Mobile Measurement Partners (MMPs) are third-party platforms that track, attribute, and analyze mobile app marketing campaigns. They provide businesses with insights into user acquisition, engagement, and lifetime value (LTV) by connecting ad clicks to in-app user actions. MMPs ensure accurate attribution by integrating with ad networks, mobile apps, and analytics tools to create a unified view of campaign performance. This data helps marketers optimize their advertising spend, measure return on investment (ROI), and detect potential ad fraud. By offering transparent, real-time tracking, MMPs enable businesses to make data-driven decisions to improve user acquisition and retention strategies. Compare and read user reviews of the best Mobile Measurement Partners (MMP) currently available using the table below. This list is updated regularly.
Kochava
Singular
AppsFlyer