across various modes, including online, phone, and face-to-face surveys. With over 40 question types available in more than 100 languages, it enables users to create engaging and responsive surveys tailored to diverse research needs. The platform offers advanced features such as drag-and-drop survey design, complex logic implementation, and multimedia integration, ensuring a seamless and interactive respondent experience. Additionally, Voxco provides robust analytics capabilities, including real-time dashboards and in-depth reporting, allowing organizations to uncover actionable insights efficiently. Trusted by over 450 global clients in more than 40 countries, Voxco empowers businesses and researchers to capture and analyze feedback with ease.
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