Orange Logic

You'll spend all day hearing about AI. Why not spend the evening playing with it? Join Orange Logic and ICP at Poolhouse for an evening of drinks, networking, and interactive AI-powered pool. With projected games, real-time shot tracking, and gameplay that adapts to every player, Poolhouse turns a classic game into something entirely different. Join us for drinks, conversation, and a little friendly competition. 📍 Poolhouse, 100 Liverpool St, London EC2M 2AT 🕕 6pm–9pm Not attending DAM Europe? You're welcome to join us anyway. https://lnkd.in/edFDGGr4

Most AI projects aren’t failing because the models are bad. They’re failing because AI without context is just guessing. In our latest webinar, we unpacked what it actually takes to operationalize AI at scale — connecting content, metadata, workflows, governance, and business context so both teams and AI agents can work effectively. A few takeaways: → Start with friction points, not “AI for AI’s sake” → DAM is evolving from a system of record into a system of action → The real unlock is orchestration — not another disconnected AI tool → Crawl → Walk → Run is still the smartest way to scale adoption Huge thanks to everyone who joined the conversation. Watch the recording to access our 5-step framework: https://hubs.li/Q04hlhqh0

Somebody on your team is about to spend a week typing "navy" and "v-neck" into a spreadsheet. Not because they want to, but because the shoot wrapped and the photos need to be findable. Join us on Thursday to discover how we at Orange Logic and Creative Force are fixing that broken workflow! Orange Logic + Creative Force, May 21 at 11am EST Emily Hughes (Orange Logic) and Sarah Uriarte (Creative Force) walk it end to end: 1) A sample shows up at the studio. 2) Gets scanned in by barcode. 3) Runs through the shoot with the shot list already on the photographer's app. 4) Gets AI-tagged on the visual attributes nobody wants to type. 5) Has its material composition pulled straight off the care label. 6) ands in Orange Logic, already searchable. Notice how we left out the “person hand-keying twelve thousand product attributes…” 🙂 If your team has ever waited a week for assets to be usable after a shoot wraps, this is the 30 minutes for you with live Q&A at the end. Link in the comments. #ProductContent #DAM #CreativeOps #ContentOperations #Ecommerce #DigitalAssetManagement

Your product content pipeline has a leak. Here's where it is. Assets get shot. They sit in post-production. Someone manually pulls them. Someone else uploads them to the DAM, tagged wrong. The e-comm team can't find the final version. The "Shop the Look" feature goes live with last season's imagery. This is not a people problem. It's a handoff problem. On May 21 at 11am EST, Orange Logic and Creative Force are showing exactly what it looks like when that pipeline has no leaks — product capture, label recognition, and post-production in Creative Force, finalized assets flowing directly into Orange Logic, instantly searchable and ready to power experiences like Shop the Look and full outfit views. Save your seat: https://lnkd.in/g4Bv2EQe #ProductContent #DAM #CreativeOps #ContentOperations #Ecommerce #DigitalAssetManagement

Scattered assets? Approvals in email? No idea which version is cleared for use? If that's your team's reality, we have a session worth attending. At Henry Stewart Events' Creative Ops NYC on June 16, David Yurman joins us to walk through exactly how Orange Logic helps creative ops teams get control of their content workflows. It’s not a product pitch. It's a look at the real problems enterprise creative teams face and how to solve them. Come to the session, then find us at the booth. Bring your messiest workflow challenge and we’ll show you how we can help. See the session: https://lnkd.in/gEE2hfaq

Most AI content tools don't know your brand standards. It can't see your asset library. It operates outside the workflows your team actually uses. So the output is generic, adoption stalls, and the ROI never shows up. That's not an AI problem. It's an orchestration problem. On May 14, we're joining a live webinar, AI That Actually Works: Orchestrating Content, Context, and Workflows at Scale, to break down exactly how enterprise teams are solving this. You'll leave with a concrete picture of how to connect your content, data, and workflows so your people and your AI tools operate with full context and actually deliver results at scale. This is for marketing and content ops leaders who are done running pilots and ready to build something that works. Thursday, May 14 | 11:00 AM PT Seats are limited. Reserve yours here: https://hubs.li/Q04gmLth0 #ContentOperations #AIStrategy #DigitalAssetManagement #MarTech #EnterpriseDAM

Most teams experimenting with AI in DAM are asking "which tools should we use?" when the real question is "are we ready for this to work?" There's a meaningful gap between organizations where AI is fully embedded and those still experimenting. And the data is clear: the gap isn't about the models. It's about what's underneath them. Fragmented metadata. Disconnected workflows. No clear ownership. Drop AI into that environment and it doesn't solve the problem. It amplifies it. The organizations getting consistent results have something in common. They built the infrastructure AI requires before they scaled it. Not just the technology stack, but the process clarity, data quality, and people investment to support it. Most teams are still in Wave 1: faster, cheaper. The real opportunity is further out, smarter workflows, new operating models, agentic content at scale. Getting there requires the same foundations, built with real discipline. The 2026 State of AI in DAM & Content Operations report pulls from 270+ practitioner interviews and gets into where AI is delivering today, where it's stalling, and what separates teams that scale from those that don't. https://lnkd.in/gvXdTzqJ #DAM #ContentOperations #AIStrategy #DigitalAssets

The NAB Show is always a signal of where the Media & Entertainment industry is going. This year, one theme came through clearly: The opportunity is getting more value from what you already have. Across studios and broadcasters, we kept hearing: • Massive video libraries across on-prem and cloud • Growing demand for better metadata and discoverability • Workflows spanning teams, regions, and tools • Pressure to move faster without increasing cost At NAB, Orange Logic focused on what it looks like to unlock that value. In the AI Pavilion, we showed how AI becomes useful when it operates in context — connected to your content, workflows, and governance. On stage, Lionsgate shared how they’re consolidating systems to scale global media operations — bringing teams, workflows, and content into a unified ecosystem with Orange Logic. We also had a great time co-hosting a night with 150+ leaders across media & entertainment. Check out our recap video and contact us today to learn more about how M&E teams are partnering with Orange Logic.

A lot of teams are investing in AI right now. But the results are uneven. The gap isn’t effort—or even the technology. It’s how content is structured, connected, and governed behind the scenes. AI can generate quickly. But it can only operate effectively when it has the right context. That’s where many organizations are hitting friction: • Content exists, but isn’t structured for reuse • Assets are stored, but disconnected from workflows • Context is lost between systems and teams So AI produces outputs—without consistency, control, or scalability. The conversation around AI is quickly shifting toward infrastructure— how content is structured, governed, and made usable across systems. This is the shift underway: From managing content → to orchestrating it as a system. Because AI readiness isn’t about having more content. It’s about having content that can move, adapt, and be understood in context. Our CEO shared more on this in TechInformed: https://hubs.li/Q04dPKlg0 #ContentOperations #DAM #AI #EnterpriseTech

A lot of 3D and digital product creation initiatives are still stuck in pilot mode. The technology isn't usually the problem. It's what's underneath: inconsistent metadata, disconnected workflows, a DAM that wasn't built to scale with the work. 𝗗𝗔𝗠 𝘅 𝗗𝗣𝗖: 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱 is a virtual event on May 12th bringing together fashion brands, retailers, 3D platforms, and DAM experts to talk about what it actually takes to make digital product creation scale. Hosted by The Interline, the lineup includes voices from H&M Group, Browzwear, AVP, alongside our own Customer Success Manager, Mandy Block. Mandy will be sharing what it looks like when DAM and DPC work together and what gets in the way when they don't. It's a practical conversation about connected workflows, shared standards, and what's actually possible when the foundation is right. May 12th, 1:00 PM ET. Free to attend. Register at https://lnkd.in/gT6yHpBp