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Nurfikriyadi || 29114303
ontela
PickDeck
Works like this...
+ Increases data
consumption .
Technology * Offers value Branding and
Platform added service Pricing
4 Carriers (Cel
South, Cinc
Oya j
is MATT
rN)
End users
(mobile)
Lock-in & fee Sarah, The Parent
Steve, the Young Professional
3 Customer
Personas Which Persona
Should Ontela
Choose?
Regina, The Teen
Demography and Behavioral Analysis
a,
Sarah
Married, 42
Mother of three
Works part-time from
home,
Not a‘computer whizz’ / scared of
social media
Uses camera for family pics, asks
her children to transfer the
pictures.
Would love the idea of an auto-
matic transfer
Steve
27 years old,
Borderline digital native
Successful real estate agent
On the road a lot, uses his camera to
take pictures of client houses.
(Old model cellphone, hesitant to
upgrade (what if |lose my contacts?)
Sees value in the product.
Regina
16 years old
Middle class
Likes taking spontaneous pics
with friends, but can’t be both-
ered to load the pictures to the
PC.
‘Wants to manage and monitor
what Is uploaded onto her PC
Plug-ins for social media?
After analyze the demoghrapy and behavioral data,
Ontela should choose...
Steve is the best option, because the income
of him Is higher than the other technolgy
C User, whichis the Tuen. Its realistic to target
the teen too. But, if we should choose one
persona, the Young Professional is the best
option.
‘The professional will use it frequently,
Steve
because their business need the latest tech-
nology to survive.
