Primary Intelligence Reviews in 2026

Audience

Businesses searching for a solution to improve, manage and optimize their whole customer journey

About Primary Intelligence

Discover the reality behind deal outcomes according to your buyers, and learn how to win more opportunities. Uncover blind spots in your sales experience and processes that only your buyers can see to help you win more. Understand what your competitors are doing to adapt to your market and how you can stay ahead. Identify at-risk accounts and improve customer experience by understanding your clients’ needs and expectations. B2B organizations that study past deals see a drastic increase in win rates, even up to 72%. By studying past deals and diving into your buyer feedback, you’re able to remove bias around why you win and lose and identify actionable insights to help each rep win more. Win-Loss Analysis uncovers sales and marketing insights for your organization and helps create alignment between all customer-centric departments. You can also run specific programs to study how the sales experience impacts a deal outcome, how your buyers perceive competitors in your market.

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DoubleCheck is a team of industry analysts and practitioners from leading research and technology firms. We speak your language and understand how to turn program findings into action. Through a structured, scalable, and effective win/loss program, we enable our clients to improve their win rates by making more informed and impactful decisions grounded by honest and timely buyer feedback. Our clients tell us that we stand out because of our collective experience, flexible program design, high-touch support model, easy-to-consume deliverables, and ability to analyze program findings. The process of learning what factors influence the opportunity outcome and what actions are needed to stay competitive by systematically collecting and analyzing buyer insights. Leverage buyer insights to strengthen product go-to-market strategies and support ongoing product success.

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WON

Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.

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Pricing

Starting Price:

$45 per month

Free Version:

Free Version available.

Integrations

No integrations listed.

Ratings/Reviews

Overall 0.0 / 5

ease 0.0 / 5

features 0.0 / 5

design 0.0 / 5

support 0.0 / 5

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Product Details

Platforms Supported

Cloud

Training

Documentation

Webinars

In Person

Videos

Support

Phone Support

24/7 Live Support

Online

Compare This Software

DoubleCheck

DoubleCheck is a team of industry analysts and practitioners from leading research and technology firms. We speak your language and understand how to turn program findings into action. Through a structured, scalable, and effective win/loss program, we enable our clients to improve their win...

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WON

Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and...

Compare
Clozd

Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs. Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews,...

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Winxtra

Winxtra is a win-loss and churn insight platform built for companies who need real, strategic feedback, not shallow CRM dropdowns or generic survey data. We combine expert-led buyer interviews with AI-powered tagging to deliver clear, board-ready insights that help CEOs, CROs, and CMOs...

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Klue

Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper...

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Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and...

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