SAMEDT

Final Requirement for the Entrepreneurship

Presented to the Marcelo H. Del Pilar National High School
Senior High School

In Partial Fulfillment of
The Requirements of the Strand of
Science, Technology, Engineering, and Mathematics

Bergonia, Paul Angelo S.

Calara, Aaliyah Glenn
Carpio, Carl Lawrence R.
Gatchalian, Leo Luis
Jarical, Francis Neil SJ
Policarpio, Lara Patricia G.
Ragocos, Esaiah Jay T.
Santiago, Keizer Nyl A.
Vera, Gerald V

January 2021
 TABLE OF CONTENTS

Title Page 1

Table of Contents 2

CHAPTER 1: MANAGEMENT ASPECT 4

Vision, Mission, Goals and Objectives 5

Business Name and Logo 6

Business Description 8

SWOT Analysis 9

Organizational Structure 11

Job Analysis 12

Business Policies 20

CHAPTER 2: MARKETING ASPECT 23

Product Picture and Product Description 24

Target Market Description 20

Pricing Strategy 21

Distribution Strategy 22

Survey Result/Tabulation/Graph 23

Promotional Strategy 26

CHAPTER 3: TECHNICAL AND LEGAL ASPECT 29

Production Flowchart 30

Production Process 31

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 Production Schedule 32

Production Capacity 33

Manpower Schedule 33

Procurement Schedule 33

Legal Aspect 34

CHAPTER 4: FINANCIAL ASPECT 37

Sales Budget 38

Production Budget 38

Direct Materials Budget 38

Direct Labor Budget 38

Manufacturing Overhead Budget 39

Sales and Administrative Expense Budget 39

Cost of Goods Manufactured 39

Cost of Goods Sold 40

Income Statement 40

Cost per Piece 41

Return of Investment 41

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 CHAPTER 1:
MANAGEMENT
ASPECT
Management is a set of principles relating to the functions of planning,

organizing, directing, and controlling, and the application of these principles in

harnessing physical, financial, human, and informational resources efficiently and

effectively to achieve organizational goals. This chapter consists of the vision and

mission of the business, as well as its goals and objectives. It also shows the

business logo and features the product offered. Also, a description of the

business format, business location, and location of production is included. The

key roles of the employees are described and illustrated in the organizational

chart. At the end of the chapter, business policies are stated involving the work

ethical guidelines in the operation of the business.

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VISION

We envision our brand to be successful in capturing the wittiness and

humor of the Filipinos. We would like to be prominent in this kind of market so

that every Filipinos to express their feelings through our products. We aspire to

create original concepts that will bring smiles and laughter to the greater

Filipino audience.

MISSION

We are bound to provide quality products and content to our customers

and audiences. We would like to create a brand that our generation

(Millennials and Generation Z) can relate to. We would like our consumers to

feel #relatedt and #samedt through our products that reflect the consumer’s

daily feels and frustrations.

GOALS

The goals of the business are as follows;

 To be a well-known online selling business.

 To reach a larger audience on our social media sites (Facebook,

Instagram, Twitter).

 To establish a physical store and expand our product selling

nationwide and worldwide.

 To innovate new designs and products that will entertain and

satisfy our consumers.

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  To increase net sales by 5% a month.

OBJECTIVES

The objectives of the business are as follows;

 To provide our customers with quality and affordable products

that will entertain and leave smiles on their faces.

 To attract customers through funny and witty social media

campaigns.

 To value our customers through listening and taking into

consideration their feedback and suggestions.

 Providing fast and excellent customer service by creating

ChatBots and Social Media Managers ready to answer their

inquiries.

 To create camaraderie and enhance the skills of the staff of the

company.

 To increase our social media visibility and create a good brand

image.

BUSINESS LOGO

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 Figure 1. Logo of the Company

BUSINESS NAME

Samedt

Our company’s name is based on a millennial slang word “samedt” which

simply means the same or alike. It is an expression used when two people share

similar sentiments. However, letters D and T are added at the end to emphasize

the stress of their alikeness. Samedt offers three products, namely Stick Ur Tots,

Markahan Ang Past, and Wit-Tee, designed with different statements or words

commonly used by today's generation. 

Out of the logos designed by the creative team, they decided to use a logo

that is simple and truly represents the core of the business. It used black, orange,

and white colors that complement each other. It also signifies the modernness

and simplicity of the designs that we will incorporate into the product. The logo is

also in the conversation bubble, which shows that the unique designs will reflect

the daily exchange of the target market.

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BUSINESS DESCRIPTION

Samedt is a newly-established company that creates products that are

witty, relatable, and affordable. We also want to showcase the Del Pilarian,

Bulakenyo, and Pinoy Culture through our products. Samedt Company is led by

an owner and consists of six (6) staff such as the production officer, creative

team, marketing team, and finance. Compared to other brands that sell the same

kinds of products, we innovated designs that capture the wittiness and humor of

the target market. In the near future, the company’s vision is to establish a

physical store and expand our product selling nationwide and worldwide.

BUSINESS FORMAT

Samedt company has a sole proprietorship set up. It is a business

structure that a single person owns - sole proprietor. Thus, the proprietor has

unlimited liability. Furthermore, it gives the owner complete freedom to operate

and control the business. 

BUSINESS LOCATION

Samedt Company is an online-based enterprise found in Shopee. Shopee

is an e-commerce platform allowing customers to shop items effortlessly. Hence,

our future customers will experience hassle-free transactions. Moreover, the

purchased products will be delivered by a courier directly to the provided address

or it can be picked up by the customer. Besides, our company offers different

methods of payment, such as cash on delivery (COD), online banking, and

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through payment centers.

PRODUCTION LOCATION

Samedt Company production is situated at #9011 Kamagong St.,

Barangay San Vicente, City of Malolos Bulacan. This is where the production,

packaging, and warehousing will take place.

Figure 2. Satellite Map of the Production Location

Total Invested Amount: Php. 5,000.00

SWOT ANALYSIS

Strength

 The designs of the products are innovative and creative.

 The unit costs of the products are minimal. The raw products that are

needed for the products are affordable and need small capital.

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  Selling these kinds of products will allow us to work from our homes rather

than going outside to prepare our product.

 It is also time-efficient since we can design the products and prepare them

ahead of time.

 The target consumers are spending most of their time on social media and

online selling platforms, the business platform of the company.

Weakness

 The business has limited capital.

 Lack of promotion and advertisements.

 The business will start in the middle of a pandemic, the workers are

distant from each other and customers tend to buy affordable and

essential products.

 There are more adaptive retails that offering more affordable products.

Opportunity

 Catering a larger audience since the business is utilizing Online Platforms

(Social media and E-Commerce).

 Having a physical store and stalls in a crowded area.

 Expanding on more innovative products and designs.

 An increasing trend in witty and unique products.

Threats

 There are larger retail businesses that already have online visibility (Linya

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 Linya, Tita Witty, and the likes).

 Businesses that offered the same types of products.

 Larger competition on other types of products on Social Media and Online

Selling Platforms.

 The price and promos offered by the competitors.

 Other businesses have more experienced than to us.

ORGANIZATIONAL STRUCTURE

The business utilized the functional organizational structure. The owner

decided that it will be more efficient to divide the staff into smaller groups with

specific tasks and roles. He takes into consideration the specialization of every

staff and groups them according to their respective departments.

Carl Lawrence R. Carpio

Owner/Manager

Francis Neil Aaliyah Glenn Esaiah Jay Leo Luis

Jarical Calara Ragocos Gatchailian
Creative Head Marketing Head Finance Production Officer

Gerald Vera
Lara Policarpio Keizer Nyl Alejo
Social Media
Lay-out Artist Production Crew
Manager

Paul Angelo
Bergonia
Lay-out Artist

Figure 3. Organizational Structure of the Company

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JOB ANALYSIS

Job analysis refers to the description of the job titles and the

corresponding skills and abilities needed. It is important to define the role that the

owner and staff have in order to have an efficient business operation.

Establishing the job and standards needed to be met by every person in the

business is integral in achieving the goals and objectives of the company.

Job Title: Owner/Manager

Owner’s Name: Carl Lawrence R. Carpio

Job Description

 Oversees the operation of the business, from conceptualizing the products

up to the distribution.

 The main decision-maker of the business, deciding on the steps needed in

the business.

 Distributing the tasks of every employee/staff.

 Ensuring that the products that will be released are consistent and

assured quality.

 Build a harmonious relationship with the staff through proper

communication.

Job Qualifications

 Leadership experience in different organizations and/or businesses.

 Being an effective and compassionate leader.

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  Knowing Entrepreneurship and Business Management.

 Having good communication skills with the staff and customers.

 Innovative, rational, critical, and logical thinker.

 Risk-taker and opportunity-seeker.

 He/she can work on their own and cooperate as a part of the team.

Benefits and Compensation

  Net Profit

Job Title: Creative Head

Owner’s Name: Francis Neil Jarical

Job Description

 Lead and direct the creative team in the production of all marketing

collateral.

 Ensure visual communication and brand standards are met.

 Oversee client’s pitches and proposals

 Oversee profitability, deliverables, timelines, and budgets.

Job Qualifications

 Experience in graphic designs using different software.

 Strong understanding of the creative industry such as adobe creative

suites.

 Experience performing or managing a range of creative positions, such as

graphic designers.

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  Strong leadership skills.

Benefits and Compensation

  Salary

Job Title: Layout Artists

Owner’s Name: Lara Policarpio

Paul Angelo Bergonia

Job Description

 The layout artist lays it out based on knowledge of design principles,

including color, shape and balance, and layout principles.

 Prepares the final design for the printer or the Web.

 Some graphic designers do all these things: design, layout, and paste-up.

Job Qualifications

 The individual desiring to succeed in this field must be able to think

creatively and make use of innovative concepts to create original and

attractive materials

 He/she must possess excellent written and verbal communication skills

 He/she must be able to pay strong attention to detail and have enormous

knowledge of the publication industry

 He/she must have the desire to update him/herself with the latest design

trends and must be able to juggle multiple tasks and prioritize them based

on urgency levels

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Benefits and Compensation

   Salary

Job Title: Marketing Head

Owner’s Name: Aaliyah Glenn Calara

Job Description

 In-charge of the marketing operations of the company.

 Responsible for the strategies that will be implemented in order to

encourage the customers to buy products on the online store.

 He/she handles the staff and their customers, and describes, analyzes,

and communicates with the target market.

 Handle contact between a firm and its clients through the use of traditional

and new media to advertise the products offered by the business.

Job Qualifications

 Experience in marketing and promotions in the industry or its related field.

 Created or executed successful marketing campaigns online and/or

offline.

 He/she is an analytical and critical thinker.

 He/she possesses a humorous and witty mindset on creating a marketing

strategy that is close to the core of the brand.

 Knowledgeable of the recent trends in social media.

Benefits and Compensation

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   Salary

Job Title: Social Media Manager

Owner’s Name: Gerald Vera

Job Description

 Responsible for representing the business venture in the social media

manager.

 In charge of strengthening the presence of the business on different online

platforms through proper marketing strategy.

 Updating the social media accounts of the business, making sure that they

are attractive to the audience.

 Answering the questions and inquiries of the consumers.

 Being creative in marketing the brand on social media sites, making sure it

is aligned with the business goals.

Job Qualifications

 Having experience in content management on the Internet or its related

field.

 He/she is a multitasker, critical-thinker, and a good communicator.

 Ability to create and deliver creative content on different mediums (text,

image, and video).

 Knowledgeable in creating ChatBots for more efficient customer service.

 He/she is able to work on their own and cooperate as a part of the team.

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Benefits and Compensation

  Salary

Job Title: Finance

Owner’s Name: Esaiah Jay Ragocos

Job Description

 Responsible for all of the financial activities of the business.

 He/she assesses the risks and opportunities of the finances, as well as in

planning and managing financial goals, objectives, and budgets. 

 Making sure that the cash flow and transactions are recorded and

tabulated.

 Help the business to plan the financial strategies, as well as being

compliant in paying their dues.

 Oversees the expenses and profit of the business, making sure that it will

be clear as shown in the prepared financial statements.

Job Qualifications

 Computer literate and proficient in MS Office and Google Sheets.

 He/she is able to perform basic mathematical operations.

 He/she is knowledgeable in basic accounting and bookkeeping.

 He/she is good at time management and multitasking.

 He/she is analytical and a problem solver.

Benefits and Compensation

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   Salary

Job Title: Production Officer

Owner’s Name: Leo Luis Gatchalian

Job Description

 Supervising the method of production in compliance with the principles

and procedures of the organization, and supervising the production crew

during processing.

 He/she recruits, mentors, advises, and conducts employee performance

assessments.

 He/she develops, educates, and mentors workers that will be part of

producing a consistent and high-quality product.

 Making sure that the production line is sanitized, and minimum health

protocols are regulated and followed.

Job Qualifications

 He/she is familiar with the production flowchart and its application on the

production line.

 He/she is attentive to details, resourceful, and assuring the consistency of

the products offered.

 Has good time management and multitasking skills.

 Ability to lead the production line and be effective in the organization.

 He/she is able to work on their own and cooperate as a part of the team.

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Benefits and Compensation

  Salary

Job Title: Production Crew

Owner’s Name: Keizer Nyl Alejo

Job Description

 Keeping the production area clean, preparing machinery and equipment

for use, working the production line as instructed, and strictly following

health and safety guidelines.

 Should be able to work on the production line with consistent speed and

accuracy.

 Should be able to maintain production standards and work towards

improving productivity without compromising quality.

Job Qualifications

 Following health and safety standards.

 Maintaining a clean workstation and production floor.

 Assembling products and parts.

 Following production guidelines and specifications.

 Finalizing and packaging products for shipment.

 Operating and maintaining machinery and production line equipment.

 Monitoring the assembly line and removing faulty products.

 Working on the production line and meeting production targets.

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  Reporting any issues to the supervisor on duty.

 Performing other tasks as assigned.

Benefits and Compensation

 Salary 

BUSINESS POLICIES

Business policies are an essential tool for achieving optimum productivity

in the business. Written in these policies is the blueprint for the planned actions,

function, and reporting of the staff of the company. It will help the owner and the

staff to establish the accepted workplace ethics of the company. Also, it will serve

as a guide for troubleshooting when some issues or problems may arise for

those working in the business.

Everyone is expected to follow the set of policies set forth by the

company. Failure to comply with the rules will be dealt with by the administration

and will result in proper sanctions.

 Meet the project deliverables assigned. To avoid delays in the goals of the

company, the staff should do the distributed task ahead of time. Failure to

accomplish the task will greatly affect the evaluation of the peers of the

business.

 Employees must follow the proper workplace etiquette as a sign of respect

to their colleagues.

 Observe proper communication in the workplace. Set a respectful tone on

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 talking with other workers and avoid using foul and disrespectful words.

 If there are complaints filed against an employee, it will be reviewed by a

committee created by the owner. Sanctions against an employee will be

decided by the said committee.

 Attendance is a must. The staff of the business is expected to attend and

do their tasks during work hours. Since most of the staff are working at

home, the deliverables assigned for that day will serve as their

attendance.

 The use of mobile phones is prohibited during work. Also, the use of

drugs, alcohol, and/or tobacco in the vicinity of the company is forbidden.

 Observe cleanliness and proper health protocols on the production line

and in the workplace.

 Customer complaints and suggestions should be dealt with properly by the

company. Failure to do so may affect the image and brand of the

business.

 The company does not condone discrimination, harassment, violence, and

the likes against anyone or anything. These acts must be dealt with proper

decorum.

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 CHAPTER 2:
MARKETING
ASPECT
Marketing is defined as the activity, set of institutions, and processes for

creating, communicating, delivering, and exchanging offerings that have value for

customers, clients, partners, and society at large. As stated, this aspect of the

business plan revolves around the process of understanding the customers’

needs and wants. It includes a description of the product and its target market.

The distribution strategy as to how the products are delivered to the customers

and the pricing strategy to formulate the selling price with consideration to the

target market and consumers are also stated. Furthermore, this aspect involves

the promotional strategies which involve the illustration of advertisements and

other platforms used to promote the product, in order to stand out among the

competitors.

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 The marketing aspect explains the different marketing strategies to be

utilized in order to gain the consumers’ attention and satisfy their needs and

wants

PRODUCT PICTURE AND DESCRIPTION

Stik Ur Tots Sticker Packs

Figure 5. Sample Product for Stik Ur Tots Sticker Packs

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 Sticker packs have been commonly used by those who are creating bullet

journals or want to personalize their stuff. The “Stik Ur Tots” product will be

composed of various witty designs that are aesthetically pleasing, good quality,

and affordable for the consumers. There will be themes for every sticker pack

that is relatable to the target market.

EXPLANATION OF PRODUCT LOGO

Attached are the proposed logos of the products that are offered by the

company and its explanation. Since the business is releasing three different

products, they must have different logos for differentiation and promotions.

Figure 8. Product Logo of Stick Ur Tots Sticker Packs

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 Stick Ur Tots Sticker Packs logo is modern and simple, a reflection on the

kind of designs that each pack contains. The color palette used is attractive to

the eyes of the consumers. The product name (Stick Ur Tots) shows that the

stickers’ design is relatable to the core of the brand, and the consumers can stick

these products on different kinds of stuff for personalization.

TARGET MARKET DESCRIPTION

VARIABLES

 Generation Z (8-23 years old)

Age
 Millennials (23-38 years old)

 Marcelo H. Del Pilar National High School

Bagong Bayan, City of Malolos, Bulacan

Location
 Province of Bulacan and Nearby Provinces

(through Online Selling Platforms)

 Students

 Young white-collar workers (those who perform

Profession professional, desk, managerial, or administrative

work.)

 Yuppies (Professional Persons Working in a City).

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  At least 50 pesos of allowance or salary allotted
Allowance/Salary
for decoration of their stuff and for buying online.

 Use of social media (Facebook, Twitter, and

Instagram)

Source of
 Online Selling Platforms (Shopee)
Information
 Verbal communication

 Digital Advertisements

 Humorous and witty personality.

Personality  Those who are fond of spending most of their time

scrolling on social media.

 Those who are buying products from their bullet

journals.

 Those who are consuming products from different

Buying Habit 
clothing brands that offer statement shirts.

 Consumers who are fond of buying online, for

example, Instagram, Facebook, and Shopee.

Preferences  Consumers who are updated on the current

trends on the Internet and Pop Culture.

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  Consumers who are engaged in memes and

humorous content on social media.

 Consumers who prefer wearing shirts that have

witty and relatable content.

 Consumers who are fond of using journals or

designing/personalizing their stuff through sticker

packs.

Family Size  No particular family size

Pricing Strategy

It shows how we strategically compute the unit cost of the products offered

using the targeted annual amount and the targeted units to be produced. It also

explains the computation of how the company came up with the selling price.

Samedt Company considered using the cost-based since it is the most

appropriate to use on these kinds of products. The percentage mark is

formulated due to several factors namely; the profitability of the company in order

to gain profit, and competitors' pricing points.

Stik Ur Tots Sticker Packs

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 Figure 12. Table for computing the cost

Figure 12 shows the computation for the unit cost of Stik Ur Tots Sticker

Packs. The annual amount of cost of goods sold is Php 19,246.50, divided by

987 which is the total number of units to be produced, having a quotient of Php

19.50 as the unit cost of the product. It is the cost incurred by the business to

produce and sell one unit of the product.

      Figure 13. Table for cost-based pricing per unit

Figure 13 shows the calculation for the selling price per unit. The unit cost

(Php. 19.50) was determined by dividing the annual cost of goods sold by the

annual number of units produced. It is then multiplied to the mark on percentage

increase (55%), resulting in the selling price of Php 29.25 per unit.

Cost Php. 19.50

Target Mark-on = 55% mark-on percentage

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 = Php. 19.50 * 0.55

= Php. 10.725

Suggested Retail = Cost + Target Ma= Php. 19.50 + 10.725

Price = Php. 30.225

Distribution Strategy

Samedt company will provide quality products and content to our

customers and audiences with the help of nine (9) staff. For the business to

efficiently interact with their customers even with the risk of COVID-19, we

decided to use an indirect distribution strategy wherein we could use sites such

as Facebook, Twitter, Instagram, and Shopee in which the product will be

distributed by a courier directly to the provided address or it can be picked up by

the customer. With this, the needs of the customers will be certainly provided

along with the assurance of their safety.

Online platforms are widely known and use as of today. By using this

strategy, we may utilize it as an advantage in promoting our products to give our

business an edge because we could use the popularity of these platforms to

widen the audience of our business since almost everyone has access to the

internet. To value our customers through listening and taking into consideration

their feedback and suggestion is one of the objectives that our business wants to

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achieve. Therefore, it will benefit us to communicate with the audience and

consider their perspectives to improve our business.  

Online
Seller Selling
Couriers Consumers
(Samedt) Platform
(Shopee)

Figure 16. Indirect Distribution Strategy of the Company

SURVEY RESULT | TABULATION | GRAPH 

PROMOTIONAL STRATEGIES

Since we are mandated to stay inside our house and limit outdoor

activities, we could market our product by utilizing the technology. Our company

(Samedt) decides that one most practical promotional strategy is through Social

Media. Social media marketing isn’t the get-rich-quick scheme that we all may

want, but there is significant potential in building and nurturing a social media

audience. 

Interacting with consumers on social media is an important marketing

strategy for small businesses like ours. Our company wants to increase our

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customer base, build brand awareness, and have less expensive advertising but

still can easily inform them about our simple but witty and useful products.

In this way, younger customers can be reached easier because they are

the expected target market for this product. Online platforms, especially social

media sites, serve as a fantastic tool to display images and multimedia that may

attract potential clients.

We can use different social media platforms like Facebook, Instagram, and

Twitter:

 Facebook - Our company will be having its own Facebook page that

contains the product’s descriptions, different designs, and where they can

be bought. Customers can also be easily updated about our new designs

or announcements about our business through its Facebook page.

 Twitter and Instagram - Twitter’s purpose is to share ideas, trending

news, and real-time info while Instagram is used to share photos and

videos. We can use all of those features to spread or boost the popularity

of our business and make our products more eye-catching.

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Figure #. Official Facebook Account of the Company

Figure #. Official Twitter Account of the Company

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Figure #. Official Instagram Account of the Company

Figure #. Official Shopee Account of the Company

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