Best Marketing Software for Startups
View:
Compare the Top Marketing Software for Startups as of July 2025
Sort By:
What is Marketing Software for Startups?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software for Startups currently available using the table below. This list is updated regularly.
-
1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
3
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $14/month -
4
monday sales CRM
monday.com
Built on top of monday.com Work OS, monday sales CRM empowers business owners and sales teams to manage all aspects of their sales cycle and customer data, streamlined in one centralized place. They can capture leads from any source, easily manage their contacts’ information, and track every deal's status so that no opportunities slip through the cracks. monday sales CRM lets you create no-code automations, eliminating hours of repetitive processes, and seamlessly integrates with the tools sales teams already use ensuring maximum efficiency. Without the need for an IT professional, build customizable dashboards to get the full overview of your sales cycle to confidently analyze data and optimize your sales processes. Manage your post-sales activities such as client onboarding and their projects to nurture stronger customer relationships. Best of all, it’s extremely user-friendly, standing out from traditional platforms, making it a CRM your sales team would actually want to use.Starting Price: $10 seat / month -
5
C2CRM
Clear C2
At Clear C2, we understand that different companies have different business requirements. We designed C2CRM to allow you to choose only the functions you need. Our CRM system is a cost-effective solution that will grow with your business. C2CRM consists of four modules that integrate to provide a comprehensive CRM solution: Relationship Management, Sales Automation, Marketing Automation, and Customer Service. Only buy what each user needs. The C2CRM Relationship Management module is the core of our solution. It consists of all the logic you need to manage your business relationships effectively and a mobile app to keep your sales team informed while on the road. Get a 360-degree view of your accounts, contacts, and activity with built-in dashboards, workflow automation, and reports.Starting Price: $37 per user per month -
6
AthenaHQ
AthenaHQ
AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.Starting Price: $295/month -
7
Guru
Guru
Guru is an Enterprise AI search and AI-powered knowledge platform that provides instant, trusted information from your company's scattered docs, apps, and chats when you need it without context switching. Guru's AI understands who you are and what's important to you. Forget about manually clicking around apps or asking people for answers. Even better, Guru's AI can turn those answers into an AI-powered knowledge platform to replace your legacy knowledge base/wiki and intranet too. Guru natively integrates with Slack, Google, Microsoft Sharepoint, OneDrive, and Teams, Salesforce, Zendesk, Atlassian Confluence, Atlassian Jira, Dropbox, Box, Google Drive, Asana, HubSpot, ClickUp, GitHub, GitLab, Intercom, ServiceNow, Linear, Front, and many many more SaaS apps, documents, #channels. Guru ensures you never have to leave the app you're in to get the answer you needStarting Price: Free -
8
SalesNOW
Interchange Solutions
Marketing professionals need a CRM that drives campaigns and streamlines lead management. SalesNOW CRM empowers you to capture, nurture, and convert leads with ease. Manage contacts, track campaigns, and analyze results to make data-driven decisions—all in one platform, accessible on mobile or web. What sets SalesNOW apart? While 50% of CRM systems fail within two years, our dedicated support ensures your success. Business Analysts help you customize the CRM to fit your marketing workflows, and Account Managers train your team to maximize its impact. Boost engagement, streamline campaigns, and track ROI with a CRM designed to elevate your marketing strategy. Choose SalesNOW for results that stick.Starting Price: $24.95/month/user -
9
Toast POS
Toast, Inc.
Toast POS is a flexible system built exclusively for restaurants and the food service industry. Offering tools like online ordering, delivery, takeout, mobile app ordering, contactless payments, and e-gift card purchasing, this solution is designed to help restaurant operators adapt fast and take control of changing industry trends and guest expectations. As a safe and secure cloud-based platform, Toast POS includes new feature updates while allowing users to access restaurant data from anywhere, on any mobile device. Its powerful reporting and analytics suite allows restaurant management to identify opportunities for saving on costs, highlight best-selling menu items, and much more.Starting Price: $0.00/month -
10
TextUs
TextUs
TextUs is the leading text messaging service provider for businesses that want to engage in real-time conversations with customers, leads, employees and candidates. Text messaging is one of the most engaging ways to communicate with customers, candidates, employees and leads. 1:1, two-way messaging encourages response and engagement. Text messages help teams get 10x the response rate over phone and email. Business text messaging has become a more viable form of communication than traditional mediums. The TextUs user experience is intentionally designed to resemble the familiar SMS inbox, allowing users to easily manage contacts, conversations, and campaigns. Work right from your desktop with the TextUs web app or use the Chrome extension alongside your ATS or CRM. Leverage the mobile app for on-the-go sending and responding.Starting Price: $299 per month -
11
OptiSigns
OptiSigns
OptiSigns is all about making it easy for you to connect with your audience. We're top-notch at what we do - providing digital signage that catches people's attention. For just $10/month per screen, use any display to capture your audiences attention! Remotely manage it all from one central portal. Indulge in features, images, videos, playlists, and schedules. Jazz it up with apps like Google Slides, Weather, Instagram, Facebook, Twitter, and more. Oh, and did we mention? We play nice with the most hardware and operating systems in the market like Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Time to unleash your business potential!Starting Price: $10.00/month -
12
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
13
Twilio Messaging
Twilio
Twilio's Messaging API is a powerful tool that enables businesses to integrate messaging capabilities into their applications seamlessly. It offers a stable RESTful API that allows developers to send and receive SMS, MMS, and WhatsApp messages globally. With Twilio's Messaging API, businesses can automate and scale their communications, ensuring messages are delivered over the preferred channels of their customers. The API supports a variety of sender types, including long codes, short codes, toll-free numbers, and alphanumeric sender IDs, providing flexibility in how messages are sent. Additionally, Twilio's Messaging Services feature allows companies to group global senders and enable intelligent sending, automating sender selection, and handling compliance regulations. The API also supports inbound webhooks, allowing businesses to handle responses programmatically and engage in two-way conversations with their customers.Starting Price: $0.0079 per message -
14
Expo Pass
Expo Pass
At Expo Pass, we make all kinds of events all kinds of easy with our event technology platform. Our future-thinking technologies give organizers the tools to plan, track, and host any kind of event, for in-person, virtual, and hybrid. And our intuitive products are designed so organizers can hit the ground running. That doesn’t mean we’re ever out of reach though. From day one, we pair each client with a dedicated Event Success Manager. This is really just our way of saying, “We know you got this. But we’re always here if you need anything.” We get that events are more than just technology. Events are about people. And we’ve helped millions of people connect, talk, laugh, and think… Say hi anytime. Features: On-demand Badge Printing/Check-In Lead Retrieval Event Registration Virtual Events Attendance Tracking Event App -
15
SuiteMaster
LeadMaster Solutions Group
SuiteMaster - An Open-Source ERP & Implementation Solution * SuiteMaster is an affordable, fully integrated ERP business platform. Clients can select from thousands of core business applications, including CRM, Marketing Automation, Case Management, HR, Operations, Accounting, e-commerce, Inventory, and more. The apps easily "snap" into SuiteMaster's core ERP platform. SuiteMaster provides enterprise-class ERP/CRM at an attractive price point. SuiteMaster can be fully white-labeled, allowing you to bundle it with your organization's value-added services. We are also an Odoo-authorized Premier Partner. We provide consulting and implementation services to support Odoo's award-winning ERP solution. Companies of all sizes rely on us to deploy Odoo ERP successfully. With over 50,000 successful deployments, Odoo ERP has become a top ERP provider. Companies rely on LeadMaster Solutions Group to ensure cost-effective implementations with high adoption rates. -
16
HungerRush
HungerRush
Run a better restaurant with the all-in-one, cloud-based POS system that helps you delight customers, streamline operations, and grow faster than ever. HungerRush 360 helps you create digital experiences your guests will love, so you can capture all their preferences and keep them coming back for more. And to help you run more profitably, you’ll get insight into everything that matters, from orders to inventory, labor to operations—all in a place you can access anywhere, from the back office to the beach. HungerRush 360 simplifies all the tasks you need to keep your restaurant running smoothly, so you can spend more time thinking about the big picture and building your business. -
17
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
18
Act!
Act!
Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.Starting Price: $30.00/month/user -
19
Shape Software
Shape Software
Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.Starting Price: $119 -
20
Visual Visitor
Visual Visitor
AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.Starting Price: $299.00/month -
21
Birdeye
Birdeye
irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
22
Bucketlist Rewards
Bucketlist Rewards
The Bucketlist Rewards platform is a leading employee recognition platform that makes recognition simple, engaging, and effective. As a top R&R platform, it integrates with tools your team already uses, streamlining corporate culture programs and fostering engagement. Unlike other rewards and incentives software, Bucketlist lets companies reward employees exactly the way they want, earning a 97% product satisfaction score. With thousands of options in our employee rewards platform, including employee achievement-based incentives, custom rewards, and recognition for remote teams, we boost employee motivation and retention. Why Bucketlist? - Improve employee engagement rewards and recognition - Reduce turnover and enhance culture - Streamline and automate nominations, awards, and event Whether you need an employee rewards program or an employee rewards software, Bucketlist makes recognition meaningful and measurable. -
23
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
24
Twilio
Twilio
Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.Starting Price: $0.0085 per min -
25
Innsoft
Innsoft
At Innsoft, we pride ourselves on providing straightforward, value-oriented hotel management software. Streamline your hotel operations & more with our intuitive & fully customizable hotel software and motel software. Here at Innsoft we focus on hotel management software for independent, small and mid-sized properties with up to 350 rooms. Check-Inn hotel software by Innsoft is a flexible, easy-to-use, Windows based property management system that is trusted by thousands of hotels nationwide. Our in-house, U.S. based, support experts provide excellent customer service making training and operations quick and efficient Connect-Inn channel manager allows you to instantly manage 100+ travel portals from a single platform while reservations book instantly into your hotel management software. Include the Connect-Inn Booking Button to allow reservations to be made directly from your property’s website.Starting Price: $899.00 -
26
Textellent
Textellent
Textellent's robust business texting services provide SMS and MMS capability for customer service, sales, and marketing texting programs. Textellent's business texting solution makes designing, managing, measuring, and integrating SMS and MMS campaigns easy. Whether used for customer service, sales, or marketing, Textellent supports your customer journey with an easy-to-use service that text-enables local business lines and serves businesses of any size. Robust scheduling and appointment reminders are also available, as are keywords and shortcodes for easy opt-in programs with TCPA compliance supported by AI. In addition, Business Texting is supported directly from any web application or web page via Textellent Messenger (a free Google Chrome extension.)Starting Price: $59 per month -
27
VirtualPBX
VirtualPBX
VirtualPBX stands as an acclaimed Business Phone System Provider, renowned for its award-winning services. Offering industry-leading features, boasting 99.999% reliability, and competitive pricing, VirtualPBX equips businesses with top-tier communication tools for seamless unified communications. Catering to a diverse range of enterprises, from entrepreneurs to contact centers seeking a complete contact center solution. VirtualPBX serves as the ultimate destination for modern business VoIP needs. With plans starting at just $9 per month, VirtualPBX ensures accessibility and excellence in communication solutions. Get a free demo today!Starting Price: $9/month -
28
Zoho Projects
Zoho
Project management, as effective as it gets. Zoho Projects is a cloud-based project management tool that helps you plan your work, track it efficiently, and collaborate with your team wherever they are. Plan your project activities, assign work, manage resources and collaborate with your team better to get things done on time. Use Gantt charts to build your project plan and track your task schedule. Zoho Projects keeps you aware of your critical tasks and their dependencies, and immediately shows any deviations between your planned and actual progress. Save time on routine tasks. Whether you have a simple process or a complex workflow, our project management software has a drag-and-drop interface that makes new automations easier to visualize and deploy. Log billable and non-billable hours with the Projects timesheet module. Record every minute of your hard work, either manually or with timers, and our built-in integration with Zoho Invoice will generate invoices.Starting Price: $5/user/month -
29
Rise Vision
Rise Vision
Since 1992, Rise Vision has been empowering organizations worldwide to communicate, teach, and collaborate better. Trusted in over 100 countries, our all-in-one platform offers easy-to-use digital signage, seamless screen sharing, powerful emergency alerts, and support for a wide range of devices. Whether you use our recommended media player and displays or bring your own hardware, Rise Vision ensures you’re up and running in minutes with 600+ professionally designed templates and world-class support. Rise Vision is the all-in-one platform for digital signage, screen sharing, and emergency alerts. Rise Vision helps you communicate, teach, collaborate, and improve safety affordably with easy cloud-based digital signage, screen sharing, and emergency alerts—all backed by world-class support and flexible hardware options.Starting Price: $11/month per display -
30
Applauz Recognition
Applauz
Applauz is an award-winning employee recognition platform equipped with all the essential tools to support and reinforce an active and flourishing company culture. Let coworkers easily recognize each other with meaningful messages, company badges, and redeemable reward points. Managers gain access to comprehensive company culture reports that provide clear and actionable insights into how engaged their workforce is. Enable seamless peer recognition through heartfelt messages, recognize using company badges, and reward your employees with redeemable Applauz reward points. Empower managers with access to comprehensive employee engagement reports and company culture analytics, offering clear and actionable insights into the level of engagement within their workforce. Applauz is an excellent choice for companies seeking to enhance their overall HR benefits package and elevate team performance and communication.Starting Price: $3.75 per month