Audience

Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively

About Scarborough

​Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.

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Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/

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Product Details

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Cloud
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Live Online
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Scarborough Frequently Asked Questions

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Scarborough Product Features