Strategic Planning of Pfizer
In an effort to learn as much as possible about strategic planning,
please complete a strategic plan for Pfizer Inc utilizing the outline
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and taking up too much of your time. Thank you very much for your
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CURRENT SITUATION
Pfizer was incorporated in 1942 and is headquartered in New York
City.Pfizer, is a global pharmaceutical company, with headquarters in
New York City. The company is the world's largest research-based
pharmaceuticals firm. It produces the number-one selling drug
Lipitor (atorvastatin, used to lower blood cholesterol); the oral
antifungal medication Diflucan (fluconazole), the long-acting
antibiotic Zithromax (azithromycin), the well-known erectile
dysfunction drug Viagra (sildenafil citrate), and the pain reliever
Celebrex (celecoxib)
Pfizer's best-known products include erectile dysfunction therapy
Viagra, antidepressant Zoloft, and cholesterol-lowering Lipitor. In
addition to prescription drugs, the firm makes OTC remedies,
including sniffle-and-sneeze treatments Benadryl and Sudafed.
Pfizer also keeps Fluffy and Fido in mind with its animal health
products, including Revolution (antiparasitic). Subsidiaries in the
Pfizer family include Warner-Lambert, Parke-Davis, and Goedecke.
Products
Pfizer manufactures both pharmaceutical medications and over-the-
counter consumer products.
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Strong Research and Development
Pfizer's research and development organization is headquartered in
New London, CT. The company has R&D labs in the following
locations: Groton, Connecticut, Sandwich, England, Nagoya, Japan,
Amboise, France, La Jolla, California, Cambridge, Massachusetts,
Ann Arbor, Michigan, St. Louis, Missouri, Kalamazoo, Michigan
In 2004, Pfizer invested $7.68 billion in research and development,
the largest investment in R&D by private biomedical research
organization.
Diversity in Human resource
Pfizer received a 100% rating on the Corporate Equality Index
released by the Human Rights Campaign starting in 2004, the third
year of the report.
Operations
Pfizer, Inc. engages in the discovery, development, manufacture, and
marketing of prescription medicines for humans and animals, as well
as consumer healthcare products worldwide.
It operates in three segments: Human Health, Consumer Healthcare,
and Animal Health.
The Human Health segment offers treatments for cardiovascular and
metabolic diseases, central nervous system disorders, arthritis and
pain, infectious and respiratory diseases, urogenital conditions,
cancer, eye disease, endocrine disorders, and allergies.
The Consumer Healthcare segment markets over-the-counter
medications for oral care, upper respiratory health, tobacco
dependence, gastrointestinal health, skin care, eye care, and hair
growth. Its principal products include Listerine mouthwash, Listerine
PocketPaks oral care strips, Nicorette for tobacco dependence
among others
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The Animal Health segment discovers, develops, and sells products
for the prevention and treatment of diseases in livestock and
companion animals. Its products include ...
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