Lesson Plan
Subject: Business Communication
Branch: PGDM (2016-18)
Subject Code: BC
Trimester:
Duration: (Total Hours): 30 Hrs.
Total Mark: 100
Course Instructor: Deepmala Tripathy
Course Objective: The objective of the course is to help the students to
acquire the basics of interpersonal communication, corporate
communication and soft skills, so as to improve their communication skills
and ability to understand others along with the personality development
as per the requirement of the corporate world.
Detailed Syllabus:
UNIT 1:
1. Basics of Communication
Defining Communication.
Distinguishing between Business Communication and General
Communication.
Process of Communication explained through various Models;
Importance of Feedback.
Purpose of Organizational Communication.
Introduction to Corporate Communication.
UNIT 2:
2. Communication Networks
Channels of Communication
Formal: Upward, Downward, Lateral.
Informal: Grapevine; Advantages and Disadvantages of the
grapevine.
Comparing Formal and Informal Channels for Communication
Situations.
Principles of Effective Communication.
Verbal Communication: using words, addition and obsolescence of
words from the dictionary, Language as a tool for Communication.
Non-Verbal
Communication:
Importance
of
non-verbal
communication, Kinesics, Proxemics, Paralanguage.
Cultural differences in Non-Verbal Behavior.
UNIT 3:
3. Factors affecting Communication
Barriers to Effective Communication and ways to overcome them.
Listening : Importance of Listening
Types of Listening
Barriers to Listening and overcoming them
Listening situations
Developing Listening Skills.
Understanding Communication through Transactional Analysis.
UNIT 4:
4. Business Writing
Basic patterns of business letters.
Cover letters, Sales and Credit letters, Applications, etc..
Directness in good news and neutral situations.
Indirectness in bad news and persuasive messages.
Choosing appropriate channels and media for
communication.
effective
UNIT FIVE:
5. Office Management and Presentation Strategies
Writing the perfect resume; tailoring the content to suit the
requirements.
E-mails, Memos and Circulars.
Writing Reports and Proposals.
Preparing for and conducting Presentations.
Interviewing and being interviewed.
Group Discussions.
Speeches and Public Speaking.
PRACTICAL:
Case analyses, discussion and presentation.
Role plays.
Group discussions.
Comprehension skills based on reading and listening using audiovisual media.
BOOKS:
TEXT READINGS
1. Penrose, Business Comunication for Managers, 5th edition, Cengage
Learning,India
2. P.D. Chaturvedi, Business Communication Concepts Cases & Applications, First
Edition Pearson Education.
3. Debashish & Das Business Communication, PHI, 2009
4. Krizan, Effective Business Communication 7th edition. Cengage Learning,India.
5. Courtland L. Bovee,Techniques of Writing Business Letters,Memos and Reports
Jaico Publishing House ,2008
SUGGESTED READINGS
1. Asha Kaul,Business Communication,2nd edition,2009,PHI Learning
2. Courtland L. Bovee Business Communication Today, 9th edition, 2008
3. Urmila Rai & S.M. Rai, Business Communication, 2008, Himalaya Publishing House
4. Madhukar Business Communication, Vikas Publishing House, 2008
5. Sushil Bahl, Business Communication Today, Response Books, Reprint 2009
6. Meenakshi Raman& Prakash Singh Business Communication, Oxford Higher
Education,2006
Lectur
e No
Module/Topic
Details with sub
and sub-sub
topic
Basics
of
Communication:
Defining
Communication.
Distinguishing
between Business
Communication
and
General
Communication.
Methodolo
gy
Process of
Communication
explained through
various Models;
Importance of
Feedback
PPT
Purpose
Organizational
Communication
NOTES & PPT
Introduction to
Corporate
Communication.
Full review of UNIT 1
NOTES & PPT
Communication
Networks:
Channels
of
Communication
NOTES & PPT
6
7
Wee
k No
of
NOTES
NOTES
Reference/Te
xt Book
Date on
which
Delivere
d
ASSIGNMENT
Formal:
Upward,
Downward, Lateral.
Informal:
Grapevine;
Advantages
and
Disadvantages
of
the grapevine.
Comparing Formal
and
Informal
Channels
for
Communication
Situations.
Principles
of
Effective
Communication.
Verbal
Communication:
using
words,
addition
and
obsolescence
of
words from the
dictionary,
Language as a tool
for Communication.
NOTES & PPT
10
Non-Verbal
Communication:
Importance of nonverbal
communication,
Kinesics,
Proxemics,
Paralanguage.
NOTES & PPT
11
Cultural differences
in
Non-Verbal
Behavior.
NOTES
12
Full review of UNIT 2
13
Factors affecting
Communication:
Barriers to
Effective
Communication
and ways to
overcome them.
14
Listening :
Importance of
Listening,
Types of Listening
NOTES & PPT
NOTES & PPT
15
Barriers to
Listening and
overcoming them
16
NOTES & PPT
NOTES & PPT
Listening
situations.
Developing
Listening Skills.
17
Understanding
Communication
through
Transactional
Analysis.
18
Full review of UNIT 3
19
Business
Writing:
Basic patterns of
business letters.
NOTES & PPT
20
Cover letters, Sales
and Credit letters,
Applications, etc..
NOTES & PPT
21
Directness in good
news and neutral
situations.
NOTES & PPT
22
Indirectness in bad
news and
persuasive
messages.
NOTES & PPT
23
Choosing
appropriate
channels and
media for effective
communication.
NOTES &
PPT
24
Full review of UNIT 4
25
Office
Management
NOTES & PPT
NOTES & PPT
and Presentation
Strategies:
Writing the
perfect resume;
tailoring the
content to suit
the
requirements.
26
E-mails, Memos
and Circulars.
NOTES & PPT
27
Writing Reports
and Proposals.
NOTES & PPT
28
Preparing for
and conducting
Presentations.
Interviewing
and being
interviewed.
NOTES & PPT
Group
Discussions.
Speeches and
Public
Speaking.
NOTES & PPT
29
30
Full review of UNIT
Course Materials:
Brief notes on the topics will be provided by me in form Lectures Notes (Study material) and
discussions of case studies will be made during the sessions.
KTC will be provided at the beginning of every unit.
Text Books:
Reference Books:
Evaluation Scheme:
Quiz of 20 Marks.
Presentation of 10 Marks.
Mid Term of 20 Marks
End Term of 50 Marks.
Prepared By:
Approved By:
Prof.(Dr) Srimoy Patra
Dean
