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Cheat Sheet: Common Copywriting Mistakes

Much as we'd love you to hire a professional copywriter for all your writing, occasionally you're going to have to do some yourself. Here's a quick guide to help you avoid some of the most common grammar, spelling and style mistakes, with our compliments. (Maybe print it out, and pin it up near your desk.)

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David McGuire
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© Attribution Non-Commercial (BY-NC)
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2K views1 page

Cheat Sheet: Common Copywriting Mistakes

Much as we'd love you to hire a professional copywriter for all your writing, occasionally you're going to have to do some yourself. Here's a quick guide to help you avoid some of the most common grammar, spelling and style mistakes, with our compliments. (Maybe print it out, and pin it up near your desk.)

Uploaded by

David McGuire
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Co,,writing

cheat sheet
Much as we'd like you to, we know it's not possible to hire a professional for everything you write.
Here are some common mistakes people make, so you never have to look like a plonker.
Passionate, Committed, Solution,
Reach out ( when you mean email) ,
Product, Specialist, Leverage ( as a
verb) , Impactful, Professional ( as
an adj ective) , Relevancy, Range,
Premise ( meaning a place) ,
!"#$ &''$ (!")$ '"*$
+',#$ -*"&*".*-$
An apostrophe either means something
BELONGS to something/someone or is
short for something IS.
!" !$ %&'&(
)$&* "+ ,&-% ".&(&/$
,+(& ".-% +%& +0 $+,&".!%12
The place where people usually get
this wrong is putting plurals on
acronyms, or other places where the
s on the end looks wrong on its own.
But trust us: you REALLY DON' T need
an apostrophe in GCSEs.
34-45/ $ .&67!%1 "+ 8-((5 9+.%%5/ $
&%+(,+)$ :-"&(,&6+%$2 ;
Baby IS helping to carry MORE THAN ONE
watermelon, that BELONGS to Johnny.
Note the plurals of Baby and Johnny would be
Babies and Johnnies. No apostrophe needed.
".&(& !$ +%& &<8&7"!+%
"+ ".!$ ()6&= !"/ $2
You don' t use an apostrophe where something
belongs to it.
ITS - belongs to it. IT' S - it is
!"/ $ ".& 4&$" :!*1&" !%
!"$ 86-$$2
".&5/(&
.in, ".&(&>
n ".&!(
.le,.an.
" . &
! (
-

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.esk pa
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There are killer mice
on the LOOSE, so don't
LOSE your safety cheese.
6+$&
opposite of find
6++$&
o p p o s i t e of tight
She AFFECTED the outcome; it had a huge EFFECT.
Act Ect
the difference
that gets made
to make a
difference
Apostrophes (nce .nd , .. )
Then .~rwads
Than he .econ .a, f . om,.ison
{ {
! )$)-665 7)" +% ,5 $+8@$ ".&% ,5 $.+&$>
(-".&( ".-% ".& +".&( :-5 -(+)%*2
7(!%8!7-6
the main thing, or person
(or the boss in a college)
7(!%8!76&
a truth, value, position or belief
The PRINCIPAL reason ~
the college PRINCIPAL
couldn't cheat was her
PRINCIPLE of fair play
8+)6* .-'& is fine
8+)6*/'& is short
for could have
is a crime against
language, punishable
by death in some societies
8+)6* +0
W 8+)6*/'&>
:+)6*/'& .n
$.+)6*/'&
.creame. .e .e
a .at istae

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