1

CO URSE CURR ICULUM & REG ULATIO NS G O VERNING a s s e s s m e n t m u st b e s p r e a d o v e r si x t e e n w e e k s a l l o wi n g r e a s o n a b l e

i n t e r v a l b e t w e e n a s s e s s m e n t s . I A m a r k s s h a l l b e a wa r d e d o n t h e b a si s
M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) o f a n n o u n c e d a n d su r p r i s e t e s t s, t e r m p a p e r s / s e m i n a r s / q u i z z e s /
DEG REE CO URSE c a s e d i s c u s s i o n s a n d c o m p u t e r p r a c t i c a l s. T h e b r e a k u p o f a s s e s s m e n t
W. E. F 2011 m a r k s wi l l b e a s f o l l o w s :
RE GUL ATION S
1. C o u r s e T i t l e a. Announced t est – 05 Mark s
T h e c o u r s e s h a l l b e c a l l e d ‘ M a st e r o f B u s i n e s s A d m i n i s t r a t i o n D e g r e e b. Sur pri se t est – 05 Mark s
C o u r s e ’ . T h e d u r a t i o n o f t h e c o u r s e i s t w o y e a r s c o n si s t i n g o f f o u r c. T er m pa p er / se mi na r / ca se di scu ssi o n – 1 0 Ma rk s
s e m e s t e r s; t w o s e m e st e r s i n e a c h y e a r . A c a n d i d a t e j o i n i n g t h e c o u r s e d. Viva -voce – 05 Mark s
s h a l l p u r su e p r e s c r i b e d c o u r s e s o f st u d i e s . Tot al – 25 M ar ks
2. E l i g i b i l i t y f o r A d m i s s i o n T her e shall b e a t er m en d exa mi nat io n o f 3 h ou r s du rat i o n for ea ch
A n y g r a d u a t e o r p o s t g r a d u a t e i n a r t s , s c i e n c e , c o m m e r c e , b u si n e s s su b j e c t a t t h e e n d o f e a c h s e m e st e r ( e x c e p t i n g p r o j e c t r e p o r t ) .
m a n a g e m e n t , a l l i e d s c i e n c e s, e n g i n e e r i n g a n d t e c h n o l o g y , m e d i c a l 6. Evaluatio n of Project Re ports
s c i e n c e s o f t h i s U n i v e r s i t y o r f r o m a n y o t h e r u n i v e r s i t y c o n si d e r e d 1 . Su mmer i nt er n sh ip r ep ort a n d pr oj ect wo rk diar y ar e
equ i val ent t h er et o shal l b e eli gi b l e for ad mi ssi on to th e cou r se. e va lu a t e d for 5 0 ma rk s t hr ou g h i nt e r na l va lu a ti o n.
Fu rt h er t h e a p p li ca nt sha l l ha v e a mi ni mu m o f 5 0 % i n t h e qu a li fyi n g 2 . S t u d e n t s s h a l l h a v e t o su b m i t a w o r k d a i r y a n d s y n o p si s o f t h e
e xa mi na t i o n. A r e la xa ti o n o f 5 % i s a va i la b l e for S C/ ST & Ca t -I pr o p o se d pr oj e ct work , t o b e e va lu a te d for 5 0 ma rk s b y th e
ca n di dat es. S el ecti o n o f ca n di da t es t o t h e cou r se sha ll b e d o n e a s p er co n cer n ed gu i d e, b efor e t h e co mmen cement o f t hi r d semester
r u l e s o f t h e U n i v e r s i t y a n d G o v e r n m e n t o f Ka r n a t a k a . e x a m i n a t i o n fa i l i n g w h i c h h e / s h e wi l l n o t b e a l l o w e d t o
3. Co urse Co nte nt and I ns truct ion ap p ear fo r th e t h ir d semest er exa mi nati o n .
a ) C o u r s e c o n t e n t : T h e c o u r s e c o m p r i s e s o f su b j e c t s o f s t u d y , 3 . Ea c h pr oj e c t r e p ort i s eva lu a t e d for 7 5 ma rk s b y in t er na l a nd
in t er n shi p, pr oj ect work a nd fi el d work a s pr escr i b ed. ext er na l exa mi n er s. T he gui de or di nar il y shal l be the
P e d a g o g y i n c l u d e s l e c t u r e s, c a s e st u d i e s , g r o u p d i s c u s s i o n s , in t er nal exa mi n er.
q u i z z e s , s e m i n a r s , c o m p u t e r p r a c t i c a l s , su m m e r i n t e r n s h i p , fa c t o r y 4 . A vi va -v o c e for 2 5 ma rk s wil l b e c on du c t ed b y a b oa r d o f
vi sit s et c. t h r e e m e m b e r s c o n s t i t u t e d b y t h e C h a i r m a n , B O E fr o m t h e
b) S um me r In te r ns hi p: Afte r t h e se c o n d se m e st er e xa mi na ti o n a p p r o v e d l i st o f e x a m i n e r s.
s t u d e n t s s h a l l u n d e r t a k e t e a m b a s e d su m m e r i n t e r n sh i p a n d p r e p a r e 7. Decl ar atio n of Res ul ts
a rep or t u n d er t h e gu ida n ce o f a facu lt y memb er . T h e r ep ort sha ll T h e d e c l a r a t i o n o f r e su l t s s h a l l b e m a d e a s f o l l o w s :
b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e t h i r d s e m e s t e r fa i l i n g a . Mi ni mu m for a pa ss i s 4 0 % o f t h e ma rk s in ea c h e xa mi na ti o n
whi c h t h e stu d en t sha ll no t b e p e r mi tt e d t o j o i n t h e t hi r d se m e st er. pa p er a n d 5 0 % o f th e ma rk s i n t h e a g gr e ga t e o f fou r
c ) F i n a l P r o j e c t : D u r i n g t h e t h i r d a n d fo u r t h s e m e s t e r s e a c h st u d e n t se m e st er s. T h e r e i s n o m i ni mu m for i nt er na l a sse ssm e n t, a n d
shal l u nd ertak e pr oj ect work a n d pr epar e p ro j ect r ep or t stri ctl y in su m m e r i n t e r n s h i p r e p o r t .
a c c o r d a n c e wi t h t h e g u i d e l i n e s i n t h e i r e l e c t i v e a r e a u n d e r t h e b. T he mi n i mu m for a pa ss i n F i na l p ro j e ct r e p ort i s 3 0 /7 5 m a rk s
su p e r v i s i o n o f a fa c u l t y . T h e s t u d e n t s a r e r e q u i r e d t o m a i n t a i n a a n d th e r e i s n o m i ni mu m for v iva -v o c e .
p r o j e c t w o r k d a i r y t o b e su b mi t t e d f o r e v a l u a t i o n . T h e p r o j e c t c . C a r r y o v e r i s p e r m i t t e d a s p e r U n i v e r si t y r e g u l a t i o n s.
r e p o r t m u s t b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e f o u r t h d. Declarat io n o f gra d es shal l b e d o n e a ft er t h e fou rt h semes ter
s e m e s t e r e x a m i n a t i o n , f a i l i n g w h i c h t h e st u d e n t s h a l l n o t b e e x a m i n a t i o n o n t h e b a si s o f a g g r e g a t e m a r k s o f a l l s e m e st e r s .
p er mitt ed t o a p p ear for t h e exa mina ti o n. T he d e cla ra ti o n sha ll b e ma d e a s fol lo ws:
4. Atte ndance and Co nduc t
T h e C o u r s e i s a fu l l t i m e c o u r s e a n d s t u d e n t s S H A L L N O T t a k e u p G r a d e A1 – 7 0 % a n d a b o v e i n t h e a g g r e g a t e
a n y e m p l o y m e n t / c o u r s e , p a r t t i m e o r fu l l t i m e d u r i n g t h e i r s t u d y . Gra de A – 60 % a nd a bove but l ess tha n 70% i n t he
Stu d ent s fou n d v i olat i ng t hi s ru l e shal l b e r emo v ed fro m t h e cou r se. aggr egat e.
Mi ni mu m a tt e n da n c e o f 7 5 % o f a ctu a l work in g h ou r s i s re qu ir e d i n Grade B – 50 % and above bu t l ess t han 60% i n t he a ggr egat e
e a c h p a p e r . A st u d e n t w h o d o e s n o t sa t i s f y t h e r e q u i r e m e n t s o f Grade F – L e s s t h a n 5 0 % i n t h e a g g r e g a t e ( F AI L )
a t t e n d a n c e a n d c o n d u c t s h a l l n o t b e p e r m i t t e d t o wr i t e t h e
e x a m i n a t i o n i n t h e c o n c e r n e d su b j e c t . D e c l a r a t i o n o f r e su l t s i n t h e c a s e o f R E P E AT E R S s h a l l b e d o n e
5. Exami n at ion a c c o r d i n g t o g e n e r a l r u l e s o f t h e U n i v e r si t y .
E a c h su b j e c t i s d i v i d e d i n t o i n t e r n a l a s s e s s m e n t ( I A) a n d e n d o f t e r m
e xa mi na t i o n wit h ma rk s a ll o ca t e d a s sh o wn i n th e ta b l e. I nt er na l

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 2

CO URSE CURR ICULUM & REG ULATIO NS G O VERNING

Th i r d S e me s te r Credi ts* M ark s
M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) DEG REE CO URSE
Sl Subjec ts (L+ P/ S/ F) Int l. End Total
No As s t . Term
CO URS E S TRUCTUR E L P/ S/ F Total
1. Pr oj ect Ma nagement 1 2 3 25 75 100
2. En tr epr en eu r shi p 1 1 2 25 75 100
F ir s t S e me s t er Credi ts* M a r ks 3. El ect i v e – I 2 2 4 25 75 100
(L+ P/ S/ F) Int l. End Total 4. El ect i v e – II 2 2 4 25 75 100
Sl Subjec ts As s t . Term 5. El ect i v e – III 2 2 4 25 75 100
No 6. Pr oj ect W ork D iar y 0 3 3 50 --- 50
L P/ S/ F Total 7. Su mmer I nt er n shi p --- --- --- 50 --- 50
1. Ma nagement Concept s & 1 1 2 25 75 100 Repor t
T heor i es Total 8 12 20 225 375 600
2. Orga n i zati o nal B eha vi ou r 2 1 3 25 75 100
3. Busi ness E nvir onment 1 1 2 25 75 100
4. Ma na g e ria l C o mmu ni ca ti o n 1 2 3 25 75 100
5. Ma nagerial Accou nti ng 2 2 4 25 75 100 F ou r t h S e me st e r Credi ts* M a r ks
6. Ma na g e ria l E c o n o mi c s 2 1 3 25 75 100 Sl Subjec ts (L+ P/ S/ F) Int l. End Total
7. S t a t i st i c s f o r M a n a g e m e n t 2 2 4 25 75 100 No As s t . Term
Total 11 10 21 175 525 700 L P/ S/ F Total
1. Stra t egi c 2 1 3 25 75 100
Ma nagement
Secon d Se mester Credi ts* M a r ks 2. El ect i v e – I V 2 2 4 25 75 100
Sl (L+ P/ S/ F) Int l. End Total 3. El ect i v e – V 2 2 4 25 75 100
No Subjec ts As s t . Term 4. El ect i v e – VI 2 2 4 25 75 100
L P/ S/ F Total 5. El ect i v e – VII 2 2 4 25 75 100
1. Mark et in g Mana g ement 2 1 3 25 75 100 6. Pr oj ect R epor t 0 3 3 75 75
2. H u ma n R e s o u r c e 2 1 3 25 75 100 7. Pr oj ect Vi va -voce --- --- --- --- 25 25
Ma nagement Total 10 12 22 125 475 600
3. Cor pora t e Fi na nce 2 2 4 25 75 100
4. Qu ant ita ti v e M et h o d s 2 2 4 25 75 100 * L = L e c t u r e – 1 h o u r o f l e c t u r e p e r we e k f o r 1 5 we e k s = 1 c r e d i t
5. L e g a l a s p e c t s o f B u si n e s s 2 0 2 25 75 100 P / S / F = P r a c t i c a l s / S e m i n a r s / F i e l d Wo r k – 2 h o u r s o f p r a c t i c a l s /
6. Op era ti o n s Ma na g ement 2 1 3 25 75 100 s e m i n a r s / f i e l d wo r k p e r we e k f o r 1 5 we e k s = 1 c r e d i t
7. Ma na g e me n t I n fo r ma ti o n 1 2 3 25 75 100
S y st e m s
E l e c t i v e Ar e a s :
Total 13 9 22 175 525 700
1. M ar ket ing (M )
2. Fi nance (F )
3. Hu man Reso urce M an age men t (H RM )
4. Inter n atio n al B usi ness (IB )
5. Infor matio n S yste ms (I S)
6. Touris m & Trave l M an age me nt (TTM )
7. Heal th C are M an age me nt (HCM )
8. S mall B usi ness M an age men t & E ntrepre ne urs hi p ( SBM &E )
9. Retail ing & Su p pl y C hain M an age men t ( R &SCM )
10. Ban ki ng & Ins ur ance ( B &I)

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 3

SY LLAB US
1. 2 O r gani z ati onal B e havi or
FIR ST SEM ESTER
1. Fu n dame nt als of Org ani zat ion al Be hav ior: e volut i on of
or ga ni zat i o nal b eha vi or , i n di vi du al s a nd Or ga ni zat io n s, for ces
affecting or ga ni zat i ona l beha vior, C ha ngi ng work for ce and
1. 1 M anage me nt Conc e pts & The or i e s e m p l o y m e n t r e l a t i o n s, i m p a c t o f g l o b a l i z a t i o n a n d i n f o r m a t i o n
tech n ol o g y o n or ga n i zati o nal b eha v i or,
1. M a n a g e m e n t : d e f i n i t i o n s , n a t u r e a n d s c o p e o f m a n a g e m e n t , fu n c t i o n s
and pr ocess of m a n a g e m e n t , e v o l u t i o n o f m a n a g e m e n t t h e o r y fr o m 2. In divi d ual D i mens ion s i n Org ani zatio n al Be hav ior: i ndi vi dual
T a y l o r , F a y o l , D r u c k e r t o t h e p r e s e n t . G r o wt h o f p r o f e s s i o n a l d i f f e r e n c e s – p e r c e p t i o n s , i n t e r e s t s, a p t i t u d e , a t t i t u d e , l e a r n i n g ,
ma na g e me nt i n I n d ia . Et h i c s i n ma na g e m e nt. p er so nal it y, cr eat i vi ty .

2. M a n a g e r i a l P l a n n i n g : p l a n n i n g p r o c e s s, t y p e s o f pla ns, strat egi c vs. 3. Gr o up Dyn amics : gr oup b eha vi or , t ea m d ev elo p ment , gr oup
o p era t i ona l pla n s, mo d el s o f stra t e g y fo r mu la t i on , li nk i n g stra t e g y t o c o h e si v e n e s s – g r o u p d e c i s i o n m a k i n g p r o c e s s , , E f f e c t i v e t e a m s ,
stru ctu r e. o r g a n i z a t i o n a l c o n fl i c t s , & c o n fl i c t r e s o l u t i o n , i n t e r p e r s o n a l sk i l l s,
J o h a r i W i n d o w a n d t r a n sa c t i o n a l a n a l y s i s.
3. De c isio n M a ki ng : ma na g e ria l d e ci si o n -ma k i n g p r o ce ss a nd m o d el s,
st ep s i n ra t i ona l d e ci si o n -ma k i n g, cr ea t i vi ty a nd gr o u p d e ci si o n - 4. M o tiv atio n: t h eori es a n d mo d el s o f mo ti vat io n , L ead er shi p , t h eor i es
ma k i n g. o f l ea d er shi p & l ead er shi p st yl es.

4. O r g a n i z a t i o n s : o r g a n i z a t i o n a l t h e o r i e s a n d d e si g n , v a r i o u s f o r m s o f 5. M a n a g e m e n t o f C h a n g e : r e s i st a n c e t o c h a n g e , c h a n g e m o d e l s , c h a n g e
or ga ni zat i o n st r u c t u r e s, spa n of ma na g e m e n t pr inciples of ag ent s.Or ga ni za ti o nal e f f e c t i v e n e s s. O rga n i zati o nal cl i ma t e a n d
co or di nat i on , au th o rit y , p o wer , d el ega ti o n a n d d ecent rali zati on . c u l t u r e . , l e a r n i n g o r g a n i z a t i o n s.

5. M an ag eri al Co ntro l: r ela ti o n shi p b et ween pla n ni n g an d co ntr o l - References :

li mi ta t io n s o f co n tr ol , t y p e s o f c o nt ro l sy st e m s a nd te c h ni qu e s –  Organizational Behavior – Robbins .
ma na g e me nt by except i on, budgetar y cont r ol , fu n c t i o n a l a n d  O r g a n i z a t i o n a l B e h a v i o r - Fr e d L u t h a n s
d y s fu n c t i o n a l a s p e c t s o f b u d g e t a r y c o n t r o l , i n t e r n a l c o n t r o l sy s t e m s ,  H u m a n B e h a v i o r a t W o r k - Ke i t h D a v i s
in t er na l a u d it a n d ma na g e me n t a u di t.  Organizational Theory and Design – Daf t
 T h e F i f t h D i s c i p l i n e - Pe t e r S e n g e
References :  T h e S e v e n H a b i t s o f h i g h l y E f f e c t i v e Pe o p l e - S t e p h e n C o v e y
 E s s e n t i a l s o f M a n a g e m e n t - Ko o n t z a n d O ’ D o n n e l l . E - M c G r a w H i l l ,
 U n d e r s t a n d i n g O r g a n i z a t i o n a l B e h a v i o u r – U d a y Pa r e k h
 I n t r o d u c t i o n t o M a n a g e m e n t - Fr e d L u t h a n s - M c G r a w
 T h e F i v e M i n d s - H o wa r d G a r d n e r
 The Practice of Management- Peter . F.Drucker
 Management- S toner, Freemen and Gi lbert  All the books by Ed ward De Bono
 Management- Gri ffin  Work in the 21 st Century – Landy and Je ffrey
 Management- Holt
 Management- Tasks and Responsib ili ties - Peter . F. Druck er
 Profess ional management- Theo Haimann B usi ne ss En vi r on me nt
 Organization Theory and Des ign – Richard L.Draf t
 Management - R ichard L.D raft 1. Bus ines s as a so ci al s yste m : in t er nal an d ext er nal en vir o n ment ,
 Pe o p l e a n d Pe r f o r m a n c e b y Pe t e r F . D r u c k e r sta k e h ol d er ma p o f bu sin e ss, ro l e o f g o v er n m e nt i n e c o n o mi c a cti v it y
an d i t s i mpa ct o n bu sin ess i n I n dia . Bu si ness E t hi cs a n d C or p ora t e
S o c i a l r e s p o n si b i l i t y . I s su e s i n c o r p o r a t e g o v e r n a n c e .
2. Ec o no mic S tr uc tur e o f I nd ia : e c o n o mi c pla n ni n g i n I n d ia , tra n siti o n
fro m m i x e d e c o n o m y t o a ma rk et e c o n o m y, ou t li n e s o f Pu bli c a n d
P r i v a t e s e c t o r s . C h a r a c t e r i st i c s o f i n d u st r i a l , s e r v i c e a n d a g r i c u l t u r a l
s e c t o r s. R e g i o n a l a n d s e c t o r a l i m b a l a n c e s , D u a l i s m , T r e n d s i n G D P .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 4

3. M o netar y a n d Fisc a l S yste m o f In di a: ov erv i ew o f In d i a’s mo n etar y 5. B u s i n e s s P r e s e n t a t i o n s : h a n d s– o n w i t h e x c e l a n d o f f i c e p o w e r p o i n t .

p ol icy , fi scal p ol i cy, ro l e o f RBI ,t h e ba nk i n g secto r, In dia n fi na ncial
s y s t e m , m o n e y m a r k e t a n d c a p i t a l m a r k e t s , st o c k e x c h a n g e s a n d s t o c k References :
ma rk e t r e fo r ms i n I n dia . In du stria l fi na n c e i n I nd i a – r ol e o f  Better Bus iness Communicat ion – Denish Murphy
d e v e l o p m e n t f i n a n c i a l I n st i t u t i o n s a n d c o m m e r c i a l b a n k s, N B F C ’ s .  Wri tten Execut ive Communicat ion - Shur ter
F i n a n c i n g o f e x p o r t s a n d i m p o r t s , E X I M a n d E C G C . I s su e s i n t a x a t i o n  Model Business Lette rs - Gar tis ide.
an d g o v er n ment ex p en di tu r e – F RB M Act, t h e p ro b l em o f fi scal d efi cit.  Business Communicat ion – Les ikar – Pet ti t - Flatery .
 MLA’ s Handbook.
4. In di an So ciet y , Cu lt ure a nd Po li tics: so cial pr o bl ems o f In dia , I mpa ct  Business Research Me thods- Cooper and Schneider
of mod ern i zat io n on I ndia n so ci et y , demogra phy, gen d er ,  Business Research Me thods - Z ikmund
e n v i r o n m e n t a l i s su e s.
5. Inter n atio n al B us iness Env iro n me nt: In d ia a s a pl ay er i n t h e
In te r na ti o na l ma rk et pla c e – it s po sit i o n a n d pr o sp e ct s, t h e r ol e o f
mu l ti -na ti o na l co mpa n i e s in I n dia . FDI & FI I’ s i n In d ia .
1. 5 M anage r i al Ac c ounti ng
References :
 Business Environment – C.A.Francis 1. I n t r o d u c t i o n t o Ac c o u n t i n g : m e a n i n g , a c c o u n t i n g c o n c e p t s a n d
 Business, Government & Socie ty – Ar thur Go ld Smith. conventi ons –F i nancial Accou nt i ng V/ s Ma nagement Accou nti ng –
 Ethical choices - shekar R e c o r d i n g , c l a s si f y i n g a n d su m m a r i z i n g b u si n e s s t r a n sa c t i o n s l e a d i n g
 India Development Repor ts to pr eparat i o n o f fi nal a ccou n t s o f so l e pr o pr i etar y , mer cha n di zin g
 I n d i a i n T r a n s i t i o n – J a g d i s h B h a g wa t h i m a n u fa c t u r i n g a n d s e r v i c e b u si n e s s e s u si n g E x c e l .
 India’s Economic policy – Bimal Ja lan
2. C o m p a n y F i n a l Ac c o u n t s i n I n d i a : r e q u i r e m e n t s o f C o m p a n i e s A c t o f
 I s t h e r e a I n d i a n wa y o f t h i n k i n g – A . K . R a m a n u ja m
1 9 5 6 wi t h r e s p e c t t o p r e p a r a t i o n o f F i n a l A c c o u n t s o f C o m p a n i e s -
 A Mi ll ion Mutin ies- V.S.Na ipual
A n n u a l R e p o r t s a n d i t s c o n t e n t s.
 International Busines s Environment by Daniels & Radbaugh
 I n d i a i n t h e E r a o f E c o n o m i c R e f o r m s – S a c h s , J a f f r e y , Va r s h n e y , 3. F i n a n c i a l s t a t e m e n t A n a l y s i s : t e c h n i q u e s o f f i n a n c i a l st a t e m e n t
A s h u t o s h a n d R a jp a i , N i r u p a m , N e w D e l h i , O x f o r d , 1 9 9 9 . a n a l y s i s: H o r i z o n t a l a n a l y si s , V e r t i c a l a n a l y s i s, T r e n d A n a l y s i s, R a t i o
 F i s c a l Po l i c y , Pu b l i c P o l i c y a n d G o v e r n a n c e – S h o m e , Pa r t h a s a r a t h i Anal y si s ( Pr o fita b ili t y, Li qu i d it y, S ol v en cy a n d Ca pi tal mark et rat io s),
 Eight Lec tures on India’s Economic Refor ms – Srinivasan.T.N p r e p a r a t i o n o f fu n d f l o w & c a s h f l o w s t a t e m e n t u si n g E x c e l .
 F i s c a l Po l i c y D e v e l o p m e n t s i n I n d i a 1 9 5 0 - 2 0 0 0 – S u r y
 I n d i a ’ s E c o n o m i c P e r f o r m a n c e a n d R e f o r m s : A Pe r s p e c t i v e f o r t h e 4. Exce l ap pl icatio ns: pr eparat i on and Anal ysi s of I ncome Stat ement,
N e w M i l l e n i u m – S wa m y , S u b r a m a n i a n Bala n ce S h eet , Ca sh Fl o w Sta t emen t, Rati o s a n d Pr oj ect i on s u si n g
 Imagining in India – Nandan N ilekani ex cel

5. C o s t a c c o u n t i n g : e l e m e n t s o f C o s t s, C l a s s i f i c a t i o n o f c o s t s,
1. 3 M anage r i al Communi c ati on P r e p a r a t i o n o f C o st S h e e t , C o st a c c o u n t i n g s y st e m s : J o b c o st i n g ,
p r o c e s s c o st i n g , c o n t r a c t c o st i n g a n d s e r v i c e c o s t i n g , M a r g i n a l c o s t i n g
1. Intr o duc tio n : na tu r e o f ma na g e ria l c o m mu ni ca ti o n, th e c o m mu ni ca t i o n a n d u s e o f b r e a k - e v e n a n a l y s i s i n d e c i si o n - m a k i n g – R e l e v a n t c o st s f o r
pr o c e ss. E ffe c ti v e c o mmu ni ca ti o n a nd ba r ri er s t o co m mu ni ca ti o n, ma rk e ti n g a n d pr o du c ti o n d e ci si o n s- Co st Dri v er s a n d Act i vit y Ba se d
c o m m u n i c a t i o n sk i l l s ; w r i t i n g , r e a d i n g , l o g i c , a n a l y s i s a n d l i s t e n i n g Costi ng.
2. Commun ic atio n for Problem Solvi ng: pr obl em sol vi ng–
c o m m u n i c a t i o n m o d e l f o r c a s e a n a l y si s a n d r e p o r t i n g i n d e t a i l . G r o u p References :
di scu ssi o n, i n -cla ss or work sh o p ex er ci ses a n d a ssi g n men t s.  F i n a n c i a l A c c o u n t i n g : A M a n a g e r i a l p e r s p e c t i v e – R . N a r a y a n s wa m y
 Introduction of Management Accounting- Horngren , Sundem, St ratton.
3. Wr i t i n g S k i l l s : e x e r c i s e s i n d r a ft i n g l e t t e r s , m e m o s, e - m a i l , p r o p o sa l s ,  Cost and Managerial Account ing - Duncan Wil lamson
r e su m e w r i t i n g , r e p o r t s a n d e x e c u t i v e su m m a r i e s. T h e s t r u c t u r e a n d  Cost accounting for Business Managers-As ish K Bhattacha rayya.
p r o c e s s o f c r e a t i n g b u s i n e s s m e s sa g e s .  Management and Cost Accounting- Col in Drury
4. O r a l C o m m u n i c a t i o n : e x e r c i s e s i n s p e a k i n g , d i s c u s s i n g , l i st e n i n g a n d  M a n a g e m e n t A c c o u n t i n g – H e n s e n M o we n
n e g o t i a t i n g , b o d y l a n g u a g e a n d k i n e si c s , b u s i n e s s e t i q u e t t e s .  Financial Analys is and Model ling – Chandan Sen Guptha

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 5

1. 6 M anager i al Ec onomi c s 4. S t a t i st i c a l D e c i s i o n T h e o r y : h y p o t h e si s t e s t i n g f o r m e a n s a n d
p r o p o r t i o n s a n d f o r d i f f e r e n c e o f m e a n s a n d p r o p o r t i o n s – a n a l y si s o f
1. M a n a g e r i a l E c o n o m i c s : i n t r o d u c t i o n , b a s i c c o n c e p t s, a p p l i c a t i o n i n varia nce.
b u si n e s s d e c i s i o n - m a k i n g . D e m a n d a n d S u p p l y A n a l y s i s, d e t e r m i n a n t s ,
e qu il i briu m, ela sti c it y, d e ma n d for e ca sti n g a n d e sti ma ti n g m e t ho d s 5. S a m p l i n g : sa m p l i n g t e c h n i q u e s, r a n d o m sa m p l i n g , r a n d o m n u m b e r s
t a b l e , M o n t e C a r l o si m u l a t i o n , C h i - s q u a r e t e st s , t i m e s e r i e s
2. T h e o r y o f c o n s u m e r b e h a v i o r : c o n su m e r p r e f e r e n c e s , i n d i f f e r e n c e
for eca sti n g, han d s-o n wit h M S ex cel .
c u r v e s, b u d g e t c o n st r a i n t , u t i l i t y m a x i m i z a t i o n a n d t h e d e r i v a t i o n o f
t h e c o n su m e r d e m a n d c u r v e .
References :
3. P r o d u c t i o n a n d C o s t An a l y s i s : p r o d u c t i o n fu n c t i o n s - c o s t fu n c t i o n s ,  Statist ics for Managers – using Microsoft exce l – Lev ine, Stephan &
a n d p r o f i t fu n c t i o n s, t o t a l , a v e r a g e a n d m a r g i n a l c o st s , r e t u r n s t o others
fa c t o r s a n d s c a l e , s h o r t r u n v / s l o n g r u n d e c i si o n s , d e r i v a t i o n o f t h e  S t a t i s t i c s f o r M a n a g e m e n t – R i c h a r d L e v i n a n d R u b i n [e x c e l
su p p l y c u r v e . version]
 Statist ics – Murray Spiegel , Schaum Ser ies
4. M a r ke t A n a l y s i s : m a r k e t f o r m s , p e r f e c t c o m p e t i t i o n , m o n o p o l y ,  Probabili ty and Sta tis tics – Murray Speige l, Schaum S eries
mo n op o li sti c , ol i g op o ly . Ou t pu t a n d pr i c e d e t er mi na ti o n . Ca rt e l s a n d
 Quantitat ive Business Analysis – Tex t & Cases – Samul Bodiley
c o l l u si o n , m e r g e r s a n d a c q u i s i t i o n s a n d g o v e r n m e n t r e g u l a t i o n s i n t h e
& o thers
f o r m o f p r i c e d i r e c t i v e s, t a x e s , su b si d i e s , a n t i -t r u s t a c t i o n a n d
 Business S tatistics – Kazmier , Schaum Ser ies
co mp et iti o n p o li ces.
 Basic Business Stat ist ics – Bereuram and Lev ine
5. N a t i o n a l I n c o m e Ac c o u n t i n g : c o n c e p t s o f G D P , N I , p e r c a p i t a i n c o m e ,  Q u a n t i t a t i v e M e t h o d s – A n d e r s o n , S we e n y & W i l l i a m
PP P Na ti o nal i n co me a ccou n ti n g i n I n dia . Bu sin ess cy cl es an d bu si n ess
f o r e c a s t i n g . M e a su r i n g b u si n e s s c y c l e s u si n g t r e n d a n a l y s i s, m a c r o
e c o n o m i c i n d i c a t o r s i n b u s i n e s s c y c l e m e a su r e m e n t , C o p i n g st r a t e g i e s
f o r b u si n e s s .
SECO ND SEM ESTER
References :
 Managerial Economics - Dom inick Sal watore .
 Managerial Economics - Gupta and Mote 2. 1 M ark e ti ng M anage me nt
 E c o n o m i c s - S a m u e l s o n &N o r d h a u s
 Managerial Economics by Peterson and Le wis 1. I n t r o d u c t i o n t o M a r ke t i n g M a n a g e m e n t : na tu re o f mark eti n g
 Micro Economic s – Dominick Salvatore m a n a g e m e n t , T y p e s o f p r o d u c t s / s e r v i c e s. M a r k e t i n g c o n c e p t s :
 M a c r o E c o n o m i c s – Pa l m e r a n d o t h e r s Pr o du ct, P ro du ct i on , S el li n g, Ma rk eti n g a n d So ci et al, C o n cept s
 M a c r o E c o n o m i c s - Ko u t i n y a s M a r k e t i n g e n v i r o n m e n t , e l e m e n t s o f M a r k e t i n g M i x . C l a s s i fi c a t i o n o f
g oo d s & ser vi ces.
2. C o n s u m e r B e h a v i o r : c o n su m e r & b u y e r b e h a v i o r p r o c e s s , m o d e l s o f
1. 7 Stati sti c s for M anage me nt c o n su m e r b e h a v i o r . M a r k e t r e s e a r c h a n d m a r k e t i n t e l l i g e n c e .
Ma rk et in g i n for ma ti o n sy st e m .
1. Qu a nt ita ti v e da ta i nt e rp r eta t i on i n ma na g er ia l d e ci sio n ma k i n g:
c o l l e c t i o n – c l a s s i fi c a t i o n – t a b u l a t i o n – fr e q u e n c y d i st r i b u t i o n – 3. M a r ke t S e g m e n t a t i o n a n d T a r g e t i n g : c o n c e p t o f s e g m e n t a t i o n a n d
c h a r t s u si n g e x c e l , m e a su r e s o f c e n t r a l t e n d e n c i e s a n d d i s p e r si o n – t a r g e t i n g , b a si s f o r s e g m e n t a t i o n . S e g m e n t a t i o n f o r c o n su m e r a n d
u si n g v i su a l e x p l o r a t i o n s i n M S e x c e l . i n d u st r i a l p r o d u c t s , P r o d u c t p o s i t i o n i n g .
4 . Pro d uct & Price: p ro du ct M ix a n d Pr o du ct Li n e, l ev el s o f pr o du ct , n ew
2. Cor r ela ti o n a n d r e gr e ssi on : mu lt i pl e c orr e la ti o n – ba si c pr o ba b il it y p r o d u c t d e v e l o p m e n t , p r o d u c t l i f e c y c l e st r a t e g i e s . B r a n d i n g , t y p e s o f
co n cep t s – co n dit i ona l p ro ba bi li t y – Bay es t h eor em – u se M S ex cel PH b r a n d s, b r a n d b u i l d i n g , m e a su r i n g b r a n d e q u i t y . P a c k a g i n g a n d
S T AT 2 . l a b e l i n g . P r i c i n g : G e n e r a l p r i c i n g a p p r o a c h e s, n e w p r o d u c t p r i c i n g
strat egi es, Pu bl i c p ol i cy a n d pr i ci n g.
3. P r o b a b i l i t y d i st r i b u t i o n s : b i n o m i n a l P o i s s o n a n d n o r m a l d i s t r i b u t i o n s
u si n g e x c e l – e s t i m a t i o n – p o i n t a n d i n t e r v a l – u si n g E x c e l . 5. Pro mo t io n an d Pl ace M i x: el ement s o f p ro mo ti o n mi x, Ma rk eti n g
c o m m u n i c a t i o n p r o c e s s , P u b l i c i t y , A d v e r t i si n g a n d p u b l i c r e l a t i o n s.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 6

P e r s o n a l s e l l i n g a n d sa l e s p r o m o t i o n . D i r e c t m a r k e t i n g a n d o n l i n e 2. 3 Cor p or ate Fi nanc e

m a r k e t i n g . D i st r i b u t i o n c h a n n e l s a n d l o g i st i c s m a n a g e m e n t , C h a n n e l
d e si g n a n d a d m i n i s t r a t i o n , P u b l i c p o l i c y a n d d i s t r i b u t i o n d e c i s i o n s . 1. G o a l o f t h e F i r m : p r o f i t m a x i m i z a t i o n v s w e a l t h m a x i m i z a t i o n , Va l u e
c r e a t i o n , A g e n c y p r o b l e m s , S o c i a l r e s p o n si b i l i t y , R o l e o f f i n a n c i a l
References : m a n a g e m e n t , T i m e v a l u e o f m o n e y , Va l u a t i o n o f s e c u r i t i e s – st o c k s
 M a r k e t i n g M a n a g e m e n t – Ph i l i p Ko t l e r , P r e n t i c e H a l l I n d i a , (N e w a n d b o n d s. C o n c e p t o f r i sk a n d r e t u r n s o f s e c u r i t i e s, u si n g p r o b a b i l i t y
edition) d i s t r i b u t i o n t o m e a su r e r i sk , r i sk a n d r e t u r n i n p o r t f o l i o c o n t e x t ( u si n g
 B a s i c M a r k e t i n g – Pe r a u l t ex cel) .
 Fu n d a m e n t a l s o f M a r k e t i n g – W i l l i a m S t a n t o n
 P r i n c i p l e s o f M a r k e t i n g – Ph i l i p Ko t l e r a n d G a r r y A r m s t r o n g 2. C a p i t a l B u d g e t i n g : e st i m a t i n g c a s h f l o w s – i n i t i a l , i n t e r m e d i a t e a n d
 M a r k e t i n g M a n a g e m e n t – R a ja n S a x e n a t e r m i n a l C a s h f l o w s o n i n c r e m e n t a l b a si s , C a p i t a l b u d g e t i n g d e c i s i o n
r u l e s , P a y b a c k , AR R , D C F t e c h n i q u e s – N P V , I R R , P I , u si n g e x c e l .
 Market ing Management – Zick mund
 M a r k e t i n g – R a m e s h Ku m a r 3. C o s t o f C a p i t a l : c o st o f d e b t , p r e f e r r e d s t o c k , e q u i t y , c o m p u t i n g
W AC C , T h e C A P M a p p r o a c h , A d j u s t i n g W A C C f o r r i sk . L o n g - t e r m
f i n a n c i n g , P u b l i c i s su e o f d e b t , P r e f e r r e d st o c k a n d C o m m o n s t o c k ,
T er m l oan s.

2. 2 H uman Re s our c e M anage me nt 4. C a p i t a l S t r u c t u r e T h e o r i e s : t r a d i t i o n a l v i e w v s M M h y p o t h e si s , M M

p o si t i o n I & I I , C a p i t a l s t r u c t u r e d e s i g n i n g i n p r a c t i c e – E B I T - E P S
1 . P e r s p e c t i v e s i n H R M : r o l e o f H R m a n a g e r s, su b - s y s t e m s o f H R M , H R a n a l y s i s, t h e p e c k i n g o r d e r t h e o r y . D i v i d e n d d e c i s i o n s , R e l e v a n c e v s
fu n c t i o n s a n d p o l i c i e s . O r g a n i z a t i o n f o r H R M , D e v e l o p m e n t o f H R M i n irr el eva n ce o f di vi d en d s.
In dia , R ecen t tr en d s i n H RM , I mpa ct o f gl o bal i zat io n on HRM .
5 . Wo r k i n g C a p i t a l M a n a g e m e n t a n d F i n a n c e : c a s h m a n a g e m e n t ,
2. HR Pl an ni ng, Recr ui t men t an d Se lectio n: scope of HR pla nni ng, J ob Re c e i va b l e s ma na g e m en t a nd I nv e n to r y ma na g e m e n t. Wo rk in g ca pi ta l
a n a l y s i s, j o b d e si g n J o b d e s c r i p t i o n a n d j o b e v a l u a t i o n , m e t h o d s o f fi nance i n I ndia.
r e c r u i t m e n t . T e st i n g f o r s e l e c t i o n o f e m p l o y e e s , u s e o f p s y c h o l o g i c a l
t e s t , s e l e c t i o n p r o c e s s , i n t e r v i e w s, e r r o r s i n s e l e c t i o n . References :
 Fu n d a m e n t a l s o f F i n a n c i a l M a n a g e m e n t – Va n H o r n e a n d W a c h o wi t z
3. Tr ai ni ng a nd Dev elo p men t: i ndu cti o n a n d Ori en tati o n, met h od s o f  F i n a n c i a l Po l i c y a n d M a n a g e m e n t – Va n H o r n e , 1 2 t h e d i t i o n .
tra i ni n g, tra i ni n g ma nu a l , t ra i ni n g u n d er I SO a n d QS Ce rti fi ca ti o n.  Financial Management – Prasanna Chandra
Su p erv i sor y, E x ecu t iv e a nd Ma na g ement d ev elo p men t pr o gra mmes.
 Corporate Finance – Brigham and Erhardt
Car eer d ev el o p ment .
 Corporate Finance – Ross, Wetf ield & Jaf fer
4. Perfo r m ance M a nag e me nt: KR A a n d KP As, T ra di t io nal v s M o d er n
met h o d s o f p er for ma n c e ma na g e me nt . P o t en tia l a p pra i sa l, F e e d ba ck
systems. J ob evaluat i on.
2. 4 Q uanti tati ve M e thods
5. C o m p e n s a t i o n P l a n n i n g : wa g e s a n d sa l a r y , A d m i n i s t r a t i o n p e r k s ,
Fri nge b e n e fi t s, Bonu s, I ncenti ves. C o m p e n sa t i o n su r v e y s . 1 . Scie nt ific me tho ds: in du ct i o n, d edu cti o n, t h eo r y, co n cept s, con stru ct s,
P r o d u c t i v i t y , P e r f o r m a n c e l i n k e d , P a y s t r u c t u r e . C o m p e n sa t i o n r e v i e w d e fi n i t i o n s , v a r i a b l e s , m o d e l s , l a w s , h y p o t h e si s , s y l l o g i s m , l e v e l s o f
an d stru ctu r i ng . a b st r a c t i o n . F a l l a c i e s o f r e a s o n i n g . T h e n a t u r e o f r e s e a r c h i n
M a n a g e m e n t , E x e r c i s e s i n w r i t i n g a r e s e a r c h p r o p o sa l .
References :
 H R a n d P e r s o n n e l M a n a g e m e n t – Ke i t h D a v i s 2. P r i n c i p l e s o f r e s e a r c h d e s i g n : t y p e s o f b a si c r e s e a r c h m e t h o d s a n d
s e c o n d a r y r e s e a r c h m e t h o d s , sa m p l i n g d e si g n , m e a s u r e m e n t a n d
 Pe r s o n n e l M a n a g e m e n t – F l i p p o
m e a su r e m e n t s c a l e s. D a t a c o l l e c t i o n m e t h o d s , o b s e r v a t i o n a l st u d i e s ,
 Human Resource Management – T . V. Rao
ex p eri men tati o n . Qu al ita ti v e met h od s o f r esear ch.
 H u m a n R e s o u r c e M a n a g e m e n t – Pa t t a n a i k
 Human Resource Management – Micheal Arms trong 3 . A n a l y s i s a n d p r e s e n t a t i o n o f D a t a : u s e o f st a t i s t i c a l t e c h n i q u e s , st y l e
 Human Resource Management – Gary Desse ler m a n u a l s . E x e r c i s e s i n wr i t i n g m a n a g e m e n t r e p o r t s.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 7

4 . Li ne ar pr o g r a m mi ng : t y p e s o f l i n ea r pr o gra m mi n g , si mp l e x m et h o d, 2. 6 O pe r ati ons M anage me nt

pr i ma l a n d du a l, se n sit i vit y a na ly si s, r e sou r c e a l l o ca ti o n, p ro du ct i on
p l a n n i n g , p r o d u c t m i x a n d c a p i t a l b u d g e t i n g d e c i s i o n s u s i n g s o f t wa r e s . 1. Oper atio ns M a n ag eme nt : p ro du ct strat eg i es – Pr o du ct l i fe cy cl e –
Pr o du cti v e sy st em t yp es – I mpa ct o f t ech no l og y an d o r ga ni zat i on o f
5. T r a n s p o r t a t i o n a n d a s s i g n m e n t p r o b l e m : s e q u e n c i n g p r o b l e m s, t h e o p e r a t i o n s fu n c t i o n – R e q u i r e m e n t s o f f o r e c a s t i n g f o r o p e r a t i o n s .
D e c i si o n m a k i n g u n d e r r i sk a n d u n c e r t a i n t y , d e c i s i o n t r e e s . M S e x c e l
sol v er for al l th e a bo v e mod el s 2. P la nt Lo c atio n an d Ty pes o f P la nt L a yo ut : pr o d u ct p lan n in g a n d
co ntr o l – I n v en t or y pla n ni n g a nd co n tr ol – Mat erial s requ i r emen t s
References : p l a n n i n g – P l a n n i n g p r o d u c t i o n i n a g g r e g a t e t e r m s.
 Business Research Me thods – Zikmund
 Market ing Research – Malhotra N . K. 3 . J o b D e s i g n i n g : w o r k st u d y a n d t i m e s t u d y – S t a t i s t i c a l q u a l i t y c o n t r o l
 Business Research Me thods – Donald R . Coopers and Schi ndler m e t h o d s – J a p a n e s e m a n u fa c t u r i n g sy s t e m s – F l e x i b l e m a n u fa c t u r i n g
 Fo u n d a t i o n s o f B e h a v i o u r a l R e s e a r c h – F . N . K e r l i n g e r s y s t e m – O p e r a t i o n s s y st e m s o f t h e fu t u r e .
 MLA Handbook for Researchers – ML A Associa tion 4. Tot al Qu al it y M an age men t: t r en d s in qual it y ma na g e m e n t
 A PA Manual b e n c h m a r k i n g a n d b u s i n e s s p r o c e s s r e e n g i n e e r i n g , Ka i z e n – S i x S i g m a
 Social Research Methods – Bryan M ot or ola sy st ems – Qu ali t y crit eria ba sed o n D emi ng pr i ze – Ma l co l m
 Case Study Me thod of research – Robert K Yin B a l d r i g e A wa r d . Q u a l i t y M a n a g e m e n t S y s t e m s , I S O S t a n d a r d s .
 Designing Qual itat ive research – Marshal l and Rossman
 R e s e a r c h D e s i g n & M e t h o d s – Ke n n e t G . B o r d e a u x & O t h e r s 5. S u pp l y C ha i n M a n ag eme nt : co n cept o f S C M. O p erati n g mo d el for
su p p l y c h a i n . M a n a g i n g t h e e x t e r n a l a n d i n t e r n a l su p p l y c h a i n . G l o b a l
 M a r k e t i n g R e s e a r c h wi t h S PS S – C o r l M c . D a n i e l & G a t e s
S C M a n d so u r c i n g .
 Market ing Research – Churchi l & Lacobucci
References :
2. 5 Le gal Aspe c ts of B usi ne ss  M o d e r n Pr o d u c t i o n M a n a g e m e n t – B u f f a E l wo o d . S , a n d R a k e s h K.
1. Outl i nes: I n du str i es D ev el op men t an d R egu lat i o n Act ( I D R A) , Saren, John Wiley and Sons, 2003.
C o m p e t i t i o n A c t . F o r e i g n e x c h a n g e m a n a g e m e n t a c t . ( F E M A)  Production and Opera tion Analysis – Steven Nahmas
 C a s e s i n P r o d u c t i o n / O p e r a t i o n s M a n a g e m e n t – K. N .
2. O u t l i n e s : c o m p a n y L a w , p r o v i si o n s o f I n d i a n C o m p a n i e s Act 1 9 5 6 K r i s h n a s wa m y
re la ti n g t o i n c or p ora ti o n, ma na g e me nt a nd a d m i ni stra t i o n. Fil i ng of  The Benchmarking Management Gu ide – A merican Productivi ty
r e t u r n s, R e m e d i e s a g a i n s t m i s m a n a g e m e n t a n d o p p r e s si o n . P o wer s o f a n d Q u a l i t y C e n t e r , P r o d u c t i v i t y Pr e s s , U S A , 1 9 9 3 .
i n v e s t i g a t i o n b y t h e G o v e r n m e n t , I s su e s r e l a t i n g t o g o o d cor pora t e  T o t a l Q u a l i t y M a n a g e m e n t – D a l e H . B e s t e r f i e l d a n d o t h e r s – Pe a r s o n
gover nance. Education, Ne w Delh i, 2003.
3. O ut li ne s: i nt e ll e ctu a l pr o p ert y ri g ht s, Pa te n t s a n d T ra d e ma rk s Act ,  T o t a l Q u a l i t y M a n a g e m e n t – Po o r n i m a C h o u d h a r y – Pe a r s o n E d u c a t i o n
co py r ig h t s a ct, geo gra p hi ca l a p p el lat io n , – Ne w Delhi, 2002.
 Total Quali ty Management – Sridhar Bhatt .
4. Outli nes: secu r it y Ma rk et La ws, S ecu ri t y an d E x chan g e B oar d o f I n dia  Supply chain Management theory and practices – Mohanty and
Act (S EBI ), S ecu rit i es co n tra ct a ct , La ws p er tai ni n g t o st o ck Deshmukh, Biz tantra 2005.
exchanges, S ARF E SI Act.
5 . O u t l i n e s : c o n su m e r p r o t e c t i o n a c t a n d I n f o r m a t i o n t e c h n o l o g y a c t .

References : 2. 7 M anage me nt Inf or mati on Sy ste ms

 A M a n u a l o f B u s i n e s s L a ws – S . N . M a h e s h wa r i a n d S . K . M a h e s h wa r i
 Business La w for Management – K. R. Bulchandani 1 . In fo r m at io n S yste ms : da ta v s I n fo r ma ti o n , S tra t e g i c r ol e o f i n for ma ti o n
 Business Environment : Texts and Cases – Francis Cheruni lam i n m a n a g e m e n t , O r g a n i z a t i o n a s a n i n f o r m a t i o n s y st e m . T P S , M I S ,
 B u s i n e s s a n d C o r p o r a t e L a ws – S . S . G u l s h a n a n d G . K . Ka p o o r DS S, E S S, O AS, N et wo rk i n g c o n c ep t s, t e l e c o m mu n i ca t io n s n e t work s.
 Bare Ac ts o f respec tive legis lations .
2. Sys te ms Dev elo p me nt: t h e co n cept o f sy st ems d ev elo p ment li fe cy cl e
( S D L C ) , T y p e s o f S D L C , U s e o f fl o w c h a r t s .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 8

3. Ap pl ic atio n Tec hno lo g ies: ER P co n cept s, Ev o lu ti o n o f E RP , E RP  P r o j e c t M a n a g e m e n t fo r b u si n e s s , e n g i n e e r i n g & t e c h n o l o g y : p r i n c i p l e s

pa ck ag es, S AP , Baan , M FG -PR O, Ora cl e, E RP E va lu ati o n, E RP a n d & p r a c t i c e – N i c h o l a s, J o h n . M & S t e y n l , H e r m a n n
B P R , E R P I m p l e m e n t a t i o n , E x t e n d e d E R P , C a s e s t u d i e s.  Pr oj ect Ma na g emen t – Harv ey May l or – 1 9 9 9 , New D el h i, Ma cmil lan
pub
4. We b P u b l i s h i n g : w e b p u b l i s h i n g , T y p e s o f w e b s i t e s , W e b su r f i n g , E -
 www. pmi. or g
c o m m e r c e , B 2 B , B 2 C , C 2 C , E - c o m m e r c e s e c u r i t y i s su e s , E t h i c a l i s su e s
5. P r a c t i c a l s o n E R P - . F u n c t i o n a l m o d u l e s i n b u s i n e s s.
References :
3. 2 Entr e pr e ne ur shi p
 M I S – Ke n n e t t G . L a u d e n a n d J a n e P . L a u d e n
 MIS – James A. O’ Br ien 1. F o u n d a t i o n s o f E n t r e p r e n e u r s h i p : n a t u r e o f E n t r e p r e n e u r s h i p , so c i a l
 MIS- C.S . V.Mur thy & c u l t u r a l fa c t o r s i n n u r t u r i n g e n t r e p r e n e u r s h i p . I n s t i t u t i o n a l su p p o r t
 Computer Today – S.K. Basudev for pr o mot i n g en tr epr en eu r shi p i n I n dia , r ol e o f Uni v er sit i es &
 ERP Concepts – V.K. Garg C o l l e g e s, C S I R l a b s . C a s e st u d y o f i n c u b a t i o n

2. Bus ines s Pl a nn ing : fro m i d ea g en era ti o n t o pr epara ti o n o f d eta il ed

b u si n e s s p l a n s. E x e r c i s e s i n p r e p a r a t i o n o f b u si n e s s p l a n s .
TH IRD SEM ESTER
3. Ve n t u r e C a p i t a l : v a l u i n g a n d f i n a n c i n g a v e n t u r e , s t a g e s o f v e n t u r e
d e v e l o p m e n t a n d f i n a n c i n g , v e n t u r e c a p i t a l fi r m s ( V C ’ s) v e n t u r e
3. 1 Pr oje c t M anage me nt e x p a n s i o n s t r a t e g i e s.

1. P r o j e c t M a n a g e m e n t : c o n c e p t s & k e y t e r m s, e v o l u t i o n o f i n t e g r a t e d 4. Rur al & so ci al e ntre prene urs hi p: p ot ent ial for entr ep ren eu r shi p in
pr oj e c t ma na g e me nt sy st e m, a li g ni n g p r oj e ct s wit h or ga ni za t i on r u r a l I n d i a , S H G s, m i c r o c r e d i t e t c . , C a s e s t u d i e s o f r u r a l & s o c i a l
s t r a t e g y , e f f e c t i v e p r o j e c t p o r t f o l i o m a n a g e m e n t s y st e m , p r o j e c t l i f e entr ep ren eu r sh i p in I n dia .
cy cl e, fea si bi lit i es o f pr oj ect s-di ffer ent for ms o f p ro j ect co ntra cti n g.
5. Entre pre neurs in I n di a: fa m i l y b u si n e s s e s , new g en era ti o n
2. P r o j e c t S c o p e M a n a g e m e n t : d e fi n i n g p r o j e c t s c o p e , c r e a t i n g w o r k entr ep ren eu r s, wo men entr epr en eu r s.
b r e a k d o w n st r u c t u r e ( W B S ) , p r o j e c t r o l l u p , p r o c e s s b r e a k d o w n
stru ctu r e , r e sp o n sib il it y ma tr ix . References :
 E n t r e p r e n e u r s h i p – Pr o f . T . V . R a o
3. P r o j e c t S c h e d u l i n g : n e t w o r k m o d e l s , P E R T & C P M u si n g s o f t wa r e s ,  Entrepreneurship – His rich & Pe ter
m e a su r i n g r i sk .  Stay hungry stay foolish- Rashmi Bhansal
 Entrepreneurship- Mathe w J Mani mala
4. Project Ris k M an ageme nt : cont i ngency pla nni ng, sch edu li n g
 Indias ne w cap italist – Har ish Damodaran
resou r ces, r edu cin g pr oj ect du rat i on .
 B u s i n e s s M a h a r a ja ’ s – G e e t h a P e r a m a l
5. Pr o je c t Te a m M a n ag e me nt : bu il di n g hi g h -p er for ma n c e p ro je c t t ea m s,
m a n a g i n g v i r t u a l p r o j e c t t e a m s, p r o j e c t c o n t r o l p r o c e s s . P e r f o r m a n c e ELECTIVE PA PERS
m e a su r e m e n t a n d e v a l u a t i o n , p r o j e c t q u a l i t y , p l a n n i n g , q u a l i t y
a s su r a n c e , q u a l i t y a u d i t , p r o j e c t c l o su r e , p o s t c o m p l e t i o n a u d i t .
References: M ARK ETING
 Pr oj ect Ma nagement – Cl i ffor d Gra y & Lar son
 T he p ra cti c e a n d t he o ry o f pr oj e c t ma na g e m e n t cr ea t i ng va lu e th r ou g h
cha nge – N ewt on, R icha rd – 2009, Ha mpshir e, Pal gra ve P ub
3. 3 El e c ti ve MM 1: Cons ume r B e havi or and M ar ke ti ng
 E f f e c t i v e p r o j e c t M a n a g e m e n t – C l e m e n t s, J a m e s P & G i d o J a c k – Re se ar c h
2 0 0 6 , N e wD e l h i , C e n g a g e L e a r n i n g 1. C o n s u m e r B e h a v i o r : i n t r o d u c t i o n , F a c t o r s i n f l u e n c i n g c o n su m e r
 Pr oj e c t Ma na g e men t: A ma na g eria l a p pr oa c h – M er e d it h, Ja ck . R & b e h a v i o u r , P e r s o n a l i t y , P s y c h o g r a p h i c s , F a m i l y , S o c i e t y , Va l u e s o f
Ma nt el Sa mu e l.J – 2 0 0 6 , N e w D el hi , Jo h n W il e y & So n s p e r c e p t i o n , A t t i t u d e a n d l i f e s t y l e s , D i f f e r e n t m o d e l s o f c o n su m e r

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 9

b e h a v i o u r – E c o n o m i c , L e a r n i n g , P sy c h o a n a l y t i c a l , S o c i o l o g i c a l , Co m mu ni ca ti o n – Or d er pr o c e ssi ng , Pa ck a gi n g – Traffic and

H o wa r d S h e t t , N i c o si a , W e b st e r a n d W i n d , E n g e l , B l a c k w e l l a n d t r a n s p o r t a t i o n – W a r e h o u si n g a n d s t o r a g e .
M i n a r d m o d e l s.
5. L o g i s t i c s S t r a t e g y : l o g i st i c s i n f o r m a t i o n s y st e m , O r g a n i z i n g f o r
2 . Bu y ing Deci sio n M a ki ng Pro cess: bu yi n g r ol es, S tag es o f t h e d eci si on effecti v e l o gi sti cs, I mpl ement i ng l o gi sti cs strat eg y – Co mpu t er
p r o c e s s – H i g h a n d l o w e f f o r t d e c i s i o n s, P o s t p u r c h a s e d e c i s i o n s, pa ck ag es u sed i n l o gi sti cs. R e t a i l i n g a n d w h o l e sa l i n g , sa l e s a n d
M o d e l s o f c o n su m e r b e h a v i o u r l o g i st i c s f o r r u r a l m a r k e t s.
3 . M ar ket ing Rese arc h Desig ns: t yp es o f r esear ch d esig n s, T ech ni qu es
a n d t o o l s o f d a t a c o l l e c t i o n – S c a l e s a n d m e a su r e m e n t , Va r i o u s t y p e s References :
o f d a t a , S a m p l i n g t e c h n i q u e s , S a m p l e si z e d e t e r m i n a t i o n . A n a l y s i s a n d  Sales Management – Decisions , Strategies and Cases – Richard R.
in t er pr eta ti o n o f data . Rep or ti n g t h e r esea r ch fin d i ng s. S t i l l , E d wa r d W . C u n d i f f a n d N o m a n A . P . G o v a n i
 Profess ional Sales Management – R.E. Anderson, Joseph F. Har, A lan
4. A p p l i c a t i o n o f Q u a n t i t a t i v e T o o l s i n M a r k e t i n g : d e c i si o n m a k i n g
J. Bash
u si n g R e g r e s si o n a n a l y s i s , AN O V A , D i s c r i m i n a n t a n a l y s i s, F a c t o r
 Market ing Channels – Louis W. Stern, Adel I . E R – Ansary, T.
a n a l y s i s, C l u st e r a n a l y si s , M u l t i - d i m e n s i o n a l s c a l i n g a n d C o n j o i n t
Coughlan
a n a l y s i s, U s e o f S P S S f o r d a t a a n a l y s i s.
 Fu n d a m e n t a l s o f L o g i s t i c s M a n a g e m e n t – M . L a m b e r t , J a m e s R . S t o c k ,
5 . M a r ke t R e s e a r c h : m a r k e t i n g a n d m a r k e t r e s e a r c h , Q u a l i t a t i v e r e s e a r c h , M. E lira m
M a r k e t a n d sa l e s a n a l y si s . M o t i v a t i o n r e s e a r c h , C o m m u n i c a t i o n  Logist ics Management – Donald J .B . and D.J. C loss
r e s e a r c h , P r o d u c t , P r i c i n g a n d D i st r i b u t i o n r e s e a r c h .  Logist ics and Supply Chain Management – Mart in Chr isto pher
 Sales Management – Analys is and Decisions Making – Thomas N.
References :
Ingram
 Market ing Research – R.Nargundkar
 Consumer Behaviour – Schiffman and Kanuk  Managing Supply Cha in – J .L . Gattorn and D. W. Wald is
 M a r k e t i n g R e s e a r c h – T u l l , G r e e n a n d H a wk i n s
 Business Research Me thods – Zikmund
 Market ing Research – N . K. Malho tra
 M a r k e t i n g R e s e a r c h – Pa r a s h u r a m a n , G r e w a l 3. 5 El ec ti ve MM 3: Adve r ti si ng and Sal e s Pr omoti on
 Consumer Behaviour – Hoyer Mac Innis M anage me nt
1. P r o m o t i o n M i x : e l e m e n t s o f m a r k e t i n g p r o m o t i o n m i x , Ad v e r t i s i n g ,
Pu b li cit y, P er so nal selli n g , Pu bl i c r elat i on s a n d Sal es pr o mot io n ,
De t er mi na nt s o f p r o mo ti o n m i x.
3. 4 El e c ti ve MM 2: Sal e s and Logi sti c s M anage me nt
2 . Ad v e r t i s i n g : t y p e s o f a d v e r t i s e m e n t , a d v e r t i s e a b i l i t y a n d a d v e r t i s i n g
1 . S a l e s M a n a g e m e n t : o b j e c t i v e s o f sa l e s m a n a g e m e n t , P e r s o n a l s e l l i n g a i d s , A d v e r t i s i n g p l a n n i n g a n d d e c i si o n m a k i n g .
p r o c e s s , D e v e l o p i n g p e r s o n a l s e l l i n g s t r a t e g i e s. O r g a n i z i n g t h e sa l e s
f o r c e – T y p e s o f sa l e s o r g a n i z a t i o n s – D e t e r m i n i n g t h e k i n d o f sa l e s 3. A d v e r t i s i n g C a m p a i g n P l a n n i n g : s e t t i n g a d v e r t i si n g g o a l s a n d
f o r c e a n d S i z e o f t h e sa l e s f o r c e . Q u a l i t i e s o f sa l e s e x e c u t i v e s . o b j e c t i v e s, T h e D A G M AR A p p r o a c h . M e s sa g e s t r a t e g i e s a n d t a c t i c s ,
Cr eati v e ap p roa ch es, Co p y writ i n g a n d testi n g , Ad v er ti sin g co p y d esig n
2 . M an ag i ng t he S ales Fo rce: effect i ve R ecru i ti n g, S el ecti n g an d T rai ni n g a n d c o m m u n i c a t i o n s t r a t e g y , C o p y - v i su a l i z a t i o n l a y o u t , A d v e r t i s i n g
t h e sa l e s f o r c e . T i m e a n d t e r r i t o r y m a n a g e m e n t , S a l e s t e r r i t o r i e s a n d a p p e a l s a n d t h e m e s , C l a s s i fi c a t i o n o f a d v e r t i s e m e n t c o p i e s , E s s e n t i a l s
S a l e s Q u o t a s – C o m p e n sa t i n g sa l e s f o r c e , M o t i v a t i n g t h e sa l e s f o r c e – o f a g o od cop y . E x er ci ses i n dra fti n g a d v ert i sement co p y .
C o n t r o l l i n g t h e sa l e s f o r c e – E v a l u a t i n g t h e sa l e s f o r c e .
4. Ad v e r t i s i n g M e d i a : t y p e s o f m e d i a , m e d i a p l a n n i n g a n d s c h e d u l i n g ,
3. R e t a i l i n g a n d W h o l e s a l i n g : n o n - s t o r e r e t a i l i n g , E -t a i l i n g , D i r e c t Ad v er ti sement bu d g et s, a p pr oa ch es to a d v e r t i si n g , bu dgeti ng.
ma rk e ti n g, T e l e ma rk e ti n g, Ma rk eti n g on t h e n et, E m er g in g tr e n d s i n M e a su r i n g a d v e r t i si n g e f f e c t i v e n e s s . A d v e r t i si n g s t r a t e g i e s f o r r u r a l
retail i ng &whol esali ng. m a r k e t s.
4. D i s t r i b u t i o n a n d L o g i s t i c s M a n a g e m e n t : d e s i g n o f d i st r i b u t i o n 5 . A d v e r t i s i n g A g e n c i e s : p r o f i l e o f m a j o r a d v e r t i si n g a g e n c i e s i n I n d i a
c ha nn e l, S tru ctu r e a n d Cha n n el ma na g e m e n t. C o m po n e nt s o f l o gi sti c s a n d a b r o a d , R u r a l a d v e r t i s i n g , s o c i a l a d v e r t i si n g , e t h i c s i n a d v e r t i si n g ,
– in b ou nd an d ou t b ou n d l o gi sti cs, k ey l o gi sti cs a cti vi ti es vi z., a d v e r t i si n g s t a n d a r d s c o u n c i l o f I n d i a ( A S C I ) .
Cu st o mer se rv i c e s - I n v e nt or y ma na g e m e nt – Ma t er ia l ha n dl i ng –

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 10

References : e x t e n d e d st a k e h o l d e r s , C o n f l i c t s o f i n t e r e s t , C o n t r a c t s a n d a r e v i s e d
 Advertise ment and Promotion – Belch and Belch di recti ve.
 Advertis ing – Aaker and Bathra
3 . I n f o r m a t i o n As y m m e t r y a n d t h e M a r k e t s f o r C o r p o r a t e S e c u r i t i e s :
 A d v e r t i s i n g M a n a g e m e n t – C h u n a wa l l a
in tr o du c ti o n, T h e or i e s o f t h e e ffe c t s o f i n fo r ma t io n a sy m m e tr y,
 Advertis ing Management – Wr ite and Ziegler Va l u a t i o n o f t r a d e d e q u i t y u n d e r a s y m m e t r i c i n f o r m a t i o n , I n f o r m a t i o n
 Contemporary Adver tis ing – Wi ll iams Arens a sy m m et r y a n d t h e Qu a li ty o f t h e ma rk et for a fir m ’ s e q u it y, o p ti ma l
 A d v e r t i s i n g M a n a g e m e n t – R a je e v B a t r a , J o h n G . M y e r , D a v i d A k e r o w n e r s h i p st r u c t u r e .
 A d v e r t i s i n g Pl a n n i n g & I m p l e m e n t a t i o n – S a n g e e t a S h a r ma & R a g h u v i r
Singh 4. Lev erag e Decis io n: in tr o du cti o n , C or p orat e a n d p er so nal taxa ti o n,
 Advertis ing Princip les and Practice – Wel ls , Moria try, Bu rnett M odi fyi ng M M pr opositi ons t o a ccount for cor porat e ta xes, T ra dit i ona l
 A d v e r t i s i n g M a n a g e m e n t – J a i s h r i J e t h wa n r y , S h r u t h i J a i n t r a d e - o f f t h e o r y , A g e n c y t h e o r y a n d l e v e r a g e d e c i si o n , A s y m m e t r i c
 Market ing Com munication – Dahlen in fo r ma t io n a n d l e v era g e, ba la n ci n g a g e n c y c o st s wit h i n for ma ti o n
asy mmet r y.
5. The Fir m ’s E nv ir o nme nt , Go v e r n a nc e , s tr a te g y , o pe r a tio n a n d
f i n a n c i a l s t r u c t u r e - f i r m ’ s b u si n e s s e n v i r o n m e n t , o p e r a t i o n st r u c t u r e ,
FINA NCE f i n a n c i a l st r u c t u r e , r i sk p e r f o r m a n c e a n d c o n t i n g e n c i e s , e m p i r i c a l
a n a l y s e s o f r i sk .

3. 3 El e c ti ve FM 1: Advanc e d Capi tal B udge ti ng

1 . C a s h F l o w M e a s u r e m e n t : d e p e n d e n c e a n d i n d e p e n d e n c e o f c a s h fl o w s
i n e v a l u a t i n g p r o j e c t s, M e a su r e s o f r i sk a n d r e t u r n s , I n f l a t i o n i n
ca pi ta l bu d g et in g , R ea l v s n o mi na l di sc ou nt ra t e s, Bia s in ca sh fl o w 3. 5 El e c ti ve FM 3: Por tf ol i o M anage me nt
e s t i m a t e s , T o t a l r i sk fo r m u l t i p l e i n v e st m e n t . M e a su r i n g c a s h fl o w f o r 1 M a r ke t e f f i c i e n c y : r a n d o m wa l k a n d t h e e f f i c i e n t m a r k e t h y p o t h e s i s,
a c q u i s i t i o n . U s e o f E x c e l f o r e st i m a t i n g c a sh f l o w s & d e c i s i o n m a k i n g . E m p i r i c a l t e st i n g o f E f f i c i e n t M a r k e t H y p o t h e si s ( E M H ) . P o r t f o l i o
2 . R a n k i n g P r o j e c t s : N P V v s I R R C o n f l i c t s, F i s h e r ’ s r a t e o f i n t e r s e c t i o n , T h e o r y – C a p i t a l a l l o c a t i o n b e t w e e n t h e r i sk y a s s e t a n d t h e r i sk fr e e
M u l t i p l e I R R s, M I R R , O p t i m a l d e c i si o n u n d e r c a p i t a l r a t i o n i n g a s s e t , O p t i m a l r i sk y p o r t f o l i o s - M a r k o w i t z m o d e l V s S t o c h a s t i c
D o m i n a n c e A n a l y si s ( S D A) , E q u i l i b r i u m i n c a p i t a l m a r k e t s – C a p i t a l
3. R e a l O p t i o n s i n C a p i t a l I n v e s t m e n t : t y p e s o f o p t i o n s – e x p a n si o n , asset pri ci ng mo d el, I n d ex mo del s a n d Ar bit rag e pri cin g th eor y an d
A b a n d o n m e n t a n d p o st p o n e m e n t . m u l t i fa c t o r m o d e l s o f r i sk a n d r e t u r n .
4. P r o j e c t R i s k A n a l y s i s : t e c h n i q u e s f o r m e a su r i n g s t a n d a l o n e r i sk – 2 Fi xed Inco me Secur ities : b o n d Pri ces a n d yi eld – B on d C hara ct eri sti cs
S e n s i t i v i t y a n a l y si s , S c e n a r i o a n a l y s i s a n d S i m u l a t i o n a n d T y p e s, B o n d P r i c i n g , B o n d y i e l d , T e r m S t r u c t u r e o f I n t e r e st r a t e ,
I n t e r e st r a t e r i sk - i n t e r e st r a t e s e n si t i v i t y , d u r a t i o n , c o n v e x i t y a n d
5 F i n a n c i n g D e c i s i o n s : s o u r c e s o f l o n g - t e r m fi n a n c e s f o r a p r o j e c t . i m mu n i za ti o n .
Lea si n g – T y p es o f l ea ses, stru ctu ri n g o f l ea se r enta l s a n d evalu at i on
o f l ea se. 3 Fu n dame nt al An a l y s i s : e c o n o m i c a n a l y s i s, I ndu st ry a n a l y s i s,
C o m p a n y a n a l y s i s, F o r e c a s t i n g c o m p a n y e a r n i n g s , Va l u a t i o n o f
compani es,
3. 4 El e c ti ve FM 2: Advanc e d Capi tal Str uc t ur e The or i e s 4 Te c h nic al An al ysi s: ma rk e t i nd i ca t or s, F or e ca sti n g in d iv i du a l st o ck
p e r f o r m a n c e , T e c h n i q u e s , T y p e s o f c h a r t s, D o w t h e o r y , R e l a t i v e
1. E mp iric al Pers pectives o n t he F in anci al Ch ar acter is tics: a nal ysi s of
str eng t h, C o nt rar y o pi n io n , M o vi n g av erag e, C on fe ren ce i n d ex ,
c o m p o si t e c a s h f l o w s , L e v e r a g e , O w n e r s h i p st r u c t u r e s , R O E , P / E
T radi n g v o lu me, C o n cept o f d ept h , b r ead t h an d r esil ien ce o f th e
r a t i o s , D i v i d e n d p a y o u t , D i v i d e n d y i e l d s, a n d o t h e r f i n a n c i a l
ma rk e t.
chara ct eri sti cs o f S en sex a n d N i fty fir ms.
5 Ac t i v e P o r t f o l i o M a n a g e m e n t : p o r t f o l i o p e r f o r m a n c e e v a l u a t i o n –
2. P r i n c i p a l Ag e n t C o n f l i c t a n d F i n a n c i a l S t r a t e g i e s : i n t r o d u c t i o n ,
m e a su r i n g i n v e st m e n t r e t u r n , c o n v e n t i o n a l t h e o r y o f p e r f o r m a n c e
Li mi t e d lia bi lit y a nd t h e sepa ra t io n o f o wn er sh i p a n d c o nt ro l, r ol e o f
e va lu a t i on , M2 a n d T 2 , ma rk e t ti m i ng , p er fo r ma n c e a tt ri bu ti o n
m a n a g e m e n t wi t h d i f fu s e o w n e r s h i p . C l a s s i c d i r e c t i v e t o m a n a g e m e n t ,
p r o c e d u r e s, s t y l e a n a l y si s a n d m o r n i n g s t a r ’ s , r i sk a d j u st e d r a t i n g .
A c t i v e p o r t f o l i o c o n st r u c t i o n u s i n g T r e y n o r – B l a c k m o d e l

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 11

3. 4 El e c ti ve H RM 2: O r gani z ati onal Cha nge and

H UM AN RESO URCE M ANAG EM ENT De ve l op me nt
1 . Org ani zat io n a l Ch a ng e: p lan n ed o r gan i zat io na l cha n g e, C ha n g e ag ent s,
D y n a m i c s o f r e si s t a n c e t o c h a n g e , P l a n n e d c h a n g e . Q u a l i t y w o r k l i f e .
3. 3 El e c ti ve H RM 1: H uma n Re sour c e De ve l op me n t 2. Org a ni zat io n Dev elo p me nt : hi sto ry o f Or ga ni za ti o n , D ev el o p ment –
Va l u e s – A s s u m p t i o n s – B e l i e f s i n o r g a n i z a t i o n d e v e l o p m e n t .
1. H u m a n R e s o u r c e D e v e l o p m e n t : su b sy s t e m s o f H R D & O D , H R M a n d
H R D , E m e r g i n g t r e n d s i n H R D , H R D i n I T i n d u st r y , p u b l i c s e c t o r , 3. T heory and M anage me nt of Org ani zat ion Deve lop me nt: fou ndat i ons of
g o v e r n m e n t o r g a n i z a t i o n s , a n d N G O s. or ga ni zat i o n d ev el o p ment – Ma nag i ng t h e o r gan i zat io n dev elo p ment
pr o cess – Acti o n r esea r ch a n d or ga ni za ti o n d ev el o p ment .
2 . Perfo rm a nce M an ag e me nt: tra d iti o na l an d mo d er n tech ni qu es, Op en
A p p r a i sa l – I d e n t i f i c a t i o n o f K e y P e r f o r m a n c e Ar e a s a n d K e y R e su l t 4. Org a n iza tio n Dev elo p ment I nterv ent io n : t ea m i nt erv ent i on – I nt er -
Ar e a s – M a n a g e r i a l a p p r a i sa l – E t h i c a l i s su e s i n p e r f o r m a n c e g r o u p a n d t h i r d p a r t y p e a c e m a k i n g i n t e r v e n t i o n – C o m p r e h e n si v e
a p p r a i sa l . P o t e n t i a l a p p r a i sa l , F e e d b a c k m e c h a n i s m s , P e r f o r m a n c e i n t e r v e n t i o n – S t r u c t u r a l i n t e r v e n t i o n s – T r a i n i n g e x p e r i e n c e s.
ma na g e me nt a nd ca r e er d ev e l op m e n t. Bi -di r e cti o na l p er for ma n c e
ma na g e me nt. 5. K e y C o n s i d e r a t i o n s a n d I s s u e s : i s su e s i n c o n su l t a n t – C l i e n t
r e l a t i o n s h i p s – S y st e m r a m i fi c a t i o n s – P o w e r , p o l i t i c s a n d o r g a n i z a t i o n
3. M entori ng , Coac h ing & E mp lo yee Cou nse li ng Services : na tur e d ev el o p ment – R esear ch i n o rga n i zati o n d ev elo p men t
me nt or i ng a nd c oa ch i ng , C oa c h i ng t o i m pr o v e p oo r p er for ma n c e ,
E ffect i v en ess o f coa chi n g, N eed for empl o y ee cou n sel i n g pr o gra ms, References :
C o m p o n e n t s & C h a r a c t e r i st i c s, I s su e s i n e m p l o y e e c o u n s e l i n g .  O r g a n i z a t i o n D e v e l o p m e n t – Fr a n c h a n d B e l l ;
 Organization Behaviour – Fred Luthans
4. Career P l an n ing a nd Dev e lo p me nt: mea ni n g a n d p r o cess – Car eer  H u m a n B e h a v i o u r a t Wo r k – Ke i t h D a v i s ; O r g a n i z a t i o n a l D e s i g n f o r
pat h , Car eer wi dt h a n d L en gt h – Su ccessi on p lan n in g – Career E x c e l l e n c e – Kh a n d a wa l l a
Dev el o p ment .  O r g a n i z a t i o n a l i n t e l l i g e n c e – S i l b e r Ke a r n y
5. L e a r n i n g a n d d e v e l o p m e n t i n k n o wl e d g e s e t t i n g : l e a r n i n g i n a  T h e d a n c e o f c h a n g e – Pe t e r S e n g e a n d o t h e r s
k no wl ed g e env ir o n ment , cr eat i ng a h o li sti c d ev el o p men tal a p pr oa ch ,  The f if th disc ipline – Peter Senge
d ev el o pi n g so cia l ca pi tal , d ev el o pi n g k n o wl e d g e l ead er shi p
c a p a b i l i t i e s, p r o j e c t - b a s e d l e a r n i n g , w o r k i n g w i t h t e c h n o l o g y , b u i l d i n g
a c o m p r e h e n si v e k n o w l e d g e d e v e l o p m e n t st r a t e g y , p l a n n i n g f o r
in d iv i du al d ev el o p ment . 3. 5 El e c ti ve H RM 3: Tr ai ni ng and De ve l op me nt
References : 1 . Tra in ing : i n tr o du cti o n, I mp or ta n ce o f tra i ni n g, Ad va n tag es o f tra i ni n g,
 Human Resource Deve lopment – Randy L . Des imone, Jon M. Werner & T raini ng chal l enges, C hanging work pla ce a nd work for ce, T raini ng a s a
David M.Har ris . su b s y s t e m o f H R D , L e a r n i n g e n v i r o n m e n t , I n s t r u c t i o n a l d e s i g n ,
 D e s i g n i n g a n d M a n a g i n g H u m a n R e s o u r c e S y s t e m s – Pa r e e k , U d a i a n d Lea r ni n g ou t co mes, F eedba ck , C o n di ti o n s o f t ran sfer , C o n v ert i n g
Rao T.V. trai ni n g o b j ecti v es t o tra in i n g pla n .
 Recent Experience in Human Resource Development – Rao T.V. and
2 . T r a i n i n g N e e d s A s s e s s m e n t ( T N A) : m e t h o d s o f T N A , O r g a n i z a t i o n a l
Pe r e i r a , D . H .
su p p o r t f o r T N A , O r g a n i z a t i o n a l a n a l y si s – S p e c i f y i n g g o a l s ,
 Pe r f o r m a n c e A p p r a i s a l – T h e o r y a n d P r a c t i c e – R a o T . V . I d e n t i f y i n g c o n st r a i n t s , R e s o u r c e a n a l y s i s, L e a r n i n g p r i n c i p l e s ,
 Effec tive Human Resource Deve lopment – Neal E. Chalofskey, T r a i n i n g e n h a n c e m e n t , T r a i n e e c h a r a c t e r i st i c s.
Carlene Reinhart.
 Human Resource Management – Satyadian S. Mir za 3. T r a i n i n g D e l i v e r y : t r a d i t i o n a l v s M o d e r n m e t h o d s, S D L P , S i m u l a t e d
 Kn o w l e d g e M a n a g e m e n t – S h e l d a D e b o ws k i – J o h n W i l e y , I n d i a w o r k s e t t i n g s, D L P , C D R O M , I n t e r a c t i v e M u l t i m e d i a , W e b - b a s e d
publications. i n s t r u c t i o n s , I n t e l l i g e n t T r a i n i n g S y st e m ( I T S ) , V i r t u a l R e a l i t y
T r a i n i n g ( VR T ) .
4 . Tr ai ni ng Ev al u at io n: cri t eria , E va lu ati o n o f cr it eri a, Di men si on s o f
c r i t e r i a , U s e o f e x p e r i m e n t a l d e s i g n s , Q u a s i e x p e r i m e n t a l d e si g n s,

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 12

U t i l i t y c o n s e r v a t i o n s, I n d i v i d u a l d i f f e r e n c e m o d e l s, C o n t e n t v a l i d i t y  International Economics – Theo.S. Eicher, John H. Mu tti and Michel le

mo d el , Sta ti sti cal met h o d. H.Tumovsky -2009
 International Economics – Global Markets and competi tion – Henry
5 . Tr ai ni ng I nterv e ntio ns: l ear n in g E x p eri en ce a n d Bu il di n g O r gan i zat io n
Thompson, 2006
Capa bi li t y, E mpl o y ee ca pa bil it y , Ap pr ent i ceshi p, Vesti bu le, E mb ed d ed
trai ni ng, T ea m bui ldi ng, cr o ss a n d I n t e r - p o si t i o n a l trai ni ng,
Lea d er sh i p trai n in g .
References : 3. 4 El e c ti ve IB 2: Inte r nati onal Tr ade Pol i c y
 T r a i n i n g i n O r g a n i z a t i o n – I r w i n L . G o l d s t e i n , J . Ke v i n F o r d .
1. Ov erv ie w o f I nter na tio n al Tra de: i nt ro du ct i o n, d ev elo p men t,
 E f f e c t i v e T r a i n i n g : S y s t e m S t r a t e g i e s & Pr a c t i c e s – P N i c k B l a n c h a r d o p e r a t i n g fa c t o r s , fa c t o r s l e a d i n g t o g r o wt h i n i n t e r n a t i o n a l t r a d e a n d
James W Thacker. evaluat i on.
 Training For Organiza tional Transfor mation – Rolf P Lynton Udai
Pa r e e k . 2 . T r a d e R e s t r i c t i o n s : p a r t i a l e q u i l i b r i u m a n a l y si s a n d e f f e c t s o f t a r i f f s ,
 The Trainers portable mentor – Gargulo & O thers th eor y o f tar i ff stru ctu re – t h e ra t e o f effecti v e pr o tecti o n,
g en eral i zati o n a n d evalu a ti o n t h eor y o f effect i v e pr ot ecti o n, g en eral
e qu il i briu m a na l y si s o f ta r i ff in sma ll a n d la r g e c ou n tr y p er sp e ct iv e ,
INTERNAT IO NAL B USINESS o pt i mu m ta ri ff.
3. 3 El e c ti ve IB 1: Inte r nati onal Ec onomi c s 3. No n -tr ade B ar r ie r s a nd Pr o te c t io n is m: in tr o du cti o n -i mp o rt qu ota s-
o t h e r n o n - t a r i f f b a r r i e r s a n d n e w p r o t e c t i o n i s m -t h e p o l i t i c a l e c o n o m y
1. Theo ries o f In tern at io n al Tr a de: t h e la w o f co mpa rati v e a d va nta g e,
o f p r ot ect i on i sm-strat eg i c tra d e a n d in du stria l p ol i ci es, t h e Uru gu a y
t h e s t a n d a r d t h e o r y o f i n t e r n a t i o n a l t r a d e , fa c t o r s e n d o w m e n t a n d t h e rou nd a nd out sta ndi ng t ra de pr obl ems.
Heck sh er -O hli n t h eor y.
4. Eco no mic In tegrat ion - Cus tom un ions an d free tr ade areas: tra de
2. Dem an d & S up pl y An al ysi s: i ntr o du ct i on , t h e eq u ili br iu m relat iv e c r e a t i n g c u s t o m u n i o n s, t r a d e d i v e r s i o n s, t h e o r y o f s e c o n d b e st a n d
c o m m o d i t y p r i c e w i t h t r a d e - p a r t i a l a n d g e n e r a l e q u i l i b r i u m a n a l y s i s, o t h e r s t a t i c w e l fa r e e f f e c t s o f c u s t o m u n i o n s - d y n a m i c e f f e c t s f r o m
relati o n sh ip b et ween g en eral an d part ial equ il i briu m a n aly ses, o ffer c u st o m u n i o n , a n a l y s i s o f e c o n o m i c i n t e g r a t i o n - E U F T A, N A F T A ,
c u r v e s, t h e t e r m s o f t r a d e a n d g a i n s. a t t e m p t s a t e c o n o m i c i n t e g r a t i o n a m o n g d e v e l o p i n g c o u n t r i e s,
tra n sit i o n e c o no m i e s a n d e m er gi n g e c o n o mi e s.
3 Eco no m ies o f Sc ale: i ntr o du ct io n , i mp er fect co mp et iti o n a n d
in t er na t io na l t ra d e , tra d e ba se d o n d y na mi c t e ch n o lo g i ca l di ffe r e n ce s,
5. I n t e r n a t i o n a l T r a d e & E c o n o m i c D e v e l o p m e n t : r e g u l a t i o n s, f r e e
c a u s e o f t r a n s p o r t a t i o n , i n d u st r y l o c a t i o n , e n v i r o n m e n t a l s t a n d a r d s a n d
trade, pr ot ecti on, d e t er mi na nt s, FDI r egu lati o n s, cu rr en cy
in t er nat io na l tra d e.
convert ibil it y r egulat i ons, r egula ti ons of for ei g n trade and
i mp l e m e nta t i o n i n In d ia , i m p orta n c e a n d t er m s o f tra d e to
4. E c o n o m i c G r o wt h a n d I n t e r n a t i o n a l T r a d e : g r o wt h fa c t o r s o f
d e v e l o p m e n t , e x p o r t i n s t a b i l i t y , i m p o r t su b s t u t i o n / e x p o r t o r i e n t a t i o n ,
p r o d u c t i o n , t e c h n i c a l p r o g r e s s, g r o w t h a n d t r a d e i n s m a l l c o u n t r y a n d
c u r r e n t p r o b l e m s fa c i n g d e v e l o p i n g c o u n t r i e s .
l a r g e c o u n t r y p e r s p e c t i v e , e f f e c t a n d e v a l u a t i o n , t r a d e c h a n g e s.
References :
5 . Tr ade M o des : mod es, d et er mi na nt s, for ei g n i n v est ment s – FDI , F PI ,  International Trade Policy – A contemporary analy sis – Nigel
F D I o n n a t i o n a l t r e a t m e n t fa c t o r . H e t e r o g e n e i t y i n i n t e r n a t i o n a l t r a d e , G o l m wa d e
In dia i n t h e g lo ba l setti n g an d gl o bali za ti o n o f I n dia n bu si n ess.  International Trade and Trade Pol icy – Ethanan He lpman
 International T r a d e Po l i c y – A d e v e l o p i n g c o u n t r y p e r s p e c t i v e a u t h o r :
References : Dilip K.Das
 Domenic Salvator – In ternational Economics  International T r a d e Po l i c y f o r T e c h n o l o g y T r a n s f e r – Y i S h i n T a n g ,
 Pa u l R . K r u g m a n a n d O b s t f e l d . M – I n t e r n a t i o n a l E c o n o m i c s , 3 r d 2009
E d i t i o n , H a r p e r C o l l i n s Pu b . , 1 9 9 4  International Trade Pol icy – Fredick Victor Meyer – 1978
 B u c k l e y , A d r i a n – M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996.
 International Economics – Robert J .Carbaugh 2008.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 13

3. 5 El ec ti ve IB 3: Expor t – Imp or t Pr oc e d ur e s , s y s t e m s d e v e l o p m e n t , i n f o r m a t i o n s y st e m p r o j e c t s , evaluat i on of

s y s t e m s r e q u e s t s, st e p s i n p r e l i m i n a r y i n v e s t i g a t i o n .
Doc ume ntati on and S uppl y Chai n M anage me nt
3 . S ys te ms An al ys is Pro cess: r equ ir ement s mod eli n g, sy st em d ev el o p ment
m e t h o d s , m o d e l i n g t o o l s a n d t e c h n i q u e s, s y st e m s r e q u i r e m e n t
1 . I n t e r n a t i o n a l T r a d e P o l i c y F r a m e wo r k : r e g u l a t i o n s f o r I n t e r n a t i o n a l c h e c k l i s t , fa c t – f i n d i n g , i n t e r v i e w s, o t h e r f a c t - f i n d i n g t e c h n i q u e s ,
t r a d e , l e g a l a sp e c t s o f e x p o r t s – i m p o r t s c o n t r a c t , e x i m p o l i c y o f I n d i a . d o c u m e n t a t i o n . D a t a a n d p r o c e s s m o d e l i n g - D F D s, d a t a d i c t i o n a r y ,
p r o c e s s d e s c r i p t i o n t o o l s, l o g i c a l v s . p h y s i c a l m o d e l s . O b j e c t
2. E x po rt Tra de Pro ced ures & Do cu me nt at io n : ex p ort pr o cedu r es, mo d el in g -o b j ect -or i en t ed t er ms an d co n cept s, o b j ect s an d cla sses.
pr eshi p men t i n sp ecti o n pr o cedu re, exp or t d o cu menta ti o n, E CGC
re l eva n c e s, i n c e nt iv e s, el i gi bi li ty c rit e ria , p e r for ma n c e e va lu a t i on , 4. T h e D e s i g n P r o c e s s a n d i t s E s s e n t i a l s : e v a l u a t i n g s o f t wa r e
sel f-cer ti fi cat io n pr o cedu r es, co n cessi on s a n d pr o mot i o nal ad va nta g es. a l t e r n a t i v e s , st e p s i n e v a l u a t i n g a n d p u r c h a si n g s o f t wa r e p a c k a g e s ,
t r a n s i t i o n t o s y st e m s d e s i g n , p r o t o t y p i n g . U s e r i n t e r fa c e , i n p u t a n d
3 . E x p o r t P r o m o t i o n M e a s u r e s i n I n d i a : e x p o r t p r o m o t i o n o r g a n i z a t i o n s, o u t p u t d e si g n , u s e r i n t e r fa c e d e si g n . S y s t e m s i m p l e m e n t a t i o n -
ro le o f g o v er n ment a g en ci es, ST C , M NC /T NC’ s i n pr o mot i ng ex p ort s ap pli ca ti o n d ev el o p men t, stru ctu r ed a p pli ca ti o n d ev el o p ment , o b j ect
and evalua ti on of i t s i mpact on BO P. or ient ed a p pli ca ti o n d ev el o p ment , t e st i n g the ap pl i cat io n ,
d o c u m e n t a t i o n , m a n a g e m e n t a p p r o v a l , i n st a l l a t i o n a n d e v a l u a t i o n ,
4. I m p o r t T r a d e P r o c e d u r e s & D o c u m e n t a t i o n : r e st r i c t i o n s , r o l e a n d trai ni ng, data c o n v e r s i o n , s y s t e m s su p p o r t – u s e r su p p o r t a c t i v i t i e s,
r e l e v a n c e o f g o v e r n m e n t i n t e r v e n t i o n s, m e a su r e m e n t o f i m p o r t p a r i t y m a i n t e n a n c e a c t i v i t i e s, s y st e m s o b s o l e s c e n c e .
on G DP. 5 . C r o s s L i f e C y c l e Ac t i v i t i e s a n d S k i l l s : p r o j e c t a n d p r o c e s s m a n a g e m e n t
t e c h n i q u e s , fa c t fi n d i n g a n d i n f o r m a t i o n g a t h e r i n g , f e a s i b i l i t y a n d
5. Role of Inter natio n al Tr adi ng Center i n E-co mmer ce: computat iona l c o st - b e n e f i t a n a l y si s , j o i n t a p p l i c a t i o n d e v e l o p m e n t , i n t e r p e r s o n a l
a n a l y s i s o f I n d i a ’ s e x p o r t i m p o r t l o g i s t i c s a n d si m p l i f i c a t i o n o f sk i l l s a n d c o m m u n i c a t i o n s .
pr o c e du ra l for ma l it i e s a n d r e qu ir e me nt s.
References :
Reference :  J e f f r e y L . Wh i t t e n a n d L o n n i e D . B e n t l e y – S y s t e m s A n a l y s i s a n d D e s i g n ,
 D e s a i . H . B – I n d i a n S h i p p i n g Pe r s p e c t i v e s , D e l h i , A n u p a m Tata McG ra w Hil l
Pu b l i c a t i o n s , 1 9 8 8  Shelly, Gary b., Cashman , Thomas J and Rosenblatt, Harr y J: Systems,
 Government of India handbook of Import – Expor t Procedures Analysis and Des ign, Thomson
 Pa r a s R a m – E x p o r t : W h a t , W h e r e a n d H o w , D e l h i , A n u p a m Pu b . ,  Ke n d a l l a n d K e n d a l l , S y s t e m s A n a l y s i s a n d D e s i g n , P H I
1995.  L e n Fe r t u c k – S y s t e m s A n a l y s i s a n d D e s i g n w i t h M o d e r n M e t h o d s –
 Export Management – Balagopal B &E T e c h
 Export I mport Procedures – Thomas E .Johnson  Satzinger, John W.Jackson, Robert B. Burd, Stephen D, Systems
 N e w I m p o r t E x p o r t Po l i c y & H a n d b o o k o f P r o c e d u r e s - N a b h i Analysis and Des ign in A changing world, Thomson
 I n t e r n a t i o n a l T r a d e & E x p o r t M a n a g e m e n t – Fr a n c i s C h e r u n i l a m

INFO RM ATIO N SY STEM S 3. 4 El e c ti ve IS 2: Softwar e Engi ne e r i ng M anage me nt

1. T he Pro d uct an d the Pro cess: a n o v er vi ew o f sy stem eng i n eeri n g,
anal y si s co n cep t s a n d pr i n ci pl es, a nal y si s mo d el i n g, d esig n co n cept s
3. 3 El e c ti ve IS 1: Syste m Anal ysi s and De si gn a n d p r i n c i p l e s , d e s i g n m e t h o d s, d e si g n f o r r e a l t i m e s y st e m s .
1. S y s t e m A n a l y s i s F u n d a m e n t a l s a n d t h e M o d e r n S y s t e m s An a l y s t : 2. S o f t wa r e L i f e C y c l e M o d e l s : so f t wa r e r e q u i r e m e n t , s o ft w a r e d e s i g n ,
i n t r o d u c t i o n t o sy s t e m s a n a l y s i s a n d d e si g n , i n f o r m a t i o n s y st e m c o n fi g u r a t i o n m a n a g e m e n t .
c o m p o n e n t s, t y p e s o f b u si n e s s i n f o r m a t i o n s y s t e m s, o r g a n i z a t i o n a l
s t r u c t u r e . S y st e m s d e v e l o p m e n t t e c h n i q u e s a n d t o o l s , t h e S D L C , t h e 3 . S o f t wa r e M e t r i c s : s o f t wa r e p r o c e s s a n d p r o j e c t m e t r i c s , t e c h n i c a l
s y s t e m s a n a l y s t p o si t i o n . m e t r i c s f o r s o ft w a r e . P r o j e c t p l a n n i n g a n d m a n a g e m e n t : P r o j e c t
m a n a g e m e n t c o n c e p t s , p r o j e c t s c h e d u l i n g a n d t r a c k i n g , s o ft wa r e
2. I n f o r m a t i o n R e q u i r e m e n t s An a l y s i s : sy s t e m s p l a n n i n g , p r e l i m i n a r y pr oj ect pla nni ng.
i n v e s t i g a t i o n , t h e i m p o r t a n c e o f st r a t e g i c p l a n n i n g , a f r a m e w o r k f o r

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 14

4. Ris k M an age men t, Quali ty As s u r a n c e : qua lit y v eri fi ca ti o n and  Information Security Management with IT IL , Volume 3 By Jacques A.
v a l u a t i o n , t e st i n g . C a z e m i e r , Pa u l O v e r b e e k , L o u k Pe t e r s
5 . O b j e c t O r i e n t e d C o n c e p t s : f o r m a l M e t h o d s , S o f t wa r e reen gi n eer i ng IT governance: a manager's guide to data security and BS 7799/ISO 17799
a n d s o f t wa r e t o o l s . By Alan Ca lder, Steve Watk ins
References :
 R o g e r S . Pr e s s m a n : S o f t wa r e E n g i n e e r i n g – A P r a c t i t i o n e r ’ s A p p r o a c h
– Tata Mc Gra w H il l – I V edit ion. TO URISM AND TRAVEL M ANAG EM ENT
 K i e r o n C o n wa y , S o f t wa r e P r o je c t M a n a g e m e n t : Fr o m c o n c e p t t o
d e p l o y m e n t , W i l e y D r e a m t e c h Pr e s s 3. 3 El ec ti ve TTM 1: Tour i s m M anage me nt
 S o m m e r v i l l e , I a n : S o f t wa r e E n g i n e e r i n g , A d d i s o n W e s l e y
 S . A . K e l k a r , S o f t wa r e P r o je c t M a n a g e m e n t , P H I 1 O r g a n i s e d T r a v e l : d e f i n i n g T o u r i st & T o u r i s m v i z : i n b o u n d ,
 Carlo Ghezz i, Mehdi Jazayeri , D ino Mandriol i – Fun damentals of o u t b o u n d , d o m e s t i c , m a i n t e n a n c e o f t o u r i s m p r o d u c t s, Al t e r n a t i v e
S o f t wa r e E n g i n e e r i n g – PH I tou r i sm, Ma ss t ou ri sm , S p e cia l i nt er e st tou ri sm .

2 I t i n e r a r y D e v e l o p m e n t : i n t r o d u c t i o n , m e a n i n g a n d d e fi n i t i o n , t y p e s o f
i t i n e r a r i e s , h o w t o d e v e l o p a n e f f e c t i v e i t i n e r a r y , fu n c t i o n s o f t o u r
3. 5 El e c ti ve IS 3: Data M anage me nt Te c hni que s ma na g er s a n d p la n ni n g to o l s fo r a n it in e ra r y.
1. D a t a b a s e C o n c e p t s, S c h e m a s, M o d e l s , Arch it ectu r es, P ro du ct s, 3 To ur P ac kag i ng M an ag e me nt: co n cept , or i gi n a n d d ev el o p ment o f
F e a t u r e s , O O AD , O O P S , O L A P , O L T P . T ou r pa ck a gi n g, T yp es o f T ou r, Co mp o n ent o f a Sta n dar d Pa ck a g e
2. Ex tra ct i on , T ra n sfo r ma ti o n a n d L oa di n g (ET L ), ET L C o n c e pt s a nd T ou r, Fa c to r s a ffe ct i ng T ou r F or mu la ti o n, T ou r D e si g ni n g P ro c e ss,
T o o l s i n m a r k e t , D a t a wa r e h o u s i n g , D a t a M i n i n g , D a t a M a r t , Si g ni fi ca n ce o f Pa ck a g e T ou r, T ou r Br o chu r e.
D a t a S t o r a g e M e t h o d s.
4 T r a v e l Ag e n c y M a r ke t i n g : m a r k e t i n g C o n c e p t , u n i q u e f e a t u r e s o f
3. B u s i n e s s I n t e l l i g e n c e , T o o l s a n d M e t h o d s. T rav el Ma rk eti n g, Si g ni fi ca n ce o f T rav el Ag e n c y ma rk et in g ,
Dev el o pi n g a T ou r Mark et in g P la n, Ma rk eti n g S trat eg y o f I nb ou n d &
4. S t r u c t u r e , D e si g n , D e v e l o p m e n t a n d M a n a g i n g C o r p o r a t e I n f o r m a t i o n Outbou nd tour s.
S y st e m s ( C I S ) .
5 T r a v e l F o r m a l i t i e s i n I n d i a : v i sa – R e q u i r e m e n t s – T y p e s o f v i sa s –
5. Data S ecu ri ty Ma nag emen t a n d Co n tr ol . Cu rr e n cy r egu la t io n s – cu sto m for ma l it i e s – Di ffe r e nt t y p e s o f ta x e s.
Restr i ct ed an d Pr o t ect ed area s – t y pes o f r estri ct io n s, Hea lt h
References : Regula ti ons.
 T h e D a t a W a r e h o u s e E T L T o o l k i t : Pr a c t i c a l T e c h n i q u e s f o r E x t r a c t i n g ,
Cleaning by Ralph Kimball and Joe Case rta References :
 E T L S t r a t e g y f o r t h e E n t e r p r i s e . . b y S a n d e s h G a wa n d e  Market ing Management for Travel & Tour ism – Ne lson Th rones
 Business Intel ligence: A Capabil ity Ma turity Model By Dorothy Mil ler  I n t r o d u c t i o n t o T o u r i s m & H o t e l I n d u s t r y – Z u l f i k a r , S PD
 Introduction to Bus iness Intelligence By Jorg Hartenauer  M i l l a n d M o r r i s o n , (1 9 9 2 ) , T h e T o u r i s m S y s t e m : A n I n t r o d u c t o r y T e x t ,
 Database Management: An Organiza tional Perspect ive by Richard T . Prentice Hall.
Watson  C o o p e r , Fl e t c h e r e t a l , (1 9 9 3 ) , T o u r i s m Pr i n c i p l e s a n d Pr a c t i c e s ,
 Database Systems Des ign, I mplementa tion, and Management by Peter Pitman.
Rob and Carlos Coronel
 M o d e r n D a t a b a s e M a n a g e m e n t (5 t h E d i t i o n ) b y F r e d R . M c Fa d d e n , 3. 4 El ec ti ve TTM 2: Ec o Tour i s m
J e f f r e y A . H o f f e r a n d M a r y B . Pr e s c o t t
 D e v e l o p i n g Q u a l i t y C o m p l e x D a t a b a s e S y s t e m s : Pr a c t i c e s , T e c h n i q u e s 1 . I n t r o d u c t i o n t o E c o T o u r i s m : d e f i n i t i o n , C o n c e p t , G r o wt h & P r i n c i p l e s
and Technologies by Sh irley A . Becker E m e r g i n g C o n c e p t s: E c o / r u r a l / a g r i / fa r m / g r e e n / wi l d e r n e s s /
 Strategic secur ity management: a risk assessmen t guide fo r decision c o u n t r y s i d e / s p e c i a l i n t e r e st t o u r i s m .
m a k e r s B y Ka r i m H . V e l l a n i
 The best damn I T security management book per iod By Sus an Snedaker

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 15

2. To uris m: env ir o n mental R el eva n ce; E co – t ou r i sm in 3rd World References :

C o u n t r i e s – P r o b l e m s , p r o s p e c t s f o r su st a i n a b i l i t y  T h e o r y o f C o o k e r y – Kr i s h n a A r o r a
 M o d e m C o o k e r y Vo l - I & I I – T . E . Ph i l i p
3. Concept of carrying c ap ac it y: eco – t ouri sm as a world wi d e
 Fo o d & B e v e r a g e S e r v i c e – V i ja y D h a wa n
p h en o mena .
 M a n a g i n g Fr o n t O f f i c e O p e r a t i o n s – M i c h a e l L Ka s a r a n a & R i c h a r d
4. Co ncept a nd pl a n ni ng o f eco – to urism dest in at io n s: d ev el o pi n g an d Brooks
i m p l a n t i n g E c o t o u r i s m g u i d e l i n e s f o r wi l d l a n d s a n d n e i g h b o u r i n g  O p e r a t i o n s M a n a g e m e n t – S t a i n l e y Ph o r n c o
c o m m u n i t i e s.  H o u s e Ke e p i n g M a n u a l – S u d h i r A n d r e ws
 Introduction to Hospitality – I & I I – Dennis Foster
5 . Eco – to uris m a nd co m mu n it y dev elo p men t: con fer en ce, co n v en ti o n &
 M a r k e t i n g o f H o s p i t a l i t y – K o t l e r , B o we n , M a k e n s .
d eclara ti o n r elat ed t o en vi r on men t s
References :
 G l o b a l E c o T o u r i s m – P r a b h a s C h a n d r a – Ka n i s k h a Pu b l i c a t i o n
 Codes – Protocol & Char ter H EALTH CARE M ANAG EM ENT
 I n t e r n a t i o n a l E c o T o u r i s m E n v i r o n m e n t – P r o b h a s C h a n d r a – Ka n i s k h a
Pu b l i c a t i o n 3. 3 El ec ti ve H CM 1: Communi ty H e al th, Epi demi ol ogy &
 Travel & Tourism – Cott man – VNR P op ul ati on M anage me nt
 Tourism System – Ind troductory Text – Mik & Morr ivon
 T o u r i s m & S u s t a i n a b i l i t y – M o wf o r t h – R o u t h U d g e 1. E p i d e m i o l o g y : m e a n i n g & S c o p e , M o d e l s a n d fa c t o r s a s s o c i a t e d wi t h
h e a l t h a n d d i s e a s e s ; H e a l t h st a t i s t i c s a n d h e a l t h i n d i c a t o r ; M o r b i d i t y ,
M o r t a l i t y : D a t a s o u r c e s , c o l l e c t i o n , a n a l y si s a n d u s e s.

3. 5 El ec ti ve TTM 3: H ospi tal i ty M anage me nt 2. H e a l t h I n f o r m a t i o n S y s t e m : u s e o f c o m p u t e r s, p r i m a r y h e a l t h c a r e

a n d c o m mu ni ty pa rt i ci pa t i o n
1. T o u r i s m & A c c o m m o d a t i o n : i n t r o d u c t i o n t o h o t e l s, A c c o m m o d a t i o n
I n d u st r y , T y p e s, E v o l u t i o n o f l o d g i n g i n d u st r y , N e e d , I m p o r t a n c e , r o l e 3. Org an is atio n al as pects o f co m m u nit y he alt h: cli ni ca l care; p h y si cal
o f h o t e l s, F H R AI , S t a r H o t e l s a n d c l a s si f i c a t i o n . I n t e r n a t i o n a l a sp e ct s o f c o m mu ni ty hea lt h ; P syc h o lo g i ca l a sp e c t s o f co m mu n it y
S cena ri o s an d tr en d s. h eal th .

2. Ho tel In d ustr y i n I n di a: ev olu ti o n, D i ffer en t gr ou p s o f h ot el s i n 4. Spec i al as pects of co mmun it y he alt h; d r u g s, al coholi sm et c,

In dia , H o t el Gr ou p s IT D C – ro l e, i mp or tan ce, ASH OKA gr ou p, pr ev ent iv e a nd pr o mot iv e h eal th car e.
WE LCO M E gr ou p, T aj G rou p – r ol e i n I ndia n T ouri sm 5. Po p ul at io n po lic y: P la nn i ng a n d ma na g e m e nt .
3. Front O ffice M an age men t & Ho use Kee pi ng: i nt rodu cti on t o Fr ont References :
O f f i c e D e p a r t m e n t , A d v a n t a g e s , F o r m a l i t i e s a n d f o r m a t s, t y p e s o f  Abelin T. Brzenski . Z.J and Cars tairs . V.D , Measureme nt in health
r o o m s a n d p l a n s. O r g a n i z a t i o n c h a r t a n d d u t i e s a n d r e s p o n s i b i l i t i e s , promotion and protect ion, 1987, WHO Copenhagen.
Qu alit i es o f a fro n t -o ffi ce sta ff – I nt ro du ct i on t o H ou sek eep i ng ,
 Alderson. M, An introduct ion to epidemiology, 2 nd ed.1983, Mac Mi llan,
i mp or ta n c e o f h ou sek e e p i ng d e pa rt m e n t, Or ga ni za ti o na l c ha rt a n d t h e
London
d u t i e s a n d r e s p o n si b i l i t i e s . C l e a n i n g – d i f f e r e n t e q u i p m e n t s & a g e n t s ,
 Green.L.W and Anderson.C .L, Community Health, 5 th ed . 1986. Times
D a i l y r o u t i n e s y s t e m s, L a u n d r y , L i n e n & U n i f o r m , I n t e r i o r D e c o r a t i o n
Mir ror Mosby, St .Luios .
& fa c i l i t i e s, S p e c i a l d e c o r a t i o n s .
 Hill.A.B, A short textbooks o f medica l s tatistic s, 1984 UN I books.
4. Fo o d & Bev erag e Serv ice: i ntr o du ci n g to fo od & b ev erag e serv i ce,  J o l l y . K . G , Fa m i l y p l a n n i n g i n I n d i a 1 9 6 9 - 8 4 : A d i s t r i c t l e v e l s t u d y ,
t y p e s o f s e r v i c e s , o r g a n i z a t i o n a l c h a r t s a n d d u t i e s, M e n u s , I d e a a b o u t 1986, Hindustan, Delh i.
B e v e r a g e s – A l c o h o l i c & N o n Al c o h o l i c . F o o d P r o d u c t i o n –  McGar thy Mark, Epidem iology and pol icies for health p la nning, 1983.
In tr odu cti o n, Hi erar ch y , I d ea ab ou t d i ffer en t cu i sin es – nat i ona l a nd  Po l l a r d . A . H e t c , D e m o g r a p h i c t e c h n i q u e s , 1 9 8 1 , P e r g a m o n , O x f o r d .
i n t e r n a t i o n a l , s p e c i f i c m e n u s a c c o r d i n g t o f e st i v a l s & o t h e r fa c i l i t i e s .
5. M a r ke t i n g o f H o t e l s : m e a n i n g a n d c o n c e p t o f H o s p i t a l i t y M a r k e t i n g –
i m p o r t a n c e & i t s fu t u r e , G r e a t L e a d e r s i n h o s p i t a l i t y – E l l s w o r t h
Sta tl er , Ra l p h H it z, J .W illa r d Marr i ot. Mark et in g co n cept , Mark et i n g
3. 4 El ec ti ve H CM 2: H e al th Care and Soc i al Pol i c y
Mi x , H o t el Mark et a n d n ew tr en d s.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 16

1. S o c i a l We l f a r e : so c i a l p o l i c y , h e a l t h c a r e a n d s o c i a l d e v e l o p m e n t ; References :
pu b li c a nd so cia l p ol i cy .  Fe r r e r . H . P e d , T h e H e a l t h S e r v i c e s A d m i n i s t r a t i o n R e s e a r c h a n d
M a n a g e m e n t , 1 9 7 2 , B u t t e r wo r t h s , L o n d o n .
2. Ap proac hes to an al ys is: r e s o u r c e s, s t r u c t u r e a n d o r g a n i z a t i o n s;  Hodgetts. R. M and Cascio.D . M, Modern Health Care Ad minist ration,
fa c t o r s i n s o c i a l p o l i c y ; S i t u a t i o n a l , st r u c t u r a l , i d e a l o g i c a l a n d 1 9 8 3 , A c a d e m i c Pr e s s , N e w Yo r k .
envir onmenta l.  H o m b y . P e t c , G u i d e l i n e s f o r H e a l t h M a n p o we r P l a n n i n g , 1 9 8 1 , WH O ,
Geneva.
3. H e a l t h p o l i c y f o r m u l a t i o n : fa c t o r s, d e t e r m i n a n t s a n d o t h e r s e c t o r a l  Hyman, Herbert.H, Hea lth Planning: A syste ms approach, 2 nd ed.,
i s su e s ; N a t i o n a l h e a l t h p o l i c y : R e v i e w o f d i f f e r e n t c o m m i t t e e s. 1982. Aspen, Rockville .

4. Distri b ut io n o f he alt h serv ices in I nd i a; d i spari ti es; h eal t h p ol i cy ;  Indian Council of Medical Re search, Nat ional Conference on
in pu t , ou t pu t a n d p er fo r ma n c e . Evaluation o f Primary health care programme s, 1980, IC MS, Ne w
5. Role of private an d volu nt ary grou ps: r ol e of nat iona l and Delhi.
in t er nat io na l ag en ci es; H eal t h an d so cia l p o li cy; In ter nati o nal
p e r s p e c t i v e ; H e a l t h p o l i c y t h e d i sa d v a n t a g e d .
References :
 C h a t t e r i c e , M e e r a , I m p l e m e n t i n g H e a l t h Po l i c y , 1 9 8 8 , M a n o h a r , N e w
SM ALL B USINESS M ANAG EM ENT &
Delhi. ENTREPRENE URSH I P
 Christ ianson.J. B and Mamor .T .R , Health Care Policy : A po lit ical
Economyapproach, 1982 Sage, London.
3. 3 El ec ti ve SB M &E 1: G ove r nme nt B usi ne s s I nte r fac e
 D ju n k a n o v i c . V a n d M a c h . E . P e d , A l t e r n a t i v e A p p r o a c h e s t o M e e t i n g 1. S t a t e P a r t i c i p a t i o n i n B u si n e s s , i n t e r a c t i o n b e t w e e n G o v e r n m e n t ,
Basic Health Needs in Deve loping Countr ies, 1975, WH O, Geneva. Bu si n ess a n d di ffer ent cha mb er s o f C o mmer ce a n d I n du str y i n I n d ia;
 L e e Ke n n e t h a n d M i l l s . A n n e , P o l i c y M a k i n g a n d Pl a n n i n g i n H e a l t h Pu b li c Di stri bu t i on S y st e m; G ov e rn m e n t C o n tr ol o v e r p ri c e a n d
Sector, 1987, Oxford University Press , Ox ford. di str ibu ti on.
 Leichter .H . M, A comparative approach to policy analysis: Health care 2. C o n su m e r P r o t e c t i o n A c t ( C P A) a n d t h e r o l e o f v o l u n t a r y
p o l i c i e s i n f o u r n a t i o n s , 1 9 7 9 , C a m b r i d g e U n i v e r s i t y Pr e s s , o r g a n i z a t i o n s i n P r o t e c t i n g C o n su m e r ’ s R i g h t s; I n d u s t r i a l p o l i c y
Cambridge. r e s o l u t i o n , n e w i n d u st r i a l p o l i c y o f t h e G o v e r n m e n t .
 Pa r s t e n . G , P l a n n e r s , Po l i t i c s a n d H e a l t h S e r v i c e s , 1 9 8 0 , C r o o m H e l m , 3. Concentra ti on of E conomi c P ower: R ol e of Mult i nati onal s, F or ei gn
London. Cap ital a n d F or ei g n co lla b orat i on s.
 R o e m e r . M . I , C o m p a r a t i v e N a t i o n a l Po l i c i e s o n H e a l t h C a r e , 1 9 7 7 ,
4. In dia n P la n n in g S y st e m: G ov e r n m en t P ol ic y co n c er n i ng d e v el o p m e nt
o f b a c k wa r d a r e a s / r e g i o n s ; G o v e r n m e n t p o l i c y w i t h r e g a r d t o e x p o r t
Mareel Dekker, Ne w York.
p r o m o t i o n a n d i m p o r t su b st i t u t i o n ; C o n t r o l l e r o f c a p i t a l i s su e s .
Go v er n m e nt ’ s p ol i cy wit h r ega rd t o sma l l sca l e in du stri e s.
5. T h e r e s p o n s i b i l i t i e s o f t h e B u si n e s s a s w e l l a s t h e G o v e r n m e n t t o
3. 5 El ec ti ve H CM 3: H e al th Syste ms M anage me nt p r o t e c t t h e E n v i r o n m e n t ; G o v e r n m e n t c l e a r a n c e f o r e st a b l i sh i n g a n e w
1. S yste ms a n al ysi s an d s ys tem s dy n a mics i n hea lt h care: h eal t h ent er p ri se.
s y s t e m s : C h a r a c t e r i s t i c s , p l a n n i n g m e t h o d o l o g i e s , g o a l s a n d fu n c t i o n s. Re f e r e n c es :
 Cherunilam Francis, Business and Government. 8 th ed. Bombay,
2. Str ategic manage me nt i n healt h care ; qua nt itat i ve founda ti ons of Himalaya, 1995
h ea l th ser vi c e s ma na g e me n t; H ea lt h sy st e m s r e sea r c h: Use s a n d  Dasgupta A. and Sengupta.N, Government and Business , Ne w Delhi ,
ap pli ca ti o n s. Vikas, 1987
 Marathe, Sharad S. Regula tion and Development , Ne w Delhi, Sage,
3. M ethodologie s: eva luati on met h o do l og y for monit ori ng the 1986
p er for ma n c e a n d n e ed s i n h ea lt h ser vi c e s.  Trivedi . M. L , Government and Bus iness, Bo mbay, Mul ti tech, 1980

4. Oper atio n al pl a n ni ng an d m a n ag eme nt iss ues i n hea lt h care: h ea lt h

c a r e d e c i si o n m a k i n g f o r m e g a p r o b l e m s .

5. Ap pro ac hes; co nt emp orar y tr end s i n h ea lt h car e; Hea l th Ma n po wer 3. 4 El ec ti ve SB M &E 2: Smal l B usi ne ss M ar k e ti ng
p ol ic y , p la n n in g a nd ma na ge me n t; P r oj e ct ma na g e m e n t in Hea lt h ca re .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 17

1. B a s i s f o r c o m p e t i t i o n ; st r u c t u r a l A n a l y si s o f I n d u st r i e s; G e n e r i c  B h a t t a c h a r y a . C . C , Pu b l i c S e c t o r E n t e r p r i s e s i n I n d i a , A l l a h a b a d ,
c o m p e t i t i v e s t r a t e g i e s; f r a m e w o r k f o r c o m p e t i t i o n a n a l y si s ; m a r k e t Kitab Mahal , 1990.
s i g n a l s; c o m p e t i t i v e m o v e s .  D e s a i , Va s a n t , S m a l l S c a l e I n d u s t r i e s a n d E n t r e p r e n e u r s h i p , B o m b a y ,
Himalaya, 1995.
2 . T ech n ol o g y o f co mp eti ti v e ad va nta g e; stra t eg y t o ward s bu y er s an d
 P i c k l e H a l B a n d A b r a h a m jo n , R o y e e . L , S m a l l B u s i n e s s M a n a g e m e n t
su p p l i e r s; st r a t e g i c g r o u p s w i t h i n i n d u st r i e s.
5th ed., Ne w York , John Wi ley, 1990.
3 . C o m p e t i t i v e st r a t e g y i n d e c l i n i n g i n d u s t r i e s; c o m p e t i t i v e st r a t e g y i n  Schumacher.E.F, S mall is Beautiful, Ne w Delh i, Rupa, 1990.
g l o b a l i n d u st r i e s .  Staley.E and Morsey. R, Smal l Scale industries in the developing
c o u n t r i e s , N e w Yo r k , M c G r a w H i l l .
4. St rat egi c a nal ysi s of i nt egra ti on ca pa cit y e x p a n si o n ; strat egi es of  Ve p a , R a m . N , H o w t o s u c c e s s i n S m a l l i n d u st r y , N e w D e l h i , V i k a s,
e n t e r i n g i n t o n e w b u s i n e s s. 1984.
5. P o r t f o l i o t e c h n i q u e s i n c o m p e t i t o r a n a l y s i s; t e c h n i q u e s o f c o n d u c t i n g
i n d u st r y a n a l y s i s.
References :
RETAIL & SUP PLY CH AIN M ANAG EM ENT
 A l b e r Ke n n e t h . J , T h e S t r a t e g i c M a n a g e m e n t H a n d b o o k , N e w Yo r k ,
McGra w H ill , 1983 3. 3 El ec ti ve R&SCM 1: Suppl y Chai n M anage me nt
 All io Robert .J, The Practica l Strateg ist; Bus iness and Corporate
Strategy in the 1990s, Californ ia, Ballinger 1988. 1. Intro duc tio n to Su p pl y C h ai n M an ag e me nt: co n cep t, Obj ecti v es a n d
 A n s o f f H . I , I m p l a n t i n g S t r a t e g i c M a n a g e m e n t , E n g l e wo o d C l i f f s , fu n c t i o n o f S C M , c o n c e p t u a l fr a m e w o r k o f S C M , su p p l y c h a i n s t r a t e g y ,
Prentice Hall Inc . 1984. o p e r a t i n g m o d e l f o r su p p l y c h a i n . M a n a g i n g t h e E x t e r n a l a n d i n t e r n a l
su p p l y c h a i n .
 H a r n e l , g a r y a n d Pr a h l a d , C . K . , C o m p l e t i n g f o r t h e f u t u r e . B o s t o n ,
Harvard Business School Press , 1994. 2. Glo b al Su p pl y Ch a in M a n ag e men t: EDI , Pr o bl ems o f co mp l exit y
 Hax.A.C and Ma jlyf , N .S. Readings in S trategic Management, c o n fr o n t i n g su p p l y c h a i n M a n a g e m e n t , R e v e r s e S u p p l y C h a i n . Va l u e
Cambridge, Ballinger, 1984. c h a i n a n d v a l u e d e l i v e r y s y st e m s f o r S C M . O r g a n i z a t i o n D e s i g n a n d
 Po r t e r , M i c h a e l . E , C o m p e t i t i v e a d v a n t a g e , N e w Yo r k , Fr e e P r e s s , M a n a g e m e n t o f su p p l y c h a i n .
1985.
 S t a l k , G e o r g e , C o m p e t i n g A g a i n s t T i m e , N e w Yo r k , F r e e P r e s s , 1 9 9 0 . 3. S o u r c i n g : s o u r c i n g o f m a t e r i a l , G l o b a l s o u r c i n g - i s su e s , P r o b l e m s .
Grou p Pu r cha si n g, I n v en t or y Ma na g ement i n Su p p ly ch ain : R ol e a nd
i m p o r t a n c e o f i n v e n t o r y i n S C , I n v e n t o r y p o l i c i e s, J I T , V M I . R o l e o f
St or e s ma na g e m e n t in SC , in v e nt or y a s a n el e m e nt o f cu st o m er ser vi c e .
3. 5 El ec ti ve SB M &E 3: Fi nanc i ng of Smal l B us i ne ss 4. S t r a t e g i c I s s u e s i n S u p p l y C h a i n s : l e a n M a n u fa c t u r i n g , S t r a t e g i c
1. Fi na n cia l Ma na g e me nt i n sma ll i ndu stri e s; fi na n c ia l n e e d s o f sm a ll P a r t n e r s h i p s, All ia n ces, a n d C ol la bo rat iv e a d va nta g e. St rat egi c
b u si n e s s – t y p e s o f c a p i t a l r e q u i r e m e n t s. relati onships in – l ogi sti cs, Handl i ng syst ems and equi pment , St or es
ma na g e m e nt. B e st p ra cti c e a n d Be n c h ma rk i n g, R e -e n gi n e er in g o f
2. C a s h M a n a g e m e n t p r o b l e m s: s o u r c e s o f fi n a n c e f o r s m a l l b u si n e s s i n su p p l y c h a i n .
I n d i a ; I n d i g e n o u s b a n k e r s , p u b l i c d e p o si t s.
5. R e t a i l i n g a n d s u p p l y c h a i n I n t e r f a c e : r e t a i l su p p l y c h a i n m a n a g e m e n t ,
3. S t a t e F i n a n c e c o r p o r a t i o n s, I n d u st r i a l C o - o p e r a t i v e s – a d e q u a c y a n d T ran spo rtat i o n a n d i n v ent or y i n r etai l SC, C ha n n el d esi gn a nd
a p p r o p r i a t e n e s s o f fu n d s f r o m b a n k i n g a n d n o n - b a n k i n g f i n a n c i a l m a n a g e m e n t , R o l e o f P a c k a g i n g a n d R e p a c k a g i n g i n R e t a i l b u s i n e s s,
i n t e r m e d i a r i e s. C u s t o m e r l e d b u s i n e s s, C u s t o m e r f o c u s i n S u p p l y C h a i n , C o m p l a i n t
H a n d l i n g , d e v e l o p i n g c u st o m e r s e r v i c e st r a t e g y , R F I D a n d B a r c o d i n g .
4. M o n e t a r y p o l i c y o f t h e R e s e r v e B a n k o f I n d i a f o r s m a l l b u si n e s s ;
F i n a n c i a l A s s i s t a n c e fr o m t h e c e n t r a l a n d st a t e G o v e r n m e n t s . Reference :
5. S m a l l s c a l e i n d u st r i e s a n d fi n a n c i a l a l l o c a t i o n a n d u t i l i z a t i o n u n d e r  Mohanty, R. P and Deshmukh, S.G , 2005,. Supply Chain Management
f i v e y e a r p l a n s – a c r i t i c a l a p p r a i sa l . Theory and pract ices, B iztantra .
 Sunil Chopra & Meindl Peter , 2003, Supply Chain Management
References : s t r a t e g y , p l a n n i n g a n d o p e r a t i o n , 3 r d E d i t i o n , Pe a r s o n E d u c a t i o n /
 B h a l l a . K . K , F i n a n c i a l M a n a g e m e n t a n d Po l i c y , 2 n d e d . , N e w D e l h i , PHI .
Anmol 1998.  Altekar , V. Rahul , 2005, Supply Chain Management , PHI .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 18

 Pierre David, 2003, In ternational Log ist ics, B iztantra . 1. S er vi ce: co n cept s, S co p e o f S er v i ces. G o o d s-S er vi ces co n ti nu u m. 4 I s o f
 J o e l D . W i s n e r , G . Ke o n g L e o n g a n d Ke a h - C h o o n T a n , 2 0 0 5 , Pr i n c i p l e s S er vi ces G o o d s a nd S er v i ces Cat eg or i zati o n . I ndu st rial S er vi ces.
of Supply Chain Management A balanced Approach, Thoms on. S e g m e n t a t i o n t a r g e t M a r k e t i n g a n d p o si t i o n i n g , C u st o m e r e x p e c t a t i o n s
 Ronaqld H. Ballou , 2004, Bus iness Logist ics/ S upply Chain an d p er cept i on s o f ser vi ces.
M a n a g e m e n t , Pe a r s o n e d u c a t i o n , 5 t h E d i t i o n .
2. S er vi c e ma rk e ti n g Mi x : pr o du c t, Pr i ci n g, P la c e, Pr o m ot i on , P e op l e,
 Coyle, J.J ., Bard i E.J . & John Langley .C , 2006, The Management of P h y s i c a l e v i d e n c e a n d p r o c e s s . D i m e n si o n s o f S e r v i c e Q u a l i t y ,
Business Logis tics - A supply Chain Perspect ive Thomson, 7th Edi tion. M e a su r i n g s e r v i c e Q u a l i t y .
 B.S.Sahay, 2004, Supply Chain Management for Global
Competi tiveness, Macmi llan India Ltd, 2nd Ed it ion. 3. Stra t egi es for Ma rk eti n g: o v er vi ew, strat eg i es for d eal in g wit h
 Metze r, 2005, “Supply Chain Management ”, Re sponse. i n t a n g i b i l i t y , i n v e n t o r y , i n c o n s i st e n c y a n d i n s e p a r a b i l i t y . B u i l d i n g
c u st o m e r R e l a t i o n s h i p t h r o u g h S e g m e n t a t i o n a n d r e t e n t i o n s t r a t e g i e s.
S er vi ce Mark et i ng T r ian g l e- E x ter nal Mark et in g , I nt er n al Mark eti n g,
3. 4 El ec ti ve R&SCM 2: O pe r ati ons Str ate gy Relat io n sh ip Mark et in g a nd I nt era cti v e Mark eti n g .
1 . I ntr o du ct i on t o O p era ti o n s Ma na g ement: r ol e o f O p era t io n s Ma na g ement
4. I n t r o d u c t i o n t o R e t a i l i n g : t y p e s, F r a n c h i s i n g i n r e t a i l , T e c h n o l o g y i n
i n t o t a l m a n a g e m e n t S y s t e m - I n t e r fa c e b e t w e e n t h e o p e r a t i o n s y s t e m s retail , Fact or s a ffecti ng r etail , R etail i ng pr ocess. R etail i ng i n I ndia a nd
a n d sy s t e m s o f o t h e r fu n c t i o n a l a r e a s . P r o d u c t i o n P l a n n i n g a n d
e m e r g i n g t r e n d s a n d P o l i c y i m p e r a t i v e s.
C o n t r o l : B a si c fu n c t i o n s o f P r o d u c t i o n P l a n n i n g a n d C o n t r o l ,
Pr o du cti o n C y cl e - chara ct eri sti cs o f p ro cess t ech n ol o gi es. 5. M er cha nd i se Mana gement : sour ces of mer cha n di se, L ogi sti c
M a n a g e m e n t , C a t e g o r y M a n a g e m e n t , S t o r e L a y o u t , D e s i g n a n d V i su a l
2. Co n tr ol o f pr o du cti o n op erati o n s: p la nt Ca pa ci t y an d Li n e Bala n ci n g .
M e r c h a n d i si n g , R e t a i l i n g S t r a t e g y a n d C u st o m e r S e r v i c e .
P l a n t l a y o u t - d i f f e r e n t t y p e s o f l a y o u t s . L o c a t i o n a n d t h e fa c t o r s
in flu en ci n g l o cat i on . Mai nt ena n ce Mana g emen t: O bj ecti v es – Failu r e Reference :
Concept , R elia b ili t y, P r ev en ti v e a n d Br eak do wn ma i n t e na n c e ,  Hoffman, 2007, “Services Marketing ”, Thomson .
Rep la cemen t p ol i ci es.  L o v e l o c k , C h a t t e r je e , 2 0 0 6 , S e r v i c e s M a r k e t i n g Pe o p l e , T e c h n o l o g y
3 . S t r a t e g y & O p e r a t i o n s: a fr a m e w o r k f o r o p e r a t i o n s s t r a t e g y . T r a d e o f f s , S t r a t e g y , 5 t h e d i t i o n , Pe a r s o n E d u c a t i o n .
p r o d u c t i v i t y & c o m p e t i t i o n . P r o c e s si n g N e t w o r k S t r a t e g i e s - C a p a c i t y  David Gi lbert, 2003, Re tail Marketing Management, 2nd edition,
a n d r e a l a s s e t i n v e s t m e n t , C a p a c i t y T i m i n g a n d F l e x i b i l i t y R i sk Pe a r s o n E d u c a t i o n .
Ma nagement a nd O perati onal H edgi ng.  Zei thaml Valor ie A . and Bi tner Mary , 2000, Services Mar keting T MH.
4 . S u p p l i e r & C u st o m e r S t r a t e g i e s : o u t s o u r c i n g v s . I n t e g r a t i o n , P u r c h a s i n g  Rampal M. K. and Gupta S. L, 2000, Serv ice Marketin g, Concepts,
S u p p l y M a n a g e m e n t , D e si g n i n g c o n t r a c t s & p r i c i n g ; M a s s c u s t o m i z e d application and cases ,
ser v i c e, T i mel y se rv i c e & i n c e nt i v e m gt , R e v enu e ma na g e m e nt
 Galgotia Publishing Company, Ne w De lhi.
5. Lea r n i ng & Gr o wt h St ra t e gi e s : g lo ba l sta n da r di za ti o n/ a u t o ma t io n ,
 Levy & Weit z, 2005, Re tail ing, T MH
E mp l o ye e co mp e t en c i e s & cu l tu r e, L ea r ni n g & p ro c e ss i mp ro v e m e n t,
 A J Lamba, 2006, The Art of Reta il ing, T MH
co mp et in g t hr ou g h l ea rn i n g a n d in n o vat i on s
Reference :  Pa t r i c k M . D u n n e a n d R o b e r t F . L u s c h , 2 0 0 5 , R e t a i l i n g , T h o m s o n
 Operations Management, Stevenson J. Wi lliam , 2007, 9th Edition, Learning
T MH.  Fe r n i e & S p a r k s , 2 0 0 5 , L o g i s t i c s & R e t a i l M a n a g e m e n t , V i v a B o o k s
 Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th  Gilmore , 2005, Services market ing and Management, Res ponse Books
Edition, Pearson  Gronroos, 2005, Serv ices Management & Market ing, John Wi ley
 Operations Strategy by Slack and Lewis. Prentice Hall, 2003.  Cullen & Ne wman, 2007, “Retailing, environment and operations”,
 Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000. Thomson.
 Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg.
Productivity Press, 1995.
 Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright. B ANK ING & INSURANCE
John Wiley & Sons, 1984.
 Operations Strategy by David Garvin. Prentice Hall, 1992
 Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.
3. 3 El ec ti ve B &I -1: Law & Pr ac tic e of B anki ng
1. Bank i n g a n d R egu lati o n a ct o f 1 9 4 9

3. 5 El ec ti ve R&SCM -3: Se r vi c e s & Re tai l M ark e ti ng 2. Anal y si s o f Fi na n cia l stat ement s o f Ba nk s

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 19

3. Basel No r ms & i ssu es in i mp l emen tat i on i n I n dia o f r e s o u r c e s a n d c o m p e t i t i v e c a p a b i l i t i e s, e n v i r o n m e n t a l s c a n n i n g

techni qu es.
4. M a n a g e m e n t o f B a n k s – N P A a n d S AR F A E S I A c t 3 . E st a b l i s h i n g o r g a n i z a t i o n a l d i r e c t i o n – d e v e l o p i n g st r a t e g i c v i s i o n ,
m i s si o n a n d s e t t i n g o b j e c t i v e s . S t r a t e g i c i n t e n t a n d t h e c o n c e p t o f
5. M a n a g e m e n t o f R i sk i n b a n k s – V A R m o d e l , c a s e s t u d i e s o f r e c e n t
b a n k fa i l u r e s i n I n d i a . stra t e gi c p yra mi d , c or p ora t e et h i c s a n d so c ia l r e sp on si bi li ty .
4. Gen er i c co mp eti ti v e stra t eg i es – sta bi lit y , ex pan si o n, retr en ch men t,
c o n g l o m e r a t e a n d t h e i r v a r i a n t s. S t r a t e g i c a n d c o m p e t i t i v e a d v a n t a g e ,
n e w b u si n e s s m o d e l s f o r g l o b a l a n d i n t e r n e t e c o n o m y , S t r a t e g y
3. 4 El ec ti ve B &I- 2: Inve stme nt B ank i ng & M er c hant c l u s t e r s a n d m o d e l s r e l a t i n g t o p o r t f o l i o a n a l y si s .
B anki ng
1. N a t u r e o f I n v e st m e n t B a n k s & M e r c h a n t B a n k s, C o n v e r g e n c e i n
5. Stra t egy i mp lemen tat io n – bu il d in g co r e co mp et en ci es an d co mp et it iv e
ba nki ng c a p a b i l i t i e s, d e v e l o p i n g p o l i c i e s a n d p r o c e d u r e s f o r i m p l e m e n t a t i o n .
Desi gni ng and i n st a l l i n g su p p o r t i n g and r e wa r d i n g s y st e m s .
2. R e g u l a t o r y i s su e s c o n c e r n i n g I n v e s t m e n t & M e r c h a n t s B a n k s
Eva luati ng and monit or i ng i mpl ementat i on.
3. M a n a g e m e n t o f N B F C ’ s , r e g u l a t o r y i s su e s
. References :
4. Bank i n g ser vi ces & so cial i n clu sio n
 Strategy and Structure – Alfred C .Chandler
 Strategic Management – A lex Miller and Ir win
5. A n a l y s i s o f su b p r i m e c r i s i s o f 2 0 0 7 i n t h e U S a n d i t s i m p l i c a t i o n s f o r
 Competitive Advantages: Creating and Sustaining, Superior
India . Pe r f o r m a n c e – M i c h a e l E . Po r t e r
 Competing for the fu ture – Prahlad and Ham mel
 T h e Fu t u r e o f C o m p e t i t i o n – P r a h l a d a n d V e n k a t a r a m a n
3. 5 El ec ti ve B &I -3: Cor por ate B ank i ng & Re tai l B anki ng  Craft ing and executing S trategy – Aur thor A . Thompson a nd others
1. In tr odu cti o n to pr o du ct s & serv i ces o ffer ed b y co mmer cial ba nk s.  T h e A r t o f S t r a t e g y – A v i n a s h K. D i x i t a n d B a r r y J . N a l e b u f f

2. C o m m e r c i a l B a n k c r e d i t t o I n d u s t r y : T y p e s o f fa c i l i t i e s , T e r m l o a n ,
u n d e r wr i t i n g , w o r k i n g c a p i t a l c r e d i t , l o a n s y n d i c a t i o n , b r i d g e f i n a n c e , ELECTIVE PA PERS
mezza ni n e fi na n ce et c.

3. C o m m e r c i a l b a n k c r e d i t t o v e n t u r e c a p i t a l f i r m s , v a l u a t i o n & r i sk M ARK ETING

ma na g e me nt

4. T y p e s o f R e t a i l p r o d u c t s : C o n su m e r l o a n s , A u t o l o a n s , H o m e l o a n s e t c . 4. 2 El ec ti ve MM 4: Pr od uc t and B r and M anage me nt

1. I n t r o d u c t i o n t o P r o d u c t M a n a g e m e n t : b a si c c o n c e p t s o f p r o d u c t ;
5. A g r i c u l t u r a l l o a n s – T y p e s o f l o a n s & i s s u e s i n r i sk m a n a g e m e n t .
cla ssi fi cati o n o f pr o du ct; pr o du ct mi x an d l i n e d eci sio n s; g ro wt h
stra t e gi e s fo r F MCG ; or ga ni z i n g fo r pr o du ct ma na g e m e nt . Pr o du ct
m a r k e t s t r a t e g i e s f o r l e a d e r s , c h a l l e n g e r s a n d f o l l o w e r s.
FO URTH SEM ESTER 2 . N e w P r o d u c t P l a n n i n g a n d D e v e l o p m e n t : o r g a n i z i n g fo r n e w p r o d u c t ,
n e w p r o d u c t d e v e l o p m e n t p r o c e s s , L a u n c h st r a t e g y , R e a s o n s f o r n e w
4.1 Str ate gi c M anage me nt p r o d u c t fa i l u r e s , c o n su m e r a d o p t i o n p r o c e s s , p r o d u c t l i f e c y c l e
1 . Ov er v i e w o f stra t e g i c ma na g e me n t: or i gi n o f stra t e g y , stra t e g y v s c o n c e p t s.
s t r u c t u r e , e l e m e n t s o f b u s i n e s s s t r a t e g i e s, S t r a t e g i c M a n a g e m e n t
3. M a r k e t i n g P l a n n i n g : p l a n n i n g p r o c e s s, c o m p o n e n t s o f m a r k e t i n g p l a n
pr ocess. – c o m p e t i t i o n a n a l y s i s, p r o d u c t c a t e g o r y a t t r a c t i v e n e s s a n a l y si s ,
2 . E n v i r o n m e n t a l A n a l y s i s: S t r a t e g i c a l l y r e l e v a n t c o m p o n e n t s o f i n t e r n a l c u st o m e r a n a l y s i s a n d c o m p e t i t o r a n a l y si s . S e g m e n t i n g – T a r g e t i n g –
a n d e x t e r n a l e n v i r o n m e n t , I n d u st r y a n d c o m p e t i t i v e a n a l y si s , a n a l y si s P o si t i o n i n g ( S T P ) – b a si s f o r s e g m e n t a t i o n , d i f f e r e n t i a t i o n a n d

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 20

p o si t i o n i n g , T e c h n i q u e s o f g o o d p o s i t i o n i n g , P r i c i n g a n d c h a n n e l E -co mmer ce, Pr o sp ecti n g on I nt er n et, Accept i n g o r d er s an d pay men t

ma na g e me nt stra t eg y . o n n et
4. B r a n d s a n d B r a n d M a n a g e m e n t : c u st o m e r b a s e d b r a n d e q u i t y – b r a n d References :
p o si t i o n i n g a n d v a l u e s – c h o o s i n g b r a n d e l e m e n t s t o b u i l d b r a n d  Business Market ing Management – Michael Hutt and Tho mas Speh, 8 th
equit y. Edit ion, Thomson Learning
 Industrial Marketing – Reeder and Reeder (PH I)
5. D e s i g n i n g M a r k e t i n g p r o g r a m s t o b u i l d b r a n d e q u i t y : m e a su r i n g
 Industrial Marketing – R ichard Hi ll (AI TBS)
sour ces of bra nd equit y – desi gn a nd i mpl ementi ng bra ndi ng strat egi es
– ma na gi n g b ra n d ov e r ti me .  S u p p l y C h a i n M a n a g e m e n t – S u n i l C h o p r a a n d Pe t e r M e i n d l (1 s t I n d i a n
r e p r i n t , Pe a r s o n E d u c a t i o n )
References :  Business Marke ting – Haynes
 Business Marke ting – Rangan
 Product Management – Donald R. Lehman, Rus sel S . Winn er and
 S t r a t e g i c B r a n d M a n a g e m e n t - Ke v i n L . K e l l e r
 T h e B r a n d M a n a g e m e n t C h e c k l i s t – B r a b Va n a u k e n a n d M a n a g i n g
I n d i a n B r a n d s – R a m e s h Ku m a r 4. 4 El ec ti ve MM 6: Se r vi c e s M ark e ti ng
 Applicat ion Exerc ises in Marke ting – Ramesh Kumar
 Brands & Branding by The Economis t 1 . I n t r o d u c t i o n t o S e r v i c e s M a r k e t i n g : d e fi n i t i o n o f s e r v i c e s , R e a s o n s f o r
 S t r a t e g i c B r a n d M a n a g e m e n t b y J e a n N o e l Ka p f e r e r e m er g e n c e o f se r vi c e s ma rk e ti n g, C ha ra c te ri sti c fe a tu r e s o f ser vi c e s
 B u i l d i n g , M e a s u r i n g , a n d M a n a g i n g B r a n d E q u i t y b y K e v i n L . Ke l l e r ma rk e ti n g, Se r vi c e ma rk et in g mi x , R e c e nt tr e n d s i n ser v i c e s ma rk et i ng .
 Handbook of ne w product management – Chris topher H.Lu ch S e c t o r a l v i e w o f s e r v i c e i n d u st r y .
2. C o n s u m e r B e h a v i o u r i n S e r v i c e s : g a p a n a l y si s f o r u n d e r st a n d i n g
c o n su m e r b e h a v i o u r . C u s t o m e r e x p e c t a t i o n s – C u s t o m e r p e r c e p t i o n ,
F a c t o r s i n fl u e n c i n g c u s t o m e r e x p e c t a t i o n s . S e r v i c e d e v e l o p m e n t a n d
4. 3 El ec ti ve MM 5: B usi ne s s M ar ke ti ng M anage me nt d e si g n , S t a g e s i n n e w s e r v i c e d e v e l o p m e n t , S e r v i c e b l u e p r i n t i n g .
1. T h e N a t u r e o f B u s i n e s s M a r ke t i n g : b u s i n e s s a n d c o n su m e r p r o d u c t s , Cu st o mer d efi n ed ser v i ce stan dar d s. Ph y si cal ev i d ence serv ice sca p e.
B a s i s f o r c l a s s i fi c a t i o n , D i f f e r e n c e b e t w e e n b u si n e s s a n d c o n su m e r
3 . Deliv eri ng a n d Perfo r mi ng Serv ices : emp lo y ees r o l e in ser v i ce d el i v er y
m a r k e t i n g , B u si n e s s m a r k e t i n g i n g l o b a l c o n t e x t , C l a s s i fi c a t i o n o f
– B o u n d a r y - s p a n n i n g r o l e s , S t r a t e g i e s f o r c l o si n g g a p s . C u s t o m e r r o l e s
b u si n e s s c o n su m e r s, C l a s si f i c a t i o n o f b u s i n e s s p r o d u c t s .
in ser vi ce d eli v er y , D eli v er i ng ser v ices t h rou g h i nt er media ri es an d
2. Org a ni zat io n al B uy i ng Beh av io ur (O BB) : k ey chara ct eri sti cs o f el ectr o ni c cha n n el s.
o r g a n i z a t i o n a l c u s t o m e r a n d b u y i n g p r o c e s s – P u r c h a si n g o r g a n i z a t i o n
4 . M an ag ing De m a nd a n d C ap ac i t y: ma na g i n g ser vi c e pr o mi se s, I n t eg ra t e d
a n d b u y i n g st a g e s , C o n c e p t o f b u y i n g c e n t e r , B u y i n g m o t i v a t i o n s,
ser v i c e ma rk e ti n g co m mu n i ca ti o n s, Pr i ci n g o f ser vi c e s, T he i n t e gra t e d
P u r c h a s e r s e v a l u a t i o n o f p o t e n t i a l su p p l i e r s , E n v i r o n m e n t a l i n fl u e n c e
ga p mo d el s for ser vi ce qu ali ty .
o n o r g a n i z a t i o n a l b u y i n g p r o c e s s. M a r k e t i n g i n f o r m a t i o n sy s t e m f o r
or ga ni za t i o na l ma rk et 5. M ar ket ing o f Serv ices: h ea lt h car e, H o sp ital it y s er vi ces, T ra n sp ort
s e r v i c e s, T e l e c o m m u n i c a t i o n s e r v i c e s, C o n su l t a t i o n s e r v i c e s , F i n a n c i a l
3. B u s i n e s s M a r ke t i n g P l a n n i n g : p l a n n i n g p r o c e s s, D e m a n d a n a l y s i s,
s e r v i c e s.
S e g m e n t i n g , T a r g e t i n g a n d P o si t i o n i n g , I n d u st r i a l p r o d u c t st r a t e g y a n d
Pr o du ct p o li cy, N ew pr o du ct d ev el o p ment , Ma na gi n g bu si n ess ser vi ces, References :
P L C o f i n d u st r i a l p r o d u c t s.  S e r v i c e s M a r k e t i n g – I n t e g r a t e d C u s t o m e r Fo c u s A c r o s s T h e Fi r m –
Va l a r i e A . Z e i t h a m l a n d M . J . B i t n e r
4. M a nag ing Bus ine ss M ar ket ing C h a nne ls: di r ect a n d i n d ir ect
d i s t r i b u t i o n , E - c h a n n e l s , D i st r i b u t o r s , M a n u fa c t u r e r r e p r e s e n t a t i v e ,  S e r v i c e s M a r k e t i n g – Pe o p l e , T e c h n o l o g y a n d S t r a t e g y – L o v e l o c k
C h a n n e l d e s i g n a n d a d m i n i st r a t i o n . C o n c e p t o f l o g i s t i c s a n d su p p l y  Services Market ing – Ravishankar
c h a i n m a n a g e m e n t i n b u si n e s s m a r k e t i n g . P r i c i n g st r a t e g y f o r b u s i n e s s  Market ing of Services – Jha
m a r k e t s – C o m p e t i t i v e b i d d i n g a n d l e a s i n g , A d v e r t i s i n g a n d sa l e s  Market ing of Services – G.S . Bhatia
p r o m o t i o n , P e r s o n a l s e l l i n g i n b u si n e s s m a r k e t i n g  Market ing of Services – Sahu and Sinha

5 . M a n a g i n g B u s i n e s s M a r ke t s : m a n a g i n g p e r s o n a l s e l l i n g fu n c t i o n , K e y
a c c ou n t ma na g e me nt , Sa l e s a d mi ni stra ti o n, S e ll i ng t hr o u gh I n te r n et.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 21

4. 5 El ec ti ve MM 7: Inte r nati onal M ar ke ti ng valuat i on of VC port foli o, I ni tia l Publi c offeri ngs of st o ck –.
Ma nag i ng i n t er nal an d sea so n ed equ it y o ffer in g s.
1. I n t e r n a t i o n a l M a r k e t i n g : i n t r o d u c t i o n a n d I m p o r t a n c e – B a si s o f
in t er nat io na l tra d e, T h eor i es o f i nt er na ti o nal tra d e, T r ad e barr i er s, 4 . Div i de nd po l ic y an d Sto c k Rep urc h ases: t h e Irr el eva n ce o f D iv i d end s
In dia ’ s fo r ei g n tra d e sin ce i n d ep end en ce. an d S t o ck R epu r cha ses i n I d eal Ca p ital Ma rk et. T y p es o f D i vi d en d s
an d Di vi d en d Pa y men t Pr o cess. Di v i d en d s a n d P ri n ci pl e Ag en t
2. I n t e r n a t i o n a l M a r ke t i n g E n v i r o n m e n t : e c o n o m i c , P o l i t i c a l , L e g a l , C o n f l i c t s. D i v i d e n d s, T a x e s a n d T r a n sa c t i o n C o st s . S t o c k R e p u r c h a s e s
S oci o -cu l tu ral a n d D emog rap h i c en v ir on men t. I nt e rna t io na l ma rk e t v e r su s D i v i d e n d s. C o r p o r a t e L i a b i l i t i e s - Al t e r n a t e D e b t F i n a n c i n g
e n t r y st r a t e g i e s – M N C ’ s, G l o b a l m a r k e t e r s e t c . S o u r c e s, D e b t M a t u r i t y D e c i si o n , C o r p o r a t e u s e o f T r a d e C r e d i t , B a n k
L o a n s a n d R e l a t i o n s h i p L e n d i n g . I n f o r m a t i o n i n D e b t r e l a t e d E v e n t s.
3 . Org a ni zat io n fo r I nter n atio n al M ar ket ing : o bj ecti v es o f i n t er nat io na l
ma rk e ti n g, Fa ct o r s a ffe c ti n g i n t er na t io na l ma rk et i n g, In te r na ti o na l 5. M erchan t B an ki ng a n d Cred it R ati ng : i n tr odu ct io n t o mer cha nt
m a r k e t i n g m i x s t r a t e g y . D i s t r i b u t i o n st r a t e g i e s a n d T y p e s o f ba nk i n g, m er c ha nt ba nk er s/l ea d ma na g er s, r e gi stra t i o n, o bl i ga ti o n a n d
in t er me dia r i e s i n in t er na t i ona l ma rk e ti n g. r e s p o n si b i l i t i e s , u n d e r w r i t e r s , o b l i g a t i o n , b a n k e r s t o a n i s su e , b r o k e r s
t o a n i s su e . I s su e m a n a g e m e n t a c t i v i t i e s a n d p r o c e d u r e p r i c i n g o f
4. E x p o r t P l a n n i n g : e x p o r t fi n a n c e , L e t t e r o f c r e d i t , E x p o r t l i c e n s i n g ,
i s su e , i s su e o f d e b t i n s t r u m e n t s , b o o k b u i l d i n g g r e e n s h o e o p t i o n ,
E x p o r t h o u s e s , E x p o r t r i sk a n d i n su r a n c e , E x p o r t p r o m o t i o n a n d
ser v i ces o f mer cha nt ba nk s, Cr edit Ra ti n g - SE BI gu id eli n es,
In cent i ves b y th e G o v er n ment o f I nd ia an d I n sti tu ti o nal arran g ement
li mi ta t io n s o f ra t in g .
for e xp o rt p ro mo ti o n i n I n dia . I mp o rt -E xp o rt p o li ci e s o f t h e
Go v er n ment o f I n dia – Ex p or t d o cu mentat i on pr o cedu r es a n d
f o r m a l i t i e s . I n d i a n f o r e i g n t r a d e si n c e i n d e p e n d e n c e .
5. Intern at ion al Econo mic I nst it utio ns an d For ums : G AT T , W T O , 4. 3 El ec ti ve FM 5: De r i vati ve s
E F T A, L A F T A, E U, S A A R C , W o r l d B a n k , I M F a n d o t h e r t r a d i n g
1 . I n t r o d u c t i o n t o D e r i v a t i v e s : f o r wa r d s , F u t u r e s, o p t i o n s, s w a p s , t r a d i n g
b l o c k s a n d c o m m o n m a r k e t i n g f o r i n t e r n a t i o n a l b u si n e s s
mecha ni sms, E x cha n g es, C l eari n g h ou se ( stru ctu re a n d o p erat i on s,
References : r e g u l a t o r y fr a m e w o r k ) , F l o o r b r o k e r s, I n i t i a t i n g t r a d e , L i q u i d a t i n g o r
 International Marke ting – Sak Onkvis it and John J. Shaw F u t u r e p o si t i o n , I n i t i a l m a r g i n s , Va r i a t i o n m a r g i n s, T y p e s a n d o r d e r s.
 I n t e r n a t i o n a l M a r k e t i n g – Ph i l i p C a t e o r a a n d J o h n G r a h a m fu t u r e c o m m i s s i o n m e r c h a n t .
 International Marke ting – C .A . Francis 2 . F o r wa r d a n d F u t u r e C o n t r a c t s : f o r wa r d c o n t r a c t s, fu t u r e s c o n t r a c t s,
F i n a n c i a l fu t u r e s , Va l u a t i o n o f f o r wa r d a n d fu t u r e p r i c e s , S t o c k i n d e x
fu t u r e s, Va l u a t i o n o f st o c k i n d e x fu t u r e s, H e a d i n g u si n g fu t u r e s
FINANCE c o n t r a c t s, H e a d i n g u si n g st o c k i n d e x fu t u r e c o n t r a c t s, I n d e x fu t u r e s,
4. 2 El ec ti ve FM 4: Fi nanc i al Str ate gie s A d j u s t i n g B E T A o f a p o r t f o l i o u si n g st o c k . I n t e r e s t r a t e fu t u r e s a n d
c u r r e n c y fu t u r e s .
1. M e r g e r s a n d A c q u i s i t i o n s : b a si c f o r m s o f a c q u i si t i o n s, t a x f o r m s o f
a c q u i s i t i o n , A c c o u n t i n g , S y n e r g y fr o m a n a c q u i si t i o n s , a n d s o u r c e s o f 3 . O p t i o n s C o n t r a c t s a n d T r a d i n g S t r a t e g i e s : c h a r a c t e r i st i c s o f o p t i o n s
sy n er g y, ca l cu lat i ng va lu e o f fir m a ft er a cqu i sit i o n, co st t o c o n t r a c t s, t r a d i n g s t r a t e g i e s.
s t o c k h o l d e r s f r o m r e d u c t i o n i n r i sk , t h e N P V o f m e r g e r , d e f e n s i v e 4 . V a l u a t i o n o f o p t i o n s – g r a p h i c a n a l y s i s o f c a l l a n d p u t v a l u e s,
tacti cs. T ak eo v er a n d Bu y ou t s. chara ct eri sti cs o f o pti o n va lu es, M o d el s o f valu at i o n; Bi no mial a nd
B l a c k a n d S c h o l e s m o d e l . O p t o n G r e e k s.
2. F i nanci al D istress an d Res truc tur ing: i nt r odu cti on, causes a nd effect s
o f fi n a n c i a l d i st r e s s , o p e r a t i o n a l c u t b a c k s, C a u s e s a n d e f f e c t s , 5. C o m m o d i t y f u t u r e m a r k e t : f o r wa r d m a r k e t c o m m i s s i o n ; e x c h a n g e s
D i v e s t i t u r e v s . a s s e t sa l e s, F i n a n c i a l r e s t r u c t u r i n g , R e f o r m i n g tradi ng mecha ni sm.
g o v e r n a n c e ( o r ) M a n a g e m e n t st r u c t u r e s ( o r ) R e p l a c i n g m a n a g e m e n t
Debt r estru ctu r i ng , Ba nk ru p t cy, li qu i da ti o n & r eor ga ni za ti o n.
3. P r i v a t e E q u i t y a n d Ve n t u r e C a p i t a l : i n t r o d u c t i o n , R u d i m e n t s o f 4. 4 El ec ti ve FM 6: Inte r nati onal Fi nanc i al M anage me nt
valu i n g a nd fi nan ci ng a v en tu r e, Sta g es o f v en tu r e d ev el o p ment a n d
f i n a n c i n g , F i n a n c i a l a n a l y si s o f V e n t u r e c a p i t a l f i r m s ( VC C s) , 1. Inter n atio n al F i nanci al M anage me nt: Str uct ure of foreign exc h ange
S t r u c t u r i n g t h e d e a l / F i n a n c i a l I n st r u m e n t , I n v e s t m e n t n u r t u r i n g , m a r ke t : t h e b a l a n c e o f p a y m e n t s , i n t e r n a t i o n a l m o n e t a r y s y s t e m –

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 22

I . M . F , t h e n a t u r e o f g l o b a l c a p i t a l fl o w s – F D I , F I I , P r i v a t e e q u i t y a n d  Investment Management – Prasanna Chandra

h e d g e fu n d s.  Investments – Schaum Series : Francis and Taylor
 Financial Management – Brigham and Erhardt
2. E xch a ng e r ate deter m in at io n : s tru ctu ra l mo d el s o f ex cha n g e ra t e
d e t e r m i n a t i o n – I R P a n d P P P a r i t y , e x c h a n g e r a t e f o r e c a st i n g . T r a n s f e r  Corporate Finance – Brigham and Erhardt
pr ici n g a n d n et ti n g.  M a n a g e r i a l Fi n a n c e – W e s t o n a n d C o p e l a n d
 Advanced Corporate Finance – Ogden, Jen and O ’Connor
3. T h e f o r e i g n e x c h a n g e m a r k e t : s t r u c t u r e , t y p e s o f t r a n sa c t i o n s ,  Income Tax Act of 1961
qu o tat i on s a n d Ar bit rag e. E x chan g e rat e r egi mes – for eig n ex cha n g e  Income Tax Act – Malho tra; Taxman Publicat ion; Raviki shore
ma rk e t i n I n dia .  Po r t f o l i o C o n s t r u c t i o n , M a n a g e m e n t a n d P r o t e c t i o n b y R o b e r t A
4. M ea sure me nt o f e xpo s ure a n d R is k: c la ssi fi cat io n , t ran sacti o n, Strong
t r a n s l a t i o n a n d o p e r a t i n g e x p o su r e s . M a n a g e m e n t o f e x p o su r e s .  Derivatives by Dubofsky
H e d g i n g , f o r wa r d s , c u r r e n c y fu t u r e s, o p t i o n s , s wa p s a n d h e d g i n g wi t h  Fu t u r e s , O p t i o n s a n d o t h e r D e r i v a t i v e s b y J o h n C H u l l
mo n e y ma rk e t.  Fu t u r e s a n d O p t i o n s b y Vo h r a a n d B a g r i
 F i n a n c i a l D e r i v a t i v e s b y N . R . Pa r a s u r a m a n .
5. M a nag e me nt o f in terest r ate e x po sure: F R A i n t er est rat e ca p s a n d  The Revolution in Corporate Finance by ed t by S tern
f l o o r s. F i n a n c i a l s wa p s - t y p e s - m o t i v a t i o n a p p l i c a t i o n o f s wa p s . G D R ,  Modern Inves tment Theory by Robert A Haugen
AD R .  T h e h a n d b o o k o f c o m m o d i t y i n v e s t m e n t - Fa b o z z i & o t h e r s
References :  M o d e r n Po r t f o l i o M a n a g e m e n t - L e i b o w i t z & O t h e r s
 B u c k l e y , A d r i a n – M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996
 K i m , S u k a n d Ki m , S e u n g – G l o b a l C o r p o r a t e F i n a n c e : T e x t a n d C a s e s , H UM AN RESO URCE M ANAG EM ENT
2 n d e d . M i a m i F l o r i d a , Ko l b , 1 9 9 3
 Shapiro, Alan .C – Mul tinat ional Financial Management , Ne w Delhi , 4. 2 El ec ti ve H RM 4: Str ate gi c H uman Re s our c e
Prentice Hall of India , 1995 M anage me nt
 I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y P . G . A p t e , M c G r a w H i l l .
 I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y J e f f M a d u r a 1. C o n t e x t o f S t r a t e g i c H R M : i n v e st m e n t p e r s p e c t i v e o f H R M , fa c t o r s
i n f l u e n c i n g i n v e st m e n t o r i e n t e d o r g a n i z a t i o n s , I m p a c t o f c h a n g e s i n
tech n ol o g y, W ork fo r ce d emo gra ph i cs & di v er sit y on H RM .
4. 5 El ec ti ve FM 7: Cor p or ate Taxati on
2. Str ateg ic Ro le & Pl a nn ing : s trat egi c H R Vs T ra dit i ona l HR, Bar ri er s
1. O u t l i n e o f I n c o m e T a x Ac t , 1 9 6 1 : b a si c C o n c e p t s a n d D e f i n i t i o n s ,
t o s t r a t e g i c H R , S t r a t e g i c H R p l a n n i n g ; a g g r e g a t e & su c c e s s i o n
I n c i d e n c e o f T a x , H e a d s o f I n c o m e , E x e m p t i o n s a n d d e d u c t i o n s.
pla nni ng.
2. C o m p u t a t i o n o f B u s i n e s s I n c o m e : d e fi n i t i o n s , S c o p e , C o m p u t a t i o n o f
3. Str ategic Pers pect ives on Recrui tme nt , Tr ai ni ng & Develop me nt:
P r o fi t s a n d G a i n s fr o m B u s i n e s s o r P r o f e s s i o n , D e d u c t i o n s, M i n i m u m
T e m p o r a r y V s P e r m a n e n t e m p l o y e e s, I n t e r n a l V s E x t e r n a l r e c r u i t i n g ;
A l t e r n a t e T a x , T a x o n D i st r i b u t e d P r o f i t s .
I n t e r v i e w i n g , t e s t i n g , r e f e r e n c e s; I n t e r n a t i o n a l A s s i g n m e n t , D i v e r s i t y ,
Stra t egi zi n g tra i ni n g & d evel o p men t, n eed assessmen t, d esi g n &
3. Co m pu ta tio n o f C a pit al Gai ns: ca pita l Asset , T ra n sfer , Sh o rt T er m
d el iv er y.
a n d L o n g T e r m C a p i t a l G a i n , C o st I n fl a t i o n I n d e x , E x e m p t i o n s.
4. Str ategic Perspec tives on Perfor mance M an age me nt, Feed b ac k &
4. S e t o f f a n d C a r r y F o r wa r d : b u si n e s s L o s s a n d U n a b s o r b e d
C o m p e n s a t i o n : u s e o f S y st e m , w h o , w h a t & h o e t o e v a l u a t e , m e a su r e s
Depr eciati o n , R etu rn o f I n co me, Assessmen t , Ad va n ce Pa y ment o f T a x,
o f eva lu ati o n , I n t er nal equ it y, ext er nal equ it y , a n d In d i vi d u al equ it y .
T ax D edu cti o n o r Co ll ecti o n a t S ou r ce.
5. T a x I m p l i c a t i o n s i n B u si n e s s R e s t r u c t u r i n g
5. Emplo yee Se par at ion : r edu ct i on i n for ce, tu r n o v er, retir emen t,
I n t e r n a t i o n a l V s D o m e st i c H R M , S t r a t e g i c H R I s su e s i n I n t e r n a t i o n a l
References for Elec tive FM 1 to 7 : Assi g n men t.
 F i n a n c i a l M a n a g e m e n t a n d Po l i c y – Va n H o r n e References :
 C o r p o r a t e F i n a n c e – B r e a l y M y e r s : R o s s , we s t f i e l d , ja f f e .  Strategic HR M – Jef fery Mel lo, Thompson Publica tion, Ne w De lhi
 I n v e s t m e n t s – W i l l i a m S h a r p e a n d o t h e r s ; B o wd i e a n d o t h e r s

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 23

 Luis R. Gomez- Me jia, David B. Balkin , Robert L. Card y, Managing 4. 4 El ec ti ve H RM 6: Industr i al Re l ati ons & C ol l e c ti ve
H u m a n R e s o u r c e s , P H I , 2 0 0 1 . – (U n i t 1 ) B ar gai ni ng
 S . K. B h a t i a – S t r a t e g i c H u m a n r e s o u r c e s M a n a g e m e n t , D e e p & D e e p
Pu b l i c a t i o n Pv t . L t d . , 2 0 0 7 . . 1 . In d ustr ia l Re l atio ns: Hi st ori ca l ba ck g rou n d, co n cept an d a p pr oa ch es i n
 C h a r l e s R , G r e e r , S t r a t e g i c H u m a n R e s o u r c e M a n a g e m e n t , Pe a r s o n I R – s t a k e h o l d e r s o f I R , v a r i o u s fa c t o r s i n f l u e n c i n g I R , H R a p p r o a c h
Education, 2003. to IR , essentia l s of sou nd IR poli cy, IR strat egi es, l egal frame work of
 Ka n d u l a S . R . (2 0 0 1 ) . S t r a t e g i c H u m a n R e s o u r c e D e v e l o p m e n t . E a s t e r n I R , c o m m u n i t y o f I R . P r o a c t i v e I R , i n d u s t r i a l c o n f l i c t s, d i s p u t e s,
Economy Edition, Prentice Hall India . Conflict r esolution.
 B o x e l l & Pu r c e l l , J . (2 0 0 3 ) . S t r a t e g y A n d H u m a n R e s p o u r c e
2. Tr ade Un ions : t rade u ni on movement a nd gr owth of T U in I ndia,
M a n a g e m e n t . Pa l g r a v e M c m i l l a n
n a t i o n a l l e v e l f e d e r a t i o n s, t r a d e u n i o n p r o b l e m s , t r a d e u n i o n
 S t r a t e g i c H R M – M i c h a e l A r m s t r o n g , Ko g a n p a g e , L o n d o n
or ga ni za t i o n, l ea de r shi p a n d ma na g e m e nt o f T ra d e u n i on , tra d e u n io n
 S t r a t e g i c H R M – A g a r wa l , O x f o r d U n i v e r s i t y Pr e s s , N e w D e l h i . act 1 9 2 6 , r egi strat i on o f t rad e u n i on , empl o y er s a sso cia ti o n –
 Strategic Management – Gregory Dess and Al lex Mi ller . o b j e c t i v e s, o r i g i n a n d g r o w t h , l e g a l st a t u s , p r o b l e m s o f t r a d e u n i o n s .
 Strategy Dr iven Talent Management – Edtd Si lzer Dovell
3 . G r i e v a n c e s a n d D i s c i p l i n e s : g r i e v a n c e s, r e d r e s sa l , d i s c i p l i n e , s t a n d i n g
o r d e r s , a c t s o f m i s c o n d u c t , s h o w c a u s e n o t i c e , su s p e n s i o n , E n q u i r y
pr o cedu r e, P ri n ci p l es o f na tu ral ju sti ce, Pu n i sh ment s, D emo ti o n
4. 3 El ec ti ve H RM 5: Labour Le gi sl ati ons su s p e n si o n , T e r m i n a t i o n , R e m o v a l a n d d i s m i s s a l s , C o n f l i c t s –
I n d u st r i a l d i s p u t e s – L a y o f f , T e r m i n a t i o n s i m p l i c i t o r , R e t r e n c h m e n t ,
1 . I n d u s t r i a l D i s p u t e s Ac t 1 9 4 7 : e m p h a s i s o n S e c 2 ( a l l d e fi n i t i o n s ) , 9 A ,
c l o su r e s , VR S .
1 0 , 1 2 , 1 7 , 1 8 , 2 2 , 2 3 , 2 4 , 2 5 , Cha pt er V B, Up t o S ec 2 5 (S) an d S ec
33. Ka r n a t a k a I D R u l e s, I n d u s t r i a l E m p l o y m e n t ( S t a n d i n g O r d e r s ) 4. Collect ive B argain ing: c oncept , it s rel eva nce i n IR, C B a s an
A c t , Ka r n a t a k a S t a n d i n g O r d e r s R u l e s. in sti tu ti o n , I LO p ercep ti o n o f C B, O bj ect i v es o f C B, St ru ctu r e,
F u n c t i o n s, p r o c e s s , n e g o t i a t i o n s, b a r g a i n i n g a p p r o a c h e s & t e c h n i q u e s ,
2 . I n d i a n F a c t o r i e s Ac t 1 9 4 8 : k a r n a t a k a F a c t o r y R u l e s, C o n t r a c t L a b o u r
pat t er n s o f bar gai ni n g .
( R e g u l a t i o n a n d A b o l i t i o n ) A c t 1 9 7 1 , Ka r n a t a k a C o n t r a c t L a b o u r
R u l e s. 5 . S e t t l e m e n t s : t y p e s o f s e t t l e m e n t s, wa g e s e t t l e m e n t , b o n u s s e t t l e m e n t ,
p r o d u c t i v i t y s e t t l e m e n t , V R S s e t t l e m e n t , U n i o n i s su e s s e t t l e m e n t ,
3. P a y m e n t o f G r a t u i t y Ac t 1 9 8 2 : p a y m e n t o f b o n u s a c t 1 9 6 5 , Ka r n a t a k a
R e o r g a n i z a t i o n s e t t l e m e n t , t r a n s f e r , L a y o f f , r e t r e n c h m e n t a n d c l o su r e
I n d u st r i a l E s t a b l i s h m e n t s ( N a t i o n a l F e s t i v a l H o l i d a y s ) A c t .
s e t t l e m e n t s.
4 . E S I Ac t 1 9 4 8 : e m p l o y e e s p r o v i d e n t f u n d a n d m i s c e l l a n e o u s p r o v i si o n s
References :
a c t 1 9 5 2 , w o r k m e n ’ s c o m p e n sa t i o n a c t 1 9 3 2 . p a y m e n t wa g e s a c t 1 9 3 6 .
 Industrial Re lation – R a m a s wa m y
5 . Co de o f Disc ip li ne i n In d ustrie s: r ep o rt o f t h e secon d na ti o nal lab ou r  Industrial Re lation – Sarma
c o mmi ssi o n 2 0 0 2 . La te st ILO de li b era ti o n o n la b ou r l e gi sla t io n i n  Industrial Re lation – Ve n k a t a r a t h n a m
d e v e l o p i n g c o u n t r i e s.  Industrial Re lation – Arun Monnappa
 Industrial Re lation – T V Rao
References :
 Industrial La ws – P.L . Mal ik
 I n d u s t r i a l L a w s – S a n je e v Ku m a r
 Labour La w Journals – Monthly 4. 5 El ec ti ve H RM 7: K nowl e dge M anage me nt
 Current Labour Repor ter – Mon thly
 CLR Annual D igest – 1999 – 2005 1. K n o wl e d g e M an age me nt: co n cept , l ea d er shi p and knowledge
ma na g e m e nt, knowl edge cu ltu r e, l ear ni n g & d ev el o p menta l
o r g a n i z a t i o n , A p p l y i n g k n o w l e d g e t o w o r k p r a c t i c e s , K n o wl e d g e
S y st e m s , K n o w l e d g e S e r v i c e , S t r a t e g i c K n o w l e d g e L e a d e r s h i p .
2 . S t r a t e g i c K n o wl e d g e M a n a g e m e n t : m o d e l s , k n o w l e d g e w o r k e r s , p h a s e s
o f k n o wl e d g e d e v e l o p m e n t , k n o w l e d g e m a n a g e m e n t i n fr a s t r u c t u r e ,
h a r n e s s i n g o r g a n i z a t i o n a l k n o wl e d g e , b u i l d i n g k n o w l e d g e m a n a g e m e n t
int o t he S trat egi c Fra mework .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 24

3 . K n o wl e d g e L e a d e r : c o n t r i b u t o r y D i s c i p l i n e s t o K n o w l e d g e L e a d e r s h i p , References :
A t t r i b u t e s R o l e s, L e a d i n g K n o w l e d g e T e a m s, K n o w l e d g e n e t w o r k ,  International Marke ting – Sak Onkvis it and John J. Shaw
Recru it i ng a nd S el ect i ng Kn o wled g e L ea d er s.  International M a r k e t i n g – Ph i l i p C a t e o r a a n d J o h n G r a h a m
 International Marke ting – C .A . Francis
4 . K n o wl e d g e C u l t u r e : K n o wl e d g e C u l t u r e E n a b l e r s , M a i n t a i n i n g t h e
K n o w l e d g e C u l t u r e d u r i n g C h a n g e , R e v i e wi n g , I m p l e m e n t i n g &  International Busines s – Daniel
Mai nta i ni n g th e Kn o wled g e Cu l tu r e.
5 . K n o wl e d g e M a n a g e m e n t & H R M P r a c t i c e s : st r u c t u r a l S u p p o r t , I m p a c t 4.3 Elective IB 5: India & WTO
o f O rga n i zati o na l S tru ctu r e o n Kn o wl ed g e Ma na g ement , Sta ffi n g,
P e r f o r m a n c e M a n a g e m e n t , R e wa r d i n g , K n o wl e d g e W o r k e r s , L e a r n i n g & 1 . Glo b al i z atio n: gl o ba li za ti o n o f wor l d e c o n o my , bu si n e ss, i mpa c t a n d
Dev el o p ment , Or gan i zat i ona l E valu at io n a nd R evi ew. i m p l i c a t i o n s, p ol i cy o p ti o n s a n d g o v er na n ce. Ar gu men t s for I n dia
joi ni ng WT O - Ar g u m e n t s a g a i n st m e m b e r s h i p – b e n e fi t s a n d
References : d i sa d v a n t a g e s t o I n dia . In d ia’ s co mmi t men t an d r ol e i n W T O – India a s
 Kn o w l e d g e M a n a g e m e n t – S h e l d a D e b o ws k i – J o h n W i l e y I n d i a defendant a nd a s compla ina nt – I ndia’ s posit i on i n WT O .
edition
 Kn o w l e d g e M a n a g e m e n t – E l i a s M . A wa d & H a s s a n M . G h a z i r i – 2 . R e g i o n a l t r a d e b l o c k s a n d e c o n o m i c i n t e g r a t i o n – r e a s o n s f o r g r o wt h o f
Pe a r s o n E d u c a t i o n . e c o no m i c bl o ck s – e c o n o mi c – p o lit i ca l – t y p e s o f e c on o m i ca l
 Kn o w l e d g e M a n a g e m e n t – C a r l D a v i d s o n & Ph i l i p Vo s s – V i s i o n i n t e g r a t i o n . M a j o r r e g i o n a l t r a d e g r o u p s – N AF T A , M E R C O S U R ,
Books A P E C , E U , B I M S T AC , A S E AN , G -6 , I B S A. E u r o b e n e f i t s o f c o m m o n
cu rr e n c y – e x p e cta n c y – i mp e d i m e nt s o f i nt e gra ti o n, I n dia ’ s r ol e i n
p r o m o t i n g f o r e i g n t r a d e – v i s i o n p e r s p e c t i v e , r o a d m a p , p r o s p e c t s,
INTERNAT IO NAL B USINESS p er for ma n c e a n d e va lu a t io n .

3. W T O – O b j e c t i v e s , fu n c t i o n , G AT T a n d W T O . , p r i n c i p l e s o f W T O –
t r a n s p a r e n c y , M F N t r e a t m e n t , n a t i o n a l t r e a t m e n t – fr e e t r a d e
4. 2 El e c ti ve IB 4: Inte r nati onal M ar ke ti ng p r i n c i p l e s – d i s m a n t l i n g t r a d e b a r r i e r s – r u l e d b a s e d t r a d i n g sy s t e m ,
t r e a t m e n t o f L C D ’ s – c o m p e t i t i o n p r i n c i p l e s – a n t i d u m p i n g m e a su r e s
1. I n t e r n a t i o n a l M a r k e t i n g : i n t r o d u c t i o n a n d I m p o r t a n c e – B a si s o f – envi ronment pr ot ecti on.
in t er nat io na l tra d e, T h eor i es o f i nt er na ti o nal tra d e, T r ad e barr i er s,
In dia ’ s fo r ei g n tra d e sin ce i n d ep end en ce. 4 . R e v i e w o f I n d i a ’ s e c o n o m y p o s t 1 9 9 5 , a n a l y si s o f g e n e r a l a g r e e m e n t o n
2. I n t e r n a t i o n a l M a r ke t i n g E n v i r o n m e n t : e c o n o m i c , P o l i t i c a l , L e g a l , t r a d e i n s e r v i c e s ( G AT S ) , d e f i n i t i o n o f s e r v i c e s u n d e r G A T S , m o d e s o f
S oci o -cu l tu ral a n d D emog rap h i c en v ir on men t. I nt e rna t io na l ma rk e t i n t e r n a t i o n a l d e l i v e r y s e r v i c e s – c r o s s b o r d e r su p p l y – c o m m e r c i a l
e n t r y st r a t e g i e s – M N C ’ s, G l o b a l m a r k e t e r s e t c . su p p l y – c o n su m p t i o n a b r o a d , m o v e m e n t o f p e r s o n n e l s p e c i a l
agr eement s u n d er WT O – T RIP S – T RI M S – o b j ect iv es o f i nt el l ectu al
3 . Org a ni zat io n fo r I nter n atio n al M ar ket ing : o bj ecti v es o f i n t er nat io na l p r o p e r t y p r o t e c t i o n , I n d i a n p a t e n t l a w a n d t r i p s – i s su e s , c o n t r o v e r s i e s
ma rk e ti n g, Fa ct o r s a ffe c ti n g i n t er na t io na l ma rk et i n g, In te r na ti o na l a n d l e g a l p o si t i o n .
m a r k e t i n g m i x s t r a t e g y . D i s t r i b u t i o n st r a t e g i e s a n d T y p e s o f
in t er me dia r i e s i n in t er na t i ona l ma rk e ti n g. 5. R e v i e w o f I n d i a ’ s I n t e r n a t i o n a l B u si n e s s w i t h r e l e v a n c e t o b i l a t e r a l ,
p r e f e r e n t i a l , r e g i o n a l , fr e e t r a d e , m u l t i l a t e r a l t r a d e a g r e e m e n t s . I n d i a ’ s
4. E x po rt Pl a nn ing : exp or t fi nan ce, L ett er o f cr ed it , ex po rt li cen sin g , stan d o n WT O ag r eemen t s – a gr i cu ltu r e, N AM A, I PR , mod e 4
E x p o r t h o u s e s, e x p o r t r i sk a n d i n su r a n c e , E x p o r t p r o m o t i o n a n d r e s t r i c t i o n s , su b s i d i e s , c o n c e s s i o n s e t c . I n d i a a s a f e l i c i t a t o r i n t h e
In cent i ves b y th e G o v er n ment o f I nd ia an d I n sti tu ti o nal arran g ement for ma ti o n o f r e gi o na l bl o ck s, e c o no m i c b l ock s.
for e xp o rt p ro mo ti o n i n I n dia . I mp o rt -E xp o rt p o li ci e s o f t h e
Go v er n ment o f I n dia – Ex p or t d o cu mentat i on pr o cedu r es a n d References :
f o r m a l i t i e s . I n d i a n f o r e i g n t r a d e si n c e i n d e p e n d e n c e .  International Busines s – By Roger Bonnet
5. I n t e r n a t i o n a l E c o n o m i c I n s t i t u t i o n s a n d F o r u m s : E F T A, L AF T A ,  International Busines s - Michael Z inkata
E U, S A A R C , A P E C W o r l d B a n k , I M F a n d o t h e r t r a d i n g b l o c k s a n d  International Busines s - John d .Daniels
c o m m o n m a r k e t i n g f o r i n t e r n a t i o n a l b u si n e s s .  International Busines s – Richard M.Shaffer
 International Busines s - Rugman
 International Busines s – Vyepthakesh Sharan

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 25

 International Economics – Dom inick Sa lvatore m a j o r c o m p e t i t o r s , m a j o r i m p o r t c o m m o d i t y g r o u p s, t r a d e c o n t r o l i n

 Prospects o f Ind ia’s Foreign Trade – N.A.Khan In dia ( for ei g n tra de d ev el o p ment an d r egu lat i on a ct ), imp ort a n d
 I n d i a ’ s Fo r e i g n T r a d e - Va d i l a l ex po rt co ntr o l or d er s, ex p or t – i mp or t li cen si ng sy st em, ex cha n g e
 M a n u a l o f Fo r e i g n E x c h a n g e – H . E . E v i l t contr ol i n I ndia .

3 . Ex p or t Pr o mot i o n – in centi v es, du ty dra wba ck s, pa ck i n g cred it s, ex p or t

p r o m o t i o n c o u n c i l s , a d v i s o r y b o d i e s – C A P A XI L , F I C C I , C I I , P H D
4. 4 El ec ti ve IB 6: Inte r nati onal Fi nanc i al M anage me nt c h a m b e r o f C o m m e r c e , D G F T a n d fu n c t i o n a l fa c i l i t a t o r s , e v a l u a t i o n o f
In dia ’ s p ol i cy o n exi m pla n , co ntr o l o f for ei g n tra d e.
1 . In tern at io n a l F i na nci a l M a n ag e men t: stru ctu r e o f for ei gn ex cha n g e
m a r k e t . T h e b a l a n c e o f p a y m e n t s , I n t e r n a t i o n a l m o n e t a r y s y st e m – 4 . C o n t e m p o r a r y E x p o r t I m p o r t t r e n d a n a l y s i s: I n v i s i b l e e x p o r t s – B a n k i n g ,
I. M. F, T h e natu r e o f g l oba l ca pita l fl o ws – FDI , FII , P ri vat e equ it y I n su r a n c e , s h i p p i n g , t o u r i s m , m a n p o w e r , c o n su l t a n c y , s o f t wa r e e t c –
a n d h e d g e fu n d s. n e e d t o p ro m o t e tra d e, c o nt r ol o bj e c ti v e s a n d ma c h in e r y fo r e xp o rt
c o n t r o l , m a i n t e n a n c e a n d d e v e l o p m e n t o f i m p o r t s . I m p o r t su b st i t u t i o n ,
2. E xch a ng e r ate deter m in at io n : stru ctu ra l mo d el s o f ex cha n g e ra t e
n e e d t o co n tr ol i m p or t tra d e , o b j ec ti v e s a n d ma ch i n er y for i m p or t
d e t e r m i n a t i o n – I R P a n d P P P a r i t y , e x c h a n g e r a t e f o r e c a st i n g . T r a n s f e r
c o ntr o l, ma i nt e na n c e a n d d e v el o p m e nt o f i m p ort s
pr ici n g a n d n et ti n g.
3. T h e f o r e i g n e x c h a n g e m a r ke t : st r u c t u r e , T y p e s o f t r a n sa c t i o n s, 5 . R ol e o f G o v er n ment i n I n dia’ s F or ei gn T rad e: S tat e tra di n g cor p orat i on ,
qu o tat i on s a n d Ar bit rag e. E x chan g e rat e r egi mes – for eig n ex cha n g e m i n e r a l a n d m e t a l t r a d i n g c o r p o r a t i o n , r o l e o f c o m m o d i t y b o a r d s,
ma rk e t i n I n dia . co mmer cial tr eat i es, t rad e a gr eement s, cou nt er t rad e

4. M e a s u r e m e n t o f e x p o s u r e a n d R i s k : c l a s si f i c a t i o n , T r a n sa c t i o n , References :
t r a n s l a t i o n a n d o p e r a t i n g e x p o su r e s . M a n a g e m e n t o f e x p o su r e s .  Bhashyam.S – Export Promot ion in India: The Inst itut ional
H e d g i n g , f o r wa r d s , c u r r e n c y fu t u r e s, o p t i o n s , s wa p s a n d h e d g i n g wi t h I n f r a s t r u c t u r e , C o m m o n we a l t h Pu b . , D e l h i , 1 9 8 8
mo n e y ma rk e t.  Kh a n n a , S r i R a m – E x p o r t M a r k e t i n g i n I n d i a ’ s N e w M a n u f a c t u r e r s ,
5. M a nag e me nt o f in terest r ate e x po sure: F R A i n t er est rat e ca p s a n d University of Delh i, Delhi, 1986
f l o o r s. F i n a n c i a l s wa p s - t y p e s - m o t i v a t i o n a p p l i c a t i o n o f s wa p s . G D R ,  J a i n . S . K – e x p o r t Pe r f o r m a n c e a n d E x p o r t M a r k e t i n g S t r a t e g i e s ,
AD R . C o m m o n we a l t h P u b . , D e l h i , 1 9 8 8
 Nayyar, Deepak – India’s Export and Export polic ies in the 1960s,
References : Cambridge Unive rsity press , 1976.
 B u c k l e y , A d r i a n – M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996
 K i m , S u k a n d Ki m , S e u n g – G l o b a l C o r p o r a t e F i n a n c e : T e x t a n d C a s e s , INFO RM ATIO N SY STEM S
2 n d e d . M i a m i F l o r i d a , Ko l b , 1 9 9 3
 Shapiro, Alan .C – Mul tinat ional Financial Management , Ne w Delhi , 4. 2 El ec ti ve IS 4: Ente r pri se Re sour c e Pl anni ng And
Prentice Hall of India , 1995 B usi ne ss Pr oc e ss Re -Engi ne e r i ng
 I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y P . G . A p t e , M c G r a w H i l l .
 I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y J e f f M a d u r a 1 . I n t r o d u c t i o n : fu n d a m e n t a l s o f su p p l y c h a i n m a n a g e m e n t , a p p l i c a t i o n s
s y s t e m s i n t h e i n d i v i d u a l b u si n e s s fu n c t i o n s .
2. Intro d uct io n to ER P: a n o v er vi ew o f t h e ent er p ri se, ERP a n d r elat ed
4. 5 El ec ti ve IB 7: Indi a’s For e i gn Tr ade t e c h n o l o g i e s , E R P – a m a n u fa c t u r i n g p e r s p e c t i v e , V e n d o r s , c o n su l t a n t s
an d u ser s, i nt ro du ct i o n t o S AP, a n o v er vi ew o f SD, M M, P P, FI /CO
M odu l es of S AP.
1. Fo r e ig n tr a de a n d BOP o f I n di a: for e ig n t ra d e u n d er p la n, ma j o r
e x po rt s a n d i mp o rt s i mpa ct o n I n dia n e c o n o my a n d BOP , t ra d e 3. S AP’s SCM s ys te m: r ecen t d ev el o p ment s i n or d er a n d SC M ba sed o n
di re c ti o n s, ma jo r hi n dra n c e s i n In d ia n e x po rt s se ct o r, stru ctu ra l S A P s y s t e m s, c a s e s t u d i e s o n S C M , I n t e r n e t r e s o u r c e s f o r S C M .
tr ea t me nt i n p r o mo ti n g i nt er na ti o na l tra d e b y I n dia .
4. R e - e n g i n e e r i n g : a n i m p e r a t i v e f o r su r v i v a l , i m p l e m e n t i n g B P R –
2 . R e c e nt tr e n d s i n In d ia ’ s fo re i g n tra d e , dir e c ti o na l pa tt er n , ma j or e x p or t m e t h o d o l o g y a n d s t e p s, I s r e - e n g i n e e r i n g n e c e s sa r y ?
c o m m o d i t i e s – t h r u s t a r e a c o m m o d i t i e s , t r e n d s, p r o b l e m a n d p r o s p e c t s ,

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 26

5. Tre n ds in In fo rm a tio n tec hno lo g y: p eo p l e vi ew, emp o wer in g p eo p le  “ E l e c t r o n i c C o m m e r c e ” , Fr o m v i s i o n t o f u l f i l l m e n t , E l i a s M . A wa d ,

th rou g h i n for ma t i o n, ma na g in g c ha n g e – t h e I n dia n pa ra d i g m. PHI .
 J e f f r e y F . R a y p o r t a n d B e r n a r d J . J a wo s k i - i n t r o d u c t i o n t o E - C o m m e r c e .
References :
 ER P – Alex is Leon, Leon Publi shers
 S u p p l y C h a i n M a n a g e m e n t b a s e d o n S A P s y s t e m s , G . Kn o l m a y e r , 4. 4 El ec ti ve IS 6: IPR and Cybe r l aws
P. Mertens and A . Zeir , Springer Internat ional Edit ion
 T h e o n e S o u r c e Fo r C o m p r e h e n s i v e S o l u t i o n s – U s i n g S a p R / 3 I I I 1 IPR – i nt ro du ct i on , B a si c s , L egal C o n c e p t s, Inter nati onal
Edit ion – Authored by Asap World Consutancy- PHI . Ar c h i t e c t u r e o f P r o t e c t i o n , G l o b a l R e g u l a t o r y , DRIPs, TRIPs,
 I n t r o d u c t i o n t o S A P , a n o v e r v i e w o f S D , M M , P P , FI / C O M o d u l e s o f D i p l o m a c y i n I P R p r o t e c t i o n , I P R i n I n d i a , I P R v s V e r t i c a l I n d u st r i e s .
SAP
 A n I n s i d e r ’ s U n b l a s e d A p p r a i s a l o f S A P R / 3 M a n a g e m e n t – Wi l e y , 2 C y b e r L a ws : c y b e r a l e r t s , i n t e r n e t fr a u d s, t h e f t s a n d c r i m e s, c y b e r
Coriolis – dream tech l a w s V s v e r t i c a l i n d u st r i e s .
 E R P , V i n o d Ku m a r G a r g a n d N . K . Ve n k i t a k r i s h n a n , PH I
 Hammer, Michael and Champy, James: Reengineerin g the 3 Onl ine Shoppi ng M e t h o d s : sh o p p i n g c a r t s , i n t e r n e t p a y m e n t
Corporation: A manifes to for business revolution: Harper g a t e wa y s , e l e c t r o n i c d a t a i n t e r fa c e s , p a y m e n t m e t h o d s a n d a p p r o v a l
Business mecha ni sms, cr ed it car d mer cha n t s a n d pa y ment s

4 Infor matio n Sec uri ty: concept s, m e t h o d s, t ool s, st a n d a r d s ,

compl iances.
4. 3 El ec ti ve IS 5: Ele c tr oni c Comme r c e
5 I n f o r m a t i o n S e c u r i t y C o n t r o l a n d D i sa s t e r M a n a g e m e n t .
1. Intro duc tio n to E-Co mmerce: a dva ntages a nd li mitat i ons t o E -
C o m m e r c e , Va l u e c h a i n s a n d m a n a g e r i a l i m p l i c a t i o n s o f E - C o m m e r c e . References :
 P r a c t i c a l A p p r o a c h T o I n t e l l e c t u a l Pr o p e r t y R i g h t s B y R a c h n a S i n g h
2. I n t e r n e t : t h e i n t e r n e t a n d t h e wo r l d w i d e w e b , t h e i n t e r n e t P r o t o c o l
Pu r i , A r v i n d V i s wa n a t h a n
Su it e, i nt ern et ar chit ectu r e, I n t er n et ser vi ce pr o vi d ers ( ena bl i n g
t e c h n o l o g i e s o f t h e wo r l d w i d e w e b ) , I n t e r o r g a n i z a t i o n a l C o m m e r c e  Re-think ing inte llec tual property : the political economy of copyright
an d EDI , EDI i mpl emen tat io n , mo bi l e Co mmer ce. ... By YiJun Tian
 I n t e l l e c t u a l p r o p e r t y a n d i n f o r m a t i o n we a l t h : i s s u e s a n d p r a c t i c e s i n
3 . C o m p u t e r N e t wo r k s & S e c u r i t y : d i f f e r e n t t y p e s o f n e t wo r k s, p r o t o c o l s t h e . . . B y Pe t e r K . Yu
and media .  Cyber la w simplified – by Vivek Sood
 Cyberla w for g lobal E-business: finance, payment, and dis pute s – by
4. S e c u r i t y a n d c h a l l e n g e s : e l e c t r o n i c p a y m e n t sy s t e m s a n d t h e i s su e s
T a k a s h i Ku b o t a
i n v o l v e d , s e c u r i t y i s su e s a n d e n c r y p t i o n , E - C R M , E - S C M . E - S t r a t e g y .
 C y b e r l a w: t h e I n d i a n p e r s p e c t i v e - b y Pa v a n D u g g a l
5 . C o n s u m e r o r i e n t e d E l e c t r o n i c C o m m e r c e : a d v e r t i si n g a n d M a r k e t i n g  Information Technology in Bus iness Management – by D r. Mukesh
o n t h e i n t e r n e t , C o n su m e r S e a r c h a n d R e s o u r c e D i s c o v e r y , W e b b a s e d Dhunna, J. B. D ixit
b 2 b E - C o m m e r c e . I n t r a n e t s a n d e x t r a n e t s . L e g a l a n d e t h i c a l i s su e s ,  Pa y m e n t t e c h n o l o g i e s f o r E - c o m m e r c e b y W e i d o n g Ko u
l e g a l i n fr a s t r u c t u r e f o r E - C o m m e r c e i n I n d i a ( T h e I n f o r m a t i o n  N e w p a y m e n t wo r l d : a m a n a g e r ' s g u i d e t o c r e a t i n g a n e f f i c i e n t
T ech n ol o g y Act, 2 0 0 0 ), I nt er nat i o nal cy b er la ws. Pa y m e n t P r o c e s s – b y M a r y S . S c h a e f f e r
 Managing in formation security ri sks: the O CT A VE approach – by
References :
Christopher J . Alber ts, Audrey J. Dorofee –
 R a v i B . Ka l a k o t a a n d A n d r e w B . W h i n s t o n – “ Fr o n t i e r s o f E l e c t r o n i c
 Information Security: design, implementation, measureme nt, and
C o m m e r c e ” . A d d i s o n W e s l e y , Pe a r s o n E d u c a t i o n , A s i a .
Compliances – by Timo thy P. Layton
 “ Pr a c t i c a l C r y p t o g r a p h y ” , B r u c e S c h n e i r a n d N e i l s Fe r g u s o n , W i l e y -
 An in formation security handbook – by John M. D. Hunter
dreamtech India Priva te Ltd .
 “E- Commerce- Amangarial perspective ”, P.T.Joseph. Prentive Hal l,
India
 “ E l e c t r o n i c C o m m e r c e ” , Fr a m e wo r k , T e c h n o l o g i e s a n d a p p l i c a t i o n s ,
Tata McG ra w Hil l.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 27

4. 5 El ec ti ve IS 7: B usi ne ss Str ate gi e s 4. E v e n t s a n d T o u r i s m , B u si n e s s t o u r i s t , T o u r i s m & C u l t u r e , I n c e n t i v e

t o u r s R i sk M a n a g e m e n t , S a f e t y a n d G l o b a l i s su e s i n E v e n t
1. I n t r o d u c t i o n : d e fi n i n g y o u r b u s i n e s s i d e a , c r e a t i n g a n e - b u s i n e s s Ma nagement.
p l a n , g e t t i n g y o u r b u s i n e s s o f f t h e g r o u n d , C o m p o n e n t s, l i n k a g e s ,
d y n a m i c s a n d e v a l u a t i o n o f b u si n e s s m o d e l s , d y n a m i c s a n d a p p r a i sa l s 5. MIC E T ou r i sm: t ou ri sm ev en t s – na ti o nal & In t er nat i o nal S cenari o
o f b u s i n e s s m o d e l s. In te r na ti o na l T ra d e Fa ir s & Ma r s – Ger ma n y , Ch i na , Si n ga po r e,
Ho n gk o n g , U. K, et c. E v en t s an d T ou r i sm Mark et i n g.
2. I n t e r n e t : Va l u e c o n f i g u r a t i o n a n d t h e i n t e r n e t v a l u i n g a n d f i n a n c i n g a n
i n t e r n e t st a r t -u p .
References :
3. e - b u s i n e s s : B u i l d i n g y o u r e - b u si n e s s , d e s i g n i n g a n e - b u si n e s s w e b s i t e ,  E v e n t M a n a g e m e n t i n l e i s u r e & t o u r i s m – D a v i d Wa t t
u n d e r st a n d i n g b a c k - e n d s y s t e m s .  Conferences – Tomy Rogers

4. B usi nes E nviron me nt: the role of co mp eti ti v e an d ma cr o

e n v i r o n m e n t s , a p p l y i n g t h e c o n c e p t s m o d e l s a n d t o o l s, sa m p l e a n a l y s i s
o f an i n t er n et bu si n ess mo d el ca se. 4. 3 El ec ti ve TTM 5: Inte r nati onal Tour i s m
5. Lau nch ing your e-b us ine ss 1. Glo ba li zat i o n & t ou ri sm sect or : g lo ba li zat i on & t h e bu sin ess wor l d,
t h e t o u r i s m i n d u st r y , c h a l l e n g e s , F a c t o r s a f f e c t i n g G l o b a l & r e g i o n a l
References :
t o u r i st m o v e m e n t s , D e m a n d a n d o r i g i n fa c t o r s, d e st i n a t i o n & r e s o u r c e
 Creating a winning e -business, I Edition, Napier , Judd , Rivers and fa c t o r s. C o n t e m p o r a r y t r e n d s i n i n t e r n a t i o n a l t o u r i s t m o v e m e n t s .
Wagner
 Internet business models and s trategie s, Edition 2001, Allan Afush , 2. T h e e m e r g e n c e o f i n t e r n a t i o n a l h o t e l s & t o u r i s m s : h i st o r i c a l a s p e c t s ,
Christoper L.Tucci d ev el o p ment o f chai n s, d ev el o p ment ab r oad , a irl i n e co n n ect i on .
 E - s e r v i e , N e w D i r e c t i o n s i n T h e o r y a n d Pr a c t i c e , R o l a n d T . T r u s t a n d
P . K . Ka n n a n , P r e n t i c e H a l l I n d i a . 3. P oli ti ca l a sp ect s o f t h e i nt er nat i ona l tra v el, t ou ri sm Ba rri er s t o tra v el,
 S t e v e n A l t e r : I n f o r m a t i o n S y s t e m s : Fo u n d a t i o n o f e - b u s i n e s s , P H I t o u r i s m i n v e st m e n t & b u si n e s s , r e g u l a t i o n s , i n t e r n a t i o n a l o r g a n i z a t i o n s
Fo r p r a c t i c a l s : d eal in g wit h ba rri er s v i z: WT O , I MF , IH A, n eed for go v er n men t
 W e b D e s i g n , wi t h H T M L / F l a s h / J a v a s c r i p t / D r e a m we a v e r / Fr o n t p a g e su p p o r t o f t o u r i s m , n a t i o n a l t o u r i s m o r g a n i z a t i o n s, p o l i t i c a l st a b i l i t y ,
and e-Commerce t r a v e l a d v i s o r i e s , p o l i t i c a l r i sk , c r i si s m a n a g e m e n t .
 Mul timedia Systems Des ign, Prabhat K. Andleigh and Kira n Thakrar.
4. H u m a n r e s o u r c e s & c u l t u r a l d i v e r si t y : U n d e r s t a n d i n g cu l tu ral
di v er sit y , cu ltu ra l p er cep ti o n s, bu si ness pr ot ocol , cu ltu ra l
TO URISM & TRAVEL M ANAG EM ENT c o n si d e r a t i o n s i n n e g o t i a t i o n s.

5. I n t e r n a t i o n a l t o u r i s m sa l e s & m a r k e t i n g : M a r k e t r e s e a r c h , d e v e l o p i n g
4. 2 El ec ti ve TTM 4: Eve nt M anage me nt a n i n t e r n a t i o n a l m a r k e t i n g st r a t e g y , u n d e r s t a n d i n g v a r i o u s t r a v e l
1. Defi ni ti o n, S co p e o f E v en t Ma na g ement: i n tr o du cti o n t o co n v ent io n s, di str ibu ti o n sy st ems v i z G DS , pr o du ct po sit i on i n g.
e x h i b i t i o n s, m e e t i n g s – d e f i n i t i o n & c o m p o n e n t s. N a t u r e a n d d e m a n d
o f c o n f e r e n c e m a r k e t . G r o w t h a n d d e v e l o p m e n t o f e v e n t i n d u st r y , References :
e c o n o m i c a n d s o c i a l si g n i f i c a n c e .  M i l l , R . C . , (1 9 9 0 ) , T o u r i s m : T h e I n t e r n a t i o n a l B u s i n e s s , P r e t i e n c e
Hall, Ne w Jersey .
2. T y p o l o g y o f p l a n n e d e v e n t s, v a r i e t i e s & i m p o r t a n c e o f e v e n t s , K e y  Bhatia. A. K. , - In ternational Tour ism
s t e p s t o su c c e s s fu l e v e n t s c h a r a c t e r i s t i c s a n d c o m p l e x i t i e s o f e v e n t s
ch eck li st fo r d i ffer en t ev ent s, pla n ni n g sch edu l e & a cti o n s ag en da.
4. 4 El ec ti ve TTM 6: Ar t H er i tage of Indi a:
3. C o n f e r e n c e p r o g r a m d e s i g n i n g , t i m i n g , su p e r v i s i o n , p r e s e n t a t i o n ,
cat eri n g an d h o spita li ty , T ran sp or tat io n , t el eco n fer en cin g , r eco rd i ng &
1. I n d i a n C u l t u r e a n d H e r i t a g e : C o n c e p t – H i st o r y – S t a g e s o f e v a l a i o n –
p u b l i s h i n g s p o n s o r s h i p , s p o n so r s, o r g a n i z e r s, c u s t o m e r s & g u e st s .
T h e M o h e n j o d a r o a n d H a r a p p a n p e r i o d – V e d i c A g e , B u d d h i st e p o c h ,
E v e n t p l a n n i n g , K e y c h a r a c t e r i s t i c s , P r e - e v e n t r e s p o n si b i l i t i e s , l e g a l
Gu pta P er io d , Ear l y an d Lat e M edi eval p er io d , M o d er n p eri o d,
i s su e s , n e g o t i a t i o n s .
F eatu r es o f In d ian Cu ltu ra l H er ita g e – C o n ser va ti o n o f Cu ltu r e.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 28

2. S t u d y o f I n d i a n Ar c h i t e c t u r e : t h e p r o m i n e n t Ar c h i t e c t u r a l s t y l e i n R a i l wa y s . S t u d y o f v a r i o u s F i s c a l a n d N o n – F i s c a l incentives
d i f f e r e n t p e r i o d – H a r a p p a n A r c h i t e c t u r e , A n c i e n t I n d i a n Ar c h i t e c t u r e avai lab l e t o T ra v el a g en ci es a n d T ou r O p era ti o n s bu si n ess.
v i z H i n d u – B u d d h i st st y l e . M u g h a l A r c h i t e c t u r e . T h e R o c k - C u t
m o n u m e n t s – c o l o n i a l Ar c h i t e c t u r e , S t u d y o f i m p o r t a n t Ar c h i t e c t u r a l 3. F u n c t i o n s o f a T r a v e l A g e n t : u n d e r s t a n d i n g t h e fu n c t i o n s o f a t r a v e l
sit es of I ndia. Stu dy of I ndia n T empl e Ar chit ectur e and popu lar a g e n c y – t r a v e l i n f o r m a t i o n a n d c o u n s e l i n g t o t h e t o u r i s t s, I t i n e r a r y
r e l i g i o u s c e n t r e s – H i n d u , B u d d h i st , J a i n , M u s l i m s , P a r s i s a n d pr e pa ra t i o n, r e ser va t i on , ti ck et i ng , p r epa ra ti o n a n d ma rk et i ng o f T ou r
C h r i st i a n . p a c k a g e s , h a n d l i n g b u si n e s s / c o r p o r a t e c l i e n t s i n c l u d i n g c o n f e r e n c e a n d
c o n v e n t i o n s. S o u r c e s o f i n c o m e : C o m m i s s i o n , S e r v i c e c h a r g e s . T r a v e l
3. Pai nt i ng s: I nd ia n Pai nt i ng s – chara ct eri sti c featu res – M edi eval an d T er mi n ol o g y: Cu rr e nt a n d p o pu la r tra v el t ra d e a b br e via ti o n s a n d ot h er
M o d e r n P a i n t i n g s, S t u d y a b o u t p e r f o r m i n g Ar t s o f I n d i a , D a n c e s o f ter ms u sed i n pr epar i n g i ti n era ri es.
In dia , Hi sto ri cal ev olu t io n – ar ch eol o gi ca l a n d li t era ry ev i d en ce,
I n d i a n C l a s si c a l D a n c e s – F o l k D a n c e s , M u s i c o f I n d i a – c l a s s i f i c a t i o n 4. Fu n c ti o n s o f a T ou r Op e ra t or: ma rk et r e sea r c h a n d tou r pa ck a g e
– M a r g & D e si , Ka r n a t i c s t y l e , N o r t h I n d i a n M u si c – M u si c a l for mu la t io n , a sse m b li n g, p ro c e ssi n g a n d di sse m i na t in g i n for ma ti o n o n
instru ment s. d e st i n a t i o n s , L i a s i o n i n g wi t h p r i n c i p l e s , p r e p a r a t i o n o f I t i n e r a r i e s ,
t o u r o p e r a t i o n a n d p o st t o u r M a n a g e m e n t . S o u r c e s o f i n c o m e f o r t o u r
4. R o l e o f P e r f o r m i n g Ar t i n T o u r i s m D e v e l o p m e n t & H a n d i c r a f t s: I n d i a n o p erat i on .
T h e a t r e – D i f f e r e n t T h e a t r i c a l f o r m s, I n d i a n C i n e m a – E v o l u t i o n –
Ro l e i n T ou ri sm D evel o p men t, I n d ian ha n di cra ft s – text il es, 5. Pu b li c a n d P ri vat e sect or i n T ra v el Ag en cy Bu sin ess a n d T ou r
c l a y w o r k s , s t o n e w o r k s, w o o d w o r k s e t c . – c r a f t m e l a s – M a r k e t i n g o f O p e r a t i o n B u si n e s s : o r g a n i z a t i o n a l S t r u c t u r e a n d v a r i o u s d e p a r t m e n t s
H a n d i c r a ft s – B o t t l e n e c k . o f a T r a v e l A g e n c y . C a s e s t u d y o f I T D C . C a s e st u d y o f S I T A, C o x &
Kin g s, T C I a n d T ho ma s Co ok .
5. Mu seu ms an d t h ei r ro l e: R ol e o f Mu seu ms in pr eser vat io n o f art T he In d ian T ra v el Ag en t s a nd t ou r op erat or s – a n ov erv i ew. Nat i ona l
Her ita g e – T y p es o f Mu seu ms – Acqu i sit i on o f Mu seu m Arti cles – Ro l e T r a d e A s s o c i a t i o n s : I AT O a n d T A AI .
o f Mu seu m i n S p ecia l In t er est T ou r i sm. References :
 H o l l o wa y . J . C (1 9 8 3 ) , T h e B u s i n e s s o f T o u r i s m , M c D o n a l d a n d E v a n s ,
References : Plymounth.
 Tourism Development – A.K.Bhatia  S y r a t t G we n d a , (1 9 9 5 ) . M a n u a l o f T r a v e l A g e n c y Pr a c t i v e , B u t t e r wo r t h
 Heritage Touris m Deve lopment – Rom ila Thaper Heinmann, London.
 Development of Tourism in India – H.L.P.Rai  S t e v e n s L a u r e n c e , (1 9 9 0 ) . G u i d e t o S t a r t i n g a n d O p e r a t i n g S u c c e s s f u l
 Pa r y a t a n B h u g o l – P r o f . S . B . S h i n d e T r a v e l A g e n c y , D e l m a r Pu b l i s h e r s I n c . m N e w Y o r k .
 Pa r y a t a n B h u g o l – D r . Y . T . G h a r p u r e  C h a n d , M o h i n d e r , T r a v e l A g e n c y M a n a g e m e n t , A n m o l Pu b l i c a t i o n
 Pa r y a t a n B h u g o l – D r . N a g t o d e a n d o t h e r s  S e t h . P . N (1 9 9 2 ) , S u c c e s s f u l T o u r i s m M a n a g e m e n t Vo l . 1 & 2 , S t e r l i n g
Pu b l i c a t i o n s , D e l h i .
 Fo s t e r , D o u g l a s (1 9 8 3 ) , T r a v e l a n d T o u r i s m M a n a g e m e n t , M c M i l l a n ,
London.
4. 5 El ec ti ve TTM 7: Tr ave l Age nc y M anage me nt
1. T r a v e l f o r m a l i t i e s: p a s s p o r t , v i sa , h e a l t h r e q u i r e m e n t s , t a x e s, c u st o m s ,
c u r r e n c y , t r a v e l i n su r a n c e , b a g g a g e a n d a i r p o r t i n f o r m a t i o n . T r a v e l
H EALTH CARE M ANAG EM ENT
A g e n c y a n d T o u r O p e r a t i o n B u s i n e s s: H i s t o r y , G r o w t h , a n d p r e s e n t
s t a t u s o f T r a v e l A g e n c y . D e fi n i t i o n o f T r a v e l A g e n c y a n d 4. 2 El ec ti ve H CM 4: H e al th Care Ec on omi c s and Fi nanc e
d i f f e r e n t i a t i o n b e t w e e n T r a v e l A g e n c y a n d T o u r O p e r a t i o n b u si n e s s . 1. A s s e s s m e n t o f c a u s e s o f p o o r h e a l t h i n t h e d e v e l o p i n g c o u n t r i e s;
T r a v e l A g e n c y a n d T o u r O p e r a t o r s: L i n k a g e s a n d a r r a n g e m e n t s w i t h h eal th ser vi ces, econ o mi c d ev el o p ment a n d nat io na l d ev el o p ment
h ot el s, air li n es a n d tra n spo rt a g en ci es an d ot h er seg men t s o f t ou r i sm pla nni ng.
sect o r.
2. E c o n o m i c a p p r a i sa l o f h e a l t h s e r v i c e s : n e e d s v s d e m a n d v s su p p l y
2. A p p r o v a l o f T r a v e l A g e n t s a n d T o u r O p e r a t o r s: a p p r o v a l b y m o d e l ; H e a l t h s e c t o r f i n a n c i n g a n d e x p e n d i t u r e su r v e y s .
d e p a r t m e n t o f t o u r i s m , G o v e r n m e n t o f I n d i a . I AT A r u l e s a n d
regu la ti o n s for ap pr o va l o f a t rav el a g en cy , Ap pr o val b y Air li n es a n d 3. P r i m a r y c a r e : c o s t s, r e s o u r c e a v a i l a b i l i t y a n d a l l o c a t i o n ; m e t h o d s a n d
m o d e l s i n t h e a n a l y s i s a n d e v a l u a t i o n o f h e a l t h , s e c t o r fi n a n c i n g .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 29

 Bond Richard.g, G.S.Michaelsen and Roger L Deroos, Environmental

4. F i n a n c i a l M a n a g e m e n t i n h e a l t h s e r v i c e s: b u d g e t i n g , c o n t r o l , p r i c i n g Health & Safety in hea lth care faci li ties , Macmi llan Pub.c o.inc, 1973.
an d effi ci en cy.  Journal of Hazardous waste management, USA
 Z we i f e , P e t e r I a n d Fr i e d r i c h B r e y e r H e a l t h E c o n o m i c s , O x f o r d
5. Ec o n o mi c s o f N on -G o ve r n men ta l hea lt h ca r e; e c o n o mi c s o f va r iou s Universi ty Press, Ne w York, 1997.
Nati o nal , h eal t h pr o gra mmes.  Ku r t , D a r r & J o n a t h a n . S . R . , H o s p i t a l o r g a n i z a t i o n a n d m a n a g e m e n t :
Text and reading, CBS publishers & D ist ributors , 1992.
References :  Goyal.R.C Handbook of hospital personnel management, Prentice Hall
 Carrin.G , Economic Eva luation of Health in Developin g Countries, of India, Ne w De lhi, 1993.
1983, Oxford Un iversi ty Press , Ne w York.
 C l e v e r l e y . W . D . , e d , F i n a n c i a l M a n a g e m e n t o f H e a l t h C a r e Fa c i l i t i e s ,
1976, Aspen, Maryland. 4. 4 El ec ti ve H CM 6: H e al th and H ospi tal Inf or mati on
 Conyers.D and H ills.P, An introduction to development planning in the
t h i r d wo r l d , 1 9 8 4 , J o h n W i l e y , N e w Yo r k . Syste ms
1. C o n c e p t o f h e a l t h ; h e a l t h c a r e a n d h o s p i t a l s, I n d i a n h e a l t h c a r e
 Drummond. M. F, Princip les of Economics appraisal in Health Care,
s y s t e m , G o v e r n m e n t - h e a l t h c a r e i n t e r fa c e : H o s p i t a l a s a su b s y st e m o f
1985, Oxford Un iversi ty Press , Ne w York.
h e a l t h c a r e s y st e m ; h o s p i t a l f u n c t i o n s.
 Fe r r o r . H . P e d , H e a l t h S e r v i c e s : A d m i n i s t r a t i o n , r e s e a r c h a n d
M a n a g e m e n t , 1 9 7 2 , B u t t e r wo r t h s , L o n d o n .
2. H o s p i t a l o r g a n i z a t i o n , c l a s s i f i c a t i o n o f h o s p i t a l s; c o m p o n e n t s o f a
 Fe r r n a t i . P . J , H e a l t h c a r e e c o n o m i c s , 1 9 7 9 , J o h n W i l e y , N e w Yo r k .
h o s p i t a l s y st e m ; c h a n g i n g r o l e o f h o s p i t a l a d m i n i s t r a t i o n ; n e e d f o r
m a n a g e r i a l fu n c t i o n a l s p e c i a l i s t s, i s su e s a n d c h a l l e n g e s o f h o s p i t a l
ma na g e m e nt.
4. 3 El ec ti ve H CM 5: Envi r on me ntal H e al th M anage me nt and
Safe ty Pl anni ng 3. D e c i si o n m a k i n g i n h o s p i t a l s , u n d e r s t a n d i n g d e c i si o n m a k i n g p r o c e s s;
1. Co n cept o f h eal t h ca r e p la nn i ng , h ealt h ex p end itu r es, h o spi tal s a s a d r a w b a c k s o f h o s p i t a l c o m m u n i c a t i o n s y st e m ; n e e d fo r s y s t e m s
h e a l t h c a r e d e l i v e r y s y s t e m ; M a n a g e m e n t o f h e a l t h c a r e s y s t e m s; ap pr oa ch t o ho sp ita l.
D i m e n si o n s o f h e a l t h c a r e m a n a g e m e n t .
4. Co n c e pt s o f co m pu t er s a n d c o m mu n i ca t io n t e ch n o lo g y, da ta ba se
2. Ma nag emen t o f Qu al it y; co ncep t s o f en vir o n menta l h eal th car e; c o n c e p t s, n e t w o r k s a n d c o m m u n i c a t i o n ; t y p e s o f n e t w o r k s , n e t w o r k
M i c r o b i o l o g i c a l c o n s i d e r a t i o n s; L a u n d r i e s , C S S D , i n s e c t , R o d e n t t o p o l o g i e s , i n f o r m a t i o n t e c h n o l o g y i n h o sp i t a l s; I n f o r m a t i o n s y st e m
contr ol. c o n c e p t s, t y p e s o f i n f o r m a t i o n s y st e m s .

3. E m e r g e n c y a n d d i sa s t e r p l a n n i n g ; sa f e t y m a n a g e m e n t ; p a t i e n t s a n d 5. H o s p i t a l i n f o r m a t i o n s y s t e m ; s y s t e m s a n a l y si s a n d d e si g n o f h o s p i t a l
p e r s o n n e l sa f e t y , f i r e sa f e t y , g e n e r a l sa n i t a t i o n . i n f o r m a t i o n s y s t e m s ; d e si g n c o n si d e r a t i o n s; d e v e l o p m e n t a p p r o a c h e s;
i mp l e m e nta t i o n stra t e gi e s; fu n c ti o na l it y o f c o m pu t er i z e d h o spi ta l
4. H a z a r d o u s w a st e m a n a g e m e n t ; s o l i d w a st e h a n d l i n g & d i s p o sa l ; l i q u i d i n f o r m a t i o n s y s t e m s, m e r i t s a n d d e m e r i t s o f C H I S , t r e n d s i n H I S ; H I S
wa s t e h a n d l i n g , c o l l e c t i o n & d i s p o sa l ; w a t e r t r e a t m e n t a n d a s a c o n t r o l s y s t e m ; r e s o u r c e u t i l i z a t i o n & c o n t r o l i n h o s p i t a l s , i s su e s
di str ibu ti on. Pla nni ng and or ga ni zing for sa f e t y and wa s t e a n d c ha l l e ng e s o f h o sp ita l ma na g e m en t.
ma na g e me nt.
References :
5. L e g a l a n d s o c i a l a s p e c t s o f wa s t e m a n a g e m e n t ; t r e n d s a n d p r a c t i c e s ;  L e l e . R . D c o m p u t e r s i n M e d i c i n e , T a t a M c G r a w H i l l Pu b l i s h i n g C o . L t d ,
m a n a g e m e n t o f c o st s ; h e a l t h c a r e b u d g e t i n g ; c o st c o n t a i n m e n t ; Ne w De lhi, 1988.
ma na g e me nt of c o n fl i c t s ; or ga ni zing for b ett er h eal th car e  S a i n i , A n i l Ku m a r M a n a g e m e n t I n f o r m a t i o n S y s t e m ( M I S ) i n h o s p i t a l s ,
m a n a g e m e n t ; c o l l e c t i v e e m p l o y e e p a r t i c i p a t i o n ; b a r g a i n i n g ; r e wa r d s D e e p & D e e p Pu b , 1 9 9 3 .
and pu ni shment s.  Pa n k o , R a y m o n d . R , B u s i n e s s D a t a C o m m u n i c a t i o n s , P r e n t i c e H a l l I n c ,
London, 1997.
References :  H o s p i t a l I n f o r m a t i o n S y s t e m s – T h e N e x t g e n e r a t i o n , Ve l d e , R u d i Va n
 Fe r r y , T e d S a f e t y & h e a l t h management planning, Van Nostrand d e S p r i n g e r Ve r l a g , 1 9 9 2 .
R e i n h o l d , N e w Yo r k , 1 9 9 0 .  Ward, John, Pr i n c i p l e s o f I n f o r m a t i o n Systems Management,
Routledge, London, 1995.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 30

 Health In formation in India, Central Bureau o f health Intelligence, 2. M e c h a n i c s o f s e t t i n g o f n e w e n t e r p r i s e s – si z e a n d l o c a t i o n , o p t i m u m

Min istry of Health & Fami ly We lfare, Govt . o f India , Ne w Delhi. u n i t s – i t s m e a n i n g a n d d e t e r m i n a n t s ; si z e o f i n d u s t r i a l u n i t s i n I n d i a .
 A wa d , E l i a s . M , S y s t e m s A n a l y s i s & D e s i g n , Pr e n t i c e H a l l o f I n d i a ,
Ne w De lhi, 1990. 3. T h e o r y o f i n d u s t r i a l l o c a t i o n fa c t o r s d e t e r m i n i n g t h e i n d u s t r i a l
l o c a t i o n . R e g i o n a l d i s t r i b u t i o n o f i n d u st r i a l a c t i v i t y i n I n d i a ; R e c e n t
t r e n d s i n t h e l o c a l i z a t i o n o f i n d u st r i a l a c t i v i t y i n I n d i a : R e g i o n a l
4. 5 El ec ti ve H CM 7: H e al th Communi c ati on: D e ve l op me nt pla n ni n g o f i n du stria l a ct i vi ty i n I n dia.
and Di sse mi nati on 4. F e a si b i l i t y s t u d i e s: t e c h n i c a l , m a r k e t i n g a n d f i n a n c i a l ; M a n a g e r i a l
1. A n o v e r v i e w o f m a n y su b st a n t i v e a r e a s o f s t u d y w i t h i n h e a l t h p r o b l e m s o f n e w e n t e r p r i s e s; p r o d u c t i o n p u r c h a si n g , f i n a n c i n g l a b o u r
c o mmu ni ca t i on lik e in t er p er so nal c o m mu ni ca ti o n, in t er -cu l tu ral a n d ma rk e ti n g pr o bl e m s.
c o m m u n i c a t i o n , m a s s m e d i a h e a l t h i m a g e s , c o m m u n i c a t i o n c a m p a i g n s,
alt er nat i ve medi cin e h eal th et h ics. 5. Fa cil it i es pr o vi d ed b y di ffer en t i n sti tu ti o n s a n d Ag en cies i n I n dia ,
f i n a n c i n g fa c i l i t i e s f o r n e w e n t e r p r i s e s , m a r k e t i n g a n d o t h e r fa c i l i t i e s .
2. U s e o f l e a s t t h r e e a r t i fa c t s ( su c h a s p a m p h l e t s , p r i n t a d s , v i d e o , e t c )
a n a l y s i s t h e r h e t o r i c o f a su c c e s s fu l o r a n u n su c c e s s fu l h e a l t h References :
c o m m u n i c a t i o n c a m p a i g n su c h a s A I D S a wa r e n e s s , s m o k i n g c e s sa t i o n .  Catict s A Dalley; entrepreneuria l Management going all out for results
(McG ra w H il l, 1971).
3. Pla n, d el iv e r & e va lu a t e h ea l th i n fo r ma t io n & d i sea se p r ev e n ti o n
 Clel land.D. C and D.G. Winer ; Mot ivating Economic Ach i evement (Ne w
ca mpai g n s, a d vo ca t e fo r h eal t h p ol i cy i n itia ti v es.
York1969)
 Drucker, Peter , Innovatin and En trepreneurship, east- West Press (P)
4. M a n a g e h e a l t h c a r e d e l i v e r y sy s t e m s or pr o du c e t h e wri tt e n ma t eria l
Ltd., 1992.
for a h eal th y ca mpai g n or d ev el o p a t el evi si on pr o gr amme/H eal th
lit eracy & strat egies di ssemina ti on i n ar ea s o f pu b li c h ealt h emer gi n g  F. M. Harblson; Entrepreneurial Organizat ion as a factor in economic
fro m r esear ch in h ea ri n g, bala n ce, s m e l l , t a st e , v o i c e , s p e e c h o r development, quarter ly journal in economics August 1952.
lan gu a g e.  Gupta.C .B and Srinivasan , Entrepreneurial Deve lopment in India, Ne w
Delhi, Sultan Chand, 1997.
5. Pr oduce ma t eria l s t hat ma k e complex di sea se i s su e s mor e  H i s r i c h , R o b e r t . D a n d Pe t o r s , m i c h e a l . P E n t r e p r e n e u r s h i p ; S t a r t i n g ,
u n d e r st a n d a b l e t o p u b l i c e . g . m a t e r i a l s t o acco mp an y g en et i c developing and managing a Ne w En terprise , 3 rd ed. Ch icago, Ir win,
c o u n s e l i n g i n a r e a s o f i n h e r i t e d d i s o r d e r s. 1995.
 H o l t D a v i d . H , E n t r e p r e n e u r s h i p – N e w v e n t u r e c r e a t i o n , E n g l e wo o d
References : cliffs, Ne w Jersey , Prentice Hall Inc., 1992.
 Pa y e r s , L y n n , M e d i c i n e & c u l t u r e – N e w Y o r k : H e n r y H o l t & c o m p a n y
1996.
 D u Pr e , A t h e n a , C o m m u n i c a t i n g a b o u t h e a l t h ; C u r r e n t i s s u e s & 4. 3 El ec ti ve SB M &E 5: Entr e pre ne ur i al De ve l op me nt
perspective. Mountain vie w LA ; May fie ld publish ing com pany, 2000. 1. En tr epr en eu ria l traits, types and si g ni fi can ce; Definitions,
 Health commun ication, Ne w Jersey school of public health , 1998. c h a r a c t e r i s t i c s o f E n t r e p r e n e u r i a l t y p e s , q u a l i t i e s a n d fu n c t i o n s o f
 Role of mass media in parenting education , 1997. Harv ard school of entr ep ren eu r s, R ol e a n d i mp orta n ce o f en tr epr en eu r in eco no mi c
public health centre for health communica tion. gr owth.
 Text book of prevent ive & social medic ine, 2000.
2. Co mp eti n g th eor i es o f ent r ep r en eu r sh i p; en tr epr en eu ria l Dev el o p ment
p r o g r a m m e i n I n d i a . H i st o r y , S u p p o r t , o b j e c t i v e s , st a g e s o f
SM ALL B USINESS M ANAG EM ENT & p er for ma n c e s; pla n ni n g a n d ED P o b j e cti v e s. T a rg e t gr ou p , sel e ct i on o f
ENTREPRENE URSH I P centr e, pr e-tra i ni ng work.

4. 2 El e c ti ve SB M &E 4: Ne w Enter pr i se M anage me nt 3. G o v t . P o l i c y t o wa r d s S S I ’ s ; E n t r e p r e n e u r i a l i n p u t ; e n t r e p r e n e u r i a l

1. En tr epr en eu r shi p a n d it s r ol e i n eco no mi c d ev el o p ment . Pr o bl ems o f b ehav i ou s an d en tr epr en eu ria l mo ti vat i on . N -Achi ev ement an d
i n d u st r i a l i z a t i o n i n u n d e r d e v e l o p e d c o u n t r i e s w i t h s p e c i a l r e f e r e n c e t o m a n a g e m e n t su c c e s s , e n t r e p r e n e u r i a l su c c e s s i n r u r a l a r e a .
I n d i a . I n d u s t r i a l p o l i c y , R e g u l a t i o n a n d c o n t r o l o f i n d u st r i e s i n I n d i a .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 31

4. I n n o v a t i o n a n d e n t r e p r e n e u r ; e s t a b l i sh i n g e n t r e p r e n e u r s s y st e m . S e a r c h  Pa p o l a . T . S , R u r a l I n d u s t r i a l i z a t i o n approaches and potential,

f o r b u si n e s s i d e a , s o u r c e s o f i d e a s, i d e a p r o c e s s i n g , i n p u t Bombay, H imalaya, 1982.
r e q u i r e m e n t s;  P i c k l e H a l B a n d A b r a h a m jo n , R o y e e . L , Smal l Bus iness Management,
5 t h e d . N e w Yo r k , J o h n W i l e y , 1 9 9 0 .
5. S o u r c e s a n d c r i t e r i a o f f i n a n c i n g , fi x e d a n d w o r k i n g c a p i t a l  Schumacher.E.F, S mall is Beautiful, Ne w Delh i, Rupa, 1990
a s s e s s m e n t ; T e c h n i c a l a s s i st a n c e , m a r k e t i n g a s s i st a n c e , si c k n e s s o f  Ve p a R a m . N , H o w t o s u c c e s s i n s m a l l industry , Ne w Delhi, Vikas ,
u n i t s a n d r e m e d i a l a s si s t a n c e ; p r e p a r a t i o n o f f e a si b i l i t y r e p o r t s a n d 1984.
lega l for mali ti es a nd d o cu men tati o n .

References :
4. 5 El e c ti ve SB M&E 7: G ove r nanc e & M anag e me nt of N on-
 C l i f f t o n D a v i s . S a n d Fy l i e D a v i d . E , Pr o je c t Fe a s i b i l i t y A n a l y s i s , 1 9 7 7
J o h n Wi l e y , N e w Yo r k . Pr ofi t O r gani z ati ons (N PO s)/ NG O s’
 Desai.A.N, Entrepreneur & Environment, 1990 Ashish, Ne w De lhi. 1. G o v e r n a n c e & M a n a g e m e n t o f N o n - P r o f i t o r g a n i z a t i o n s ( N P O s ) / N G O s;
 D r u c k e r Pe t e r , I n n o v a t i o n a n d E n t r e p r e n e u r s h i p , 1 9 8 5 , H e i n e m a n n , A n I n t r o d u c t i o n & D i s c o v e r i n g t h e t h i n l i n e o f d i v i si o n .
London
2. G o v e r n a n c e I s su e s: G o v e r n i n g b o d y & s t r a t e g i c m a n a g e m e n t ,
 Jain Ra jiv, Planning a Small Scale Industry; A Guide to
a c c o u n t a b i l i t y , t r a n s p a r e n c y , su st a i n a b i l i t y & P a r t i c i p a t i o n , N o r m s o f
Entrepreneurs, 1984, S.S . Books, Delhi.
Go o d G o v er nan ce, NGO /N PO Accr ed itat i o n, G en d er E mp o wer men t an d
 Ku m a r . S . A , E n t r e p r e n e u r s h i p i n S m a l l I n d u s t r y , 1 9 9 0 , D i s c o v e r y , N e w
c a p a c i t y b u i l d i n g n e e d s : A s s e s s m e n t f o r st r e n g t h e n i n g G o v e r n a n c e .
Delhi.
 McC lel lan.D. C and Winter. W. G , Motivat ing Economic Achievement , 3. M a n a g e m e n t P r a c t i c e s o f f i n a n c i a l r e s o u r c e s, h u m a n r e s o u r c e s &
1 9 6 9 , Fr e e P r e s s , N e w Yo r k . ext er na l r esou r ces.
 Pa r e e k , U d a i a n d Ve n k a t e s w a r a R a o . T , D e v e l o p i n g E n t r e p r e n e u r s h i p –
A Handbook on Learning System s, 1978, Learning System s , De lhi. 4. P r o j e c t p l a n n i n g , d e si g n & i m p l e m e n t a t i o n .

5. Ma cr o p er sp ecti v es o f G o v er na n ce & D ev el op men t; G o o d Go v er na n ce –

4. 4 El ec ti ve SB M &E 6: Smal l B usi ne ss En vi r onme nt and D e v e l o p m e n t a p p r o a c h e s ( D e m a n d si d e ) , s o c i a l a c c o u n t a b i l i t y ,
M anage me nt pa rt i ci pa ti o n & c iv i c e n ga g e m en t, co m mu n it y dr i v en d e v el o p m e nt
1. S m a l l B u si n e s s i n I n d i a n E n v i r o n m e n t – E c o n o m i c , S o c i a l , P o l i t i c a l (CDD) a nd ent itl ement, a nd r ight ba se appr oa ches.
c u l t u r a l a n d l e g a l ; P o l i c i e s G o v e r n i n g s m a l l s c a l e u n i t s; i n d u s t r i a l
p o l i c i e s a n d st r a t e g i e s r e l a t i n g t o s m a l l s c a l e s e c t o r . References :
 L e a d e r s h i p i n N o n p r o f i t o r g a n i z a t i o n s – Ka t h r y n A . A g a r d - S a g e
2. T ech n ol o gi ca l Kno w-h o w a n d ap p ro pr iat e t ech n ol o g y; Q u alit y cir cl es publication
a n d pr o du ct iv it y a n d li nk a g e b e t we e n sma ll a n d bi g bu sin e ss.  N o n p r o f i t O r g a n i z a t i o n s : T h e o r y , M a n a g e m e n t & Po l i c y – H e l m u t
K.Anheie r – Amazon
3. O r g a n i z a t i o n a l st r u c t u r e a n d o t h e r c h a r a c t e r i s t i c s o f s m a l l fi r m s ;  M a n a g i n g t h e N o n - Pr o f i t o r g a n i z a t i o n – J o h n Wi l e y & S o n s .
S p e c i a l p r o b l e m s i n t h e m a n a g e m e n t o f s m a l l b u si n e s s i n v a r i o u s D r u c k e r . P . F (1 9 9 0 ) – N e w Yo r k : H a r p e r C o l l i n s
fu n c t i o n a l a r e a s l i k e f i n a n c e , m a r k e t i n g , p r o d u c t i o n a n d p e r s o n n e l .  M a n a g i n g t h e N o n - P r o f i t o r g a n i z a t i o n : Pr a c t i c e s a n d Pr i n c i p l e s . N e w
Y o r k : H a r p e r C o l l i n s Pu b l i s h e r s .
4. Si ck n e ss i n t h e sma l l -sca l e se c t or; M o d er ni za ti o n o f sma l l a n d vi lla g e
i n d u st r i e s ; T r a i n i n g p r o g r a m m e s a n d c o n su l t a n c y s e r v i c e s.
RETAIL & SUP PLY CH AIN M ANAG EM ENT
5. I n s t i t u t i o n a s si s t i n g e x p o r t p r o m o t i o n o f s m a l l b u si n e s s i n I n d i a ;
Ex p or t pr o mot i on cou n cil s g l oba l p er sp ect i v e o f small bu sin ess i n 4. 2 El ec ti ve R&SCM 4: Sale s and Logi sti c s M anage me nt
s e l e c t e d c o u n t r i e s.
References : 1. S a l e s M a n a g e m e n t : O b j e c t i v e s o f sa l e s m a n a g e m e n t , P e r s o n a l s e l l i n g
 D e s a i Va s a n t , O r g a n i z a t i o n a n d M a n a g e m e n t o f S m a l l s c a l e i n d u s t r y , p r o c e s s , D e v e l o p i n g p e r s o n a l s e l l i n g s t r a t e g i e s. O r g a n i z i n g t h e sa l e s
Bombay, H imalaya, 1979. f o r c e -T y p e s o f sa l e s o r g a n i z a t i o n s - D e t e r m i n i n g t h e k i n d o f s a l e s f o r c e
 Small Scale Industries and Entrepreneurship, Bomba y, Himalaya, a n d S i z e o f t h e sa l e s f o r c e . Q u a l i t i e s o f sa l e s e x e c u t i v e s.
1995.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 32

2. M a n a g i n g t h e S a l e s F o r c e : r e c r u i t i n g , S e l e c t i n g a n d T r a i n i n g t h e sa l e s p l a n n i n g a n d b u d g e t i n g , m o d e l s t o c k , n e v e r - o u t l i s t s, o p e n - t o - b u y ;
for c e . T i me a nd t err it or y ma na g e m en t, Sa l e s t err it or i e s a n d Sa l e s F o r e c a st i n g a n d m o d e l i n g t e c h n i q u e s.
q u o t a s - C o m p e n sa t i n g sa l e s f o r c e , M o t i v a t i n g t h e sa l e s f o r c e - 4 . V i su a l M e r c h a n d i si n g - S p a c e m a n a g e m e n t , i t s i m p o r t a n c e f i n a n c i a l l y
C o n t r o l l i n g t h e sa l e s f o r c e - E v a l u a t i n g t h e sa l e s f o r c e . a n d t h e d i f f e r e n t t e c h n i q u e s u s e d t o m a n a g e s p a c e ; T h e c u st o m e r
d e ci si on ma k i n g pr o c e ss a n d i t s a ffe c t o n sto r e la y ou t a n d pr o du c t;
3. Retai li n g a n d W h ol esali n g: no n -st or e r etai li n g, E -ta ili n g, Di r ect G e n e r i c st o r e l a y o u t s a n d t h e i r a d v a n t a g e s a n d d i sa d v a n t a g e s ; D i r e c t
m a r k e t i n g , T e l e m a r k e t i n g , M a r k e t i n g o n t h e n e t - F u t u r e o f sa l e s P r o d u c t P r o f i t ( D P P ) , AB C a n a l y s i s a n d i m p l i c a t i o n s f o r v i su a l
ma na g e me nt. mer cha n di si ng .
5 . B u y i n g a n d S u p p l y i n g - K e y o p e r a t i o n a l o b j e c t i v e s : sp e e d , c o st ,
4. D i st r i b u t i o n a n d L o g i s t i c s M a n a g e m e n t : D e s i g n o f d i s t r i b u t i o n q u a l i t y , d e p e n d a b i l i t y , fl e x i b i l i t y ; S u p p l i e r s e l e c t i o n a n d e v a l u a t i o n ,
c ha nn e l, S tru ctu r e a n d Cha n n el ma na g e m e nt . Co m p o n e nt s o f l o gi sti c s- o r d e r q u a l i f i e r s a n d o r d e r w i n n e r s, c u st o m e r sa t i s fa c t i o n i n d i c e s a n d
i n b o u n d a n d o u t b o u n d l o g i st i c s, k e y l o g i s t i c s a c t i v i t i e s v i z . , C u s t o m e r ser v i ce l ev el a gr eement s a s a p pli ed b y r eta il er s; Pa r tn er sh i p s for
s e r v i c e s -D e m a n d f o r e c a st i n g - I n v e n t o r y m a n a g e m e n t - M a t e r i a l h a n d l i n g - c o m p e t i t i v e a d v a n t a g e , Q u i c k R e s p o n s e ( Q R ) , E f f i c i e n t C u st o m e r
C o m m u n i c a t i o n -O r d e r processi ng, P a c k a g i n g -T r a f f i c and Response (E CR) a nd Vendor Ma na ged I nvent or y ( VMI ).
t r a n s p o r t a t i o n - W a r e h o u s i n g a n d st o r a g e .
Reference :
5. Dev el o pi n g L o g i st i c s Stra t eg y : l ogi sti cs i n for ma t io n sy st e m,  R e t a i l i n g M a n a g e m e n t , 5 t h E d . M i c h a e l L e v i a n d B a r t o n A . We i t z .
O r g a n i z i n g f o r e f f e c t i v e l o g i s t i c s , I m p l e m e n t i n g l o g i st i c s s t r a t e g y - I r wi n M c G r a w- H i l l , N e w Y o r k , N Y . 2 0 0 4 .
C o m p u t e r p a c k a g e s u s e d i n l o g i st i c s.  Berman and Evans, Retai l Management , Prentice Hal l 200 4
 Levy and Wei tz, Re tai ling Management, Ir win 2004
Reference :  D u n n e , L u s c h a n d G a b l e , R e t a i l i n g , S o u t h - We s t e r n 2 0 0 2
 Sales Management – Dec isions , Strateg ies and Cases – R i chard R.Sti ll ,  Davis and Ward, Managing Re tail Consumpt ion, John Wi le y & Sons
E d wa r d W . C u n d i f f a n d N o m a n A . P . G o v a n i 2002
 P r o f e s s i o n a l S a l e s M a n a g e m e n t – R . E . A n d e r s o n , J o s e p h F. H a r , A i a n  R o b e r t S p e c t o r a n d Pa t r i c k D M c C a r t h y , T h e N o r d s t r o m W a y : T h e
J.Bash I n s i d e S t o r y o f A m e r i c a ’ s # 1 C u s t o m e r S e r v i c e C o m p a n y , J o h n Wi l e y
 Market ing Channels – Louis W. Stern, Ade l I .E R – Ansary , T. Coughlan & Sons, Inc . 1995
 Fu n d a m e n t a l s o f L o g i s t i c s M a n a g e m e n t – M . L a m b e r t , J a m e s R . S t o c k ,  Judi Bevan, The R ise and Fall of Marks & Spencer, Prof il e Books Ltd
M. El iram 2001
 Logist ics Management – Donald J .B . and D.J. Closs  Cases: \Sport Ober meyer Ltd ." (HBS case #695022) and \ Wal- Mar t
 Logist ics and Supply Chain Management – Mart in Chr isto pher S t o r e s i n 2 0 0 3 " (H B S c a s e # 9 7 0 4 4 3 0 ) .
 Sales Management – Analysi s and Decisions Makin g – Thomas
N.Ingram
 M a n a g i n g S u p p l y C h a i n – J . L . G a t t o r n a n d D . W . Wa l d i s
4. 4 El ec ti ve R&SCM 6: Pr omoti on & Re l ati ons hi p
M anage me nt
4. 3 El e c ti ve R&SCM 5: Re tai l M anage me nt 1. T h e Ma rk e ti n g C o m mu n i ca t io n P ro c e ss: a M o d el o f co m mu n i ca ti o n
e f f e c t s. Promotion Mi x, I nt egrat ed Mark eti ng C o m mu ni ca t i o n
1 . In tr o du c ti o n t o R eta il in g - Si z e, e c o n o mi c i m p or ta nc e a nd c o m p et iti v e
(IM C) Stra t egy. Pr omoti on a nd I MC pla nni ng a nd S trat egy. T he
stru ctu r e ; C o mmon r e ta i l for ma t s;T h e r e ta il ma rk e ti n g mi x; T h e r o l e o f
In te r na ti o na l ma rk et e n vir o n m e nt for P ro m o ti o n & I MC .
th e r eta il bu y er a n d th e work o f t h e bu y i ng o ffi ce / mer cha n di se
d e p a r t m e n t ; O r g a n i sa t i o n a l st r u c t u r e s a n d t h e o r g a n i s a t i o n o f r e t a i l
2. A d v e r t i si n g : M e s sa g e a n d M e d i a S t r a t e g i e s: a d v e r t i si n g o b j e c t i v e s .
buyi ng.
Cr eati v e strat eg y: T h e cr eat iv e i d ea, cr ea ti v e ex ecu t io n T acti cs.
2 . I n v e n t o r y M a n a g e m e n t - K e y p e r f o r m a n c e r a t i o s, - m a r g i n o n r e t u r n s ,
Cr eati v e ex ecu t i on : Att ent io n a n d stru ctu r e o f Adv ert i sement s. M edia
g r o s s m a r g i n , s t o c k t u r n , f o r wa r d c o v e r , m a r k d o w n , g r o s s m a r g i n
strat egy a nd I mpl ementa ti on.
r e t u r n o n i n v e n t o r y ( G M R O I ) ; S t o c k t a k i n g m e t h o d s, ; T h e c a u se s o f
m a r k d o w n , s t r a t e g i e s t o l i m i t m a r k d o w n s; T h e i m p l i c a t i o n s f o r
3. P er so nal S ell in g & Sal es Mana g ement : p er so n n el S elli n g Pr o cess a nd
e f f e c t i v e m a n a g e m e n t o f G M R O I o n t h e fi n a n c i a l h e a l t h o f t h e
a p p r o a c h e s , S a l e s m a n a g e m e n t - O b j e c t i v e s, P o l i c i e s & S t r a t e g y , S a l e s
b u si n e s s ; M e r c h a n d i s e m a n a g e m e n t f o r m a x i m u m G M R O I .
Ma nag emen t p r o cess, M ot i vati n g , C o mp en sati n g . Sa l es Bu d g et s,
3 . M e r c h a n d i si n g - P r o d u c t a s s o r t m e n t s t r a t e g i e s r e l a t e d t o r e t a i l fo r m a t ;
Qu ota s a n d Sal es T er ri to ri es.
B r a n d i n g a n d r e t a i l e r s’ o w n b r a n d d e v e l o p m e n t ; R a n g e a s s o r t m e n t

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 33

 Operations Research – Hamdy Taha

4. C u st o m e r R e l a t i o n s M a n a g e m e n t : m e a n i n g , d e fi n i t i o n , P r a c t i c e ,  Theory and Problems o f Opera tions Research – Richard B rouer
T ech n ol o g y . Cu sto mer Li fe C y cl e, C RM P ro cess, N eg ot iati n g wit h  Mathemat ical Methods in Bus iness – Barnet t and Sieger
Key Cu st o mer s- Cal l C entr es, Cu st o mer I nt era cti o n , N eg ot iati o n a s a  Operations Research – S .D. Sharma
P r o c e s s, T o o l s o f N e g o t i a t i o n , N e g o t i a t i o n Au d i t , A p p l i c a t i o n
pr o vi d er s a nd C R M.
B ANK ING & INSURANCE
5. F oundat i ons o f C u s t o m e r C e n t r i c B u si n e s s : i n t e r n a l p r o c e s s a n d
Cu st o mer s, E x t e r n a l P r o c e s s a n d C u s t o m e r s, K e y C u s t o m e r s, 4. 2 El e c ti ve B &I 4: ICT Appl i c ati ons i n B anki ng
pr io rit i zi n g Key C u st o m e r s , C u s t o m e r Stra t eg y gri d. Part ner
Relationship Ma nagement ( PR M) , T he T echnol ogy in PR M. 1. In for ma ti o n & co m mu n i ca t io n t e c h no l o gy a p pli ca ti o n i n Ba nk s.
Reference : Ov er v i ew o f vari ou s t ech no l o gy plat fo r ms, corr esp o n d en ce ba nk i n g.
 Semenik, 2006, “ Promot ion and I MC ” , Thomson. 2. E -co mmer ce – ov erv i ew o f var iou s p orta l s i n I nd ia.
 Belch, 2005, Advertis ing and Promotion , T MH.
 C l o w , 2 0 0 7 , “ I n t e g r a t e d A d v e r t i s i n g , Pr o m o t i o n a n d M a r k e t i n g ” , 3 r d 3. O n l i n e t r a d i n g i n s e c u r i t i e s : L e g a l & T e c h n i c a l i s su e s .
Edit ion, Thomson. 4. O u t l i n e s o f c y b e r l a w s & s y s t e m s e c u r i t y i s su e s .
 Stil l, Cundif f and Govni , Sa les Management, PHI / Pearso n.
5. C u st o m e r r e l a t i o n s h i p m a n a g e m e n t .
 Batra, Myers and Aaker, 2005, Advertis ing Management, PHI /
Pe a r s o n .
 C l o w , 2 0 0 7 , I n t e g r a t e d A d , Pr o m o t i o n a n d M a r k e t i n g C o m m u n i c a t i o n ,
3rd Edition. 4. 3 El ec ti ve :B&I-5: Law & Pr ac ti c e of Ins ur an c e
 Ron Hasty and James Reardon, 1997 Retai l Management, McGra w H ill
International Edition. 1. P r i n c i p l e s o f I n su r a n c e : L i f e , m a r i n e a n d f i r e e t c .
 Pa u l G r e e n b e r g , 2 0 0 5 , C R M a t t h e S p e e d o f L i g h t , T M H 2. O v e r v i e w o f i n su r a n c e i n d u st r y i n I n d i a b o t h p u b l i c & p r i v a t e s e c t o r .
 Ke n B e r n e t t , 2 0 0 5 , T h e H a n d B o o k o f Ke y C u s t o m e r R e l a t i o n s h i p 3. L e g a l f r a m e w o r k f o r I n su r a n c e B u s i n e s s – I R D A
M a n a g e m e n t , Pe a r s o n e d u c a t i o n . 4. C r o p i n su r a n c e i n I n d i a .
 J a g a d i s h S e t h , A t u l Pa r i v a r t i y a r & S h a i n e s h , 2 0 0 5 , C u s t o m e r 5. New p en si on sch eme o f G oI . a nd p en sio n sch emes o f LIC & o t h er
Relat ionship Management, T MH . p r i v a t e s e c t o r i n su r a n c e c o m p a n i e s.

4. 5 El ec ti ve R&SCM 7: O per ati ons Re se ar c h 4. 4 El ec ti ve : B &I - 6: Li fe, H e al th & Ge ne r al Ins ur anc e

1. M o de l B uil d ing i n OR : li n ea r pr o gra m m i ng , F o r mu la ti o n, Gra ph i ca l
s o l u t i o n s – S i m p l e x m e t h o d – B i g - M m e t h o d , D u a l i t y a n d s e n si t i v i t y 1. T y p e s o f l i f e i n su r a n c e p o l i c i e s – A n o u t l i n e o f i m p o r t a n t o f l i f e
a n a l y s i s. i n su r a n c e p o l i c i e s i s su e d b y L I C & o t h e r m a j o r p r i v a t e s e c t o r l i f e
i n su r a n c e c o m p a n i e s i n I n d i a
2 . T r a n s p o r t a t i o n a n d As s i g n m e n t P r o b l e m : t r a v e l i n g sa l e s m e n p r o b l e m s ,
S ol vi n g t h e sequ en ci n g pr o bl ems, b ran d swit chi n g pr o b lems.
2. T yp es o f H eal th I n su r a n c e p o li ci es. G r oup i n su r a n c e , med i cal
3 . Que u ing M o de ls: d et er mi ni sti c a n d pr o ba bi li sti c mo d el s, S in g l e ser v er i n su r a n c e e t c .
a n d mu l ti p l e ser v er mo d el – I n fi nit e po pu la ti o n .
3. T y p e s o f G e n e r a l I n su r a n c e p o l i c i e s: M a j o r t y p e s o f f i r e , p r o p e r t y , &
4. N e t wo r k A n a l y s i s : P E R T & C P M , D e t e r m i n a t i o n o f f l o a t s, T i m e - c o s t - m o t o r v e h i c l e i n su r a n c e .
T rad e-o ff a n d Cra shi n g o f n et work s. T h eo r y o f ga mes – T wo p er so n s –
Z e r o - su m g a m e . 4. I R D A g u i d e l i n e s r e l a t i n g t o l i f e i n su r a n c e p o l i c i e s .
5 . D e c i s i o n T h e o r y : D e c i s i o n m a k i n g u n d e r r i sk a n d u n c e r t a i n t y , d e c i s i o n
5. O u t l i n e s o f w o r k i n g o f p u b l i c s e c t o r g e n e r a l i n su r a n c e c o m p a n i e s .
t r e e s. U s e M S E x c e l s o l v e r f o r t h e a b o v e m o d e l s .
References :
 Quantitat ive Techniques in Management – N.D . Vohra
 Operations Research – Wagner

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 34

4. 5 El e c ti ve :B &I - 7: Ac tur i al M athe mati c s and Stati c s GUI DEL INE S FO R P REP AR ATIO N O F M B A PRO J E CT RE PO RT S
AR R AN G E M E N T O F C H A P T E R S *
1. Ti me v a lue o f M o ney : S i mpl e in t er est an d co mp o n ent in t er est,
c o n t i n u o u s c o m p o u n d i n g , p r e s e n t v a l u e a n d fu t u r e v a l u e , y i e l d , I R R , Co v er T it l e Pa ge ( F or ma t e n cl o se d)
co mpu tat i on o f ca sh flo ws. In n er ti tl e pag e ( Sa me a s co v er ti tl e pa g e)
C e r t i f i c a t e fr o m g u i d e a n d c h a i r m a n a n d d e c l a r a t i o n b y t h e s t u d e n t .
2. Prob abil it y: C oncept of pr obabil it y, types of pr oba bi li ty C e r t i f i c a t e fr o m c o m p a n y / f i r m , w h e r e t h e p r o j e c t w o r k i s c a r r i e d o u t . ( N o t
d i s t r i b u t i o n s, sa m p l i n g & h y p o t h e s i s t e st i n g , B a y e ’ s t h e o r e m . re qu i r ed i f pr oj e c t wo rk i s n ot ba se d on a c o m pa n y/ fir m) .
A c k n o wl e d g e m e n t
3. M o de ls: Ma rk o v C ha i n , C ha p ma n -Ko l m og o ro v equ a ti o n. L i s t o f t a b l e s a n d f i g u r e s.
A b b r e v i a t i o n s/ o p e r a t i o n a l d e f i n i t i o n s u s e d .
4. T e s t s : C h i - s q u a r e t e s t , s t a n d a r d i z e d d e v i a t i o n t e s t , si g n t e s t ,
c u m u l a t i v e d e v i a t i o n t e st , g r o u p i n g o f s i g n t e s t , s e r i a l c o r r e l a t i o n t e s t . I n t r o d u c t i o n s h o u l d i n c l u d e t h e f o l l o wi n g :
5. Sto ch as tic mo de ls: Ap pl i cat i on o f st o cha sti c mo d el fo r ca lcu lat in g I. P r o b l e m d e fi n i t i o n / s t a t e m e n t . T h i s w i l l c o v e r c o m p a n y
r i sk a n d r e t u r n , l o g n o r m a l d i s t r i b u t i o n s, B r o w n i a n m o t i o n . pr o fil e to o i f t h e t o pi c ch o sen p er tai n s t o a co mpa ny .
Reference from elect ive 1 to 7 - 5 pa ges
 Fu n d a m e n t a l s o f R i s k a n d I n s u r a n c e b y E . J . Va n g h a n & T . Va n g h a n II. Resea r ch O b j ecti v es – n o t mo r e tha n 5 o b j ecti v es, Use KS A
 I n t r o d u c t i o n t o B a n k i n g b y V i ja y a R a g a v a n I y e n g a r mo d el . - 1 Pa ge
 B a n k M a n a g e m e n t b y Ko c h & S c o t t M a c h e n a l d III. R e s e a r c h M e t h o d o l o g y – S t a t e t h e b a si c a n d s e c o n d a r y
 Fu n d a m e n t a l s o f I n t e r n a t i o n a l B a n k i n g b y R u p n a r a y a n B o s e r e s e a r c h d e si g n . I f i t i s a sa m p l e su r v e y e x p l a i n , sa m p l i n g
 Introduction to R isk Management & Insurance by Mark Do rfma d e si g n a n d q u e st i o n n a i r e d e si g n . S o u r c e s o f d a t a – a n d
 Risk Management and Insurance – Perspect ive in Global e conomy t e c h n i q u e s o f d a t a a n a l y s i s. – 3 -4 p a g e s
b y H . D . S k i p p e r & W . J . K wo n IV. Li mi ta t i on s o f t h e pr o j e ct stu d y – 1 pa ge
 Risk Management & Insurance by Harr ington N iehaus. .
 Stochastic processes – Sheldon M.Rod Ch ap ter I
 WWW.actuar iesindia .org Liter at ure revie w
 WWW.actuar iesuk.org Di scu ss t h eori es, co n cept s, h yp o th eses, mo d el s et c., u nd er pi n ni n g t h e
p r o j e c t w o r k ( p r o j e c t r e p o r t i s a n a p p l i c a t i o n o f t h e o r e t i c a l k n o wl e d g e i n
a n a l y z i n g a r e a l l i f e p r o b l e m / i s su e f a c e d b y a n o r g a n i z a t i o n )
- 15 pa ges

Ch ap ter II , III & I V

Fi ndings
T hi s i s t he lo ng est sectio n o f the p ro ject rep o r t . In t h ese cha pt er s data
c o l l e c t e d wi l l b e p r e s e n t e d a n d a n a l y s e d w i t h o u t d r a wi n g a n y i n f e r e n c e .
Dep en di n g o n t h e v olu me o f data p r esent ed, t h er e cou ld b e 3 or 4 cha p ter s
in t hi s secti on.
– a t l e a st 4 0 p a g e s

Ch ap ter V
Su mmar y of F i nd ings
T hi s cha pt er wil l b e a bri ef stat ement o f a na ly si s alr ea d y stat ed in t h e
fi ndi ngs secti on.
- 3 pa ges

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 35

f l o w t a b l e , e t c . Al l fi g u r e s a n d t a b l e s s h o u l d a p p e a r e i t h e r i n t h e
Ch ap ter VI sa m e p a g e o r t h e n e x t p a g e i n w h i c h t h e y a r e r e f e r r e d fi r st .
Concl usio ns and s uggest ions P r e f e r a b l y , a l l fi g u r e s a n d t a b l e s a r e t o b e p l a c e d e i t h e r a t t h e t o p
– 3 pa ges or t he bot t om of a given pa ge.

(t ota l no . o f pa g e s mu st b e a t le a st 8 0 b u t no t m o re tha n 1 5 0 )  References: T h e r efer en ces sh ou l d b e nu m bere d seri al ly in th e

or d er o f t h eir o ccu rr en ce i n t he t ex t a n d t h eir nu mb er s sh ou l d b e
Bi blio g r a ph y: R efer en ces lik e art i cl es, b ook s, web sit es et c., u sed i n in d ica t ed wit hi n squ ar e b rack et s for e. g. (3 ). T h e sect i on on
t h e p r o j e c t w o r k m u st b e i n c l u d e d i n t h i s s e c t i o n s t r i c t l y f o l l o wi n g t h e re fe r en c e s sh ou l d li st t h e m in ser ia l o rd e r in t h e fol lo wi n g for ma t .
c i t a t i o n st y l e ( r e f e r M L A’ s H a n d b o o k a n d o t h e r st y l e m a n u a l s )  F o r t e x t b o o k s – A. V . O p p e n h e i r a a n d R . W . S c h a f e r , D i g i t a l S i g n a l
Appendix P r o c e s si n g , E n g l e w o o d , N . J . , P r e n t i c e H a l l , 3 E d i t i o n , 1 9 7 5 .
T h i s wi l l i n c l u d e p r i n t e d s e c o n d a r y d a t a ( o n l y i f i t i s v e r y c r i t i c a l ) a n d
a n y q u e st i o n n a i r e s u s e d f o r t h e s t u d y .  F o r p a p e r s – D a v i d I n su l a t i o n d e si g n t o c o m b a t p o l l u t i o n p r o b l e m ,
P r o c o f I E E E , P A S , V o l 7 1 , Au g 1 9 8 1 , p p 1 9 0 1 -1 9 0 7 .
F O R M AT T I N G Y O U R P R O J E C T R E P O R T ( R e f e r st y l e m a n u a l , - M L A ’ s H a n d b o o k ) .
 T he re po rt sh ou l d b e ex ten si v e a nd i n clu d e d escr ip ti o n s o f wo rk
1. Reports sho ul d be t ype d ne at ly on l y o n o ne s ide of t he p aper c a r r i e d o u t b y o t h e r s o n l y t o t h e b e st e x t e n t n e c e s sa r y . V e r b a t i m
w i t h 1 . 5 s p a c i n g o n a A4 si z e b o n d p a p e r ( 2 1 0 x 2 9 7 m m ) . U s e d r y re pr o du ct io n o f ma t eria l a va ila bl e el se wh er e sh ou l d b e str ic t l y
to n e Xer o x fo r pr in ti n g. av oi d ed. W h er e sh or t ex cer pt s fr o m pu b li sh ed wo rk ar e d esir ed t o
T h e m a r g i n s s h o u l d b e : L e ft – 1 . 2 5 ” , R i g h t – 1 ” , T o p a n d B o t t o m b e i n clu d e d, t h ey sh ou l d b e wit hi n qu ota ti o n ma rk s a pp r o pria t el y
– 0 .7 5 ” . R e fer t o st yl e ma nu a l s lik e M LA: H a nd b o o k . r e f e r e n c e d . E n d n o t e , F o o t n o t e s h o u l d b e p r i n t e d a s p e r st y l e
ma nu a l .
2. T he t otal n u mber o f repo rts t o be p r epa r ed i s FOUR . Only o ne
copy is to be s ubm itted to the off ice.  Pr o p er at tent io n i s to be p ai d no t o nl y to t he tech nic a l co nten ts
3. Befo r e tak i n g th e fi n al pri nto ut t h e ap p ro va l o f t h e co n cer n ed bu t also to the organ i zatio n of the report an d cl ari t y of the
g u i d e ( s ) i s n e c e s sa r y a n d c o r r e c t i o n s su g g e s t e d , i f a n y m u st b e e x p r e s s i o n . D u e c a r e s h o u l d b e t a k e n t o a v o i d sp e l l i n g a n d t y p i n g
i n c o r p o r a t e d . I f t h e d r a ft i s n o t a p p r o v e d b y t h e g u i d e , t h e g u i d e e r r o r s. S p e l l c h e c k , G r a m m a r c h e c k , m u s t b e a p p l i e d . I t s h o u l d
i s not obli ged t o sign t he r eport . n o t e d t h a t r e p o r t - w r i t e -u p f o r m s t h e i m p o r t a n t c o m p o n e n t i n t h e
o v eral l evalu a ti o n o f t h e p ro j ect .
4. T h e p r o j e c t r e p o r t m u st b e p a p e r b a c k b o u n d ( sa m p l e a v a i l a b l e i n
th e li bra r y) D o n o t i n sert tra n spar en cy sh eet s i n t he r ep or t. D o n o t
use spiral bi ndi ng.
5. T h e p r o j e c t r e p o r t m u s t c o n t a i n 8 0 -1 2 0 p a g e s. B u t n o t m o r e t h a n
1 5 0 p a g e s.
Outl ay of t he Re port:
 T he c h a pte r s , se c tio ns a n d s u bse c tio ns ma y b e nu m b er e d i n t h e
d e ci ma l fo r m fo r e .g . C ha p t er 2 , sec ti o n s a s 2 .1 , 2 .2 et c ., a nd
su b s e c t i o n s a s 2 . 2 . 3 , 2 . 5 . 1 e t c .
 Eac h c ha pter m ust be left j us tif ied (fo n t si ze 1 6 ) . F o l lo wed b y
th e tit le o f c h ap ter cen tered (fo n t si ze 1 8 ) , sect io ns /s u bsectio n
n u m b e r s a l o n g wi t h t h e i r h e a d i n g s m u s t b e l e f t j u s t i f i e d wi t h
sectio n nu m ber a n d its he a di ng i n fo nt si ze 1 6 a nd s u bsectio n
a nd i ts he a di ng i n fo nt s i ze 1 4 . The bo d y o r the te x t o f the
repo rt s ho ul d h av e fo nt si ze 1 2 . ( Ti mes Ne w Ro m an)
 T h e f i g u r e s a n d t a b l e s m u s t b e n u m b e r e d c h a p t e r wi s e f o r e . g . :
Fi g.2 .1 Bl o ck d ia gra m o f a ser ial bi nar y a dd er, T ab l e 3 .1 Pri mit i v e

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

 36

C O VE R T I T L E P A G E & I N N E R T I T L E P A G E F O R M A T )

Evaluation of Mutual Fund Performance

A Case Study of Equity Funds of UTI

by
… … … …. .
I V S e me s t e r MB A
Re g. No… … … … … ..

Gu i d e
…… … …… …

Project Report submitted to the University of Mysore in partial fulfillment of the

requirements of IV Semester MBA degree examinations – 200..

B. N. Ba h a d ur In s t i t ut e of M a n a ge me n t S ci e n ce s ,

University of Mysore, Manasagangothri,

M ys or e – 5 7 0 0 0 6

( P r e p a re d b y B. N.B a h a d u r I n s ti t ut e of M a n a g e men t
S c i e n c e s. )

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .