Best Website Optimization Tools in Australia
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Compare the Top Website Optimization Tools in Australia as of January 2026
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What are Website Optimization Tools in Australia?
Website optimization tools are software solutions designed to improve the performance, speed, user experience, and search engine rankings of websites. These tools typically focus on areas like page load times, mobile responsiveness, SEO (search engine optimization), content delivery, and user engagement. Key features often include website performance analysis, A/B testing, content optimization, image compression, SEO auditing, and heatmap tracking. By identifying areas for improvement and providing actionable insights, website optimization tools help businesses enhance site functionality, improve user retention, and drive more traffic. Compare and read user reviews of the best Website Optimization Tools in Australia currently available using the table below. This list is updated regularly.
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1
Seobility
Seobility
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries.Starting Price: $50 per month -
2
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
3
Website Speedy
Website Speedy
Founded by MakkPress Technologies, Website Speedy is the ultimate solution to optimize your website’s loading times. This SaaS based website optimization tool is specifically designed to help users reduce website loading times instantly. The tool works with an automatic script that scans any website for render-blocking elements and rearranges them to enhance the website’s DOM. In addition to that, the website speedy tool also optimizes the images and other assets from the website to ensure faster loading speeds across all browsers and devices. It is compatible with all major e-commerce platform such as Shopify, Big commerce, Squarespace, Shift4Shop, Click funnels, Webwave, & Custom Website, etc.Starting Price: $20 USD/month (Paid annually -
4
CSS HTML Validator
AI Internet Solutions LLC
CSS HTML Validator for Windows, Mac, and Linux is a fast, powerful, highly user configurable, and easy to use web development tool that checks HTML, CSS, SEO, spelling, accessibility (including WCAG 2.0/2.1/2.2), PHP, XHTML, JavaScript, htmx, and links. CSS HTML Validator includes batch processing (in the Pro edition), integrated HTML/CSS editing, and much more. It works offline so it's super-fast and your privacy is protected because your documents are not uploaded to a server for checking. CSS HTML Validator Pro has superior customization features so you can configure the validation to your liking. You can even add your own validator messages, recognize your own HTML elements and attributes, and much more. Try CSS HTML Validator Pro for Windows free for 200 validations or 30 days, whichever comes first. A FREE limited version of htmlval for Mac and Linux is also available.Starting Price: $60 (one time) -
5
Reactflow
Reactflow
Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.Starting Price: $19.99 per month -
6
iPlasmaCMS2
Insercorp
iPlasmaCMS2 is a proprietary website content management system suited for website administrators from beginners to advanced users. Developed with modern web technologies, the modular system allows for management of any type of website, web-based application, or intranet. Its scalability allows for the deployment of a single, basic website to highly complex networks of interconnected websites. iPlasmaCMS2 is the perfect solution for any type of organization, from businesses and non-profit organizations to government and educational institutions.Starting Price: $450.00/year -
7
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses, multi-locations enterprises, and companies who sell digital solutions to SMBs such as publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google, Facebook, Yelp & 100 of platforms review management tools, email marketing, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM aka SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS is rebrandable by resellers.Starting Price: $99.00/month
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8
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
9
WebCEO
WebCEO
WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.Starting Price: $36.00/month -
10
Ahrefs
Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Ahrefs is trusted by marketers from the world's biggest brands. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. Junior marketer or SEO expert, you'll find Ahrefs’ toolset powerful yet easy to master. Try Ahrefs for a week and discover the growth opportunities you’re missing. Get access to Ahrefs InsiderͰ, our private Facebook community, where you can bounce ideas and questions off 10,000 SEO-obsessed marketers who have seen it all. Ask any questions to our customer support team who is happy to talk to you 24/5 via our support chat. Or just simply poke us on Twitter. From aspiring bloggers to global multinational brands, everyone turns to Ahrefs to grow their search traffic. Ahrefs is used by marketers from some of the world’s leading companies.Starting Price: $99.00 per user per month -
11
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
12
SE Ranking
SE Ranking
SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.Starting Price: $24.80/month/user -
13
ContentKing
ContentKing
ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.Starting Price: $99/month -
14
Twik
Twik
The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales. -
15
Marketing Miner
Marketing Miner
Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - APIStarting Price: $13.00/month -
16
RebelMouse
RebelMouse
RebelMouse is the always-modern SaaS CMS that helps marketers and publishers grow organic traffic by breaking from the conventional approach of legacy web technology. Writers, editors and designers need their content to rank across channels and social platforms. Businesses need traffic and content creators need a simple experience. Products like SquareSpace offer ease of use, and WordPress offers flexibility, but RebelMouse offers both, with better performance, and more traffic. Experienced WordPress and Drupal developers are able to create high-performing sites on RebelMouse with far less effort to build and to manage. RebelMouse is the only enterprise-ready SaaS platform powerful enough for a media company, but also easy enough to use out of the box for any marketing team that just wants to start generating more traffic. We are also a majority-female diverse and inclusive organization. -
17
Unbounce
Unbounce
Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.Starting Price: $72 per month -
18
rankingCoach
rankingCoach GmbH
rankingCoach is the complete digital marketing app for small businesses. Designed to cover all areas of online marketing: elevate search rankings, create high-performing Google Ad campaigns to increase traffic and leads, manage social media profiles, reviews and local directory presence, as well as monitoring competitors and local market conditions. Small business owners can do all this by taking a few minutes of their time each week, which will boost their business, attract new customers and get ahead of the competition. The App’s Facebook-like feed of local market information and competitor analysis makes marketing online engaging and easy to understand. Even for business owners with no experience in Digital Marketing.Starting Price: $29.95 per month -
19
Elfsight
Elfsight
Upgrade your website without coding. Elfsight widgets help 300,000+ website owners to increase sales, engage visitors, collect leads and more. Save your time and money with ready-to-use solutions and grow your business faster! Choose a widget for any website goal. Increase visitor engagement, boost conversions, generate leads, provide customer support and grow social followers. Customize your widget with the help of our intuitive editor in a few clicks. Embed it to your website in a matter of seconds. Monitor your widget’s most important metrics, check how it does the job and see its true value for your website. Save your time. Our widgets will deal with your website tasks for you. Embed content from Instagram, Facebook, Twitter, Pinterest and other social media into your website. Display customer reviews from Facebook, Instagram, Google, Yelp, TripAdvisor and more on your website. Let visitors chat with you via their favorite messengers (Facebook and WhatsApp) right on your site.Starting Price: $5 per user per month -
20
Hexometer
Hexact, Inc
Based on AI technology the Hexometer™ monitoring service periodically scans over 2800 data points on your website to make sure your digital assets are in pristine condition. The monitoring service continuously checks your website and informs you in case of any erosion to its health. It will also give you tips and tricks on how to improve your website’s hygiene, ultimately improving your online visibility and performance. Your website is how the world sees your business. But If that first impression is a slow or broken website, that first visit will be their last. Unlike traditional uptime monitoring platforms that just tell you when your website is down, Hexometer is like having your very own QA team, continuously monitoring your website across six core areas including availability, performance, user experience, health, SEO, and security. Get real-time notifications when issues are detected via email, SMS, Slack, Telegram & Trello.Starting Price: $8.25 per month -
21
Oribi
Oribi
Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers. -
22
WP Reset
WebFactory
Speed up site deployment, testing & recovery by controlling, resetting & restoring the WordPress environment in one click.Starting Price: $39 per year -
23
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
24
Statamic
Statamic
Statamic cuts out the database and creates a faster, more productive way for you to build, manage, and version control beautifully creative, bespoke websites. Instead of requiring a database you can neither touch nor version control, Statamic stores all of your content and configurations in files. Text files, Markdown files, YAML files, and so on. You can see them, touch them, edit them in any editor of your choosing, and even email them to a friend for editing. Combine these files with HTML, CSS, and our Antlers template language, your site comes alive with possibilities. You can find & replace content across your entire site, write in your favorite text or code editor, or even GitHub. Duplicate a site & instantly jumpstart your next project. Scaffold out your content model as you go. There is no need to create schemas ahead of time. You can do that later. Staying in sync with a live site is pain-free with version control.Starting Price: Free -
25
Morningscore
Morningscore
Morningscore is a new all-in-one SEO tool for agencies, e-commerce websites and digital small and medium businesses. It is built like a game, awarding you XP as you complete Missions. As you progress you level up and so does your real traffic from Google. Some specific advantages the tool brings: Agencies: Fast automatic estimations on how important SEO is for your clients/leads. Manual Link Finder - find all new links instantly. E-commerce: Simple, visual site analysis and guidance on fixing core problems. Intuitive keyword and backlink management. Digital SMBs: Precise estimation of your potential yield on SEO combined with smart optimization suggesStarting Price: $65 per month -
26
Elite Site Optimizer
eGrove Systems
Elite Site Optimizer - a comprehensive website audit and optimization tool making digital marketing easy. Elite Site Optimizer offers a complete suite of SEO, Audit, Optimization and Content quality check features. A platform to identify and fix issues with your website's content, performance, accessibility, and Total Experience! Leverage the power of 60+ tools and make a smarter step to digital transformation. What Elite Site Optimizer can do for you: > Audit your website’s content and code > Find out if your site is accessible > Make your site more discoverable on search engines > Help you build your own SEO marketing strategy > Provide reports about every last detail of your site.Starting Price: $49.00/month -
27
Evolv Al
Evolv Al
Evolv Al powers intelligent experiences that enable organizations to learn valuable insights from every session and improve conversions continuously. Easy to implement and integrate with any tech stack, Evolv AI produces exponential results. Our AI-powered platform uses innovative tools to scale the number of experiences delivered, automate the process of identifying the best experiences across the customer journey, and personalize each visitor’s sessions. Utilizing a proprietary machine learning engine and client visitor data, Evolv AI delivers on digital growth goals at a velocity that takes conversion optimization and personalization to an entirely new level. Why just A/B test when you can Evolv?Starting Price: $0/Year -
28
StoreYa
StoreYa
StoreYa offers a suite of marketing and advertising apps which help SMBs to increase sales, leads and social following. Our forte is setting up automatically Google, Facebook and Instagram Ads campaigns. The entire arsenal of Google Ads at the fingertips of our clients. In addition to growth and remarketing campaigns on Facebook and Instagram. We are retail heroes and our sole purpose is to make your business grow! We help over 400,000 online sellers, entrepreneurs and innovators, just like you, make their dreams and passions into reality by enabling them to engage their customers and increase their sales through a suite of social sales & marketing tools, while increasing the amount of time they have to get more work done through simple, yet powerful automated tools. As former small business owners ourselves, we know the day to day struggles that you face. We are all too familiar with the lack of manpower, budget, and resources that you need in order to fulfil your dreams.Starting Price: $9.99 per month -
29
expoze.io
alpha.one
As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.Starting Price: €19.99/month -
30
HTMeLd
Gammadyne Corporation
HTMeLd accelerates your website by eliminating references to external files. It scans your HTML pages to determine what images, style sheets, and scripts that each page depends on. Then it loads those resources and embeds them directly into the page. When a visitor downloads the page, their browser will not need to make additional downloads, the page will display almost instantly. This also improves your Google "Page Experience" score, and therefore your Google rank. There is no easier way to gain competitive advantage in Google search results. We recommend installing the free trial, and performing a before and after test using Google's PageSpeed Insights. Look past the "Discover what your real users are experiencing" section as this is data accumulated for the last month from Chrome users, and will not improve instantly. In the "Diagnose performance issues" section, you should see a large improvement with all speed metrics.Starting Price: $30/month/user
