As a locally owned, family-run business known for its curated home furnishings and personalized boutique experience, Giunta’s Furniture has been a staple in Chester County for more thana 15 years.

However, like many small businesses with deep roots, the team at Giunta’s began to notice a troubling trend: sales had plateaued, customer growth had slowed, and its marketing wasn’t connecting the way it used to. That’s when Giunta’s turned to MyOfficeOps, a West Chester-based business advisory firm, to step in as its fractional Chief Revenue Officer.

“We weren’t looking to reinvent who we are,” said Jenna Forte, who manages the West Chester store. “But we knew we needed to evolve to keep thriving. MyOfficeOps understood that right away. They respected our legacy while showing us a better way to grow.”

From the start, MyOfficeOps set clear goals: increase sales, improve profitability, and bring fresh energy to the marketing strategy for both store locations. Over several months, the MyOfficeOps team worked alongside Giunta’s leadership and sales staff to tackle three key areas — pricing, sales process, and marketing.

“We had never really reevaluated our pricing model,” said MaryBeth Porreca, who manages the Exton boutique. “MyOfficeOps helped us balance margins with perceived value. We didn’t have to raise prices across the board, but we did learn where to adjust to drive more revenue without losing customers.”

The shift wasn’t just about numbers — it was about how the stores communicated their value. MyOfficeOps helped redefine the sales process, introducing a more consultative approach for floor staff and improving follow-up with interested buyers.

“The changes felt natural, not forced,” Porreca said. “The process enabled us to establish clear goals and reach a higher level of profitability.”

On the marketing side, MyOfficeOps helped Giunta’s refine its brand voice and expand its online presence with a new website and television commercial (view below). New local campaigns focused on lifestyle and design inspiration, bringing the boutique feel to digital platforms and helping Giunta’s connect with a younger, style-conscious audience.

“Suddenly we weren’t just a furniture store,” Forte said. “We were a source of inspiration — and that brought people in.”

The results speak for themselves. Within six months, Giunta’s saw a double-digit increase in sales across both locations and a significant uptick in website traffic and in-store foot traffic. But more importantly, the partnership helped reignite belief in the brand’s future.

“MyOfficeOps wasn’t just a consultant — they became part of our team,” said Giunta’s owner Leonard Giunta, who described the collaboration as “the best decision we’ve made in the last few years.”

As a fractional CRO, MyOfficeOps brings strategic leadership to companies like Giunta’s that are ready to grow but may not be ready to hire a full-time executive. For MyOfficeOps, the mission is simple: help local businesses unlock their next chapter of success.

“We love working with legacy businesses that still have untapped potential,” said Mark Mehok, CRO at MyOfficeOps. “Giunta’s had all the ingredients. They have two amazing stores that more people need to know about; they just needed a fresh strategy and a partner to help execute it.”

For Giunta’s Furniture, that partnership has turned the page toward a future that feels both exciting and sustainable — proof that with the right support, even the most established businesses can find a new spark.

Learn more about MyOfficeOps and its comprehensive suite of services that support businesses across a wide range of industries, or check out its LinkedIn.