Use Placer's alternative data to optimize investment strategies and limit business or real estate risks. Analyze performance, benchmark against the competition or industry, and gain insights into audiences.
Understand Audience Behavior
Gain a deep understanding of a location’s current and potential audience to inform strategic decisions such as expansion, marketing, and to appropriately assess loan risk. Enhance first-party data with robust demographic, psychographic, and behavioral insights.
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Evaluate Regional and Store-Level Initiatives
Track regional performance from a state level down to a city or even a zip code level. Understand how store-level changes affect foot traffic.
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Assess Submarket Activity
Highlight areas of opportunity and areas with significant risks to business safety or performance. Gain insights into external factors including development activity, crime data, and vehicle traffic data by street and segment.
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Analyze B2B Activity
Measure economic activity and model productivity at transportation hubs, manufacturing and distribution centers, and more. Locate pain points and understand whether they are unique to a chain or across an entire sector.
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Case Study

Placer’s Data Became a Key Component Behind a Hedge Fund’s Public Short Thesis
Land & Buildings used Placer to quantify post-pandemic remote work’s impact on the life science sector occupancy. A higher than expected 50% average decrease in employee foot traffic was revealed, information that turned out to be critical.
50%
decrease in foot traffic
45%
decrease in loyal office visits
60
minutes minimum visit threshold
Caesars Entertainment
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The Placer.ai team and their data have been a great help in better understanding our audiences. We're working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
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Gene Lee
Chief Data Analytics Officer
DLC Management
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.”
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Chirstopher Ressa, CLS
Executive Vice President & COO
Vestar
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Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.”
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Jeff Axtell
EVP & Regional Manager


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