Best Website Optimization Tools in Europe
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Compare the Top Website Optimization Tools in Europe as of January 2026
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What are Website Optimization Tools in Europe?
Website optimization tools are software solutions designed to improve the performance, speed, user experience, and search engine rankings of websites. These tools typically focus on areas like page load times, mobile responsiveness, SEO (search engine optimization), content delivery, and user engagement. Key features often include website performance analysis, A/B testing, content optimization, image compression, SEO auditing, and heatmap tracking. By identifying areas for improvement and providing actionable insights, website optimization tools help businesses enhance site functionality, improve user retention, and drive more traffic. Compare and read user reviews of the best Website Optimization Tools in Europe currently available using the table below. This list is updated regularly.
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1
Cloudflare
Cloudflare
Cloudflare is the foundation for your infrastructure, applications, and teams. Cloudflare secures and ensures the reliability of your external-facing resources such as websites, APIs, and applications. It protects your internal resources such as behind-the-firewall applications, teams, and devices. And it is your platform for developing globally scalable applications. Your website, APIs, and applications are your key channels for doing business with your customers and suppliers. As more and more shift online, ensuring these resources are secure, performant and reliable is a business imperative. Cloudflare for Infrastructure is a complete solution to enable this for anything connected to the Internet. Behind-the-firewall applications and devices are foundational to the work of your internal teams. The recent surge in remote work is testing the limits of many organizations’ VPN and other hardware solutions.Starting Price: $20 per website -
2
TinyPNG
Tinify
TinyPNG (by Tinify) is a free image optimization tool trusted by developers and designers worldwide. It uses smart lossy compression to compress JPEG, PNG, WebP, and AVIF files by up to 80% without visible quality loss - boosting speed, SEO, and reducing bandwidth. Compress, convert, and resize images via our intuitive web app or powerful API, with an image CDN for fast global delivery. SDKs are available for Python, Node.js, PHP, Java, Ruby, and .NET. Includes an official WordPress plugin and a growing ecosystem of community-built integrations. Tinify is simple and accessible with no complex settings, no guesswork. It just works. Whether you're a beginner or building for scale, you get reliable results fast. All plans start with a generous free tier, and responsive customer support is here when you need help. George the panda 🐼 would be thrilled to see you give it a try.Starting Price: $0 -
3
Gumlet
Gumlet
Host, secure, and stream videos in minutes with Gumlet Video. Build custom video processing and delivery with Gumlet Video API. Optimize and deliver images at scale with Gumlet Image. Trusted by 10,000+ businesses, Gumlet handles 1.5B media files daily with a 54% optimization rate. Gumlet Video: Streamline Video Delivery 1. Simplify video streaming with minimal coding. 2. Achieve high compression without quality loss. 3. Manage videos on a unified platform. 4. Automate via APIs, SDKs, and webhooks. 5. Gain video analytics for better ROI. 6. RTMP Live Streaming at scale in minutes. Gumlet Image Optimization 1. Auto-resize and compress images. 2. Integrate seamlessly for better UX & SEO. 3. World’s first auto-responsive resize. 4. AI automation for complete image control. Founded in 2019 in Singapore by Aditya Patadia & Divyesh Patel, who also built AI startup Turing Analytics.Starting Price: $10 / month -
4
Reactflow
Reactflow
Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.Starting Price: $19.99 per month -
5
ContentKing
ContentKing
ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.Starting Price: $99/month -
6
GTmetrix
GT.net
How fast does your website load? Find out with GTmetrix See how your site performs, reveal why it's slow and discover optimization opportunities. We'll breakdown your page performance in a summarized report. Get a detailed assessment with: PageSpeed and YSlow scores and Recommendations Page Load Details (time, size, number of requests) Various Analysis Options Waterfall, Video and Report History Set up an alert and get notified when your page underperforms. We'll send you an alert linked to a full report so you can know what happened. Test your page on a real Android device or on over 20 different Simulated Device options. Analyze your performance with iPhones, iPads, Samsung Galaxy/Note, Google Nexus/Pixel phones, and other popular devices.Starting Price: $14.95 per month -
7
ShortPixel
ShortPixel
A faster loading page means a more pleasant user experience, better search ranking and as a result, more page views. ShortPixel uses advanced compression technology that reduces image size without affecting the quality, thus making your pages load faster.Starting Price: $9.99 per month -
8
Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
9
Hexometer
Hexact, Inc
Based on AI technology the Hexometer™ monitoring service periodically scans over 2800 data points on your website to make sure your digital assets are in pristine condition. The monitoring service continuously checks your website and informs you in case of any erosion to its health. It will also give you tips and tricks on how to improve your website’s hygiene, ultimately improving your online visibility and performance. Your website is how the world sees your business. But If that first impression is a slow or broken website, that first visit will be their last. Unlike traditional uptime monitoring platforms that just tell you when your website is down, Hexometer is like having your very own QA team, continuously monitoring your website across six core areas including availability, performance, user experience, health, SEO, and security. Get real-time notifications when issues are detected via email, SMS, Slack, Telegram & Trello.Starting Price: $8.25 per month -
10
Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
11
Optimole
Optimole
Optimole makes your images weigh even 80% less while looking just as good! Optimole is your all-in-one image optimization solution for WordPress & beyond. It processes your images in real time and it’s fully cloud-based (doesn’t strain your server). Optimole takes your images and optimizes them automatically. Picks the right image size for the visitor's browser and viewport. Serves images via a fast image CDN. Uses lazy loading to display the images. Use the slider to see the original image on the left vs. its optimized version on the right. Optimole processes your images and reduces their weight (the amount of space they take up on your web server) without sacrificing quality. Images add up to 60% of the average webpage’s total load time. For that reason, by taking care of something as simple as optimizing them, you can get your site to load even twice as fast.Starting Price: $19.08 per month -
12
DebugBear
DebugBear
DebugBear is a web performance monitoring tools that helps companies keep their website fast and pass Google's Core Web Vitals assessment. Find out how to optimize your website and get alerted when there's a problem. Run scheduled synthetic tests, monitor data from Google's Chrome User Experience Report (CrUX), and collect real user analytics directly on your website. Track Google Lighthouse scores over time and benchmark against your competition. Get custom performance recommendations with detailed analysis, and quickly try out performance optimizations with page speed experiments – without deploying any code!Starting Price: $125/mo -
13
wao.io
wao.io
wao.io works like a CDN and continuously optimizes the loading time and security of your shop. No plugins and no developers are necessary. At wao.io, we host all data in Germany and guarantee full GDPR compliance. wao.io makes sure that every newly added landing page and every new image is automatically optimized on the fly. By using wao.io you will continuously reduce efforts as well as costs and keep your website up to date now and long-term. wao.io is the platform that continuously optimizes the security and performance of your website. Watch your successes and configure the optimization features in your personal control panel. wao.io optimizes page size, images, and code structure of your website. Download and render times improve immediately. And all of that without any code changes. wao.io adds a layer of security to your website to avoid vulnerabilities. You and your users will benefit from the additional protection from attacks.Starting Price: €29 per month -
14
TwicPics
TwicPics
TwicPics delivers perfectly sized media in real-time to your websites and apps to provide the best possible experience to all your end users. Your web pages load super-fast, no matter the device and the connection. Easy to set up, up, and fast to deploy, TwicPics makes image processing a breeze with its low-code responsive image solution. Your data transfers reduce by up to 94% while your images load 3x faster. Stop compromising visual quality and web performance. With TwicPics, your website is fast and beautiful, always. Perfectly sized images for any device, any connection in real-time. Images are resized, cropped & compressed in milliseconds. Reduce image size by up to 75%, with no loss of quality. Intuitive API and efficient front-end library, with a minimal footprint. Images load faster with worldwide CDN proximity. Stop managing multiple versions of the same picture anymore. With TwicPics, you just need the largest, most detailed master.Starting Price: €99 per month -
15
Auditzy
Auditzy
Auditzy brings you reports in a few clicks, while most page speed tools require detailed setup and supervision. With Auditzy, businesses understand their web page performance, accessibility, and Technical SEO insights across multiple technical parameters to enhance visitor interactivity experience for websites. These checks highlight opportunities to improve the performance of your web app. Auditzy offers a free web page speed test through a simple and user-friendly graphical interface to provide a quality performance report. With Auditzy, gain insights and suggestions about your performance metrics and how to improve them in business terms. Auditzy insights are not just limited to your website. You can also deep dive into competitive analysis and compete in a smarter way with your competitors. Auditzy™ provides comparative analysis across multiple portfolios to understand and overcome your shortcomings.Starting Price: $5 per month -
16
WebYes
WebYes
Increase your team’s efficiency by eliminating dependencies on multiple tools. Uncover all critical issues with just a click. Manage it all from a simple, unified platform, cutting down hundreds of hours of repetitive work. High-performing websites make clients happy, boost engagement, and build trust in your agency’s expertise. Strong accessibility ensures inclusivity, expands audience reach, and enhances client satisfaction for web agencies. High-quality web development builds trust, reduces issues, and elevates client confidence in agency services. Effective SEO drives visibility increases traffic, and delivers measurable results for web agency clients. Optimize your website management process with our all-in-one audit and monitoring tool for improved efficiency. WebYes is a free audit and monitoring tool that scans your website and identifies issues. It provides a detailed report highlighting key areas of improvement after the scan.Starting Price: $59 per month -
17
imgix
Zebrafish Labs
Powerful image processing, simple API, imgix transforms, optimizes, and intelligently caches your entire image library for fast websites and apps using simple and robust URL parameters. We don’t charge to create variations of your Master Images. You can be as creative with the service as possible. Over 100 real-time image operations, plus client libraries and CMS plugins for easy integrations with your product. Serve optimized images to every device quickly with a worldwide CDN optimized for visual content. Browse, search, sort, and organize all of your cloud storage images. Resize, crop, and enhance your images with simple URL parameters. Intelligent, automated compression that eliminates unnecessary bytes. Customers see images fast thanks to imgix's caching and global CDN. Introducing imgix Image Management. Transform your cloud bucket into a sophisticated platform that allows you to finally see what your images can do for you.Starting Price: Free -
18
redirection.io
redirection.io
redirection.io is a complete suite for optimizing your website traffic, user experience and SEO efficiency. It logs all the HTTP traffic of your website, displays nice dashboards to find errors and fix them in minutes. It is really fast and resilient, and can be installed on your infrastructure, without the need to target your DNS to the service. It also features a website crawler for paid plans, which allows to find and fix issues in a matter of minutes. Setup HTTP redirections The "redirection assistant" helps building simple or complex redirection rules, which won't break your legitimate traffic. It is possible to test the impacts of newly created rules before they are published and applied to any production website. Advanced SEO rules: redirection.io allows more than just redirections. The "actions" allow to override meta tags for a given page or a set of pages, add structured data, or completely manage the response headers! -
19
21YunBox
21YunBox
21YunBox provides a modern solution to accelerate any website in China legitimately using the tools your teams love. The tech stack you love broke by default in China. But we bring them back—no more headaches in China. Git push, and your site goes live in China in minutes. 21YunBox Edge: Give your website fast access for 1.41 Billion people in China. Distributed just like a CDN, but with advanced functionality for publishing entire sites and web apps. 21YunBox Build: The Git workflow works in China. Low Code, built-in Continuous Integration and Continuous Deployment. Compliance in China: Following Chinese law doesn't need to be complicated. We help you pick the right permits and licenses to stay compliant with Chinese law. Website Hosting in China Digital Experience Platforms (DXP) do not support China by default. With 21YunBox, we bring back your DXP in China with high-speed and fully compliant with Chinese laws. -
20
Zycada
Zycada
Businesses have moved online. Business & technology leaders across industries are doing everything in their capacity to give their businesses the additional edge by delivering the best online experience. While the apps and cloud are dynamic, the underlying infrastructure responsible for delivering interactive non-cacheable content is not. Zycada's app-aware intelligent edge platform enables you to customize the network infrastructure to better serve the needs of your end users. Provide maximum availability for cloud applications. Deliver the fastest online shopping experience globally. Deliver television-like experience for live & VoD streams. Executes business logic at the edge to orchestrate cloud service requests. Improves security index without slowing apps' responsiveness. Reduces last-mile network latency with wireless connection optimization. Monitors cloud application and network health without client instrumentation.Starting Price: $60 per month -
21
WP Rocket
WP Rocket
WP Rocket is much more than just a WordPress caching plugin. It’s the most powerful solution to boost your loading time, improve your PageSpeed score, and optimize your Core Web Vitals. WordPress experts recommend WP Rocket as the best WordPress caching plugin to achieve incredible speed results and optimize your website for the Core Web Vitals. Let’s see why. Discover high performance like never before. Thanks to WP Rocket, you can instantly see a great improvement in your website performance and Google PageSpeed Insights score — including Core Web Vitals. Designed for WordPress and constantly updated to keep up with the latest web performance requirements, WP Rocket not only speeds up your loading time, it also dramatically improves your overall website performance to help you address the most important PageSpeed Insights recommendations.Starting Price: $49 per year -
22
Request Metrics
Request Metrics
Request Metrics makes web performance easy with real-user monitoring and automated Lighthouse testing—helping you boost Core Web Vitals, SEO, and user experience. Track real visitors, not just lab tests, with automatic noise cancellation, actionable insights, and detailed element attribution. Our scheduled Lighthouse tests detect regressions before they hurt rankings, while real-user data keeps you informed on how your site performs in the wild. Filter by page, device, region, or vendor to uncover performance bottlenecks, and get instant alerts when something slows down. With built-in vendor tracking, you’ll know exactly which third-party scripts are hurting your load times. No complicated setup, no code changes—just fast, reliable performance monitoring designed for modern websites. Get started for free today!Starting Price: $34 per month -
23
Acquia Optimize
Acquia
Acquia Optimize is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presence and support their journey to ensure communications are open, optimized, and compliant. The Acquia Optimize Platform includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, social and web content archiving, and more. -
24
ManageWP
GoDaddy
A better way to manage WordPress websites. In minutes set up ManageWP and add your first website. With one click run all updates and create your first backup for FREE. Automate your workflow and start saving time. Automate your daily tasks with our one click login and bulk updates for all of your websites. Secure your data with reliable backups and protect your website with regular security checks. Stay on top of things and monitor your websites with Uptime Monitor, SEO and Google Analytics. Use collaborate tool for your teams and clients. One click switch between the accounts. Take your client care to a new level with our Client Reports and White Label tool. Optimize your website performance and speed with our Performance Check. Optimize your website performance and speed with our Performance Check. Take your client care to a new level with our Client Reports and White Label tool. -
25
Radware FastView
Radware
Slow load times have been known to negatively impact a variety of business metrics such as on eCommerce websites. Time is money and customers don't use slow sites. A one second delay in page time equals a 7% loss in conversions, 11% fewer page views and 16% decrease in customer satisfaction. Faster is better and your website and web-based applications need to be lightning quick or you will lose customers and revenue. FastView is a web performance optimization (WPO) solution that enables faster websites and web-based applications. It transforms front-end optimization (FEO) from a lengthy and complex process to an automated function. This front end optimization is performed in real time, accelerating web application response time out-of-the-box. And since we believe that application acceleration and front end optimization are essential components of a next generation application delivery controller (ADC), FastView web acceleration integrates into our Alteon ADC. -
26
ConvertCart
ConvertCart
Our data scientists use homegrown tech—and not third-party tools—to deliver results. Owns the CRO process and your revenue outcome. Digs up anomalies and behavioral gaps on your site. World’s first email marketing platform that puts revenue above everything else - combined with ecommerce conversion experts who take ownership of results. We help you personalize the email copy for every user - based on their preferences and how they’ve engaged with your business. Send emails when your customers are most likely to open them: not based on their location or the timezone - but on actual behavioral data (how they’ve engaged emails in the past). With Engage, email workflows are actively monitored and optimized at every stage by conversion experts. Segment customers based on where your customers are in their shopping journey - and send them only super-relevant emails. -
27
Nostra AI
Nostra AI
Nostra's onboarding process takes less than 15 minutes to complete, and you'll see results within 48-72 hours. Optimize your ecommerce store effortlessly and intelligently with Nostra. Never sacrifice performance for personalization. Over a hundred DTC companies already trust Nostra to deliver blazing speed and convert customers. Nostra’s edge delivery engine utilizes nearly 300 edge locations around the world, putting your site’s content within 50ms of 95% of the world’s internet-connected population. In the modern world, your brand is not just competing against other ecommerce stores for the customer dollar. You’re competing against everything else on a user’s device for their time. Having a faster website helps with traffic acquisition and conversion rates. Boosting your site speed frequently leads to noticeable increases in conversion rates. A faster website ranks higher with search engines which results in significantly more organic traffic. -
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Revalin
Revalin
Revalin is an AI-powered tool designed for comprehensive website analysis and optimization. It automatically scans your site for technical issues, evaluates keyword performance, analyzes backlinks, and compares your site to competitors. Revalin also delivers weekly reports with actionable insights and recommendations to help improve your site's visibility and performance.Starting Price: $20 per month -
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Blue Triangle
Blue Triangle Technologies
Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your sit
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