Best Public Relations Software in Germany

Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.

Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Influencer Marketing is still an emerging category with brands and influencers both figuring out how to best work together for mutual benefit in an environment with no rules. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.