- Ads Send Positive Vibes When Consumers Can See Themselves In Them in
Performance Marketing Insider on
10/20/2025
When people feel genuinely recognized on the screen - and thus in the message - they have more positive thoughts about the ads viewed, according to a recent study. But there is one glaring omission.
- AWS Recovering From Massive Outage in
MediaDailyNews on
10/20/2025
Amazon Web Services experienced a massive outage early Monday that took down many major websites. While the company's services are up and running, many financial services may still have issues.
- Walmart Retail Media Network Receives First Accreditation From MRC For Search in
MediaDailyNews on
10/17/2025
Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for its sponsored search ad platform across desktop,
mobile web, and mobile in-app devices fo display, video and search.
- Google 'Released' From CMA Privacy Sandbox Commitments in
MediaDailyNews on
10/17/2025
The UK's Competition and Markets Authority released Google today from its legally binding Privacy Sandbox commitments after the CMA concluded that competition concerns no longer applies.
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD in
Data & Programmatic Insider on
10/20/2025
For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even collapsing.
- DoubleVerify, Microsoft Boost Measurement Authentication in
MediaDailyNews on
10/17/2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measurement across more of the company's platforms. It now supports audience-targeting ads across Microsoft
properties and publisher partners as well as Bing, Outlook and casual games.
- Agents As Brand Influencers Collapse Consumer Buying Journey in
Performance Marketing Insider on
10/17/2025
The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic commerce
with AI the only form of influencer.
- Google, Salesforce Extend Partnership For Autonomous AI Agents in
Performance Marketing Insider on
10/16/2025
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers. CMO Bobby Jania said the platform has little resemblance to ExactTarget,
the email-only platform acquired by Salesforce in 2013.
- Apple's Newly Appointed AI Search Lead Leaves For Meta in
MediaDailyNews on
10/16/2025
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like search project, has left the company for Meta Platforms.
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join in
MediaDailyNews on
10/15/2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol
launched today to standardize how AI agents communicate with one another and carry out tasks on behalf of humans. The first live agentic media buy, showing how companies would carry out the process
with human intervention to approve the purchase, was demonstrated by Emma Mulitz, lead engineer and cofounder of Scope 3 and Joseph Hirsch, CEO at Swivel.
- Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover
by
Ray Schultz
(Publishers Daily on
08/27/2025)
First Lady Trump declined the publication's offer. It is not her style.
- Amazon Upfront Focuses On Sports, A-Lister Content
by
Laurie Sullivan
(MediaDailyNews on
05/13/2025)
Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.
- Google Test Shows Content Has No Measurable Impact On Ad Revenue
by
Laurie Sullivan
(MediaDailyNews on
03/21/2025)
Crazy, right? After all this time Google has been saying the opposite.
- Lower Costs For CTV, AI Are Attracting SMBs
by
Laurie Sullivan
(Performance Marketing Insider on
03/13/2025)
Thank you, Ed.
- Amazon DSP Enables AI-Managed TV Buying
by
Laurie Sullivan
(MediaDailyNews on
03/04/2025)
Yes, Cordie, this supports local broadcast.
- Retail Media Ad Impressions Surpass 75B
by
Laurie Sullivan
(MediaDailyNews on
02/24/2025)
Thanks, Ed!
- TikTok's Latest Offer: A Big One From Big Wyoming
by
Laurie Sullivan
(MediaDailyNews on
02/20/2025)
You are correct. It is the county seat for Lincoln County
- Microsoft Research: AI Stifles Critical Thinking
by
Laurie Sullivan
(Performance Marketing Insider on
02/12/2025)
Craig, thank you. Very insightful.
- Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad'
by
Les Luchter
(Pharma & Health Insider on
01/29/2025)
Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.
- Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks
by
Laurie Sullivan
(MediaDailyNews on
01/28/2025)
The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.