Global Drinks Intel

A look back at some of our ESG previous winners. Behind every trophy is a story of measurable progress. The Global Drinks Intel ESG Awards recognise organisations making a meaningful impact across environmental, social and governance initiatives; from carbon reduction and sustainable sourcing to community engagement, diversity and responsible business practices. These winners have demonstrated that ESG is more than a commitment; it's action that delivers real results. Could your organisation be next? 🏆 Early Bird Entry: £196 (20% saving) 📅 Early Bird Deadline: 3 July 2026 🌍 Open to producers, brands, retailers, distributors and hospitality operators worldwide Learn more and enter today: gdiesgawards.com #ESGAwards #ESGLeadership #Sustainability #DrinksIndustry #ResponsibleBusiness #GlobalDrinks #SustainabilityAwards Distill Ventures Pernod Ricard Gebr. Heinemann Clonakilty Distillery I B Corp™ Good Liquorworks

Bacardi has leveraged its marketing tie-up with English actor Jonathan Bailey for the latest worldwide activation from its Martini brand. 🔗 Further details, including the main ad, on Global Drinks Intel: https://lnkd.in/e3AcMsEB #alcohol #spirits #liquor #liqueur #martini

BRANDED CONTENT What if the biggest challenge facing premium Irish whiskey isn't competition, but short-term thinking? As the category continues to evolve, questions around premiumisation, innovation and long-term brand building are becoming increasingly important. In an upcoming interview with the founder & CEO of ORIGEN X Group, Zak Oganian shares his thoughts on: • Why premium Irish whiskey still has significant room for growth • The role innovation plays in creating long-term value • Why heritage and authenticity matter more than ever • How emerging markets are helping shape the category's future Coming soon! #alcohol #spirits #liquor #whiskey #irishwhiskey

Rémy Cointreau is tapping into rugby fandom ahead of Father’s Day (which is on 21 June in the UK) with a limited-edition VSOP Barbarians-themed gift pack 🏉🥃 Read more on Global Drinks Intel: https://lnkd.in/eQGUZpCe #Cognac #RemyMartin #Marketing #FathersDay #GlobalDrinksIntel #Barbarians 

Suntory Global Spirits is stepping up support for Maker’s Mark in the UK with a new campaign fronted by actor Lucien Laviscount, spanning social media, cocktail content and on-premise activations 🥃🎬. The push includes a partnership with Hawksmoor and forms part of the bourbon brand’s wider ‘Perfectly Unreasonable’ platform. Read more on Global Drinks Intel: https://lnkd.in/eAUPmGn9 #Bourbon #SuntoryGlobalSpirits #MakersMark #Marketing #GlobalDrinksIntel

Moët Hennessy is targeting the Gen Z consumer demographic with a US marketing campaign for Hennessy cognac’s new line of ready-to-serve cocktails, featuring influencer & model Quenlin Blackwell, actor & musician Michael Cimino and model Salem Mitchell (below). Read more on Global Drinks Intel: https://lnkd.in/gZtf4Jwv #Cognac #MoetHennessy #Hennessy #RTD #GlobalDrinksIntel

Rémy Cointreau this week launched an extension of its Cointreau liqueur mark for the ever-popular spicy marg🌶️🍸 Read more on Global Drinks Intel: https://lnkd.in/eqBKnx8J #Liqueurs #RemyCointreau #Cointreau #drinksNPD #AlcoholInnovation #GlobalDrinksIntel

Whyte & Mackay has a new CCO in Mike Greggs, who took over from Nick Garland this week after an impressive 17.5 years at the company 🥃 Read more on Global Drinks Intel: https://lnkd.in/eETMzkVx #ScotchWhisky #WhyteAndMackay #Leadership #Commercial #GlobalDrinksIntel

Could the ongoing successes globally for Japanese and Indian whisky create a trickle-down effect for other categories of Asia’s domestic spirits, such as baijiu, schochu and soju? 🔗 In-depth consideration of the prospects for Asia's domestic spirits categories globally, on Global Drinks Intel: https://lnkd.in/ekmdBxww (Words by Eloise Feilden) #alcohol #spirits #liquor #baijiu #shochu #soju

Catch up on anything you might have missed this week in beverage alcohol. The latest weekly round-up from Global Drinks Intel, featuring Southern Glazer's Wine & Spirits, Brown-Forman, Treasury Wine Estates, Brown-Forman, Henkell Freixenet, Maison Pommery & Associés, Bar Convent Brooklyn, La Martiniquaise-Bardinet, William Grant & Sons, Edrington, Whyte & Mackay, Proximo Spirits, Moët Hennessy, Rémy Cointreau, Jackson Family Wines, The Lucas Bols Company, Champagne Piper-Heidsieck, Loch Lomond Group and more. #alcohol #beer #spirits #liquor #wine