SheerLuxe

Introducing The SheerLuxe Middle East x Wear That Capsule SheerLuxe Middle East has partnered with Dubai-based styling platform Wear That to create an exclusive, modern and versatile capsule collection that’s full of timeless essentials. From the perfect white shirt to a faux leather bomber and impeccably tailored separates, the range has been designed with the SheerLuxe woman in mind. Leading both creative and campaign direction, as well as the product development, the SheerLuxe and Wear That teams worked closely to bring the vision to life, with Luxe&Co shooting the final campaign. The launch has been rolled out across both the UK and Middle East markets, spanning SheerLuxe’s full ecosystem of channels. The multi-platform campaign includes: • A teaser reel across SheerLuxe UK, SheerLuxe Middle East, Georgie Coleridge Cole and Wear That channels • A dedicated Behind The Scenes YouTube episode following the campaign from concept to shoot, accompanied by Instagram Reel & TikTok video cutdowns • Editorial feature articles and corresponding newsletter promotion across both SheerLuxe and SheerLuxe Middle East • Styling reels with Sapna Rao and Hebah Baker • A pre-order WhatsApp post followed by a cross-promoted competition  • Dedicated solus email campaign to both ME and UK audiences • A launch dinner at Roka Restaurants Dubai, bringing together editors, creators and friends of the brand to celebrate, with accompanying social content From concept to content, this collaboration showcases how SheerLuxe continues to deliver editorially led creative that connects brands with audiences across markets, uniting our UK and Middle East platforms through a shared aesthetic and storytelling approach. Shop the collection → https://lnkd.in/e2ABzDdZ SITE Middle East Launch → https://lnkd.in/eF9cSSQ4  UK Launch → https://lnkd.in/eqStckM7  Middle East Site Display Takeover → https://sheerluxe.me/ (live for 1 month) EMAIL Middle East Launch → https://lnkd.in/ezMeUxXV  UK Launch → https://lnkd.in/eAUmHxmZ SOCIAL Watch the collaboration unfold on YouTube → https://lnkd.in/eYzvWTVC Teaser Reel → https://lnkd.in/eEEz3Cxm WhatsApp Pre-Order → https://lnkd.in/ebKECy5x WhatsApp Competition → https://lnkd.in/e4DkKUC3  Launch Event Outfits → https://lnkd.in/eghdm4wD Launch Event Fun Sound  → https://lnkd.in/erv2iqjh #SheerLuxe #WearThat #FashionCollaboration #FashionCollection

Fashion Month With SheerLuxe SheerLuxe brought fashion month to its audiences through original storytelling, exclusive content and brand partnerships that captured the energy and creativity of the weeks-long event. Watch the team’s round up of fashion month across all 4 cities here: https://lnkd.in/eWH3WzCC 📍 London Fashion Week Our fashion and content teams delivered 360° coverage – from runway highlights to street style and behind-the-scenes moments – across SheerLuxe, SLMan and LuxeGen. Editorial and branded activations showcased how SheerLuxe translates London FashionWeek into engaging, multi-platform storytelling for our audience. Partnerships:  Barbour x SL: https://lnkd.in/egMs72wF Pandora x SL: https://lnkd.in/eATxfHC3 1664 Blanc x SLMan: https://lnkd.in/e4nGgWQf AllSaints x SL: https://lnkd.in/eTymH8QY Addison Lee x SL: https://lnkd.in/ePN7ZHme 📍 Paris Fashion Week Through a mix of long-form features, social content and brand partnerships, SheerLuxe spotlighted standout collections from Dries Van Noten, Gabriela Hearst, Victoria Beckham, Stella McCartney and more, combining editorial expertise with commercial creativity. Kérastase x SL: https://lnkd.in/eXmqWMgu SheerLuxe continues to connect global fashion brands with an engaged, style-conscious UK and international audience, translating the energy of fashion month into multi-channel content that resonates. #SheerLuxe #FashionMonth #BrandPartnerships #LFW #PFW

SheerLuxe Middle East Turns 2! October marks two years since SheerLuxe Middle East launched, bringing our edit of fashion, beauty and lifestyle to an ever-growing audience across the region. Over the last 24 months, we’ve introduced the brand to a new market, stayed true to our core value of living your best life and built a trusted destination for smart, stylish women who want to stay informed, inspired and in the know. Leading Ladies Series Turning our lens on the women in the region, we’ve offered an authentic look at ambition and creativity through podcasts, as well as our Leading Ladies and Day In The Life series. Plus, from chic home and office tours to wardrobe walk-throughs, we’ve celebrated style and success across the Middle East. Partnerships Our partnerships – spanning fashion to jewellery, crypto to motorsports – reflect our unique ability to speak to our audience in a way that resonates. Moments Through intimate dinners and curated events, we've created meaningful spaces for conversation and collaboration. Team & Friends From our in-house team and brilliant contributors to standout events, a growing YouTube series and our weekly newsletter, SL ME has built a connected community, collaborated with homegrown and global brands and shared the stories of incredible women. We're just getting started and can't wait for what's next.

We’re thrilled to welcome an inspiring new group of contributors across SheerLuxe & SLMan. From beauty and fashion to lifestyle and food, each brings unique expertise, creativity and perspective to our editorial team. Alessandra Steinherr – Beauty A beauty authority and editor whose career spans editorial, brand creation and digital innovation. Former beauty director and one of the first to merge media credibility with online influence, Alessandra has shaped how beauty is communicated today. Her Primark skincare line and history-making M·A·C collaboration cemented her trailblazer status. At SheerLuxe, she brings expertise, honesty and insider perspective across beauty, fashion and travel. Rhea Cartwright– Beauty An editor, strategist and writer who’s worked across every facet of beauty. Former beauty director and head of beauty buying at Liberty, Rhea now runs a consultancy advising brands and sits on the British Beauty Council’s advisory board. At SheerLuxe, she offers insights into the trends and innovations shaping beauty today. Billie Bhatia – Beauty & Fashion Fashion and beauty editor, broadcaster and former ELLE and Stylist editor, Billie empowers women through her unique take on style, beauty and culture. As a SheerLuxe contributor, she shares insider tips and joins podcast discussions on fashion, beauty and personal style. Natalie Chassay – Lifestyle & Food With 15 years of cooking, teaching and exploring food cultures, Natalie redefines how people cook. She focuses on the principles of flavour and balance, sharing adaptable recipes and advice with 250K+ followers. At SheerLuxe, she brings creativity and confidence to home cooking. Tunde Ogunshakin– Fashion / Culture Writer and cultural commentator specialising in men’s style and identity, and founder of Forest Colard, a creative and influencer marketing agency. As an SLMan contributor, Tunde explores the intersection of fashion and culture, redefining modern style. Frankie Foster – Lifestyle / Men’s Content Sports and racing presenter who’s worked with Raceday TV, Ascot, Betfred and more, and founder of silk tie brand Franc James. At SheerLuxe, Frankie shares fitness, wellness and lifestyle insights, blending media experience with his personal training background.

SheerLuxe At Paris Fashion Week That’s a wrap on Paris Fashion Week!  Lu Hough, Polly Sayer, Charlotte Collins & Tamara Jabi joined industry insiders at showrooms, launches & runway presentations, bringing SheerLuxe readers behind the scenes across all platforms in the fashion capital. Here is just some of the social content created across SheerLuxe & SheerLuxe Middle East: Kérastase x SL: https://lnkd.in/eE4bNBJj Paris Vlog – Day 1: https://lnkd.in/ev2eW8da Paris Vlog – Day 2: https://lnkd.in/ezN9qjRr Paris Vlog – Day 6: https://lnkd.in/eBbB-kDv Paris Vlog – Day 7: https://lnkd.in/etkUxwSh PFW Debrief: https://lnkd.in/ezrGjv7v

SheerLuxe is delighted to announce a new Leadership Team, made up of Alicia Gisbert, Daisy Reed, Eloise Shackleton & Sapna Rao. Chosen for their initiative, judgment & the momentum they bring to the business, they will play an autonomous & visible role in supporting the senior & wider team as a whole.

Our latest partnership with Primark put denim in the spotlight across the full SheerLuxe network – from premium editorial storytelling to trending TikTok content. The campaign spanned: A three-part YouTube series, with our editors styling key denim pieces for different occasions: [part 1: https://lnkd.in/ecK8ds6K] [part 2: https://lnkd.in/eKFR6pDY] [part 3: https://lnkd.in/eRBHzquD] A glossy, high-impact Instagram styling reel, showcasing how to wear the season’s best looks: https://lnkd.in/eAD3Rm2s A playful Luxegen TikTok video using a trending sound, bringing denim to life for our Gen Z audience in a fresh, funny way: [https://lnkd.in/ewjBy_jV] This cross-channel approach allowed us to connect with our audience wherever they consume content – delivering inspiration in multiple formats, while driving awareness and engagement for Primark’s denim collection. A great example of how SheerLuxe can deliver 360° campaigns that combine style authority, entertainment and reach. #SheerLuxe  #Primark #BrandPartnerships #Fashion #DigitalMedia #YouTube #TikTok #SocialCampaign

Introducing The SheerLuxe x V&CO Palette We’re thrilled to share our first ever paint collaboration with V&CO, the luxury interiors brand redefining colour and craftsmanship. Inspired by our editors’ favourite tones from the worlds of fashion, beauty and interiors, the curated collection of eight shades embodies the SheerLuxe aesthetic: considered, contemporary and confident. From chic neutrals to bold statement tones, the palette is designed to stand alone or work in harmony, offering effortless versatility for modern homes. But this is more than just a paint launch – it’s a 360° partnership across the SheerLuxe network. With content spanning site, newsletters, social, YouTube and video, plus a home makeover, the collaboration demonstrates how brands can integrate with SheerLuxe to reach our engaged, design-conscious audience at every touchpoint.  Watch Charlotte’s home makeover: https://lnkd.in/e9uyXj_u  Shop the range here: https://lnkd.in/eUNqBnft #SheerLuxe #Interiors #BrandPartnerships #VandCO

We were delighted to host drinks with our clients at House of Decant – a chance to step away from the day-to-day, catch up in person and celebrate the partnerships that power SheerLuxe. From agencies to direct clients, and brands spanning luxury to high street, fashion and beauty to interiors, it was a brilliant evening bringing our network together. We’re excited about what’s ahead and always open to new collaborations. If you’d like to explore working together, we’d love to hear from you: [email protected]

SLMan x 1664 Blanc This London Fashion Week, we partnered with 1664 Blanc, the principal partner of LFW, to bring its Blue Room Live concept to life via SLMan. Our associate editor Harvey James joined an intimate sofa-style conversation alongside some influential industry figures, and to extend the experience digitally, we also created an Instagram reel following Harvey through a day in the life at LFW – giving our audience a behind-the-scenes glimpse into the energy, creativity and conversation driving the week. Watch the reel here: https://lnkd.in/e4nGgWQf