Best Website Optimization Tools

Compare the Top Website Optimization Tools as of January 2026

What are Website Optimization Tools?

Website optimization tools are software solutions designed to improve the performance, speed, user experience, and search engine rankings of websites. These tools typically focus on areas like page load times, mobile responsiveness, SEO (search engine optimization), content delivery, and user engagement. Key features often include website performance analysis, A/B testing, content optimization, image compression, SEO auditing, and heatmap tracking. By identifying areas for improvement and providing actionable insights, website optimization tools help businesses enhance site functionality, improve user retention, and drive more traffic. Compare and read user reviews of the best Website Optimization Tools currently available using the table below. This list is updated regularly.

  • 1
    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.
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    Starting Price: $89 per month
  • 2
    WebMaxy Analyzer
    Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.
    Starting Price: $33/month
  • 3
    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
    Starting Price: $99 per month
  • 4
    POWR

    POWR

    POWR

    Forms, popups, countdown timers, sliders, media galleries, ecommerce, social media feeds/icons and much more. No coding necessary. The secret sauce for having an amazing eCommerce business isn’t so secret after all. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, make sales, and support current customers so they keep coming back. While the “what” of success is direct and explicit, the “how” is as clear as mud. Furthermore, deciding what’s more important is a debate that has gone on for ages, and will probably, almost certainly continue for the foreseeable future.
    Starting Price: $0
  • 5
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 6
    WiserNotify

    WiserNotify

    WiserNotify

    Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.
    Starting Price: $10 per month
  • 7
    Oribi

    Oribi

    Oribi

    Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers.
  • 8
    Mouseflow

    Mouseflow

    Mouseflow

    Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.
    Starting Price: $31 per month when paid yearly
  • 9
    DemandJump

    DemandJump

    DemandJump

    DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.
    Starting Price: $99 per month
  • 10
    Funnel Science

    Funnel Science

    Funnel Science

    Funnel Science® is a very easy to use conversion tracking app that gives you all your calls, texts, emails, forms and web chats in one place, with 1 sign-in. This helps streamline your business, enhances your marketing, and is proven to increase sales by more than 1,000% Our staff of Google Experts are here to help bridge the gap between marketing and sales teams. Our all in one CRM & Call Tracking Software will set your company up for success and allow you to have the competitive advantage over your competitors. Phone Call Tracking, Recording, Transcription & Sentiment Analysis Funnel Science uses Predictive analytics so you can use data as your competitive advantage.
    Starting Price: $99 per month
  • 11
    Popconvert

    Popconvert

    Popconvert

    Get Subscribers and Increase Conversion Rates. Transform your website visitors into subscribers with the most effective conversion strategy on the market. Place our tag in your Website's HTML, setup your first campaign and start collecting leads today. Personalize it for each visitor, choose the appropriate Social Media Opt-in Button and start collecting opt-ins or just invite them to play a fun game. Static and boring pop-ups are a thing of the past, offer a fun experience and watch your database grow dramatically with UTM Advanced Targeting or Gamification Pop-up or Landing URL solutions. Generate more leads and increase your sales by capturing your site visitors' opt-in in just one click through our Facebook and Google integrations. Popconvert's on-site elements have been developed with great attention given to mobile device operation and performance.
    Starting Price: $29 per month
  • 12
    Wishloop

    Wishloop

    Wishloop

    Create high-converting marketing campaigns in minutes, without coding. Lead generation is the heartbeat of every business. Wishloop makes it easier than ever before to generate leads across all your marketing channels. Customize to your heart’s content, with true free-form design control and 30+ different drag-&-drop design elements. Most visitors aren’t ready to buy first time – so get them to subscribe to your list and nurture them into customers. Generate more first-time and repeat buyers by promoting your irresistible offers and incentives. Most visitors aren’t ready to buy first time – so get them to subscribe to your list and nurture them into customers later. Leverage the hottest content online and level up your social media efforts. Drive targeted traffic & capture leads by adding a custom call-to-action to other people’s content. Turn every web-browsing session into a marketing opportunity, with our revolutionary ‘iQueue‘ browser extension.
    Starting Price: $47 per month
  • 13
    Click2Buy

    Click2Buy

    Click2Buy

    The most efficient buyer’s journey for brands. Benefit from free qualified traffic to your physical and online points of sale. A 100% free solution to capture intentional traffic, communicate your offers, and highlight your services. Brands rely on a wide range of digital media (company website, display ads, videos, social media ads, marketing, etc.) to enhance the value of their products and positioning. These communications generate traffic for your points of sale. Geolocation, contact details for points of sale, product availability, pricing, business hours, etc. We enhance the digital communications of brands with useful information that simplifies the consumer’s decision and sends them to your points of sale. Click & collect, delivery, home installation, refund policy, extended warranty, etc. All the services that enhance your positioning and allow you to help your clients can be displayed using our tool.
    Starting Price: Free
  • 14
    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
  • 15
    Dragonfly AI

    Dragonfly AI

    Dragonfly AI

    Dragonfly AI uses cutting-edge neuroscience to accurately and instantly show what grabs audiences' attention first across any content. Teams across the world’s biggest brands and agencies are using Dragonfly AI. Our suite provides everything you need to start improving the performance of your content instantly. Get real-time insight that uncovers what really grabs your customers’ attention. Understanding how design decisions impact audience attention eliminates guesswork and helps you to optimize your digital and real-world content and experiences throughout the design lifecycle. Effective testing and experimentation programs require significant investments of time, money, and expertise. Dragonfly AI provides easy-to-understand attention insights in real-time, enabling you to test ideas in seconds and maximize the value of user testing. Increase efficiencies across your design cycles with predictive analytics’ attention.
  • 16
    Wizzi

    Wizzi

    Wizzi.io

    Maximize revenue with real-time control. Wizzi’s breakthrough content development environment empowers performance marketers by eliminating technical barriers. With Wizzi you can: • Launch new content and landing pages without coding. • Track, analyze, and optimize your marketing content in real-time. • Create custom native ad widgets and listicle style landing pages. • Utilize a library of proven direct response templates. • Order custom baked templates and themes to match your existing website. • Scale confidently with a fully hosted, battle-tested content platform. Whether you're looking to reach the market faster by eliminating technical hurdles or optimize your existing performance marketing campaigns using Artificial Intelligence, you can do it all from one fully integrated platform. Create, launch, and optimize marketing content in real time, without having to code. Boost your conversion rates with a user interface and technology.
    Starting Price: $750 per month
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