Compare the Top MRM Software as of January 2026

What is MRM Software?

MRM software stands for marketing resource management and is a type of software designed to help manage the various marketing activities of a business. This includes features such as budget tracking, asset management, workflow automation and task coordination. MRM software is used by many businesses to ensure that marketing campaigns are properly organized and that resources are utilized efficiently. It also has features that help with reporting and analytics, making it easier to monitor the success of an organization's marketing efforts. Compare and read user reviews of the best MRM software currently available using the table below. This list is updated regularly.

  • 1
    monday.com

    monday.com

    monday.com

    Simplify the way your team works with monday.com, a cloud-based project management platform that provides customizable no-code solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. monday.com allows businesses of all sizes to work in an efficient environment where every team member can assign tasks, automate repetitive work, collaborate in real-time, and share files. With this platform, you can manage everything from simple to complex projects and ensure seamless communication between team members. Customizable dashboards give quick high-level overviews of every project, visual boards help organize tasks, and thanks to integrations with third-party applications such as Outlook, Zoom, Gmail, Google Drive, Dropbox, Excel you can continue working with all your existing tools within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries and verticals.
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    Starting Price: $39/month for 5 users
  • 2
    Smartsheet

    Smartsheet

    Smartsheet.com

    Smartsheet is an award-winning work management and collaboration platform built to help teams have less talk and more action. With Smartsheet, organizations have access to a powerful platform that enables them to open more doors for new ideas, customers, and revenue. Featuring a spreadsheet- like interface, Smartsheet offers tools such as file sharing, Gantt charts, work automation, portals, dashboards, and so much more.
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    Starting Price: $14.00/month/user
  • 3
    Screendragon

    Screendragon

    Screendragon

    Screendragon is a leading cloud-based project, resource & workflow management solution designed for the needs of mid-large sized (50+ employees) marketing, agency & professional services teams. We help organizations to streamline their operations, improve speed-to-market and reduce costs. Our software is proven to scale for the needs of global Fortune 100 companies, helping them to solve big complex operational challenges. Longstanding customers of Screendragon include Kellogg's, BP, Sky, JWT & McCann World Group. Screendragon marries powerful functionality with a simple-to-use UX. We empower teams and management with smart digital briefs, custom workflows, visual work-in-progress dashboards, online proofing, resource scheduling, planning and forecasting, time-tracking, budget tracking, reporting and more.
    Starting Price: $26.00/month/user
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    Wedia

    Wedia

    Wedia

    Wedia is a provider of Digital Asset Management software solutions for large organizations. We help customers streamline content production, enforce compliance, and deliver the best customer experiences, which ultimately improve sales. We are recognized by industry analysts, including Gartner and Forrester. We serve over 250 brands internationally spanning retail and financial services through pharmaceuticals and automotive.
    Starting Price: $1200/year/admin
  • 5
    SnapStrat

    SnapStrat

    SnapStrat

    SnapStrat delivers a customized end-to-end software solution for recurring strategic decisions that enables executives to make more informed trade-offs and then connects the decision to its execution incorporating data ingestion and transformation, scenario modeling, workflow and more. Sephora and Frontier Communications are among our customers. Typically, our customers want to digitally transform a decision process and associated workflow that is currently manual and/or sub-optimized. The current strategic decision-making process is inefficient, costly in terms of both time and money, and doesn't deliver the sense of certainty decision makers want. This results in diminished business value, wasted time, and organizational backlash.
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    Aprimo

    Aprimo

    Aprimo

    Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse.
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    Plannuh

    Plannuh

    Plannuh

    Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Only Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.
    Starting Price: $750 per month
  • 8
    Simple Admation
    Admation is cloud based approval workflow management software for brands and ad agencies. Streamline your approval workflow with a project management tool that enables you to manage and track all of your reviews and approvals from one central hub. Key features include briefing templates, online proofing tools, batched feedback, tiered approvals, reminder notifications, resource management, project time tracking, reporting tools and digital asset management. Admation is for any brand, marketing team or creative agency looking for a cloud based solution to manage all aspects of their marketing projects, including resources and digital assets.
    Starting Price: $30
  • 9
    IntelligenceBank

    IntelligenceBank

    IntelligenceBank

    IntelligenceBank is a marketing operations platform that helps enterprise teams streamline digital asset management, marketing workflows, brand governance, and compliance. With features like a secure DAM, customizable approvals, online brand guidelines, dynamic forms, and audit trails, IntelligenceBank enables faster time-to-market while ensuring brand consistency and regulatory compliance. Used by leading organizations in financial services, healthcare, franchising, and government, IntelligenceBank integrates with creative, CMS, and enterprise tools to centralize content, automate processes, and reduce risk across marketing operations.
    Starting Price: $567/month
  • 10
    Marcom On Demand

    Marcom On Demand

    Strata Company

    A highly customizable and easy-to-implement MRM tool, Marcom On Demand lets you centrally manage your organization’s brand resources and marketing workflows. With comprehensive asset management, process automation, content customization, and intuitive architecture, MarCom On Demand will help you set your brand free. Streamline your processes and content, overcome operational challenges, and take control of your brand with our easy-to-use marketing resource management (MRM) tools and intelligent customer communications management (CCM) solutions. MarCom On Demand is the go-to hub for your organization’s brand resources, documents, and assets. With comprehensive asset management, process automation, content customization, and a user-friendly interface, our tool will help you and your team look like marketing wizards. Manage your vendors and products, create multiple user entities and vendor profiles, and assign different permission levels.
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    Uptempo

    Uptempo

    Uptempo

    Markets change. Pivot your marketing plan faster. Uptempo helps you plan, spend and execute with agility. Uptempo’s enterprise marketing operations suite helps teams move with unprecedented speed and change direction when market conditions dictate. Uptempo is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. Uptempo tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize Uptempo as a leader in marketing ops. Uptempo is the combination of BrandMaker, Allocadia, and Hive9—driven by a bold vision to help marketers lead with confidence and love their jobs.
  • 12
    MRMcentral
    We are a cloud-based Resource, Project and Collaboration Management platform developed specifically for marketers. MRMcentral enables marketing departments to manage all of their branded materials and assets, as well as the people using them, with one comprehensive tool. Centralize all activities and gain real-time information on the status of marketing campaigns and projects. MRMcentral’s DAM is the easy, fast, & smart way to organize all your digital assets. Our solution is designed to improve the efficiency and effectiveness of marketing teams for the maximum utilization of their most important resources: people, time, content & money.
    Starting Price: $50 per month per user
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